Project name:-

Student name
Ashima grover Pallavi bhardwaj

Roll no.

B 12th B 22nd

S.NO. 1 2 3 4 5 6 7 8 9

CONTENT INTRODUCTION MEANING AREA ASPECTS APPLICATIONS ADVANTAGES DISADVANTAGES REFERENCES CV

Abstract of the project

In developed countries, sophisticated computers and telecommunications are on the verge of reshaping the mission, objectives, content, and processes of schooling. This is part of a larger change in those nations from loosely coupled, mature industrial economies to a profoundly interconnected, knowledge-based global marketplace.

Introduction
Information technology has been around for a long, long time. Basically as long as people have been around, information technology has been around because there were always ways of communicating through technology available at that point in time. There are 4 main ages that divide up the history of information technology. Only the latest age (electronic) and some of the electromechanical age really affects us today, but it is important to learn about how we got to the point we are at with technology today. Information technologies are pervading the entertainment industry at an ever increasing rate. The application of computer

technology to this industry is paralleled in almost all other current large turnover industries worldwide in similar and general administrative areas.

Meaning
Entertainment is media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which use only rudimentary computer display such as text-only, or traditional forms of printed or hand-produced material. Entertainment includes a combination of text, audio, still images, animation, video, or interactivity content forms. Entertainment is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Entertainment (as an adjective) also describes electronic media devices used to store and experience entertainment content. Entertainment is distinguished from mixed media in fine art; by including audio, for example, it has a broader scope. The term "rich media" is synonymous for interactive entertainment. Hypermedia can be considered one particular entertainment application.

Area
Advertisements, Art, Education, Entertainment, Engineering, Medicine, Mathematics, Business, Scientific research And spatial temporal applications

Aspects

To the Established Industry - Light The field of lighting technology is one which is ever present in our society to a perhaps quite unrecognised extent. Lighting is of critical importance in the production of all live television transmissions, (news and weather broadcasts, live current affairs, variety productions, etc.), the production of our various television shows, series To the Inexperienced in Film and Video Since the advent of television the visual medium has gained increasing importance and interest in society. It has also become a valuable marketing tool and potential art form to the music industry.

To the Established Industry - Sound The sound industry is, of course, entirely technology based and has been ever since its creation with the first form of sound storage technology - the gramophone. Since then many forms of sound storage technology . The New Sound Storage Technology - Digital Sound The most exciting use of microprocessor technology in the sound industry has revolutionised the whole current method of sound storage. This development is referred to as "digital sound." The Computer Musical Instrument The second offspring of digital sound technology was developed also by the Fairlight Company of Australia and is referred to as the C.M.I. or Computer Musical Instrument. Creative Possibilities The first and perhaps most fascinating advantage of the C.M.I. is that it is possible to use previously unmusical sounds in a musical way. For example, given that any sound at all can be stored, it is possible to play a melody with it, that is, to play a melody with the sound of, perhaps, a glass breaking or a car horn.

Major characteristics of entertainment

Entertainment presentations may be viewed by person on stage, projected, transmitted, or played locally with a media player. A broadcast may be a live or recorded entertainment presentation. Broadcasts and recordings can be either analog or digital electronic media technology. Digital online entertainment may be downloaded or streamed. Streaming entertainment may be live or on-demand. Entertainment games and simulations may be used in a physical environment with special effects, with multiple users in an online network, or locally with an offline computer, game system, or simulator. The various formats of technological or digital entertainment may be intended to enhance the users' experience, for example to make it easier and faster to convey information. Or in entertainment or art, to transcend everyday experience. Enhanced levels of interactivity are made possible by combining multiple forms of media content. Online entertainment is increasingly becoming object-oriented and data-driven, enabling applications with collaborative end-user innovation and personalization on multiple forms of content over time. Examples of these range from multiple forms of content on Web sites like photo galleries with both images (pictures) and title (text) user-updated, to simulations whose co-efficients, events, illustrations, animations or videos are modifiable, allowing the entertainment "experience" to be altered without reprogramming. In addition to seeing and hearing.

Application
Creative industries

Creative industries use multimedia for a variety of purposes ranging from fine arts, to entertainment, to commercial art, to journalism, to media and software services provided for any of the industries listed below. An individual multimedia designer may cover the spectrum throughout their career. Request for their skills range from technical, to analytical, to creative. Commercial uses Much of the electronic old and new media used by commercial artists is multimedia. Exciting presentations are used to grab and keep attention inadvertising. Business to business, and interoffice communications are often developed by creative services firms for advanced multimedia presentations beyond simple slide shows to sell ideas or liven-up training. Commercial multimedia developers may be hired to design for governmental services andnonprofit services applications as well. Entertainment and fine arts In addition, multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Some video games also use multimedia features. Multimedia applications that allow users to actively participate instead of just sitting by as passive recipients of information are called Interactive Multimedia. In theArts there are multimedia artists, whose minds are able to blend techniques using different media that in some way incorporates interaction with the viewer. One of the most relevant could be Peter Greenaway who is melding Cinema with Opera and all sorts of digital media. Another approach entails the creation of multimedia that can be displayed in a traditional fine arts arena, such as an art gallery. Although multimedia display material may be volatile, the survivability of the content is as strong as any traditional media. Digital recording material may be just as durable and infinitely reproducible with perfect copies every time. Education In Education, multimedia is used to produce computer-based training courses.. A CBT lets the user go through a series of presentations, text about a particular topic, and associated illustrations in various information formats. Edutainment is an informal term used to describe combining education with entertainment, especially multimedia entertainment. The idea of media convergence is also becoming a major factor in education, particularly higher education. Defined as separate technologies such as voice (and telephony features), data (and productivity applications) and video that now share resources and interact with each other, synergistically creating new efficiencies, Journalism Newspaper companies all over are also trying to embrace the new phenomenon by implementing its practices in their work. While some have been slow to come around, other major newspapers like The New York Times, USA Today .. Multimedia reporters who are mobile (usually driving around a community with cameras, audio and video recorders, and wifi-equipped laptop computers) are often referred to as Mojos, from mobile journalist. Engineering Software engineers may use multimedia in Computer Simulations for anything from entertainment to training such as military or industrial training. Multimedia for software

interfaces are often done as collaboration between creative professionals and software engineers. Industry In the Industrial sector, multimedia is used as a way to help present information to shareholders, superiors and coworkers. Multimedia is also helpful for providing employee training, advertising and selling products all over the world via virtually unlimited web-based technology Mathematical and scientific research In mathematical and scientific research, multimedia is mainly used for modeling and simulation. For example, a scientist can look at a molecular model of a particular substance and manipulate it to arrive at a new substance. Representative research can be found in journals such as the Journal of Multimedia. Medicine In Medicine, doctors can get trained by looking at a virtual surgery or they can simulate how the human body is affected by diseases spread by viruses and bacteria and then develop techniques to prevent it. Document imaging Document imaging is a technique that takes hard copy of an image/document and converts it into a digital format (for example, scanners).

Advantages
Globalization Cost effectiveness Communication More time Creation of new jobs Bridging the cultural gap

Disadvantages
Unemployment - While information technology may have streamlined the business
process it has also crated job redundancies, downsizing and outsourcing

Privacy - Though information technology may have made communication

quicker, easier and more convenient, it has also bought along privacy issues. Lack of job security - Industry experts believe that the internet has made job security a big issue as since technology keeps on changing with each day.

Dominant culture - While information technology may have made the world a global village, it has also contributed to one culture dominating another weaker one.

The limitation of Using Computers for Entertainment:The average modern computer user enjoys the ability to install or download and play different types of entertainment media, all of which are compatible with the computer programming. This feature is fairly new; modern computers with standard movie-playing capability, for example, are only five years old as of 2011. Prior to that, a user had to pay a high amount for a premium unit to enjoy these capabilities. However, with all these benefits there are still issues and problems with using a computer as a main entertainment center.

Meaning information technology (IT)

It is a branch of engineering dealing with the use of computers and telecommunications equipment to store, retrieve, transmit and manipulate data. The Information Technology Association of America has defined IT as "the study, design, development, application, implementation, support or management of computer-based information systems".The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones.

Your decision on Technology and the Entertainment Industry: Technology is an important part of modern life both at home and in the workplace. Just about every business field uses technology and computers to take care of a huge assortment of tasks each day; however some industries require more technological support than others. For example, technology and the entertainment industry fit together perfectly. The use of technology in the entertainment field has brought about huge changes in how the public is reached with new artists, movies, and TV shows, as well as how special effects are produced and audio and picture quality. In order for all of these things to happen, it's crucial to work with the right technology experts. Good, high quality technology for the various entertainment endeavours starts with a good company. Technology and the entertainment industry actually work together for the benefit of both business fields. Technology supports entertainment's need for more attention, while entertainment makes the public aware of the latest technological advances through advertising and use of the technology in production.

 Specialists in both fields often work closely together to ensure a seamless marriage of the two different industries to create a new and innovative product.

Information Technology and the Entertainment Industry :Technology and the entertainment industry are constantly evolving to bring new media to consumers on new platforms. The entertainment technology industry includes interactive computer game design, digital entertainment and other types of computerized media. To work in information technology entertainment industries, an education in entertainment technology is essential. Entertainment information technology training can be provided by many sources, but a mix of traditional education and real world experience can provide the best technology and the entertainment industry education and training. Find training opportunities to learn about entertainment industry technology through: 1. Companies that provide entertainment industry software and technology. 2. University classes that offer training in the latest entertainment technology. 3. Industry seminars and events that teach professionals about new technologies.

Technology and the Entertainment Industry

Keeping up with use of technology in the entertainment industry Consumers' attention spans don't last too long when it comes to advancements in entertainment technology. Once a new technology gets popular its importance is tossed aside and the latest gadget has taken its place. The entertainment industry must constantly adapt to the fast-paced and sometimes complicated changes in technology. Computer technology in the entertainment industry can provide both a challenge and an opportunity. It can require updating your business operations but can also pump up your efficiency and the offerings to your customers and investors. Those in the industry who aren't afraid to look to the future and act accordingly will be the most successful. Consider the following entertainment industry technology information: 1. With the increase of information technology, entertainment often comes from user-

generated content. 2. In the push for on-demand entertainment, information technology takes consumers a step past pay-per-view options and gives them what they want exactly when they want it, whether it be music or video. 3. Special effects technology and the entertainment industry combine creative forces with engineering and will continue to amaze audiences.

Solutions for the communications, media and entertainment industry:In todays dynamic marketplace, its not enough to compete solely through price or service quality. You need both. Consumers demand immediate access to rich media from a variety of devicesdoesnt try to meet their requirements alone. HP Solutions for the Communications, Media and Entertainment industry provides a full range of infrastructure technologies, software solutions and enterprise services to support your enterprise. Engage in new business models that incorporate user-generated content and social networking. Our low-cost and easy-to-operate network-attached storage solutions grow with your business. Utilize our media IT infrastructure, billing and end-to-end service management to take care of the behind the curtain services. Focus on your customers, their desires and your digital market.

The information entertainment industry's new avatar:Information technology entertainment is widely expected to propel the future economies of most countries, including India. This sector is commonly clubbed together as the ICE sector representing the so-called new economy. While the importance of information technology entertainment has readily been accepted and acknowledged resulting in a spurt of entrepreneurial activities and policy initiatives, it took quite some time both for the industry players and the concerned Government Ministry to realise this industry potential. The Government, on its part has recognised the entertainment business as an industrial activity, thereby making it eligible to get financial and other assistance like any other industry.

The converging industry

Two different forms of convergence are impacting and transforming the entertainment industry like never before. The first form of convergence is a supply-driven one. That is, products from different industries, such as IT, communications and entertainment are working better together than they do separately. The emergence of ICE is the result of such a convergence process.

The second form of convergence is referred to as demand-driven. This is occurring in the entertainment industry with customers considering products offered by separate industries as interchangeable. Now, people want not just information, but information packed in an entertaining way. This has resulted in the marriage of the information industry with the entertainment industry, giving birth to a new, hybrid segment called infotainment. Interestingly, more and more people are now clamouring for even education to be imparted with a dosage of entertainment. This has given rise to yet another, hybrid concept called edutainment. As Management Guru, Gary Hamel says,Today consumers are not satisfied with an either \ or situation. They want products and services which offer and instead of an or. The effect of convergence on the entertainment industry in terms of creation of sub-segments is portrayed in the chart. Contrary to the current mood of pessimism particularly in the film production and distribution segments of the entertainment industry, the changes taking place in the overall business environment point towards a promising future for the industry. Technologically, the convergence of information and communication technologies has redrawn and extended the traditional boundary lines of the entertainment industry. Politically, the globalisation of the world economy has expanded the geographical boundaries of many industries including entertainment. Economically, the increasing affluence caused by rising discretionary incomes has led to a greater demand for a variety of entertainment services. The adjacency factor The net result of these changes is the dramatic redefinition of the concept of adjacency both in terms of geographic and industry space. For present and potential participants of the industry, it means two things: *Opportunities as well as threats for the entertainment industry come from all over the world. *Competition and business opportunities spring not only from ones own industry but other industries as well. The above changes have led to the emergence of a variety of entertainment avenues - some offering superior entertainment experience and others promising an entirely different

experience. A major movie theatre operating let us say from Chennai faces competition not only from other movie theatres in the city but also from the following sources: Television, cable and satellite channels beamed not only from Chennai but also from other locations - within and outside the country. *The Internet, providing infotainment or edutainment or pure entertainment content. *Radio programmes offering similar content. *Amusement parks and theme parks located in Chennai. *Restaurants, clubs and shopping malls located in Chennai. *Other traditional avenues such as stage dramas and music programmes. In terms of geography, the first three forms of entertainment mentioned above, operate at the global / national level. Though all of them cater to entertainment needs of society and compete with one another, their value proposition is different. For instance, in the case of a movie theatre, it is the excitement of a date or an evening outing. A movie theatre can also overwhelm the audience with its big screen and big sound, which the three other sources of entertainment mentioned above cannot match. At home, entertainment provides higher flexibility and informality while watching. Moreover, TV entertainment becomes the most preferred one when one is tired, disinclined to dress up, or is wanting to be alone. The last three sources of entertainment avenues represent products or services that are location-specific but fall under different industries in conventional terms. A restaurants value proposition squares with that of a cinema theatre - both of them provide an opportunity to go out, see people and be seen by others. But eating at a restaurant is a treat to your stomach whereas watching a movie gives a treat to other senses. Thus, a confluence of technological, economic and societal trends has not only made the industry robust and vibrant, but also an industry consisting of multiple streams of products and services defying the traditional definition of an industry. Size of the industry According to a recent study done by global consultancy firm, Arthur Anderson, the Indian entertainment industry is expected to almost triple in size by 2005 from the present level of Rs 9,600 crore. Today, the electronic media has gained popular acceptance with cable and satellite (C&S) TV emerging as a clear winner. With more than 45 channels being telecast in India, television software and content has become an exciting growth area.

The motion picture industry, which almost monopolised the entertainment industry for long, is currently facing fierce competition from all corners. According to the Film Exhibitors Association in Tamil Nadu, out of 2,400 cinema halls in the State, 600 have already been closed and of the remaining 1,800, 1,000 are said to be running unprofitably. Although, TV has come to stay as a competing distributing channel for feature films, they cannot completely replace the film exhibition industry. They can co-exist and in developed markets, these channels perform complementary roles. Lobbying with the Evolution of the industry If one looks at the evolution of the entertainment industry, all over the world, it will be very clear that the real solution for survival and success lies in constantly reinventing themselves. In our country, the entertainment industry started with street plays where very little technology was involved. Then came the second wave of innovation in the guise of stage dramas where some amount of technology started playing a role. But in the subsequent wave, motion pictures came into being with substantial technological sophistication. Thereafter, a number of incremental improvements took place within the motion picture industry. Some of the industry players were able to graduate into the next phase of industry evolution by reinventing themselves. Actor Sivaji Ganesan started his career by acting only in dramas. But when the motion picture industry came into being, he graduated to become one of the most accomplished and durable actors on the silver screen. Also, some of them co-existed as niche players. Three outstanding examples are the drama companies in Tamil Nadu run by Cho Ramasamy, R.S. Manohar and S.Vee. Sekar. Each of them had occupied a niche position. While Cho had carved out a place for himself in political satirism, Manohar and Sekar specialised in epic-based themes and family-based comedies respectively. The cinema exhibition business in the country is in the doldrums right now. With changes taking place in all aspects of the environment relating to the industry, these unorganised players, by and large, failed to upgrade their services because they were not responding appropriately to the changes taking place in the industry and its environment. In other countries, the film exhibition segment has seen changes both in technological sophistication and newer business concepts. They succeeded in differentiating their service offering by providing a completely different experience, which cannot be duplicated by the competing TV Channels.

Multiplexes have become popular all over the world. By bundling a range of entertainment services, they have been able to share a part of the industry pie despite the heavy competition from TV channels. In India also, multiplexes have started coming up in metropolitan cities. Implications for the industry The following four conclusions emerge from a detailed analysis of the broad industry trends: *There is going to be an increasing demand for a variety of information and educationoriented programmes packed in an entertaining way. Pay channels and DTH can be expected to fill such gaps. *Content providers will cater to the needs of a number of media streams such as TV, Internet and print. Many industry players will be able to migrate from one media to another with ease and felicity. *Corporatisation of film production and exhibition segments will gain momentum. Only then, they will be able to respond appropriately to the changes taking place in the environment. *Freelancing, which is already prevalent in the entertainment industry is expected to become a dominant form of employment generation in the industry. All the above-mentioned trends are already evident. Till recently, many artists, particularly actors and actresses had compressed careers limited maybe to a decade or two. But now, with the invasion of TV channels, many of them have become successful content providers. Shaping the Industry A number of entertainment companies are springing up in Mumbai. Chennai, being the second biggest entertainment cluster, opportunities await for potential entrepreneurs to jump onto the bandwagon and reap the first-mover advantage in a number of segments - ranging from content creation to actual delivery of entertainment. While the attractiveness of content creation business lies in its ability to cater to the needs of a number of media and scale of their operations, the lure in the customer end of the value chain, namely multiplexes, amusement parks, theme restaurants and recreation clubs, is in the replicability of the business models. That is, a successful business model can be replicated all over the country in a number of urban centres. Designating entertainment business as an industrial activity alone cannot transform the fortunes of the industry overnight. For that matter, even promoting a new representative body for the industry will not take the industry forward on its own. What is needed is strong determination from all stakeholders to create a new future for the industry. This, in turn, calls for a sound strategy for the industry as a whole, with definite time frame. Success requires committed action channelised towards achievement of the strategic objectives.

References
^ "Format" refers to the physical characteristics of the stored data such as its encoding scheme; "structure" describes the organisation of that data. ^ Daintith, John, ed. (2009), "IT", A Dictionary of Physics, Oxford University Press, retrieved 1 August 2012 (subscription required) ^ Proctor 2011, preface. ^ Chandler, Daniel; Munday, Rod, "Information technology", A Dictionary of Media and Communication(first ed.), Oxford University Press, retrieved 1 August 2012(subscription required) ^ a b Butler, Jeremy G., "A History of Information Technology and Systems", University of Arizona, retrieved 2 August 2012 ^ Leavitt, Harold J.; Whisler, Thomas L. Whisler (1958),"Management in the 1980s", Harvard Business Review 11.

CV

Pallavi bhardwaj Jaipuria Institute of Management, jaipur 1,bamabala instituional area, pratap nagar , sanganear.

OBJECTIVE
To secure a position with a stable and profitable organization, where I can be a member of a team and utilize my business experience to the fullest.

PROFESSIONAL QUALIFICATION
PGDM with Specialization in Institute : Marketing & Human Resourse :Jaipuria Institute of Management,jaipur

ACADEMIC QUALIFICATIONS
Degree/Certificate B.B.A XIIth Institute RR collage Happy public sch Sunhill public sch Board / University Rajasthan uni Cbse Year of Passing 2012 2010 2008 %Marks/CGPA 74% 59%

Xth

Rbse

52%

SUMMER INTERNSHIP PROJECT

COMPANY NAME DURATION PROJECT NAME PROJECT SYNOPSIS HDFC

30 Days Educational loan of HDFCBank

The objective is to accumulate the customers satisfaction level about the education of the HDFC Bank so that service could be more improved.

ACHIEVEMENTS

 Secured first position in group song at district level 2008 Secured second position in group song at state level (2008) Got first position in 100 meter race.

HOBBIES
Reading news paper Playing indoor and outdoor games Listening music

PERSONAL DETAILS
Fathers Name:Date of Birth:Languages Known:Mr.gopal bhardwaj 12th oct 1991 Hindi, English

Permanent Address:5/234 kala kuan, housing board, jaipur road , alwar (raj. ) Mobile no: 9314208219 ( Mobile) : 8058384404 E Mail ID :pal.bj12@gmail.com

REFERENCES
Mrs . harshpal kaur( chair person) alwar (raj.) Ph: 9571924235

ASHIMA GROVER P12024 Jaipuria Institute of Management,Jaipur 1,Bambala Inst. Area , Pratap Nagar Sanganer, Jaipur - 302033

OBJECTIVE

To secure a position with a well established organization with a stable environment that will lead to a lasting relationship in the field of finance.

ACADEMIC QUALIFICATIONS Degree/Certificate B.COM(Prof.) Institute BBK DAV Collage Board / University GNDU(Guru Nanak Dev University) CBSE ICSE Year of Passing 2012 %Marks/CGPA 64%

XIIth Xth

DAV Public School St. Francis School

2009 2007

71.8% 80.71%

COMPUTER PROFICIENCY Microsoft Word, Microsoft Power Point, Microsoft Excel

HOBBIES Listening to music Travelling Interacting with people

PERSONAL DETAILS Fathers Name:Date of Birth:Languages Known:Permanent Address:-

Mr. Pardip Grover 1st January, 1991 Hindi, English , Punjabi House No. 2749/14 Street no. 3 , Tehsil Pura Amritsar, Pin no. 143001 , Punjab

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