CONSUMER BUYING BEHAVIOUR TOWARDES BRANDED SHIRTS QUESTIONNAIRE Respected madam/sir, As a part of my project I would like to gather some

information from you which will help me in an in depth study of project. The information provided by you will be kept confidential and will be used for academic purpose only. I would be obliged if you co-operate with me in filling the questionnaire. Name: ____________________________Contact no. _______________ Age: ______ Gender: ________ Department ___________________

1. When do you usually buy shirts? a) Regular b) occasional c) Offer d) Others (Please Specify) ___________

2. How often do you go for shopping? a) once a week d) once every in 3 months b) once in 15 days e) once a year c) once a month

3. Where do you like to go for shopping? a) super market b) mall c) traditional shop d) online shopping

4. Why do you purchase from here ? a) Convenient place d) good environment b) dealer acquaintance e) other_________ c) more discounts

5. Need of branded shirts for a) Recognition e) social capability b) satisfaction c) value of money d) prise from friends

f) others ________

6. Rank the brands according to your preferences FORMAL BRANDS Brands Peter England John Player Koutons Arrow Raymond Provouge Park Avenue CASUAL BRANDS Brands Levis Tommy Hilfiger Numero Uno Pepe Jeans Nike Puma Mufti Killer Lee Polo Ranks (1 to 7)

Rank (1 to 10)

7. What is your expected price range of the brand of shirt you use_______________ 8. How many shirts do you buy while shopping at one time? a) 1 b) 2 c) 3 d) 4 and more e) none

9. Factors affecting your purchase decision: Price a) Strongly disagree d) Agree Quality a) Strongly disagree d) Agree b) Disagree e) Strongly agree c) Neither disagree nor agree b) Disagree e) Strongly agree c) Neither disagree nor agree

Design a) Strongly disagree d) Agree Colour a) Strongly disagree d) Agree Material a) Strongly disagree d) Agree Variety a) Strongly disagree d) Agree Comfort a) Strongly disagree d) Agree Location a) Strongly disagree d) Agree Brand name of the company a) Strongly disagree d) Agree Sales promotional activities a) Strongly disagree d) Agree

b) Disagree e) Strongly agree

c) Neither disagree nor agree

b) Disagree e) Strongly agree

c) Neither disagree nor agree

b) Disagree e) Strongly agree

c) Neither disagree nor agree

b) Disagree e) Strongly agree

c) Neither disagree nor agree

b) Disagree e) Strongly agree

c) Neither disagree nor agree

b) Disagree e) Strongly agree

c) Neither disagree nor agree

b) Disagree e) Strongly agree

c) Neither disagree nor agree

b) Disagree e) Strongly agree

c) Neither disagree nor agree

10. What are the types of fabric do you prefer most? a) Cotton b) Polly cotton c) denim d) silk e) other_____

11. Who accompanied you while shopping? a) Family b) Friends c) colleagues d) Others (Please Specify) _________

12. From where do you aware about clothing brands? a) T.V. Magazines b) Shopping mall c) Posters d) Newspaper or

e) others ______

13. Do you think the advertisement of branded shirts has a major influence in your buying decision? a) Strongly disagree d) Agree b) Disagree e) Strongly agree c) Neither disagree nor agree

14. Some advertisements featured the celebrities, would it has an impact on you? a) Yes b) No

15. Would presentation & packaging of the shirt help pressurized you in your purchase decision? a) Yes b) No c) May be

16. Will you intend to purchase the same brand that you have previously purchased? A) Yes b) no c) may be

17. Do you recommend brands that you have purchased? a) Yes b) No

Thanking you for spending your valuable time