SYNOPSIS FORMAT

Students Details
Name Roll No. Email ID Faculty Guide Date synopsis submission of Mohammad Zishan PG-11-22 Zishan0605@gmail.com PROF.U.C. Mathur 10th Aug

Project Details:

1. Project Title: (A proposed title of the project)

Effectiveness of Retailing Mix for Customer Satisfaction at Big Bazaar

2. Abstract/ Summary: Please provide some background about the project, company, situation and overall summary as to the nature of problem and what is required (approx 500 words)

Retailing is the most active and attractive sector of last decade. While the retailing industry itself has been present since ages in our country, it is only the recent past that it has witnessed so much dynamism. Indian retailing today is at an interesting crossroads. The retail sales are at the highest point in history and new technologies are improving retail productivity there are many opportunities to start a new retail business. There are just over a 6 million retail outlets operating across the Indian cities from north to south and from east to west. This large

number of outlets, many of which are trying to serve and satisfy the same market segments, results in fierce competition and better values for shoppers.

3. Objectives: List the overall objectives of the project. These should be measurable and will be used in part assessment in determining the level of achievement of the project. (Can be a breakdown of what a student is trying to achieve and can be representative of activities/ phases that are to be conducted in arriving at the project deliverables)

To identify performance of store operations. To understand the quality of service maintained in the store. To find out which means of communication plays a vital role to persuade customer.

4. Research Question: (Provide the research question here)

What is effectiveness of Retailing Mix at Big Bazaar leading to Customer Satisfaction?

5. Hypotheses statements (if any): (Provide a list of hypotheses for the study. It can have a maximum of 3 to 4 hypotheses statements, which can be labeled as H1; H2 and so on. )

H0: Retail Mix is not important for Big Bazaar H1: Relail mixis important for Big Bazaar.

6. Project Outcomes:

(Provide a list of key outcomes of the conducted project (can be for each of the above objectives/ stages) these can be studies, reports, recommendations etc. )

The study makes an effort to ascertain the satisfaction level of customers from the store environment and analyze the impact of retailing mix on the customer satisfaction level, and to improve the store environment to increase the sales and to attract the customers.

7. Why this project? {Provide a reason for your interest, what greater general interest it serves (In Industry or as part of Research) and who it could benefit (the target audience(s) that this project would be beneficial to)}

The company can come up to the expectation only by finding out the problem that customers are facing during their purchase from the store. The subject has been taken for the research as it plays key role in success of retail sector. As long as the company is able to satisfy its customer, customer will remain in the bracket of loyal customer. This study helps to improve the environment of the store to reach the customer satisfaction level and improve the merchandising in Big Bazaar.
8. What are the key questions the project attempts to answer? (These should be testable in some way)

Effectiveness of Retailing Mix for Customer Satisfaction at Big Bazaar

9. Research methodology: (What research methods do you intend to use)

Descriptive Research

10. Data Collection: (Include the instruments of data collection, sampling and sample size as well) questionaire 11. Provide draft chapter headings of the report

12. GANTT CHART

(Please attach or outline a project schedule (Gantt chart) which incorporates the phases of your project and activities to undertake, duration, start and end dates, any milestones/ deliverables and major dependencies)

Activity

Start date

End Date

comments if any

Faculty Comments and Signature: