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Your Highness,
In March 2012, Zagreb was the host city of the first ever edition of the Marketing Kingdom. More than 500 delegates and 20 speakers from the worlds biggest companies were part of what today is, without doubt, Europes biggest marketing event. We are proud to say that, as of today, more than 3500 delegates from 30 different countries have participated at the Marketing Kingdom events. Since our first edition in Zagreb we also organized the event in Sarajevo, Belgrade and Tbilisi and in 2013 aside from our flagship event in Zagreb we will also be organizing the event in Azerbaijan and Bulgaria. For the 2013 edition of the Marketing Kingdom we prepared an interactive programme focusing on the latest trends and challenges in the global marketing industry. Those attending will be able to hear groundbreaking presentations on social media and profitability, reorganizing your marketing department and marketing in times of recession. All presentations will be delivered ]in an interactive format followed by detailed panel sessions focusing on practical tools and implementation. The speaker panel for Marketing Kingdom Zagreb is without doubt the strongest we have had in the past year. We are very happy to announce that the Marketing Director of the London Olympic Games will open the event on 15th March 2013. During the two days of the event you will also be able to hear powerful presentations by the Founder of Weber Shandwick, Carlsberg, SAP, Nokia, Henkel Cosmetics, Tumblr, Diageo, Sales Force and the Tate Museum in the UK. We are very excited to be returning to Zagreb, the place where it all began and truly hope that you will join us at what is going to be our largest Marketing Kingdom event. Sincerely Yours, Regards, Kosta Petrov Chief Experience Officer P World Rozetta Pizevska Global Event Director Marketing Kingdom
London Olympic Games 2012: Understand, Inspire And Engage The Worlds Biggest Audience
KEYNOTE SPEAKER AT THE MARKETING KINGDOM ZAGREB
GREG NUGENT
Marketing Director London Olympic Games
LARRY WEBER
Larry Weber is a globally known expert in public relations and marketing services. Passionate about the convergence of technology, the web and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online. Larry enjoys helping global brands and emerging companies harness social media strategies to enhance brand reputation, create and extend partnerships, and increase demand generation. He founded one of the industry's first interactive marketing agencies, Thunderhouse, and has worked with world-class clients including Coca-Cola, Pfizer, General Motors, IBM, General Mills, Siemens, and many more.
GREG NUGENT
LARRY WEBER
JESSICA BENNETT
Executive Editor Tumblr
STEFFEN RUEBKE
HUBERT GREALISH
KELD STRUDAHL
JESSIE RINGHAM
MASSIMO SANGIOVANNI
JAN NOWAK
IRINA PASHINA
ROBIN HAMMAN
Head Of Digital Edelman
DANA KABBANI
MADLEN NICOLAUS
Official Agenda
09.00 10.00 10.10
REGISTRATION AND MORNING COFFEE CHAIRMANS OPENING REMARKS OPENING KEYNOTE PRESENTATION
14 MARCH 2013
London Olympic Games 2012: Understand, Inspire And Engage The Worlds Biggest Audience Greg Nugent Marketing Director London Olympic Games
11.00
How Will You Transform Your Entire Organization Into A Social Enterprise? Larry Weber Chairman W2 Group Founder Weber Shandwick
Questions And Answers Session With Greg Nugent And Larry Weber
13.10
What's A Like Ever Done For Your Brand Exploring The Lack Of Strategy When It Comes To Most Brands Use Of Social Media, And How They Miss A Trick By Using Measurement As A Blunt Instrument Rather Than A Tool For Mining Actionable Insights Robin Hamman Head Of Digital Edelman
Official Agenda
13.50
Jesse Ringham Head Of Digital Tate Museum
14 MARCH 2013
Content Planning To Ensure A Spread Of Tone And Subject Matter: What Content Stand Works Best
Questions And Answers Session With Jessica Bennett, Robin Hamman and Jesse RIngham
16.10
Driving The Customer Journey And Maximizing Revenue By Developing Your Use Of Social Media As A Relationship-Building Tool Steffen Ruebke General Manager Henkel Cosmetics
Panel Session With The Speakers Of Day One How To Measure The Effects Of Your Social Media Campaigns
Official Agenda
09.00 10.00
MORNING COFFEE OPENING KEYNOTE
15 MARCH 2013
Broadcast Reversal Brands In The Hands Of Consumers Hubert Grealish Experienced Global Head Of Communications Diageo, Philips and TomTom
11.00
Consumer Segmentation And Marketing Strategies In The Music Business Dana Kabbani Senior Director Marketing Services EMI Music
Questions And Answers Session With Hubert Grealish And Dana Kabbani
13.10
From Global Guessing To Local Knowing: Location Based Services As The Core Of Every Worldwide Customer Engagement Jan Nowak Head Of Developer Tools And Engagement Nokia
14.00 14.20
Questions And Answers Session With Irina Pashina and Jan Nowak
Official Agenda
15.20
Keld Strudahl Marketing Director Carlsberg
15 MARCH 2013
16.00
Marketing Transformation: How To Become A Purpose Driven Company Through Brand Positioning And The Evolution Of 4P Massimo Sangiovanni Marketing Vice President EMEA Motorola Solutions
Questions And Answers Session With Keld Strudahl And Massimo Sangiovanni
REGISTRATION
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Payments sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by bankers draft in EUR. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. Bank Details: Name Of The Bank: Ohridska Banka Skopje, Macedonia Account Number: 14-701-0004756.0 IBAN: MK0753090100475688 SWIFT: MKOHRDMM22 Cancellation
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