Helps to get your colleagues on their bikes Makes your organisations profit quantifiable

EU Platform on Diet, Physical Activity and Health 14/11, Brussels

BIKE TO WORK

STRATEGY FIETSERSBOND
The bike as starting point in stead of point of concern. Clear points of view (cf. 30/50/70)

Influencing policy

Behavioural changes

1. Awareness raising 2. Experimentation 3.Cycling as customary behaviour

Programmes

1. Awareness raising: realization that cycling is good for me and my environment 2. Experimentation: I will have a go: try out those pedals! 3. Cycling as customary behaviour: I use the bike spontaneously whenever possible

Fietsersbond > Bike to Work > Cycle Academy > Advantages for employers

BIKE TO WORK

THE PROGRAMME
Platform since April 2009 Participants
280 companies 18500 cyclists

Factors contributing to success

1 goal: the cyclist is central Limited administration for employer Measurable results Total package thanks to the expertise of Fietsersbond and GRACQ

Expansion in 2012 via Cycle Academy and company specific advantages

Fietsersbond > Bike to Work > Cycle Academy > Advantages for employers

BIKE TO WORK

HIGHER LEVEL OF CYCLING

100 % BIKE
RATE

Increase cycle use =

Increase participation rate Increase bike rate

50 7,5%

30

% PARTICIPATION RATE 10 15 100

Fietsersbond > Bike to Work > Cycle Academy > Advantages for employers

BIKE TO WORK

THE PLATFORM
Cycling calendar Bike points become advantages Summer competition in June 2012 Winter Trophy in November 2012 Cycle Academy

SUPPORT YOUR CYCLING INITIATIVES

Fietsersbond > Bike to Work > Cycle Academy > Advantages for employers

BIKE TO WORK

CYCLING FOR ADVANTAGES

A bike point for each cycled day Important motivation for beginning cyclists Offer managed by Bike to Work

+ from 2012 Reward companies for cycle use with company specific advantages

Fietsersbond > Bike to Work > Cycle Academy > Advantages for employers

BIKE TO WORK

PARTICIPATING

Fietsersbond > Bike to Work > Cycle Academy > Advantages for employers

BIKE TO WORK

CYCLE ACADEMY
Knowledge and skills re preventive and safe cycling Focus on home to work traffic in theory and practice More bikers in your company Flexible courses (total length= 4 hours) Two coaches More information and prices: www.fietsersbond.be/fietsacademie

Fietsersbond > Bike to Work > Cycle Academy > Advantages for employers

BIKE TO WORK

ADVANTAGES FOR THE EMPLOYER

Improved availability of staff Improved accessibility of company Bicycles take up less space than cars, saving money on car parking costs

Corporate social responsibility Bike to Work reports = direct link between tax-free cycling allowance & payroll accounting

Fietsersbond > Bike to Work > Cycle Academy > Advantages for employers

BIKE TO WORK

CONTACT

Dieter Snauwaert Coordinator Bike to Work Dieter.snauwaert@fietsersbond.be Phone +32 (0)497 122 893

Fietsersbond > Bike to Work > Cycle Academy > Advantages for employers