Professional Documents
Culture Documents
November 2012
November 2012
Publication Date November 2012 Language English Format PDF & PowerPoint Number of Pages/Charts 54 Covered Country Poland Price Single User License:
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4. SHARES (cont.)
Share of B2C E-Commerce on total Retail Sales in Poland, in %, 2011 & 2012f Share of Online Sales on total Retail Trade Value in Poland, in %, June 2012 Share of Online Sales on total Clothing and Footwear Revenues in Poland, in %, 12 Months to June 2012
5. PRODUCTS
Assortment of Online Shops in Poland, by Product Category, in % of Online Shops, 2012 Purchased Online Product Categories in Poland, in % of Online Shoppers, June 2012 Online Product Categories in Poland, by Popularity, in %, 2011 Purchased Online Clothing Product Categories in Poland, in % of Online Shoppers, 12 Months to June 2012
6. USERS / SHOPPERS
Individuals in Europe using the Internet, by Country, including Poland, in %, 2009-2011 Internet and Broadband Household Penetration in Europe, by Country, incl. Poland, in %, 2007, 2009 & 2011 Fixed Total Broadband Subscribers in Poland, in Total and per 100 Inhabitants, compared to Germany, USA and the OECD Average, 2006-2011 Fixed Broadband Subscribers in Poland, by Access Technology, compared to the OECD Average, in %, 2011 Share of Online Shoppers on Individuals in Poland, compared to the EU Average, in %, 2006-2011 EU Comparison of Online Shopper Penetration, by Country, including Poland, in % of Population, 2011
3. SALES
B2C E-Commerce Sales in Poland, in EUR billion, 2008-2012f Average per Capita B2C E-Commerce Sales in Europe, by Country, including Poland, in EUR, 2011 & 2012f Average per Capita B2C E-Commerce Sales in Poland, in EUR, 2011 & 2012f
7. PLAYERS
Top 20 B2C E-Commerce Websites in Poland, in million Users, February 2012 Top 30 B2C E-Commerce Websites in Poland, by B2C E-Commerce Sales, in PLN million, 2011 Profile of Allegro.pl Profile of Groupon.pl Profile of Neo24.pl Profile of Komputronik.pl Profile of Merlin.pl
4. SHARES
Share of B2C E-Commerce on total Retail Sales in Europe, by Country, including Poland, in %, 2011 & 2012f
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Trends
Sales
Products
Users / Shoppers
Players
Average per Capita B2C E-Commerce sales in Poland are projected to reach EUR 523 in 2012, up by +14% from EUR 458 in 2011.
Average per Capita B2C E-Commerce Sales in Poland, in EUR, 2011 & 2012f
200
0 2011 2012f
Trends
Sales
Products
Users / Shoppers
Players
Groupon Poland planned to introduce personalized newsletters called Smart Deals and extend customer services by the end of 2012.
Rank 4 (ranked by B2C E-Commerce Sales): Groupon.pl
Name of Company Headquarters Major Online Shop Company Type Product Range B2C E-Commerce Sales, 2011 Year Ended Groupon Sp. z o.o. Warsaw, Poland www.groupon.pl Internet Pure Player Mass Merchant In 2011, B2C E-Commerce sales of PLN 260 million were generated by Groupon.pl. n.a. As of October 2012, Groupon Poland was preparing to introduce personalized newsletters to be sent to its users on a daily basis. These newsletters, called Smart Deals, are planned to be based on demographic data and purchase history and are expected to be launched by the end of 2012. User support is planned to be improved at Groupon.pl, providing users with extended service periods for submitting claims up to 2 months after the end of the voucher validity period. Additionally, a self service return form was planned to be made available to all customers within 10 days after the purchase, making it possible to return a purchase and receive the paid money in form credit to the users Groupon account.
News (E-Commerce)
Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations
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