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Yellowfin a Finalist in 2012 Anthill Cool Company Awards International Business Intelligence (BI) vendor, Yellowfin, has been

recognized as a one of Australias coolest businesses, named as a finalist in Anthill Magazines 2012 Cool Company Awards. Melbourne, VIC, November 26, 2012 -- Yellowfin was announced as a finalist under the Global Growth Award category. The Global Growth Award is bestowed upon an A ustralian company that has achieved outstanding global growth or demonstrated th e potential to expand outside its traditional boundaries and grow globally, thro ugh innovative or entrepreneurial means. Yellowfin is also in the running to take home the Coolest Company Award, to be s elected from one of the eight category winners. Winners will be announced at an event in Melbourne on 6 December 2012. This recognition confirms that were taking on the Business Intelligence market and addressing the needs of our customers in an innovative and successful manner, sa id Yellowfin CEO, Glen Rabie. The Yellowfin brand and our product are unique, and our culture reflects that we like to do things differently. The Cool Company Awards is a national program that was developed in 2006 to reco gnize Australian companies that are doing things differently to bring about posi tive change. Over 700 aspiring cool companies were nominated for the 2012 awards, making The Coo ls one of Australias largest business awards programs. The Cool Company Awards are extremely egalitarian, said Anthill Magazine Editor-In -Chief, James Tuckerman. Previous winners have included two-person start-ups, not -for-profit social enterprises, large private companies and publicly-listed corp orations. Judging takes into account far more than mere business variables, such as revenue and wealth. The criteria are geared to consider other qualities, from the disru ptive nature of the product or service to the culture of the organization. What are Cool Company Awards? The Cool Company Awards were launched in 2006 as a way for Anthill Magazine to p ublicly acknowledge and celebrate Australian organizations that are doing things differently to bring about positive change. In its seventh year, the awards att racted nominations from over 700 organizations, making it among the largest busi ness award programs in Australia. About Yellowfin: Yellowfin is a global Business Intelligence (BI) software vendor passionate abou t making BI easy. Yellowfin is headquartered and developed in Melbourne, Austral ia, offering a highly intuitive 100 percent Web-based reporting and analytics so lution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, co llaborative and embeddable BI as well as Location Intelligence and data visualiz ation. For more information, visit www.yellowfinbi.com What is Anthill Magazine? AnthillOnline.com is a digital business magazine that piration and commercial ingenuity, providing a fresh, spective on Australian business in a global world. It y Awards, the 30under30 and the Smart 100. Its where celebrates creativity, ins exciting and practical per is home to the Cool Compan ideas and business meet.

What is Business Intelligence software? Business Intelligence (BI) refers to a broad range of computer software applicat ions and tools used to report, analyze and present data in a range of formats, t o help businesses identify trends and opportunities, and support fundamental dec ision-making. For further media information, interviews, images or product demonstration, plea se contact: Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or lachl an.james@yellowfin.bi For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), Linked In (Yellowfin Business Intelligence), or email pr@yellowfin.bi to subscribe to Y ellowfins free e-newsletter. Contact: Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000, Victoria +61 0 3 9090 0454 lachlan.james@yellowfin.bi http://www.yellowfinbi.com

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