Professional Documents
Culture Documents
July 2012
Boos-ng
ROMI
July
2012
Datalicious
Pty
Ltd
4
Insights
Analy-cs
Data
mining
and
modelling
Tableau,
Splunk,
SPSS,
etc
Customised
online
dashboards
Media
a>ribu-on
models
Market
and
compe-tor
trends
Social
media
monitoring
Customer
segmenta-on
Ac-on
Data collec-on and processing Omniture, Google Analy-cs, etc Web and mobile analy-cs Tag-less online data capture Retail and call center analy-cs Data warehouse solu-ons Single customer view
Campaigns
Data usage and applica-on Alterian, SiteCore, Inxmail, etc Targe-ng and merchandising Marke-ng automa-on CRM strategy and execu-on Data driven websites Tes-ng programs
July 2012
Macquarie, Metricon, News Ltd, Optus, P&O, Robert Half, Suncorp, Sydney
Festival, Telstra, Tourism Australia,
Kogan,
Lenovo, Luxottica,
Westpac
July 2012
Standardise metrics
July 2012
July 2012
July 2012
Insights
July
2012
Datalicious
Pty
Ltd
Repor-ng
10
+
Datalicious
Pty
Ltd
July 2012
11
July 2012
12
What
trends
can
you
iden-fy
in
5
seconds
by
looking
at
the
raw
data
only?
July
2012
Datalicious
Pty
Ltd
13
July 2012
14
July 2012
15
16
July 2012
17
July 2012
18
Paid search
Display ad clicks
Social referrals
Online sales
Display ad views
Aliate clicks
Social buzz
Oine sales
TV/print responses
Organic search
Website events
Life-me prot
July 2012
19
July 2012
20
July 2012
22
Increase relevance
July 2012
23
Considera-on
set
now
grows
during
online
research
phase
which
increases
importance
of
user
experience
during
that
phase
July
2012
Online research
24
Data Points
Display ad re-targe-ng
My Account (re-)targe-ng
Online/oine conversion
July 2012
26
July 2012
28
July
2012
Datalicious
Pty
Ltd
29
July 2012
30
July 2012
31
The
small
things
count:
Simplica/on
down
to
1
set
of
bueons
resulted
in
increased
response
rate
and
project
ROI
of
547%
July
2012
Datalicious
Pty
Ltd
32
Telstra
bundles
page
op/misa/on
combined
call
center
data
(each
page
had
a
unique
phone
number)
with
Adobe
Test&Target
online
data
and
delivered
a
cross-channel
conversion
rate
increase
with
an
ROI
of
647%
July
2012
Datalicious
Pty
Ltd
33
July 2012
34
July 2012
35
July 2012
36
July 2012
37
July 2012
39