PakinWitchayakawin Pakin Witchayakawin

Monday,November26,2012

Outline
The

Thailand

Potentiality P t Success ti lit

ofMICEinThailand

TheAppropriatedPlacetoArrangeMICE

Business Component

Byworkingprocess

Sponsor/ Bosiness

Customer/ Buyer

Supplier

Related Related Organization

ByRelatedBusiness

MICEBusiness

Organizer

Accommodation Accommodation &FoodBusiness

Contractor

Tour& Tour & Entertainment

Transportation Business

OtherRelated Business

TradingBusiness Trading Business

ObjectivesofMICE Objectives of MICE

Tomakerevenuefromforeigncurrency To make revenue from foreign currency Indirectrevenueformanycareers Topushtherevenuefromtourisminwholeyear Tostimulateservicestandardadjustment Tosupportgoodimagetointernational T t di t i t ti l Tomotivatebusinesstouristsforreturning Tobringnewknowledge&technointocountry Totrendongoodenvironmentalpreserving
TodevelopThailandascenterofinvestmentinregion&international T d l Th il d t fi t ti i &i t ti l

Importance&Advantage
Revenuefromforeigncurrency Createjob&expandrevenuetobusinesses Indirectrevenuetomanycareers Incometaxtogovernmentandanotherbusiness SupportcountrysimageinordertobeHOST PromotehostcountryafterMICE Developpotential(ability)forpersonal

Pushtoincreasestandardofserviceindustry Push to increase standard of service industry

Pushtocooperatebetweenpublic&privatesector Risingrevenueintraveling Expandingbaseintourismofhighertravelers Chancetolearnnewacademy
Peoplegetbenefitsfrom governmentsinvestment P l tb fit f t i t t

Setnewbusiness&travelingmarket

EvolutionofMICE Evolution of MICE

ConceptualofMICE: Conceptual of MICE: MICE differentfrom LEISURE DefinitionofMICE Why we must make meetings? wemustmakemeetings? MICEinEU&US StrengthsaboutMICEinThailand

MICEIndustryinThailand MICE Industry in Thailand

BE.2545:TCEB TCEB maindepartmentofMICEmarketing gainrevenuefromhighermarket i f hi h k t needtobeCENTERofMICE topointNonStopService

ThailandOneofMICEDestinationinAsia ThailandOne of MICE Destination in Asia

Establish&DevelopnewinnovationforMICE Establish & Develop new innovation for MICE
Bangkok:BKKAPT,BTS,MRTandConventionHall Region:CNX&HKT Region: CNX & HKT ExpandingSize:ImpactConventionCenter MOU ofFreeTrade ToSettheEconomicStrategy: T S t th E i St t

Agriculture,Food&Beverage,Fashion&IT

Basedclients:3,000InterCompanies&careersassociation

MICE Potential in Thailand PotentialinThailand

BE.2520:Thailandwas memberofCCA 2545:TCEB 2545: TCEB 12powersofMICEinThailand

PowersofMICE Powers of MICE

MeetingsFacilities
50,000Hotels/300,000Roomswithinterstandard Developcommunicationtoregions Develop communication to regions DevelopInfrastructure:accommodation Professional organizers Ability&Experience

PowersofMICE Powers of MICE

Diversityoftouristattraction y Varietyofmerchandises&souvenirs Interestinguniqueculture g q WorldsKitchen Manyofgolfclubs y g Others:expenditure,hospitality,organization

SuccessofMICEinThailand Success of MICE in Thailand

TheaccomplishmentofMICEinThailandis The accomplishment of MICE in Thailand is

TheReadinessofStaffsQuality
QualityofEducation Q lit f Ed ti

KeySuccessofMICEinThailand Key Success of MICE in Thailand

EasytransfertoMICEplaces f l
ModernIT Diversityofbusinessinfrastructure Interesting&attractivenaturalandculturalresources Interesting & attractive natural and cultural resources Stablepoliticalsituationincapital&local Facilitiesofhotels&conventioncenters Facilities of hotels & convention centers

KeySuccessofMICEinThailand Key Success of MICE in Thailand

Varietyofstandardlodgments f d dl d
Expandingdevelopmentofairport Developmentofcommunicationaccess TobeprofessionalofstandardMICE sorganizer To be professional of standard MICEs organizer ManyexperiencetobeMICEsorganizer MICEcurriculuminbachelor s&master MICE curriculum in bachelors & master

Thailand AppropriatedPlaceforMICE Thailand Appropriated Place for MICE

*Themiddlearea *Cooperative Cooperative *Wearehost
*Richofculture&nature

*Fulloffacilities

MICEinCentralThailand MICE in Central Thailand

- BangkokConventionCenter g TheUnitedNationConferenceCenterUCC BITEC BITEC ImpactExhibitionCentre QueenSirikit NationalConventionCenterQSNCC Queen Sirikit National Convention CenterQSNCC 5StarHotels

MICEinNorthern MICE in Northern Thailand

Theweatherisstrength h h i h Diversityoftouristattraction y CenterofNorthernregion NearGMScountries Near GMS countries 5starhotels conventioninuniversities events events

MICEinSouthern MICE in Southern Thailand

Strengthsabouttourismdestination&ocean Strengths about tourism destination & ocean Hadyai isthecenterofeconomy Nearneighboringcountry many5starhotels many 5 star hotels PSUConventionCenter Manyairports

MICEinNorthEastern MICE in NorthEastern Thailand

Bigsizeofland Oldculture Uniquetradition U i t diti NearGMS BigcitiesasKhonkhan,Ubon

MICEinEastern MICE in Eastern Thailand

nearBangkok Big city as Pattaya BigcityasPattaya many5starhotels

Discussion/Question/Mapping
Powers ofMICEinThailand? TheFin ofMICEinThailand? The Fin of MICE in Thailand? ThailandappropriatestobeMICEdestination?

ThankYouforyourattention! Thank You for your attention!