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These well received and patronized by the Telugu people. "to contributions are published in a book form -with a view
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they take this opportunity
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to those ladies and gsntlemesa who accorded this special Number, permission to print their pictures to Messrs.R Venkiah Bros jthe -well-known Photographers of Madras, who prepared many of the photo zmco blocks used in this book* to the Proprietors of the Vyjayanthi and

of

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BLUNDELL EOMITE PAINTS LIMITED Post Box 16235 BOMBAY 10

UNDER CONSTRUCTION ON 27 ACRES CF LAND BLUNDELL'S MOST MODERN FACTORY AT KOLSHET, THANA.
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BOMBAY DELHI CALCUTTA MADRAS BANGALORE COCHIN AHMEDABAD

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HIGH SPEED AUTOMATIC CYLIDENR PRINTING MACHINES 'POLYGRAPH'

MODELS OM-I & OM-II
Available

from

GERMAN DEMOCRATIC REPUBLIC

to
Model

Actual Users
OM1

OM - n
19-5/8"

Max

Sheet Size
Sheet Size

1^x22^
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required

approx

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kg.

Net weight about

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26CO kg
3100 kg

3280

3820 kg

We
to

can also supply from

Actual Users,

German Democratic Republic

of

number

machines

for

book-

binding,

box making, envelope making, paper

aniline

converting,

paper making, automatic knife grinding machines, screen

printing

machines,

printing machines

etc

etc

Write for

full

particulars

and

prices to

SOLE AGENTS -

INDO-EUROPA TRADING COMPANY

9, Dalai Sc <t

Fort,
-.

BOMBAY-1

1390, Chandni

Chowk, DELHl-6.

21

Sunkurirwa Chetty St

MADRAS-1.

2, India

Exchange Place

CALCUTTA-!

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your expensive equipment with dependable LT-LK switchgear

Type MK1
LT-LK motor

15

Amps.
type

TypeMFI
1

15 Amps.

Switch-fuse Unit
The LT-LK fuse
unit has spring loaded contacts which eliminates

starter,

MK

guarantees lull protection to your motor How 7 When overloading occurs or supply voltage is low
this starter trips in time,

Protect your refrigerator, air conditioner and other electrical appli-

ances with this reliable starter

When

discon-

supply to prevent your motor from burning out

necting

To

trip precisely when it should, every overload relay in an LT-LK starter is accurately calibrated and

supply voltage fluctuates, domestic appliances are likely to burn out. The LT-LK startertype MF 1 can prevent damage to your appliance. This sensitive device disconnects supply to the motor every time supply voltage drops.
So, get your electrician to
install

clumsy bolting Made of stainless steel, these springs ensure long life and resistance to corrosion. The insertion and removal of a fuse can be done even when the circuit
by using the insulated fuse handle Use only the HRC fuse of an LT-LK unit Easy to replace, it prevents production loss by reis live

individually tested test

on an automatic

bench

You can be 100%

the

an LT-LK type

MF

today.

ducing replacement time.

certain that this starter will give

your

protection

expensive equipment it needs

9
Switchgear Division

LARSEN & TOUBRO LIMITED

>,0 Box 278, Bombay
P

O Box

Bangalore. Ernakulam,

323, New Delhi . P Bag 5247, Madras P O Box 619, Calcutta. Ahmedabad, Lucknow, Hyderabad, Bhopal, Panjim, Rourkela, Baroda.

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With

the best compliments t

from

BHANSALI CHEMICALS
famous house
for
Chemicals, Acids of all Grades Light, Heavy, Laboratory, Photographic Litho, Process, Plastic Rubber, Electroplating Tanning, Industrial Purposes* Chemicals, Aromatic chemicals Essential oils, Drugs^ Acids etc, etc, at Most Competitive Prices

Suppliers to Govt. Departments, Hospitals, Municipalities, Colleges etc., etc149,

Nyniappa Naick Street,

Post Box No. 2305,

P.

32147
37211

Gr ams

MUKPRIYA

A
^^"**^^

visit will

certainly convince you.

'VKWCvx-i

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GRAMS PRINTERS

PHON^599

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3L666

CONSULT FOR

PRINTING

VARNISHING

OUR SPECIALITY

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PAPER

AND

ALLIED

PACKAGING

PRODUCTS

MANUFACTURERS
(Psycho AnalysisS)

SjOS"

VELLORE (N
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DT

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ST,

INDIA

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IN

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HEAVY STRUCTURAL FABRICATION BY

STRUCTURAL
For the design and fabrication
of Heavy Steel Structures like
Bridges,

Tanks, Towers, Industrial

Structures, Factory Buildings, Pressure

Vessels, Chimneys and similar engineering

items,

it

will pay

you

to consult us.

Our well-equipped factory and experienced

Technical personnel are always at

Your

service.

THE SPECTRA STRUCTURAL PRIVATE LTD..

Works
:

Regd. Office
6-3-853,

MOULA

ALI (CRly)

AM1RPET
:

SECUNDER AB AO~ 1 7.
Phone: 71156

HYDERABAD-16,
Phone
32720

Grams:

"SPECTRA

NVKR.

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Remarkably

reliable

Rashmi
CHOKES
*Longer lamp-life *Longer choke-life
"Positive starting

range of products

MERCURY

VAPOUR
BALLASTS'
A compact
baflast for

*Noiseless operatic*

H P M lamps SOW 129W 250 W & 400W

STAMPINGS
We
and

manufacture

TRANSFORMERS
Are
available
for
delivery Ex

stampings for radio, electronic transistor

Electrical Light industries Standard sizes available from

stock and are backed by our return service

Stock

Others

TO ORDER
your

MADE

Save from

10 to 40 percent on

FIXTURES
A wide range of fluore scent fixtures for commercial, industrial &. decorative purposes

stamping

purchases today

Mfd.

by:-.-

Sole Selling Ageats

AJIT RAJDIO CORPN., Bombay AJIT BROS Vithaldas Road, Bombay-2. Phoae 30717
,

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C/lflGO SE/?WCESINDIA- AUSTRALIA-FAR EAST-JAPAN/

U.A.R /
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CARGO SfiWWOCS

UK -CONTINENT/US A

BLACK SEA/POLAND

INDIA-EAST AFR,CA, MALAYSIA. CEYLON,

INDIAN

TANKERS

IN

COASTAL AND OVERSEAS TRADES COLUERS ON

COAST

TJie Shipping Corporation Of India Ltd.. A

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Using Pre-fabncated Steel Tubular roof Structures

Saving
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INDUSTRIAL ENGINEERING

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in time of
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Sesh Mahal Road

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MADRAS & HYDERABAD

SELLING AGENTS FOR "ANDHRA, PRADESH"

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STEEU TUBULAR STftUCTUffes

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SOLE DISTRFBQTORS FOR "SOUJH /INDIA"

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for all

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purposes.

S-

A. P. Products

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shops

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SARADA GOLD COVERING WORKS

Chilakalapudi (PO.) MACH1LIPATNAM (A.P
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EXCENTRES FAN CENTRES EXPELLER GEAR WHEELS ft ft GRADER BEARINGS BEVEL AND PENION WHEELS ft ft C, I, PIPE'S AND PIPE SPECIALS FLANGES ft ft

HIGH MANGANESE WHITE

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'MY BABY'S DIARY'

ALL ABOUT

MY

LITTLE

DARLING WITH

CHARMING POEMS FOR TEENY TOTS BY CHARLES & MARY LAMB

aHeie's a novel diary where you can note down every important activity of your child for eight years the child's finest years the birth, naming ceremony, its first words, bnthday celebrations, playmates, study reports and so on. There's also provision to record the family tree, the horoscope and to include
interesting photographs.
Attractively got up in colour Price Rs 4 80 ; By Post Rs 5 60

84

AN IDEAL GIFT-BOOK FOR ALL OCCASIONS

LIFCO'S

'THE GOOD-DAY GIFT'

no ideal
will be no exaggeration if it is said that family, no husband, no wife, no mother or father can afford to miss a copy of this inesti.

"

it

mable volume

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"THE HJNDUSTHAN STANDARD",

ci33t

Calcutta.

ts^SS

494 Pages
Price

Profusely illustrated
,

Rs 7

By Post Rs

20

......... PUBLISHERS}. .........

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03^ 85e5d^.Oo-DS
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THE LITTLE FLOWER

MADRAS-17.

CO.,

Copies can also be had of M. Damodaram & Co., Appah Bldgs; Madras-1
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^&idiDb3j to,

Madras-2, Their Higgmbothains (Private) .Ltd., Yenkatrama & Co , Branches & Their Ry Stalls
,

Vrjayawada

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Etc

cc5T*,

M/s.

GUPTA BROS.
(Phone: 196)

(Books),

Vizia Bldgso

VISAKHAPATNAM-1.

SREERAM A BOOKDEPOT,
(Phone. 73128) Market Street,

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WATERLOO STREET,

BOMBAY
DELHI

CALCUTTA- 1

We

Manufacture:

Duplex Slitting
Cellophane,

and

Rewinding

Machine

to

Slit

Polythene,

Laminated

Materials,

Paper Etc-

Reel fed

Two

Colour

Felexographic

Printing

Machine.

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Rubber Sterio

Making Machine.

Cross Cutting Machine (Sheeter)

Sole Agents For India:

Hirundo
Rotaries

Cylinder

Machine

Wifag

News

Paper
Aurelia

Rotogravure
Fischer

Drust Labarator

Offset Machines

&

Kreche Paper Converting

Machines and Printing

Please Contact;

Materials.

Phone

75563

THE PRINT & PAPER

(SALES) P. LTD.
49/2, Royapettah

High Road,

MADRAS-4.

43230,1

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THE SIRPUR PAPER MILLS LIMITED

Sirpur
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ARMENIAN

MADRAS-)

LARGEST STOCKISTS OF

PAPER & BOARDS

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Telephone
23075; 25166

MADIAS MADRAS BANGALORE

COIMBATORE

H
CITY

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BRANCH

PAPERMALL PAPERMALL

24(62
24917

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With Compliments from

INTERSTATE TRANSPORTS PVT. LTD.

Admn
130-A*
Office

Booking
St,

Office*
Street,

Delivery

Godown:

Ah Umer

69,

Banian

12/14, Mapilla House,

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Tele

Phdhome, Bombiy-3.
Tele- 332677

Dontad Street, Bombav-9

Tele

333571

331308

Telegram

INTERLORRY

HEAD

OFFICE:
Interstate Transports P, Limited, 31, J Road,

Bangalore-2
Tele Tele

71660
'

INTERSTATE

(C)

BRANCH:
Interstate Transports p.

Ltd

42, parish Venkatachala Iyer Street,

Madras-1.
Tele- 25085

Tele

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REGISTERED OFFICE

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8
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HYDERABAD -4,
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A ROAD

IS

NOT THE ONLY PLAGE

DRIVE_AJEEP,

WHERE YOU CAN

DRIVE if OFF THE ROAD,

IT

RUN THROUGH IMPOSSIBLE

TERRAIN. ON A CART

TRACK, UPHILL.

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ROCKY SLOPED THROUGH SLUSH

ANYWHERE. YOU WILL BE ASTOUNDED BY ITS

AND MUD, VIRTUALLY

STRENGTH AND VERSATILITY! POWERFUL, MANOEUVRABLE, THE WORLD'S BIGGEST LITTLE VEHICLE IS UNBEATABLE IN PERFORMANCE AND ECONOMY. IT HAS A 72 BRAKE HORSE POWER ENGINE. A 4

WHEEL

DRIVE...CAN

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USES.
IS

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THE

MOST DEPENDABLE
VEHICLE YOU CAN

OWN
LTD.

MAHINDRA
BOMBAY
'

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DELHI

CALCUTTA

MADRAS

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INDEX TO ADVERTISERS
Page
II
JJ.'l*
1
.

No
138

Widppu
106

Giuitur Industrial Estate Gokul Art Theatres General Papeis, Ltd

Page No. 282

184

Golden Tobacco Co (Pnvatej, Ltd

IVWiappei

Haudloom House
Hindusthan Ideal Insurance Co Integral Coach Factory Indo-Europa Trading Co
,

it

MS

\\

vt 1-

0-Op

Ltd

Ltd
CuijKtKtiioit,

278 Ltu
124

243 212 85 237 300 116

170 174

'u'llldhl riitUldJ

<X

\
iV

>
\ilUtj*.

66 74

Industrial Engineering Corporation India Canning Industries Inter-State Transports (Private) Ltd

dhra

Pudesli

Kli.idi

Board irut.'Ujaii, Ltd

3*dustr< s
lit JJciltiallllali tV

99, 141,
S'lis
"Mills

88 205, 253, 299

.

u
lie

PuUoiismg
iiiin,

128 157

Jeevamrutham Oushadha Sala Jee\\anlal (1929), Ltd Jammi Venkataramanayya & Sons fay Engineering Works, Ltd
Jyothi Krishna Rao & Sons, N V Krishna Soap Works K. C P Ltd, Kesari Kuteeram, (Pvt.) Ltd Krishna Paints & Hardware Stores Kohmoor Beedi Factory Krishnamurthy Achan & Sons K. T Krishna Industrial Corporation, Ltd

249 80
164 119

196
271

Ltd

Trade A^encie...

an eda NiU\ am
Radio Coiporatiun jhia Pradesh State Co-op ihra Scienttiic Co Ltd
t
,

298 218 258

4
108 86

Bank

154 6 234

236 92
..

Una Cement Cu Ltd bati Subbanna cc Co

,

118
132,

lapurna Pictures Ihra Pradesh State

orporation

250 292 232

Road Tiansport
.

Kolhpara Srirarmilu

&

vd Film*
ihra Pradesii Indus^tnal icnt Corporation
Ihra,

2 264

Khatau Mills Lakshmayya Setty

Little

Ch Bapaiah

&

Co

208 250 260

291

Sons,

De\elop..

282

Co-op
,

Marketing Federation

td

296

Flower Co. Larsen & Tubro Ltd Lakshmi General Stores Madhava Rao, G Moonirathinam Naidu & Sons,

84 203
122

246
31

Hvdeiabad

113 166

Madhu

Pictures
,

Multiweld Wire Co

(Private)

Ltd

ndell
insali

Eomite Paints, Ltd

Chemicals
,

74 140
164
III

Modern Auto

Murphy

Stores India, Ltd.

144 152 276 256

173

wada Motor Stores

m Movieh

Wrapper. 246 tskara Automobiles & General Stores 254 d' Prints 226 is ik of Baroda, Ltd. 220 imercial Goods Transports 266 ona Sahu & Co Ltd. 188 tral Railway 210 ara Workshops, Ltd. 233 .. 262 aperative Central Bank, Ltd 292 p Protection Corporation namid India, Ltd . 311 147 -ga Diesel House ,. 149 ilop Rubber Co (India) Ltd. J,K, Productions ... 240 k,V.P. ...274,280 t India Film Co, .., 112 i Patanwala .. 268 44 apati Garage itui Consumers Co-op Stores 178 ... 96 >gappa & Sons, T* H.
irani Studios
...
. .
.

Madras Motor Ltd

General Insurance Co.,

Mahmdra & Mahindra'Ltd.

Navabharat Agricultural
Corporation National Engineering
Private,

272
SOS

&
Co

Commeicial
38
(Madras)

Ltd

Nizam Sugar Factory

Nandhi Gold Covering Works
National Litho Press

55 70 82
142

Navodhaya Publishers Navayuga Films Neo Mysore Cafe

242
224 294 229

ORWO Films

Planters Coffee Propaganda Prasad Art Pictures Padmasri Pictures

Phillips, (India,) Ltd Prasad Process pvt Ltd. Parasuram & Co G A. Padmaja Commeicial Corpoiatron Prakasam, A G Parry & Co Ltd
, ,

62
168 134 110

198
108 102 110

ges Printing Ink Factory

100

222

311

Soolb

"So 195,

312
Punt

& Paper Sales (Pnvate), Ltd Poorna Pictures (Private), Ltd Premier Tyres, Ltd Prasad Productions Pulla Reddy, G Reddy, Ravi Stoies

Page No.
206
125

Page No.

$liah

Engmeeimg Co

TV

244 176 294 96

41
.

Swatantra Art Prmteis Sivaramaknshna Industries Shipping Coiporation of India Ltd Saradha Gold Covering Works
Serval Industries

182 130 186 158 183

Rekha & Muiali

Rajti Motors Rajesh Textile Mills R K Industues Ramakrishna Films Swatantra Enterprises Snmvasa Movies Seshagin Rao <& Sons, B. Sekhar & Rao Surya Trading Co

150 271
191

Gowri Shanker Industues Saivaiaya Textiles, Ltd Sathe Biscuit Co Sarabhai Chemicals
Sri

258 202 284

271
181

226 248
114
..
.

Sri Sri

Pandu Ranga Engmeeimg Co Kanaka Durga Iron & Haidwaie

Ltd
,

260

Stores
Sirpui Papei Mills, Ltd
Sirsilk,

216 80
41

State

Bank

of

Hyderabad
4

236 62
120 288 194
119

Singarem Collieries Co Satya Rao, G Dr

,

Ltd

Suresh Pictures Sambhu Films Sankar Coffee Hotel Sree Swadeshi Gold Coveung Works Swadeshi Type Foundry
Sri

Texmo Industries U-Foam, Ltd

Venkataramana Pictuies Vazn Sultan Tobacco Co
Visakha Floui Mills Vijaya Pictures
,

263 230 230 238 292 24 304

174 29

Ltd

52
117 150 147 146 148 162

68
192

Vilas Service vSpectia Structurals (Private), Ltd Saraswathi Industries Sri Lakshmi Vilas Modern Cafe
Sri Sri Sri

Rama

Radhakrishna Cycle Shop Ramacloss Motor Transport

Venkatesa Vastralayam

(Private)

Ltd

208

200 Vrjaya Distributois 131 Vi]aya Pictures 202 Visalandhra Prachuranalayam 279 Vrjaya Pubhcities West Godavan Dt Co-op Marketing 136 Federation Ltd G No 1 & 2 INDEX G K R pp
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15

at the Ajidhra Patrika Press, 6 & 7 Thambuchetty Edited Printed and Published by S. Radhakrishna Madras . 1 Chief Editor S. Sambhu Ptasad.
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Street,