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Fundamental Analysis
Investors before investing has to evaluate a lot of information about the past performance and expected future performance of the companies, industries and the economy as a whole before taking the investment decision. This evaluation is known as fundamental These analysis include following 3 steps: Economy Analysis Industry Analysis Company Analysis
analysis.
Economy-Industry-Company
Analysis
Framework
Economy
Industry
Company
1.
Industry wide factors such as demand supply gap in the industry, the emergence of substitute
products, changes in govt. policies relating to the industry etc. These factors affect only those companies which belong to a specific industry.
3.
image of its products, its labor management relations etc. These factors are likely to make a companys performance quite different from that of its competitors in the same industry.
Economy Analysis
1
Fundamental Analysis
The performance of a company depends on the performance of the economy. Economic conditions like growth rate of national income, inflation, interest rates, exchange rates and political conditions have strong impact on determination of the value of a companys stock. Some important variables are as follows:
2- Inflation
Inflation prevailing in the economy has a considerable impact on the companies. Higher rate of inflation upset business plans and lead to low profit margins. The inflation rate as measured by the changes in Consumer Price Index (CPI) after reaching peak at 25.3 percent in August 2008, showing easing since November 2008 with slight variations. The average CPI inflation for fiscal year 2012 is 11 percent.
3- Interest Rates:
Interest rates determine the cost and availability of credit for companies operating in an economy. A low interest rate stimulates investment by making credit available easy and cheaply. Moreover, it implies lower cost of finance for companies and thereby assures higher profitability. The State Bank of Pakistan (SBP) has slashed discount rate by 150 bps to 10.5 percent for a period of two months, a very surprising and welcome decision for industrialists and business community in the country. The decision was made in the light of controlled inflation that came down to 9.6% in July, while the incentive aimed at giving the private sector a chance to enhance investment for sustainable economic growth.
4- Exchange Rate
2
Fundamental Analysis
Exchange rate is the price of one currency in relation to another. In a slightly different perspective, it expresses the national currencys quotation in respect to foreign ones. Thus, exchange rate is a conversion factor, a multiplier or a ratio, depending on the direction of conversion. It is believed that if exchange rates can freely move, it may turn out to be the fastest moving price in the economy, bringing together all the foreign goods with it.
Exchange rates
Country
USA UK EURO Canada
Industry Analysis
A group of companies producing reasonably similar products which serves the needs of common set of buyers is termed as an Industry. Industry analysis is a tool used by investors to determine about the condition of a particular industry to for making investment decision to invest in that industry by ensuring about the risks and return from the investment in that industry.
Fundamental Analysis
value. Oil import of Pakistan is expected to reach $6.5 billion in 2009 and government aims at formulating policies to reduce import dependence and promote self-reliance by triggering exploitation.
Year
2002-03
2003-04
22625
1202752
2004-05
24119
1344953
2005-06
23935
1400043
Company Analysis
4
Fundamental Analysis
Company analysis is the final stage of fundamental analysis. The economy analysis provides the investor a broad outline of the prospects of the growth in the economy. The industry analysis helps the investor to select the industry in which investment would be rewarding. Now the investor has to select the company in which he should invest is money. Company analysis provides the answers to following two questions: How has the company performed in respect to other similar companies and How has the company performed in comparison to earlier years?
It is imperative that one completes the politico economic analysis and the industry analysis before a company is analyzed because the company's performance at a period of time is to an extent a reflection of the economy, the political situation and the industry. What does one look at when analyzing a company? The different issues regarding a company that should be examined are:
Ratio Analysis
1. Liquidity Ratios
a. Current Ratio
Shows a companys ability to pay off its current liabilities from its current assets. Formula= SHELL
2007 2008 Current Assets Current Assets 20041859 30220209 Current Liabilities Current Liabilities 19612115 23307811
PSO
2007 2008 Current Assets Current Assets 6251327 115878692 Current Liabilities
Current Liabilities
51385727 93736220
Fundamental Analysis
1.00
0.80 Shell Pso
Internal Comparison
Shells Current ratio increased significantly as compared to previous year although the volume of current liabilities increased as a whole due to increase in trade payables but current assets grew at a rapid rate. The reason behind this was the significant change in the value of stock in trade. This is due to higher prices of petroleum products during that time and the company is using FIFO method for its inventory. Also, the working capital requirements from the GOP was increased for MNCs.
External Comparison
Shell current ratio increased more rapidly as compared to PSO because PSO current liabilities grew at the same level as their current assets. PSO benefited from not being an MNC.
b. Quick Ratio
Shows a firms ability to meet its current liabilities with its most liquid assets. Formula=
Shell Current Liabilities Current Liabilities
2007 2008
20041859 30220209
19612115 23307811
Inventory Inventory
8244054 18095523
2007 2008
62513273 115878692
51385727 93736220
Inventory Inventory
29562055 62360067
Fundamental Analysis
Internal Comparison
Shells Quick ratio decreased due to higher prices of petroleum products, as the volume allocated for inventories was higher.
External Comparison
There is no significant difference between the decreases of the ratio of both the companies as compared to their previous benchmarks.
2. Leverage Ratio
a. Total debt ratio
Shows the percentage of the firms assets that are supported by debt financing. Formula= Shell 19751156 26053221
2007 2008
29211927 39664859
2007 2008
74737315 127110020
Fundamental Analysis
0.90
0.80 0.70 0.60 0.50 Shell Pso 0.68 0.66 0.72 0.76
Ratio
Internal Comparison
Shells total debt increased in absolute amount but not at a pace of changing total assets thats why a minor fall in debt ratio is seen.
External Comparison
Psos total debt increased at a higher pace than its total assets mainly due to the change in current liabilities. Overall PSO has become more leveraged than shell. The main reason behind this was the higher amount of GOPs receivables were not paid to PSO and to tackle with cashflow problems the company had to finance more than previous.
2007 2008
9460771 13611638
2007 2008
20929217 30965054
Fundamental Analysis
Internal Comparison
Shells debt to equity ratio decreased due to increase in its retained earnings.
External Comparison
Shell has maintained its debt to equity ratio better than PSO whose ratio has fluctuated apparently than the previous year. This effect can be seen in the previous total debts ratio. The main reason behind that was to finance the excessive receivables not yet paid by GOP.
3. Coverage Ratio
EBIT EBIT
1166405 8481359
909919 970267
EBIT EBIT
7949786 22450992
9
1158112 1367898
Fundamental Analysis
Internal Comparison
Shell has significantly improved its time interest earned ratio due to the massive increase in its operating income.
External Comparison
Although shell interest earned ratio increased significantly but it is still 50 percent as compared to Pso who is at good position.
4. Efficiency Ratios
a. Receivable Turnover
Indicates how successful the firm is in collection of receivable Formula= Shell 130129844 157626491
2007 2008
4905639.5 4578132.5
2007 2008
12657917 23752347
10
Fundamental Analysis
Internal Comparison
Shell has managed to control its receivable volume with the growing sales level. Thats why a increase in the ratio has been seen which shows its efficiency in collecting receivables while at the same time increasing its sales volume.
External Comparison
Pso s ratio has been deteriorated as compared to previous year which shows its relative inefficiency in collecting receivables as compared to Shell. The main amount of receivables which had affected the figures is from Government of Pakistan and IPPs.
2007 2008
Days Days
26.53 34.43
PSO
2007 2008 Days Days 365 365 Receivable Turnover Receivable Turnover
32.47 24.55
11
Fundamental Analysis
Internal Comparison
Shell has managed to control its receivable volume with the growing sales level. Thats why a increase in the ratio has been seen which shows its efficiency in collecting receivables while at the same time increasing its sales volume.
External Comparison
Pso s ratio has been deteriorated as compared to previous year which shows its relative inefficiency in collecting receivables as compared to Shell.
c.
Indicates the effectiveness of the inventory management practices of the firm. Formula=
2007 2008
COGS COGS
9111970 13169788.5
2007 2008
COGS COGS
28865344 45961061
Fundamental Analysis
12.50
11.00
Ratio
9.50 9.47 8.00 Shell Pso 2007 11.93 11.69 2008 9.47 10.12
Internal Comparison
Shells situation in that particular section has deteriorated significantly because of the large accumulation of inventory, may be not in physical quantities but in rupee amount due to higher oil prices. This can adversely affects the company earnings in the future.
External Comparison
In comparison with Shell Pso has maintained its inventory turnover ratio more efficiently although a decrease in ratio can be seen there also.
d.
Average number of days before inventory is turned into accounts receivable through sales. Formula= Shell 365 365
2007 2008
Days Days
11.93 9.47
2007 2008
Days Days
11.69 10.12
Fundamental Analysis
38.55
36.06
30.00
28.00 Shell Pso
Internal Comparison
Shells situation in that particular section has deteriorated significantly because of the large accumulation of inventory, may be not in physical quantities but in rupee amount due to higher oil prices. This can adversely affects the company earnings in the future.
External Comparison
In comparison with Shell Pso has maintained its inventory turnover ratio more efficiently although a decrease in ratio can be seen there also.
e.
Indicates the overall effectiveness of the firm in utilizing its assets to generate sales. Formula= Shell 130129844 157626491
2007 2008
28752163 34438393
2007 2008
72452919.5 100923667.5
14
Fundamental Analysis
4.58
Internal Comparison
Shell Total asset turnover remained at the same level as the previous year.
External Comparison
Psos ratio also maintained at its previous level but Pso is more efficient in utilizing its assets overall.
5. Profitability ratios
2007 2008
130129844 157626491
2007 2008
411057592 583213959
15
Fundamental Analysis
10.00% Ratio 4.90% 2.98% 0.00% Shell Pso 2007 4.90% 2.98%
9.61% 5.15%
Internal Comparison
GPM of Shell has doubled from the previous year which is a good sign for companys operations. That might because of increasing oil prices.
External Comparison
GPM of Pso also doubled because of the same effect but the overall level of Shell is far higher than Pso.
2007 2008
130129844 157626491
2007 2008
411057592 583213959
16
Fundamental Analysis
Value
2.41%
Ratio
Internal Comparison
Shells NPM has improved a lot from the previous year level. This must be the same effect as seen in the companys GPM.
External Comparison
Psos NPM has also improved but not as significant as Shells. In fact the company was in better position as compared to shell previous year.
c.
Return on investment
Indicates the profitability on the assets of the firm (after all expenses and taxes). Formula= Shell 706659 5137094
2007 2008
28752163 34438393
2007 2008
72452919.5 100923667.5
17
24%
16% 8% 0% Shell Pso 6.47% 2.46% 2007 2.46% 6.47% 14.92% 13.93%
Ratio
Internal Comparison
The companys ROI has also improved as seen in the previous ratios.
External Comparison
Shell ROI has increased more massively as compared to Pso.
d.
Return on equity
Indicates the profitability to the shareholders of the firm (after all expenses and taxes). Formula=
2007 2008
9808758.5 11536204.5
2007 2008
20876138 25952135.5
18
Fundamental Analysis
54.15%
44.53%
10%
0% Shell Pso
Internal Comparison
A massive increase is seen on the Shells side with respect to ROE.
External Comparison
Despite Shells massive increase in ROE, Pso is still ahead in this respect.
6. Equity ratios
a. Earnings Per Share
The portion of a company's profit allocated to each outstanding share of common stock. Formula=
2007 2008
No. of Common 54790313 shares Outstanding No. of Common 54790313 shares Outstanding
2007 2008
No. of Common 171518901 shares Outstanding No. of Common 171518901 shares Outstanding
19
80.00
60.00 40.00 20.00 0.00 Shell Pso 27.34 12.90 2007 12.90 27.34
Ratio
Internal Comparison
There is a huge improvement is EPS of Shell as compared to previous years performance.
External Comparison
EPS of both companies has almost no significant difference but improvement is seen in Shells performance which was far below from Psos level previous year.
2007 2008
2007 2008
PSO Market Price Per 391.45 Share Market Price Per 417.24 Share
20
Fundamental Analysis
Internal Comparison
Price per earnings ratio has deteriorated but when compared to previous years EPS, it is evident that is not because of decrease in price share but because of significant increase in earnings of company. In summary shareholders did not lose confidence but enjoyed increased earnings.
External Comparison
Likewise Psos P/E ratio has also decreased almost to the same level as of Shells.
21
Fundamental Analysis Balance Sheet and Income Statement a. Shell Balance Sheet
ASSETS Non-current assets Fixed assets Long-term investments Long-term loans and advances Long-term deposits and prepayments Long-term debtors Deferred taxation - net Total Non-current assets Current assets Stores and spares Stock-in-trade Trade debts Loans and advances Trade deposits and short-term prepayments Other receivables Taxation Cash and bank balances Total Current assets Total Assets
2008
2007
30286 8244054 4251325 42720 140239 5970763 219715 814530 19713632 29212427
22
Fundamental Analysis
EQUITY AND LIABILITIES Equity Share capital Reserves Unappropriated profit Total Equity LIABILITIES Non-current liabilities Deferred taxation - net Liabilities against assets subject to finance lease Long-term loan Asset retirement obligation Total Non-current liabilities
2008
2007
Current liabilities Current maturity of liabilities against assets subject to finance lease Short-term running finances utilized under mark-up arrangements Short-term loans Trade and other payables Mark-up accrued Taxation Total Current liabilities Total Liabilities Total Equity and Liabilities
23
2007 130,129,844 141,615 17,909 447,517 130,736,885 15,691,451 115,045,434 108,664,932 6,380,502 3,366,555 1,716,707 1,297,240 215,322 1,512,562 377,978 1,134,584 878,098 256,486 122,250 378,736 327,923 706,659 Rupees 12.9
Sales Non-fuel retail sales others other revenue Net Sales Sales tax Net revenue Cost of products sold Gross Profit Distribution expenses Administrative and marketing expenses
157,626,491 119,915 20,205 341,349 158,107,960 18,263,271 139,844,689 124,694,471 15,150,218 2,950,422 2,109,289 10,090,507 306,453 10,396,960 1,915,601 8,481,359 970,267 7,511,092 212,248 7,723,340 2,586,246 5,137,094 Rupees 93.76
24
Other operating income Other operating expenses Operating profit Finance cost
Share of profit of associate - net of tax Profit before taxation Taxation Profit after taxation
2007
Fundamental Analysis
Sales Sales Tax Inland freight equalization margin Net sales Cost of products sold Gross profit Other operating income Operating costs Transportation costs Distribution and marketing expenses Administrative expenses Depreciation Amortization Other operating expenses Total Operating Cost Other income Profit from operations Finance costs
337,886 3,264,599 1,160,741 1,119,137 47,689 3,352,969 9,283,021 313,860 22,450,992 1,367,898 21,083,094 294,318 21,377,412 7,323,617 14,053,795 Rupees 81.94
369,328 2,745,289 1,002,712 1,098,157 41,908 755,420 6,012,814 424,238 7,949,786 1,158,112 6,791,674 330,306 7,121,980 2,432,182 4,689,798 Rupees 27.34
Share of profit of associates Profit before taxation Taxation Profit for the year
26