HAPPY NEW YEAR

FORMA
latin for appearance

NZ HAIRDRESSING INDUSTRY TRAINING ORGANISATION MAGAZINE | SUMMER 2010

EMILY FREW
HITO Apprentice of the Year 2010

MOANA RIDDELL
Jasmine McBeth Memorial Scholarship Recipient 2010

CHRIS LETHBRIDGE
HITO Tutor of the Year 2010

REDS HAIRDRESSING
HITO Training Salon of the Year 2010

Apprentice HITO e Year 2010 of th

LAURA SIMPSON
NZ WorldSkills Gold Winner

e top award iba scoops th om B Emily Frew fr

All of the coverage from the 2010 Industry Awards

PLUS

Open your eyes to great service

KiaOraMai is an exciting training programme designed for service-industry employees across New Zealand.
KiaOraMai is about creating consistent, positive, uniquely New Zealand customer experiences. Every time, everywhere for every customer in New Zealand.

What makes it exciting?

KiaOraMai provides the opportunity to review and improve your clients experiences. Your employees will build the knowledge and skills to be able to create a uniquely New Zealand service experience. This will keep your clients coming back and recommending your salon or spa the place to go .

Your employees will learn...

...how to give all of your clients the kind of service that theyll want to come back for including: relaxing facials fashionable hairstyles beautiful style invigorating massage exceptional customer service second to none.

0800 29 29 29 www.kiaoramai.co.nz

CONTENTS
COVER STORY
HITO ANNUAL AWARDS 2010 PAGE 1

12

NZ PROTG
2010 PROTG

WORLDSKILLS

WORLDSKILLS
NEW TRAINING PROGRAMME PAGE 14

WORLDSKILLS
GALLERY OF IMAGES FROM COMPETITIONS PAGE 16

PROGRAMME LAUNCHES

LAURA SIMPSON GOLD WINNER PAGE 12

PAGE 10

KIAORAMAI
NEWS AND SUCCESSES SO FAR PAGE 18

HITO NEWS
AWARDS & STUDENT CARDS PAGE 20

HAIR JOURNEY
ARDITA RAKOVICAS JOURNEY PAGE 24

EMPLOYER NEWS
SALON BOTTOM LINE & REDS SUCCESSES PAGE 26

INTERNATIONAL
IPSN NEWS & APPLICATION PAGE 30

24

COVER STORY

ZING AT AN AMA H QUOTE: W D TO DE ME PROU A NIGHT - IT M SER! A HAIRDRES BE

HITO AWARDS
2010 INDUSTRY AWARDS
ONE SATURDAY NIGHT IN CHRISTCHURCH BROUGHT THE INDUSTRY TOGETHER TO CELEBRATE ACHIEVEMENT IN BOTH BUSINESS AND TRAINING. THIS ISSUE OF FORMA SHOWCASES THE WINNERS AND THE NIGHTS EVENTS
Hairdressings future stars were on display at the 2010 Hairdressing Industry Training Organisation (HITO) Awards, held in Christchurch. HITO CEO Erica Cumming said the Awards are a great opportunity to celebrate success and sneak-a-peek at future hairdressing leaders. The prestigious Apprentice of the Year Award is always hotly contested, and propels the winner into the hairdressing limelight. Kate Coxhead from Rodney Wayne Hamilton was awarded first Runner up, and HITO Apprentice of the Year 2010 went to Emily Frew from Biba Boutique Salon in Auckland. Emilys drive, passion and overall creativity single her out as someone to watch. She always gives 110% and throws herself into everything she does. In hairdressing you need to keep learning and challenging yourself all the time, and Emilys drive and motivation will help her rise to the top and become one of the best, says Erica. Reremoana (Moana), from Hair Scene Hair and Beauty in Whangaparaoa, was awarded the Jasmine McBeth Memorial Scholarship. This Scholarship goes to the apprentice whose commitment and passion has allowed them to aim high and achieve their goals. Jasmine was passionate about becoming a hairdresser and wouldnt let any obstacles get in her way. I was inspired by Jazzs story, and felt an immediate connection with her, says Moana. The Awards also celebrated the achievements and commitment of the tutors and salons that are ensuring that the future of hair is in good hands. Reds Hair in Pukerua Bay won the HITO Training Salon of the Year. Erica Cumming says Reds has developed a real culture of training and professional development, and are an example When accepting her award Emily said she had the goal of winning the Apprentice of the Year Award posted on her mirror all year, and was thrilled to have achieved it. to salons all over the country of why investing in training makes sense. Reds has fully embraced training. They are passionate about it and know the benefits it provides both staff and clients. Their efforts are helping ensure hairdressing is viewed as a respected and professional industry, says Erica. Runner-up Training Salon of the Year 2010, Ursula Harris Hair Design also won the Supreme Salon and on the following night, the Urban Styling (Senior) at Supreme Hair Design Awards. Innovative Manawatu educator Chris Lethbridge took out the Hairdressing Tutor of the Year title. Chris is the Head Tutor and Head of School at The Hairdressing College. Erica Cumming says that the Award is testament to Chriss commitment to training and her ability to motivate and inspire learners. Another Award presented on the night was the Hairdressers in Training Photographic Competition, which was won by Valeria Lenskaia.
HITO MAGAZINE | ISSUE 1 | PAGE 1

CITED Y OF E POSSIBILIT ABOUT TH ICES G APPRENT IN REPRESENT M EX QUOTE: I

EMILY FREW
Biba
THE COMPETITION FOR THE HITO APPRENTICE OF THE YEAR 2010 AWARD WAS CLOSE RUN BUT THE NIGHT BELONGED TO BIBA IN MORE WAYS THAN ONE. EMILY FREW SCOOPED THE TOP APPRENTICE AWARD
Biba apprentice Emily Frew won the HITO 2010 Apprentice of the Year Award, her boss Belinda Watson took out the LOreal Entrepreneur of the Year, and Biba won the Kitomba Business of the Year Classic (an award recognising business excellence amongst medium sized salons). Emily says the period since she won the Apprentice of the Year title has been a real whirlwind. It was really exciting going back to the salon and sharing our success with the team and clients. The trophies are all on display and theres a real buzz in the salon. Emily says since winning Apprentice of the Year she has grown in confidence, and feels that her team members and clients have more confidence in her also. Emily is always setting herself goals and nowhere was this more evident than when she accepted her award and told the audience that she had the goal of winning the Apprentice of the Year posted on her mirror all year! Emily has now turned her focus to completing her final units and becoming qualified. She has achieved this goal and now had her National Certificate in Hairdressing. In the longer term she says she would like to do well in a creative or photographic competition, and has NZARH competitions and the LOreal Colour Trophy in her sights! She also intends to travel to next years Hair Expo in Sydney, and was delighted when she found out that the Apprentice
PAGE 2

NATIONAL WINNER EMILY FREW AND RUNNER UP KATE COXHEAD

of the Year gets their flights and accommodation paid for by Lreal and free admission worth $2000! As part of her prize Emily also received a $700 contribution towards a pair of Toyo scissors.

HITO APPRENTICE OF THE YEAR 2010

EMILY FREW

HITO MAGAZINE | ISSUE 1 | PAGE 3

JASMINE McBETH MEMORIAL SCHOLARSHIP 2010

MOANA RIDDELL

PAGE 4

ING IS HAIRDRESS QUOTE: A JOB. THAN JUST MORE AYS T I HAVE ALW ITS WHA I AM DO. ITS WHO WANTED TO

MOANA RIDDELL
Hair Scene
ON SATURDAY 16 OCTOBER 2010, MOANA RIDDELL NOT ONLY RECEIVED HER AWARD BUT ALSO JOINED THE JASMINE MCBETH MEMORIAL SCHOLARSHIP FAMILY
Whangaparaoas Reremoana Riddells commitment and passion shone through at the HITO Awards. Reremoana (Moana) was awarded the Jasmine McBeth Memorial Scholarship at this years HITO Annual Awards. This Scholarship goes to the apprentice whose commitment and passion has allowed them to overcome the odds and achieve their goals. The winner receives $3000 as a training and development scholarship, and a $1000 pair of specially fitted scissors from KJ Scissors. Moana, who is an apprentice at Hair Scene Hair and Beauty, says receiving the Jasmine McBeth Scholarship is a huge honour. Jasmine was passionate about becoming a hairdresser and wouldnt let any obstacles get in her way. This is something I can definitely relate to! I was inspired by Jazzs story and felt an immediate connection with her because of our shared passion for hairdressing and our determination to make it into a career, said Moana. Moana was never in any doubt that a career in hairdressing was for her. Hairdressing is more than just a job its what I have always wanted to do. Its who I am. Moana says the Scholarship will help her on her career path and increase her confidence. Its not about the money, but the ability to use the scholarship to train, further my knowledge and get my name out there.
THE JASMINE MCBETH MEMORIAL SCHOLARSHIP FAMILY IS GROWING

A good example of Moanas commitment to hairdressing was her decision not to make herself available to go to Germany with the New Zealand Under 19 Womens Lacrosse Team. I knew I wouldnt be able to do my apprenticeship and train with the Lacrosse team so I decided to put my energy and focus into my apprenticeship . Moana is on the local North Shore Hairdressing Training Regional Advisory Committee and really enjoys this role. Its great to be able to have a say on issues and have my ideas considered and listened to. Its really rewarding to be able to help out other apprentices if they are having troubles, said Moana.

HITO MAGAZINE | ISSUE 1 | PAGE 5

RAININ AKING THE T T LOOR HE SALON F TO T

ALL A OTE: ITS QU G BACK

BOUT

CHRIS LETHBRIDGE
The Hairdressing College
HITO TUTOR OF THE YEAR 2010 FUELS THE PASSION FOR HAIRDRESSING WITH HER STUDENTS
Innovative Manawatu educator Chris Lethbridge took out the HITO Tutor of the Year 2010 title at the Hairdressing Industry Training Organisation (HITO) national awards on 16 October 2010. Chris is the Head Tutor and Head of School at The Hairdressing College. The college operates over three sites, one in Cuba Street Palmerston North, one in The Square Palmerston North and the third in Courtney Place Wellington. HITO CEO Erica Cumming says that the Award is testament to Chriss commitment to training and her ability to motivate and inspire learners. Chriss key strength lies in teaching by example and always modeling best practice teaching skills, says Erica. Chris says that her approach to hairdressing training has changed dramatically in the 14 years she has been tutoring. When I first started my focus was on delivering the right information and theory. Although this is very important, what I have come to realise is the need to take hairdressing back to the salon floor and make it as holistic as possible, says Chris. To do this Chris has worked with local salons to introduce a highly successful buddy system. This is giving students great real life salon experience, and has helped students fully understand salon expectations.
CHRIS LETHBRIDGE

Chris has also written training materials to help standardise training delivery across The Hairdressing Colleges team of tutors, and has developed study guides for all students. I have had an amazing working life in hairdressing and want to continue to pass on what I consider to be a wonderful opportunity to those that wish to enter this rewarding industry, says Chris. Its really important to know the theory but ultimately the more hands on and practical the training is, the more engaged the students are. Its about taking the training back to the salon floor and making it as holistic as possible, says Chris.

PAGE 6

HITO TUTOR OF THE YEAR 2010

CHRIS LETHBRIDGE

HITO MAGAZINE | ISSUE 1 | PAGE 7

HITO TRAINING SALON OF THE YEAR 2010

FLEUR JAMES AND JANINE JANSEN REPRESENTING REDS HAIRDRESSING

PAGE 8

ING IS T FOR INVESTMEN AN H THE RE FOR BOT THE FUTU UAL THE INDIVID SALON AND RAIN QUOTE: T

REDS HAIRDRESSING
Pukerua Bay
EXCEPTIONAL TRAINING AND GOAL SETTING PUT REDS ON TOP AND PUKERUA BAY CELEBRATES THE NEWS
Reds Hair in Pukerua Bay has won a national award for its commitment to training and professional development. Reds was the 2010 Hairdressing Industry Training Organisation (HITO) Training Salon of the Year. This award is presented to a salon that has exceptional training characteristics and a commitment to excellence in training and professional development. HITO CEO Erica Cumming says Reds has developed a real culture of training and professional development, and are an example to salons all over the country of why investing in training makes sense. Reds has fully embraced training. They are passionate about it and know the benefits it provides both staff and clients. Their efforts are helping ensure hairdressing is viewed as a respected and professional industry, says Erica. Reds is owned by Diana Beaufort. In her 17 years at Reds she has personally trained her entire team. Reds training programme focuses on more than just hairdressing it also addresses personal goal setting and communication skills. Diana Beaufort has developed her own consultation and customer service manuals, as well as an innovative Reds Passport that is used in conjunction with HITO training. We have a two hour in-salon training session once a week and all trainees are paid to attend. I have employed an
HITO MAGAZINE | ISSUE 1 | PAGE 9

THE REDS TEAM CELEBRATES (DIANA BEAUFORT FAR RIGHT)

independent trainer to assist with my training programme to ensure that our apprentices get the most out of each session. I have a mentoring system to buddy up my senior stylists with apprentices so they get ongoing support on the floor all day, every day, says Diana. Training is an investment in the future, for both the salon and the individual. You need to invest in your team and it will pay off long term, says Diana. I value my team and do my best to reward them through superior training, incentive schemes, flexible hours and lots of coaching and support.

PROTEGE PROGRAMME 2010

NZ PROTG PROGRAMME LAUNCHES

THE FIRST NEW ZEALAND PROTG PROGRAMME BRINGS TALENTED APPRENTICES TOGETHER AND SHOWS THE EXCEPTIONAL TALENT IN SALONS
The Protg Programme is an opportunity for the next generation of hairdresser to show their creativity and styling skills to create a fashion forward editorial look to be published in Trade magazine. This was an opportunity for apprentices to work alongside industry mentors to produce a total concept look to a high end photographic result! The first step was for the apprentices to impress the mentors with their inspiration and ideas showcased in an outstanding mood board presentation. The mood board presentation was to be a total concept idea for an editorial photographic image. Apprentices had to ensure that hair, makeup, styling were all showcased on the moodboard.

WINNER SOHPIE TOUCH (KENSINGTON IN AUCKALND) AND HER MENTOR GRANT BETTJEMAN

From over 79 entries, the judges whittled this down to the final six apprentices. These six then travelled to Auckland on Sunday 31st October to produce their idea for a photographic shoot with experts to produce their look on a professional model using a fashion photographer. After a long, tiring and exciting day the final 6 photographs were taken and the final judging began. At the award ceremony in Auckland, the six finalists were each awarded with bags containing $2,500 worth of products and a ticket to next years Hair Expo in Sydney. All the finalists except Valeria Lenskia were at the awards but Valeria had been so determined to participate that she actually checked herself out of hospital for four hours to do the photo shoot, but had to go back before the awards ceremony. The overall winner was Sophie Touch and her winning image is now on the cover of TRADE magazine. Inside there is also a main feature with the other five finalists. Sophie also gets flights and accommodation in Sydney as well as her ticket to the Hair Expo next year.
DOMINIQUE WHITTAKER & IAIN SMITH

BIDDI KING & JASON DAVIES

CONGRATULATIONS TO ALL SIX FINALISTS!

CHOOSING THE MOODBOARDS

KRISSY LEE PEARCE & MICHAEL BEEL

PAGE 10

GALLERY
HERE ARE A SELECTION OF THE TOP MOODBOARD APPLICATIONS. WILL THIS INSPIRE YOU TO TAKE PART IN THE NEXT PROTG PROGRAMME IN 2011?

HITO MAGAZINE | ISSUE 1 | PAGE 11

WORLDSKILLS 2011

LAURA SIMPSON
Laura is off to London in 2011
WORLDSKILLS GOLD WINNER, LAURA SIMPSON
Up-and-coming Dunedin hairdresser Laura Simpson is London bound after winning gold at national finals of the WorldSkills hairdressing competition. Laura competed against 10 other apprentices at a grueling three-day hairdressing competition in Christchurch in September. Her win means she will now join the New Zealand Tool Blacks team and compete at the International WorldSkills final in London next year. Laura says this years regional and national WorldSkills competitions were completely different to anything shes ever done. WorldSkills is not about coming up with a normal commercial look, but doing something totally different and floaty. You learn new techniques that open up your eyes to a totally different look and way of doing things. Once you get the hang of it its amazing what you can create, says Laura. Laura says that competing at the national hairdressing finals was an amazing and inspiring experience. Everyones work was so different. There were so many different looks and interpretations. All of it was at such a high standard! I just had to focus on what I was doing and try to block everything else out! says Laura. Between now and when she goes to London Laura will practice, practice, practice! She will also take part in two team building camps with her WorldSkills Tool Black team
NIQ JAMES, STEPHANIE (BRONZE), LAURA (GOLD) AND DENEICE (SILVER)

mates, who come from industries as diverse as bricklaying, cooking and plumbing. I really enjoyed being able to meet apprentices from different trades during the national finals. It will be great getting to know my teammates better and being part of a team that does our country proud in London, says Laura. When she gets back from London Laura says she would be really keen to pass on her knowledge and teach others the WorldSkills techniques. WorldSkills training teaches you so much Id definitely recommend it. Its inspired and motivated me. It is definitely one of the best things I have ever done, says Laura.

PAGE 12

CAN YOU SUPPORT?

Niq James goal of having a NZ hairdressing apprentice at next years WorldSkills competition in London is a step closer following Lauras Simpsons win at the national WorldSkills final. Niq knows more than anyone in New Zealand about what Laura will need to do to succeed in London. Not only has Niq received WorldSkills training himself, but he was a judge at WorldSkills Switzerland and will also be the Kiwi judge in London. Lauras key strength at the national final was that she was very good across all the disciplines. Although some competitors were stronger in some areas, Laura was consistent throughout, says Niq. Lauras challenge now is to raise her skills to the International WorldSkills standard. To do this she will need to learn all she can from trainers across the disciplines, says Niq. As well as organising training with some of New Zealands best trainers, Niq is arranging training for Laura with two hairdressers from Finland who both have WorldSkills experience. Niq also hopes to fly Laura to Sydney to attend a training session for Australian WorldSkills finalists which will be given by the WorldSkills expert from the UK. Niq and HITO are already planning next years regional WorldSkills competitions, which will be held in May in six regions. In the lead up to these competitions there will be training sessions for interested apprentices to begin to become WorldSkills-trained. According to Niq exposure to WorldSkills training gives you a thorough understanding of the principles of manipulating and moulding hair. Being WorldSkills-trained helps you look at hair differently. It changes your focus from just concentrating on the final product to developing a detailed understanding of the process. Theres a lack of international competition work for young hairdressers in New Zealand, so its really important to expose the next generation of hairdressers to new and different skills. I would like to see WorldSkills become a central part of the apprentice competition calendar, says Niq. A key challenge for HITO and the industry is raising the $25,000 required to have New Zealand hairdressing represented in London. HITO is committed to having an apprentice compete but needs the support of industry to make it happen. Niq is throwing his support behind the cause and has pledged a percentage of the money he makes from education to HITOs WorldSkills Fund. To support HITOs WorldSkills Fund by helping with fundraising please contact HITO. Just think, if every salon donates the proceeds from just one cut and blow wave to the fund, we can ensure that Laura can get to London in 2011. Call now if you are able to help get Laura to London by contacting HITO on (04) 499 1180 and watch out for a special fundraising website.

NIQ JAMES

HITO MAGAZINE | ISSUE 1 | PAGE 13

WORLDSKILLS TRAINING 2011

TRAINING THE TRAINER

LEARNING THE SKILLS NEEDED TO BE SUCCESSFUL IN WORLDSKILLS IS BOTH COMPLEX AND CHALLENGING ENROLL NOW AND JOIN THOSE WHO WILL BE TRAINING THE NEXT WORLDSKILLS CHAMPION
In 2011, HITO is arranging four WorldSkills Train the Trainer workshops around New Zealand for those who are committed to train the next WorldSkill competitors. This workshop will provide a general overview of the competition and the principles behind WorldSkills. It focuses on the practical skills of the cut, colour and blow wave in preparation for the conversion. These will be a fantastic days packed full of inspiration and new skills for you to learn. This training has proven to enhance competition skills, with industry leaders commenting on the WorldSkills influence on top work at the NZARH Competitions. This work will also hone your finishing skills and in general your capabilities as a top hairdresser and trainer. The training workshops will be run by Niq James, who is currently the National Skills Expert in Hairdressing for WorldSkills New Zealand. Niq brings his immense experience to the training, having judged at an international level in WorldSkills. All attendees will receive: High quality mannequin Training workbook Practical training tips
PAGE 14

Attendees need to bring: Scissors (including thinning) and razor Blow waver, selection of radial brushes

Colouring products: base of 4/6/8 and perhaps some brighter colours. Photos on the HITO website may be an indicator of what is needed Styling products Tint brushes, bowls, foils, powder lightener and a mixture of developers. All training sessions will run from 9:00am - 5:00pm. You can enroll by calling Rob on (04) 499 1180 or visit www.hito.org.nz/WorldSkillsTraining.aspx or complete the application form opposite and send it to HITO. The total cost for each session is $250.00 and payment can be made to HITO by cheque or credit card.

HITO MAGAZINE | ISSUE 1 | PAGE 15

WORLDSKILLS
WHAT IS IT THAT MAKES WORLDSKILLS SO INSPIRATIONAL? ITS ALL ABOUT LEARNING NEW SKILLS, COMPETING NATIONALLY AND INTERNATIONALLY AND BEING RECOGNISED FOR A LOT OF HARD WORK

PAGE 16

WORLDSKILLS 2010

HITO MAGAZINE | ISSUE 1 | PAGE 17

EMPLOYERS

KIAORAMAI
Welcome to our place
GREAT BUSINESS SERVICE WINS HEARTS - AND THE WALLETS ATTACHED TO THEM.
KiaOraMai (loosely translated as Gidday and welcome to our place) is not your usual customer service programme. Its essence is a focus on lifting service skills at all levels of business through delivery of uniquely Kiwi service. Great business service wins hearts - and the wallets attached to them. Over the past couple of years more than 100 Kiwis have won an Awesome Service Award for using this avenue to their customers hearts. Working in a wide variety of businesses spread across an array of industry sectors they have been nominated for an Awesome Service Award by impressed clients and customers, and then selected by Auckland Chamber of Commerce chief executive Michael Barnett as winners. Sponsorship of the Awesome Service Awards by KiaOraMai completes a virtuous circle: KiaOraMai equips staff to provide inspirational customer service. The Awesome Service Awards reward them for doing so. Launched by Prime Minister and Minister for Tourism, John Key, in 2009 it has been rolled out across New Zealand - endorsed by mayors, Regional Tourism Organisations and Chambers of Commerce, and those who have participated in the programme. KiaOraMai conveys a strong sense of bringing the very best of Kiwi attitude to every level of customer contact. The programme, which hinges around a one day workshop, impresses participants. Auckland International Airport operations officer, Papaterai William, says his KiaOraMai workshop was amazing. It was way beyond expectation each session was very informative and helpful in so many ways. It helped me realise how important customers are and has given me an ability to create empathy statements to ease passengers/customers in ways that will make them feel wanted

CHRISTCHURCH APPRENTICE IS ONE OF THE FIRST TO BE KIAORAMAI QUALIFIED

Christchurch Hairdresser Alesha Brehaut is one of the first hairdressers in the country to be awarded the KiaOraMai certificate. KiaOraMai is a training programme designed to lift customer service experiences throughout New Zealand. It takes about four months to complete, and is all about creating great relationships with customers. Alesha, who works at Hairtrix, believes the programme taught her a lot about how to provide great customer service. Were a service industry and its really important we provide the kind of service people want to come back to, says Alesha. Alesha says the course has made her more confident when talking about New Zealand and our culture. Theres going to be heaps of tourists in New Zealand for the Rugby World Cup. Now Ive done the course Ill be much more confident talking to these tourists about where things are and whats really good to do in different areas. Before I did the course I didnt know much at all about the North Island! says Alesha. It was good to hear people from other industries talking about their customer service experiences, and working together to come up with strategies for dealing with different scenarios, says Alesha. Now that Alesha has completed her KiaOraMai certificate she is focusing her attention on finishing her final units so she can complete her National Certificate in Hairdressing (Professional Stylist).
JADE HERSOM

For more on KiaOraMai go to www.hito.org.nz

PAGE 18

AWESOME SERVICE
Great customer service deserves applause
GREAT BUSINESS SERVICE WINS HEARTS - AND THE WALLETS ATTACHED TO THEM
The best hairstylists develop a close rapport with their clients. They listen carefully, give advice, and then deliver a great new look. Recently Jade Hersom of Zentra Hair Design in Hamilton did this brilliantly for an 11 year old wanting to change her hair style for the first time. Her mum was so impressed with the trouble Jade went to that she nominated her for a KiaOraMai Awesome Service Award, and Auckland Chamber of Commerce chief executive Michael Barnett judged her to be the December award winner. Read about Jades awesome service at www.awesomeservice.co.nz Its an excellent example of how great customer service wins hearts and wallets. To find out about inspirational Kiwi customer service training go to www.kiaoramai. co.nz, and to salute someone in business for giving you exceptional customer service go to www.awesomeservice.co.nz and nominate them.

JADE HERSOM

Great service and a positive attitude can make the difference between one visit or a loyal customer
Lynne James who owns Hair Expressions hair salon was nominated by a customer who wanted to thank her for her ever cheery nature and the care she shows her clients. Colette Lang explains: Lynne manages and works alone in her salon in Levin. She treats all her clients in a very caring and attentive manner that makes me feel like a special queen. She always sends a text to remind me of my appointment the day before. Lynne always asks and listens carefully to what each client would like to achieve and her advice and recommendations are spot on. She always offers a drink with special choci biscuits. Nothing is ever too much and this special lady shines with her positive attitude that is contagious. Congratulations Lynne James of Hair Expressions - a worthy winner of an MYOB Awesome Service Award!

LYNNE JAMES

LYNNE & NOMINATING CLIENT COLETTE LANG

HITO MAGAZINE | ISSUE 1 | PAGE 19

HITO NEWS

SAVE BIG WITH THE HITO STUDENT ID CARD

As a HITO apprentice, you can now benefit from all of the student discounts that full time students have with the new HITO Student ID Card. If you are on a HITO programme, are a NZ resident or citizen and have paid all of your HITO fees, you can apply for this card that gives you discounts on a wide range of products, services and fares in New Zealand. The card costs only $20 and you can download the application form from the HITO website. Start getting those discounts now! www.hito.org.nz/Studentcards.aspx

GET READY FOR NEW HITO SERVICES IN 2011

HITO is bringing our website into the next century in 2011. There are going to be a huge amount of new features that schools, apprentices, trainees, employers and training providers will be able to take advantage of. Services include: A new look and feel making it easier to find what you need quickly and easily A brand new job vacancies board to help bring apprenticeship seekers to salons looking for apprentices Personalised logins for trainees and apprentices to view their current progress against their apprenticeship or training programme Secure and personalised logins for training providers and assessors/ verifiers to enter assessment results School logins so that Gateway schools can register students directly with HITO without all of the tedious paperwork An all new online store where you can download and order forms, training materials, videos and applications. 2011 is also going to be a huge year for online learning and training resources.

We will be producing a wide range of online video training materials to make sure that all of our apprentices and trainees can have instant online access to the answers to any of the questions that might come up during their programmes. There will be a new competition and a new award category for the Annual Awards which will be held in Auckland on 20 November.

PAGE 20

AS MY STYLE W QUOTE: UES I HE TECHNIQ T INSPIRED BY ILLS G WORLDSK IN LEARNT DUR

STEPHS WINNING WAYS CONTINUE

STEPHANIE WINTER CEMENTED HER POSITION AS A FUTURE STAR OF NEW ZEALAND HAIRDRESSING AFTER WINNING THE OVERALL APPRENTICE TITLE AT THE NZARH SUPREME AWARDS
Stephanie is also the Auckland region HITO Apprentice of the Year (a title she also won in 2009) and won bronze at the national WorldSkills final. At the Supremes Stephanie won the NZARH Apprentice Styling Award and NZARH Total Concept Award. Stephanie, who was the Auckland regional finalist in the day style and hair up categories, had 45 minutes to produce what was to be her winning style. To prepare for the competition Stephanie had five blow-drying sessions with her model to get the look she was after. Her model then joined her down in Christchurch for the competition. Her preparation on the morning of the Supremes was supported by some of her Bettjemans colleagues who were in Christchurch for the Industry Awards. As well as helping her with makeup Stephanie says they were great at keeping her calm! My style was inspired by the techniques I learnt during WorldSkills. It definitely had a WorldSkills twist to it, says Stephanie. Stephanie says that WorldSkills training has been great for her confidence. WorldSkills is life changing for your skills as a hairdresser. You learn things that youd never pick up in a salon. Youve got to give it a go! I am making all our apprentices do WorldSkills next year - I am going to train them! says Stephanie. To learn how to train people in WorldSkills techniques Stephanie and the other WorldSkills place-getters (Laura Simpson - Gold and Deniece Walters - Silver) will participate in a training session with WorldSkills expert Niq James. Stephanies win at the Supremes capped off a very big weekend for her salon, Bettjemans. At the HITO and Kitomba NZARH Business Awards the previous night Bettjemans won the 2010 Kitomba New Zealand Salon of the Year, the Kitomba Business of the Year (Grand), and the Salon HQ Excellence in Marketing
GRANT BETTJEMAN & STEPHANIE WINTER

Award. Bettjemans Stylist Sasha Lenskaia also won the Schwarzkopf Business Stylist of the Year, and his daughter and co-worker Valeria Lenskaia won the HITO Hairdressers in Training Photographic Competition.

HITO MAGAZINE | ISSUE 1 | PAGE 21

NEWS

ARNA IS THE PEOPLES CHOICE

Arna works at Surrender Hair-Design & Beauty where she has just completed her 1st year of her apprenticeship. She is over the moon to take this years title HITO Hairdresser in Training Photographic Competition Peoples Choice Award. Arna is ready for that new direction and passion that keeps her motivated in the work and services that she provides. Arna was taken on after completing her 1st year full time class by Surrender HairDesign & Beauty and signed up with the team before the end of that year to go on to take up an apprentice in her 2nd year. Arna also took out top student along the way and was one of the first to complete and gain extra credits for her third year already. Arna is a very talented young lady of 22 who works hard and loves the challenge each day. She thrives on all the training which is thrown at her.

HITO THANKS YOU ALL

Thank you to the large number of salons who responded to the letter HITO sent about the proposed changes to the qualifications. We have been heartened to receive such a high level of feedback including those who took the time to phone or write letters. HITO has submitted a report to NZQA about their proposal for change. Some of the proposed changes outlined by NZQA would allow all qualifications to be gained through a variety of pathways including full time study as well as on the job which could have put the final assessments at risk. Your responses clearly identified that there is a desire to retain the two final units (2757 & 2759). HITO has in excess of 2000 signatures requesting to retain the final units in the national qualification at level 4. The retaining of units that can be assessed only in the workplace (not by providers) has been supported by other industries across many different sectors however hairdressing was certainly one that has been raised by Business New Zealand and the Industry Training Federation. As indicated in the letter sent there had been feedback that some providers were seeking to offer a qualification without the two final units which would have resulted in the issuing of a qualification at level 4. While some providers are seeking to offer a programme that would result in learners gaining a level 4 qualification through full time study, these providers are also supportive of the hairdressing industry retaining the final units but in a separate qualification. For any of this to be determined there will need to be ongoing consultation and negotiations. HITO is committed to working with industry to determine what, if any, change will be required to the current qualifications. To do this we will be in touch with you to gain employers and industry stakeholders view of what skills and knowledge that a potential staff member would have if they completed a full time programme. This will allow HITO to work collaboratively with providers to develop a course that meets the needs of industry and the learners. Rest assured that this work will not diminish the current apprenticeship programme. HITO remains committed to supporting employers and apprentices learning on the job and to ensuring industry continue to assess the final standards in the national qualification.

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MOANA DOING JASMINE PROUD

2010 Jasmine McBeth Memorial Scholarship recipient Moana Riddell says she still cant quite believe shes won. The time since the Awards has gone by so fast its incredible, says Moana, a first year apprentice from Hair Scene Hair and Beauty in Whangaparaoa. Everyone is just really happy for me. My boss Linley put up a huge banner in the salon celebrating my win, and clients are always congratulating me. Ive even been interviewed by the local newspaper! says Moana. Since winning the Scholarship Moana has met with Jasmines parents to learn more about Jasmine and her story.
MOANA & LINLEY (EMPLOYER)

I got to learn all about Jasmine and what the Scholarship meant to her. She was an amazing person and talking with her parents has really inspired me to get the most I can out of the Scholarship, says Moana. Even before meeting Jasmines parents Moana says she felt a connection with Jasmine. Jasmine was passionate about becoming a hairdresser and wouldnt let any obstacles get in her way. This is something I can definitely relate to! Since first learning about Jasmine I felt an immediate connection to her, maybe because of our shared passion for hairdressing and our determination to make it into a career, says Moana. Moana says winning the Scholarship will help her on her career path and increase her confidence. Its not about the money, but the ability to use the Scholarship to train, further my knowledge and get my name out there. I am still thinking about how to use the money best. Whatever I end up doing I am determined to make Jasmine and her family proud! says Moana.

KARENZA (HITO) & MOANA

MINED I AM DETER QUOTE: HER SMINE AND TO MAKE JA D AMILY PROU F

HITO MAGAZINE | ISSUE 1 | PAGE 23

APPRENTICE JOURNEYS

ARDITA RAKOVICA

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ING IS HAIRDRESS QUOTE: TO BE WAY FOR ME A GREAT REER D HAVE A CA N CREATIVE A BOUT SSIONATE A I CAN BE PA

ARDITA RAKOVICA
An apprentice journey is only the start
ARDITAS JOURNEY AS AN APPRENTICE IS NOW OVER AS SHE QUALIFIED, BUT HER HAIRDRESSING JOURNEY AND HER CONTRIBUTION TO HAIRDRESSING CONTINUES
Arditas creativity, drive and passion to be the best make her a rising hairdressing star. Originally from Kosova, Ardita moved to New Zealand knowing very little English. Unable to pursue her childhood dream of being a dancer, Ardita recognised that she could realise her artistic dreams through hairdressing. When I came to New Zealand, dancing wasnt really a possible career option and music, my other passion, was also a difficult career to pursue here. I decided that hairdressing was a great way for me to be creative and have a career I could be passionate about, says Ardita. Ardita was offered an apprenticeship after working as a model in a salon and has blossomed in hairdressing. I never knew I would be good at this but I was given a chance and took it and have loved it. As an apprentice youre always learning new techniques, and learning about different hair. There are so many different types of hair out there its crazy! Arditas salon holds training sessions for apprentices every Wednesday. In each training session a different stylist teaches us new techniques and styles. Even though Ive now graduated from my apprenticeship, I still go to some of the training sessions as you always need to be learning in this industry if you want to succeed.

I am a competitive person and love competition work. The great thing about hairdressing is that theres always another competition and always something new to get involved in. Competitions give you the chance to work with amazing people such as photographers, make-up artists and models. Even if you dont win, you learn so much. Ardita believes that to be a great hairdresser you need to be dedicated, committed to customer service, have the right attitude and be able to keep learning every day.

ARDITA RECEIVING HER INTERNATIONAL PROFESSIONAL STANDARDS NETWORK CERTIFICATION

HITO MAGAZINE | ISSUE 1 | PAGE 25

EMPLOYERS

APPRENTICESHIPS BOOST YOUR BOTTOM LINE - FACT!

THERES A SAYING THAT GOES, IF YOURE NOT GROWING, YOURE DYING AND THAT COULDNT BE TRUER IN THESE CURRENT ECONOMIC AND COMPETITIVE TIMES.
At HITO were committed to the success of our industry. Thats why we asked the NZ Institute of Economic Research (NZIER) to examine the impact of apprenticeship training on salon success. Their results were conclusive. They measured the return on investment (ROI) for six different salons, and found that all six had a positive ROI after 1 2 years. In fact the longer the apprentice stays the greater the financial return. This is because apprentices boost the productivity of your other staff by freeing them to do more profitable work.

IN SHORT, GROWING AN APPRENTICE, MEANS GROWING YOUR PROFITS, WHICH MAKES FOR A GROWING BUSINESS.

Its a fact! Research shows that salons benefit financially from HITO apprenticeships within a relatively short timeframe. Research by the New Zealand Institute of Economic Research (NZIER) measured the return on investment (benefits versus costs) of a HITO apprenticeship in six different salons. At four of the six salons, employing an apprentice was profitable in year one. In the other two salons, it was profitable by year two. Overall, the research showed that as long as the apprentice stays with the salon for two or more years, employing apprentices is profitable. The longer the apprentice stays, the greater the financial return to the salon.

INCREASED SALON PRODUCTIVITY

Learning new skills means that over time apprentices can: do more tasks work to a higher standard work more quickly. By freeing up stylists, HITO apprentices also boost the productivity of other staff in the salon.

NON FINANCIAL BENEFITS

All salon owners interviewed in the research thought there were many benefits which make having an apprentice worthwhile. These include: Succession planning Having apprentices at different stages enables salons to accommodate a range of tasks, and to replace staff who leave. Moulding home-grown staff The apprenticeship allows the salon to create stylists immersed in the salons culture and values. Youthfulness Salon owners valued the apprentice energy and vibrancy; new ideas; ability to keep stylists on their toes; and ability to attract younger clientele to the salon.

WANT TO KNOW MORE?

ITS ALL ABOUT GROWING YOUR BUSINESS

HITO has created a brochure which will be delivered to industry soon. For more information about this report, and to learn more about gaining the most from apprenticeships, contact your HITO Sales & Liaison Manager or download the full report from our website www.hito.org.nz

INCREASED SALON REVENUE

Right from the start apprentices free up stylists by doing things like shampooing and cleaning. Over time apprentices take on more tasks (like foiling) and this further frees up stylists. Later on in the apprenticeship, the apprentice directly generates revenue by having their own column.

PAGE 26

EMPLOYERS

MAKING APPRENTICESHIPS WORK - A SUCCESS STORY

EXCEEDING CLIENT EXPECTATIONS, HAVING THE RIGHT TRAINING STRUCTURES IN PLACE AND KEEPING THE TEAM MOTIVATED AND EXCITED ARE THE KEYS TO SUCCESS

MAXIMISE BENEFITS FROM YOUR APPRENTICE

Reds Hairdressing in Pukerua Bay, Wellington was the 2010 HITO Training Salon of the Year. Reds owner Diana Beaufort says creating a culture of learning and gaining team commitment was a key element to winning the Award. It is important to invest the time to build your team and ensure their goals are met and their aspirations are nurtured. Having clear expectations, structured career paths, and a supportive environment are vital if staff are to grow and succeed, says Diana. Work to your strengths and get help where you need it. We have a great team at Reds who support and mentor each other, but I still look outside the salon for specialist coaching and technical help so we can keep improving, says Diana. We are always looking to exceed our clients expectations and deliver the WOW factor. Although our core business is doing hair the secret to success is so much more. My team understands that in addition to their exceptional technical skills, to be successful you must understand and communicate effectively with your clients . To support this Diana has developed her own detailed consultation and customer service manuals. She has also created an innovative Reds Passport that is used in conjunction with HITO training. Diana was a finalist in the Training Salon of the Year award in 2009. The process of entering and having to examine the finer details of Reds training systems created clarity and highlighted areas needing improvement. Every competition I enter gives me a deep insight into my business, its strengths and its weaknesses. The process of entering in 2009 helped us to identify training gaps and come up with strategies to address them as a team, says Diana. We tightened up the training programme and made it more structured. This now works really well for my apprentices. Were always looking at whats next and how we can keep getting better. Every year the whole team goes away for two days of planning and team building. Its all part of developing a strong and focused team. This creates a fantastic salon environment for both our clients and our team, says Diana. Putting the right structures in place helps ensure your salon gets the most out of the HITO apprenticeship. The more in-salon training invested up-front by the salon, the more quickly apprentices become productive. Consider the best mix of apprentices to stylists, getting the right mix of staff is essential. The optimal ratio varied from one apprentice for every stylist to one apprentice to every three stylists. Incentivise high performance by the apprentice. Use bonuses and other incentives for encouragement. Incentivise stylists to use the apprentice, give stylists commission/higher wages for the work apprentices undertake for them.

NT TO IS IMPORTA IT QUOTE: BUILD THE TIME TO INVEST SURE EAM AND EN YOUR T T ALS ARE ME THEIR GO
HITO MAGAZINE | ISSUE 1 | PAGE 27

CHAMPION/HITO TRAINING SALON RUNNER UP 2010

URSULA HARRIS

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HIPS PPRENTICES A QUOTE: ANY RE ARE SO M THE JUST WORK. TS GET , THE CLIEN BENEFITS F ARE E AND STAF VIC ENT BETTER SER AND CONFID ATED MORE MOTIV

URSULA HARRIS
A top training employer and champion
FROM HITO CHAMPION TO RUNNER-UP HITO TRAINING SALON OF THE YEAR 2010 TO SUPREMES URBAN STYLING (SENIOR) CHAMPION TO NZARH SUPREME SALON 2010, URSULA HAS HAD A SPECTACULAR 2010
Ursula has owned Ursula Harris Hair Design for nearly 4 years and has always had apprentices on board. All of Ursulas 11 staff are either trained or in training. She currently employees five apprentices. All my senior staff are fully qualified and those that arent qualified are doing an apprenticeship. I wouldnt have it any other way. Apprenticeships just work. I know they work. There are so many benefits the work is better, the clients get better service, and staff are more motivated and confident. The best way to get senior stylists that fit with your culture and structure is to take on apprentices and develop them into senior stylists yourself. Having apprentices makes business sense as it means I dont have to pay senior stylists to do jobs such as shampooing and colouring. Instead, they can focus on the value added stuff. I really love to teach and watch them grow. I love an apprentice with a good attitude. I can teach them anything. I always knew I loved to teach and its great being able to do it every day. By providing a salon where training happens I am helping keep my staff motivated. My apprentices are always learning and I get a thrill out of supporting them. Training your staff can be hard work but it is definitely worth it. Clients get a kick out of watching an apprentice grow and develop their skills. They start off as someone who washes their hair and by the end of it they have become their stylist. If there were no Trade Certificate there would be no benchmarks. HITOs support ensures there is quality and consistency across the industry.

RUNNER-UP HITO TRAINING SALON OF THE YEAR 2010

NZARH SUPREME SALON 2010

HITO MAGAZINE | ISSUE 1 | PAGE 29

INTERNA TIONAL CERTIFICA TION

ALREADY QUALIFIED? GO GLOBAL

HITO HAS BEEN WORKING CLOSELY WITH OTHER COUNTRIES AND CAN NOW OFFER YOU INTERNATIONAL RECOGNITION OF YOUR NZ HAIRDRESSING QUALIFICATION
Years of negotiations paid off at the end of November with the awarding of international certificates to some of New Zealands top hairdressers. Amongst the inaugural recipients at the November ceremony were 2010 New Zealand Hairdresser of the Year Mana Dave, New Zealand Association of Registered Hairdressers President Ria Bond, Allison Murray (HITO Board Chair) and Ardita Rakovica and Joanne Twohill from multi-award winning salon Bettjemans. HITO CEO Erica Cumming said that the presentation of the International Certificate represents the culmination of years of hard work and negotiation. HITO were a founding member of the International Professional Standards Network and over the last few years we have successfully worked with them to benchmark the National Certificate in Hairdressing Practice, said Erica. This means that holders of the National Certificate in Hairdressing Practice who have at least one year experience as a senior operator can now have their skills and experience recognised in Australia, Canada, South Africa and into the European Union Having New Zealands premium hairdressing qualification internationally recognised is a great endorsement of training in our industry. It will directly benefit all nationally qualified stylists who want to further their career overseas. Mana Dave said the new International Certificate will help the industry be seen as more professional. The International Certification reinforces to clients that youre a qualified professional. It shows clients that your training has been world class. The International Certification is great for someone who has got nationally qualified, got their hands dirty for a couple of years, and who wants to ply their trade internationally. It will give you instant credibility overseas.

DEBBIE BARRON & ERICA CUMMING

THE HAPPY RECIPIENTS

LIKE TO APPLY?
You need three things: Your NZ National Certificate or Trade Certificate in Hairdressing Proof that you have worked for the last12 months as a senior operator $80.00 with your completed application form. You can get your application form from the HITO website, your HITO Sales and Liaison Manager or use the form opposite.

MANA DAVE

RIA BOND

PAGE 30

HITO PROFILE

AINE HOBAN
(pronounced ONYA) ...shes on the bottom
EVERY ISSUE, WELL PROFILE A MEMBER OF THE HITO TEAM. THIS ISSUE WE ASK SOME PROBING QUESTIONS TO HITOS NEWEST SALES AND LIAISON MANAGER...
Where did you grow up Aine?

SALES PROFILE HEADING

I grew up in city in the north of England in a town called Wakefield. I spent most of my school holidays in Co. Mayo, Ireland visiting my family. In 2005 I went to America on a sports scholarship, living in the Boston area for 3 years. What were you doing before becoming a SLM? I arrived in New Zealand in early 2009 as part of my OE. I was just meant to be travelling around New Zealand for 3 months but fell in love with the place so decided to pitch a tent! I got a job working for the Health & Disability ITO, Careerforce and worked there until I joined HITO at the end of 2009. Before I

came to New Zealand I was working as a Store Manager for an organic supermarket in the USA and in the UK. Whats the best bit about your job? The best bit about my job is working with passionate apprentices and having the opportunity to help them gain the National Certificate in Hairdressing. A great day for me is meeting an eager year 1 apprentice for the first appointment, getting confirmation that a year 2 apprentice has achieved all their units for the year, securing their place in the year 3 class and receiving notification that all the candidates who sat their final unit 2757 recently passed!

Any advice for apprentices? The best advice I have for apprentices is book in for your assessments as early as possible in the year. This gives you deadlines to work towards, helps focus training and breaks down the year into manageable chunks. Also dont put off your theory work- it is a necessary evil! What do you do in your spare time? I spend my spare time running- there is no better feeling than running through Burwood Forrest on a summers day for an hour or so?! If I am not running I enjoy meeting friends for a hot chocolate, shopping or watching a good movie!

HITO
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