Professional Documents
Culture Documents
September 2011
Boos,ng
ROI
September
2011
Datalicious
Pty
Ltd
3
September 2011
Ques,ons?
Tweet
@datalicious
September 2011
Organic search
Paid search
CRM program
September 2011
Banner audience
Search audience
September 2011
September 2011
September 2011
$100
Banner Ad $100
Paid Search
Email Blast
Success
$100
Banner Ad $100
Success
$100
Print Ad $33
Success
$100
September 2011
Paid/Organic Search
Emails/Shopping Engines
September 2011
Paid search
Display ad clicks
Direct visits
Organic search
Online sales
Display ad views
Organic search
Aliate clicks
Social referrals
Oine sales
TV/print responses
Organic search
Website events
CRM, DM/eDMs
Life,me prot
September 2011
12
September 2011
13
September 2011
15
Retail order
Conrma,on email
Website research
Online order
Cookie
September 2011
16
Insights
September
2011
Datalicious
Pty
Ltd
Repor,ng
17
Web
Analy,cs
Referral
visits
Social
media
visits
Organic
search
visits
Paid
search
visits
Email
visits,
etc
Lacking
ad
impressions
Less
granular
&
complex
September 2011
18
Ad
Server
01/01/2011
12:00
AD
IMPRESSION
01/01/2011
12:05
SEO
07/01/2011
17:00
EMAIL
08/01/2011
15:00
$$$
September
2011
Datalicious
Pty
Ltd
19
Media (costs)
ClearSaleing (ROMI)
CRM (prot)
Centralised
plaaorm
to
combine
media
costs
and
life>me
customer
value
to
provide
accurate
ROMI
repor>ng
September
2011
Datalicious
Pty
Ltd
20
September 2011
21
Channel Straight to Site SEO Branded SEM Branded SEO Generic SEM Generic Display Adver>sing Aliate Marke>ng Referrals Email Marke>ng
Channel Word of Mouth Blogging & Social Media Newspaper Adver>sing Display Adver>sing Email Marke>ng Retail Promo>ons
Conversions
ahributed
to
search
terms
that
contain
brand
keywords
and
direct
website
visits
are
most
likely
not
the
origina>ng
channel
that
generated
the
awareness
and
as
such
conversion
credits
should
be
re-allocated.
Datalicious
Pty
Ltd
23
September 2011
September 2011
24
25%
25%
25%
25%
Even A(rib.
33%
33%
33%
0%
Exclusion A(rib.
?
September
2011
?
Datalicious
Pty
Ltd
Custom A(rib.
25
September 2011
27
September 2011
28
September 2011
29
Display prot
September 2011
30
Web Analy,cs
SuperTag
or
similar
Datalicious
Media A(ribu,on
Behavioral Targe,ng
Easily
implement
and
update
any
tag
on
any
websites
without
or
limited
IT
involvement
De-duplicate
conversions
for
CPA
deals
and
align
repor>ng
gures
across
plaaorms
Collect
accurate
mul>-channel
media
ahribu>on
data
to
provide
advanced
insights
Enable
advanced
features
such
as
targe>ng,
tes>ng
and
chat
to
op>mise
user
experience
31
September 2011
September 2011
32
September 2011
34