7 ps of marketing Product is your core offering.This is the thing that will fulfill the needs of your customer.

If your product is faulty, every thing else fails. The attributes of the product, vis-avis the attributes offered by competing products and substitutes, are important in estimating the competitive scenario for the marketing strategy formulation. Price has a lot of impact on the service buyers satisfaction level. Often, paying a higher price makes a customer more satisfied. Price is often considered a proxy for quality and vice-versa. What is important to note that services being all the more intangible, the price becomes an important factor for the actual service consumption to happen, after service awareness and service acknowledgement. Place often offers a different side of value (utility) to the customer. Who would want to travel 10 miles to have a regular dinner, even if that is priced very competitively and has a super quality? Services are often chosen for their place utility. Closer to the customer means higher probability of purchase. Place utility is important to evaluate, for strategizing on the other 6 Ps. Promotion plays a role in the perception the possible target audience may have about your service. There has to be a fit between the promotion and the positioning. Promotion leads to service (brand) recognition and further establishes a proxy to evaluate quality of services based by potential customers. People are crucial in service delivery. The best food may not seem equally palatable if the waitress is in a sour mood. A smile always helps. Intensive training for your human resources on how to handle customers and how to deal with contingencies, is crucial for your success. Processes are important to deliver a quality service. Services being intangible, processes become all the more crucial to ensure standards are met with. Process mapping ensures that your service is perceived as being dependable by your target segment. Physical evidence affects the customers satisfaction. Often, services being intangible, customers depend on other cues to judge the offering. This is where physical evidence plays a part. Would you like eating at a joint where the table is greasy or the waitresses and cooks look untidy and wear a stained apron? Surely you would evaluate the quality of your experience through proxies such as these. 7 ps of marketing for Indian railways Product-Indian railways provides passenger trains for the people of the country.The passenger service provided by Indian railways is one of the most commonly used transport facility by the people especially for long distances as it is very cheap

7 ps of marketing 2 LOCAL TRAIN- The Indian railways also has local trains for transportation within the city.The routes of local trains are divided into two Mumbai and central.the local trains of Mumbai are the lifeline of the people. 3 metro-Along with local trains the Indian railways also provides the metro facility in major cities like Delhi and Kolkata with one in Mumbai coming up soon.

2Price-differential pricing- the pricing of the ticket depend upon the rote to be travelled by the customer. Fixed pricing-in this type the pricing remains the same Discount pricing-discounts are given by Indian railways when tickets are bought in bulk quantity. 3 place-place in context of Indian railways refers to the service delivery point or the destination of the passenger.the place should be well maintained.the place should be customer friendly and should have basic facilities . 4promotion indian railways promotes its services by giving advertisements in newspapers and also uses electronic media to promote its services 5 people- mainly middle class and lowerclass people travel through trains.trains are the best medium of transport for people from villages as there are no other convienent modes of transport.people from uppermiddle class travel mostly in the air conditioned compartment. 6 process-the first step for a customer is to go to the railway station.the second step is to collect the ticket from the ticket counter.The third step is to confirm the reservation.The fourth step is to travel by the train to your destination.The fifth step is to leave the train upon reaching the destination.The sixth and the last step is to reach the station of destination. 7 physical evidence-The services the customers want from the Indian railways are good infrastructure,parking space,a waiting hall,a tv on platform,attachments to various cities and villages,good security system,good catering facilities,availability of basic facilities.