Group assignment

What is cloud computing?

Well, according to one theory, the cloud is moving some resources (servers, data, applications) from our company / server in to another location. And regardless of whether it is only the equipment, whether it will be a virtual machine, whether it will be data, whether it will be the entire application. Of course this does not include private cloud. With this simplified definition given above you can see that the clouds has been around a long time, only becoming more sophisticated. They just adapt to market needs.

Colocation
Colocation is the oldest and simplest form of service in the "cloud". Someone gives us a place in the server room, electricity, air conditioning and of course the "pipe" to the Internet. The rest we need to care ourselves. We buy equipment, security (firewall or load balancery), operating system, software and applications - and we care about it. Here, we pay just for lending the server space.

IaaS Infrastructure as a Service

Here supplier gives us the equipment and additionally sometimes security. Our task is to provide an operating system, software and applications. Some of the groups are dedicated servers that can be bought from supplier from long time. This what has changed by the virtualization, is that we deliver to the supplier just the virtual machine. Thanks to this we provide a single package and the supplier can provide us with such transfer machine at less busy physical servers, easier maintenance services (less downtime), etc. This latest approach works for Amazon EC2 cloud (I think - first "true" cloud). Sometimes also the IaaS is called Haas (Host as a Service).

PaaS Platform as a Service

In here we take everything that was in IaaS, but the supplier gives us the entire application platform. We stop to worry about the operating system (including maintenance, management, Patching) and we are just writing applications and maintenance them. This gives us the Microsoft Windows Azure, where the operating system is provided by Microsoft. Additionally is

Group assignment provided a database (SQL Azure) and several other items. The important thing is that Microsoft of course also provides a platform for writing applications - ie. NET Framework. A similar type of cloud also offers Google - though in much smaller scale and much smaller capacity. In this case, we charge for the consumption of resources (CPU time, disk space, the number of queries or data transfer).

SaaS = Software as a Service

The situation when the supplier takes care of everything from the hardware through the operating system until the final application. We really only use the specific application and its functionality. So we buy some ready-made box with the application, but we do not install it on our computer, we use it in the cloud. In this case we are charged in the model - fee per user per month using the application. The downside is that we do not change anything in this application and have no influence on its development. This from years weve got from the Microsoft - we have the Hotmail (the world's largest application in the cloud), or other such applications (Live, SkyDrive, etc.). I will add that this type of cloud has now also included Google (with its Google Apps) and Salesforce.com (CRM with its system).

Software + Services
It's about mixing what we have now (ie. the server environment, applications for computers), with what is given us by the cloud (servers and applications outside the company). So from one site the possibility of using classical software, on the other site the possibility to take advantage of using this as a service. It is up to us to depend on what for us is better, because not always the cloud will be the best solution. At the moment ONLY Microsoft has the ability to give us this choice, because has in offer both classic box (with the software of all kinds) and their counterparts in the.

Private cloud
This is precisely what at the moment gives us the supplier in the cloud (specially prepared operating systems and applications) and we run it at home. This will be good either for really big company that can afford to place the appropriate server at home or possibly the company that may not be able to take data and applications outside the company / server.

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Gartner Report
Customer relationship management (CRM) continues to be the largest market for SaaS. SaaS revenue within the CRM market is forecast to reach $3.8 billion in 2011, up from $3.2 billion in 2010. Gartner expects SaaS to represent nearly 32 percent of the CRM market's total software revenue in 2011. According to the Gartner report released 22nd October 2008: Worldwide software-as-aservice (SaaS) revenue in the enterprise application markets* is on pace to surpass $6.4 billion in 2008, a 27 per cent increase from 2007 revenue of $5.1 billion, according to Gartner, Inc. The market is expected to more than double with SaaS revenue reaching $14.8 billion in 2012. Worldwide software as a service (SaaS) revenue is forecast to reach $12.1 billion in 2011, a 20.7 percent increase from 2010 revenue of $10 billion, according to Gartner, Inc. The SaaSbased delivery will experience healthy growth through 2015, when worldwide revenue is projected to reach $21.3 billion.

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References
Books

G. Shroff 2010 Enterprise cloud computing : technology, architecture, applications Cambridge : Cambridge University Press. T Wong; L Kao; M Kaufman; 2011 Salesforce.com for dummies, 4th edition Hoboken, N.J. : Wiley Pub E Kachinske 2008 Maximizing your sales with Salesforce.com Boston, MA : Course Technology, David Taber 2009 Salesforce.com secrets of success : best practices for growth and profitability Upper Saddle River, N.J Prentice Hall,. Websites http://www.allthingscrm.com/cloud-computing/top-ten-benefits-of-cloud-computing-toyour-business.html 14/11/2011

http://idc-insights-community.com/posts/b1a27526c0 15/11/2011

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Afzal Hussain Candidate Number 10050818

Management Solutions in Practice NQF Level 5 Assignment 1 (of 1) Cloud Computing Case Study Evaluation and Technical Report

Task 2

28th October 2011 Tutor:

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Kulvinder Panesar

How does sales force use cloud computing? Sales force use a number of ways of using cloud computing, one of them is providing organisations with customer realationship managment and other software solutions, this is a service provided through the internet. Organistion dont need to purchase hardware or any software as everything is accessable via the web, this allows sales buisnesses to save money and time and can have a service provided according to what they buisness needs withought having to purchase additional software and hardware, Basically they don't need you to run a server neither do sales force use a single server. This is a another way of saying we can take one server and divide and conquer, and as well we can take a bunch of servers and balance a single app split across a number of servers if the projected number of users and capacity demand leads to that conclusion. Purchasing a service from salesforce.com means users dont need to buy additional resources as everything is available via the cloud which will be built in one monthly subscription. Benefits from Internet using cloud computing

Online availability of products and services reduces market costs. There is a greater reach from global market to local market. E-Commerce, for example - Internet marketing, reduces total cost. Internet is accessible not only to computers, but also other devices like mobile phones, which have Internet access. Currently sales forces is used mainly by sales staff keeping track of client leads and customer details, they also are in partnership with google and amazon this is so clients can are able to accomplish more task via the internet using services such as gmail and google docs. Also being in patnership with apple will allow users to access services through mobile phone via apps.

Sales force has grouped its products in three categories, sales cloud, service cloud and custom cloud. The sales and service clouds are generally for sales purposes but the custom cloud enable the client to pick and select application that suit they business. this is also called force.com which enable the user to create webpage and even buy domain names through the cloud, by using app exchange they can also download software applications. Sales force currently has two infastructres in the united states and the other in singapore. Sales force partnered with amazon so that the force.com can use the cloudbust from amazon as the application require more processing power and for storage. Salesforces also has social network that sends and recieve information which is similar to facebook and twitter this is called chatter. Sales force has to provid a service 24/7 and also employees will be able to work offline. According to international data centre force.com allows users to build and run applications 5 times faster and lower cost than non cloud services. One of the example of force.com being a huge advantage to clients and organisation is when rehabcare,a reahabiltion centre wanted a build a iphone app that allowed users to admit themself as clinicians. This application took four days to create if they used microsoft development tools this could have taken six months, again showing the advantages of salesforce using cloud computing. Sales force allows oraginisation to reduce their workload, increase sales volume and reports say it saves upto 75% as it doesnt need to maintain and manage its own data centre. Saleforce cloud computing offers more environmentally friendly way of establishing IT requirements, by helping reduce energy consumptions. Cloud service providers invest in large scale data centres that can

Group assignment offer a greener alterative to the comman approach to IT. This will reduce office wastage. A recent study stated that cloud computing customers use nearly 95% less carbon than on premises application.

Bibliography
Salesforce. (2010-2011). what is cloud computing. Available: http://www.salesforce.com/cloudcomputing/. Last accessed 25th oct Business cloud news. (2011). Does Salesforce study prove the cloud is green. Available: http://www.businesscloudnews.com/platform-as-a-service/216-does-salesforce-study-provethe-cloud-is-green.html. Last accessed 25th Oct 2011. sales force. (2011). support. Available: http://www.salesforce.com/uk/servicestraining/customer-support/. Last accessed 27th Oct 2011.

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201 1

Management Solutions in Practice Assignment PT1 Task 3

Stanford Mcintosh 10102624 Kulvinder Panersar 10/25/2011

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Table of Content

Introduction .....................................................................................................Page 3 Task 3............................................................................................................Page 4-5 Salesforce Value Chain Model........................................................................Page 6 Bibliography.....................................................................................................Page 7

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Introduction
Salesforce.com is one of the leading cloud computing providers, with a customer base numbering almost 68,000 businesses. Salesforce allow you to showcase your applications, share your expertise with sales forces customer base. Salesforce allows you take advantage of their technologies like CRM, App Exchange with a wealth of content & resources APC, and EMEA to name a few. PaaS is growing, SaaS billing models; SaaS DCC and Content Communication Collaboration makes Salesforce.com the leaders in the Cloud Computing Market.

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What value (benefits) will businesses gain from switching to Salesforce and why?
Salesforce.com is one of the leading cloud computing providers, with a customer base numbering almost 68,000 companies. Businesses whether independent software company or solutions provider, joining Salesforce will allow you to showcase your applications, share your expertise with Salesforce customer base. Your business will be trained on Salesforce.com technologies. Once you business joins up with Salesforce.com you will be able to deliver solutions faster and more effectively to your customers without having to worry about infrastructure and cost of traditional software. Businesses choose Salesforce.com for a host of business critical services, including customer service, sales, and marketing applications. Specific benefits and requirements will vary based on your level of commitment and type of relationship with Salesforce

Benefits of joining Salesforce

Align with the enterprise cloud leader: distinguish your capabilities and value from the reputation and trustworthiness that comes with partnering with the worlds enterprise cloud leader. Access industry-leading technologies: Deliver solutions around CRM technologies and take advantage of Force.com, the only proven enterprise cloud platform. Gain access to latest technologies such as Salesforce Chatter along with salesforce.coms proven multitenant cloud infrastructure. Partner your technical team to an innovative community of Force.com developers and tools at developer.force.com. Accelerate your time to market: taking advantage of proven go-to-market channels and high-value marketing programs and services that generate demand for your business solutions and services. Working with Salesforce allows your company to build applications faster and at minimal cost of traditional software solutions such as Java and .NET. Gain global market exposure: make us of Salesforce.coms global community of more than 67,000 customers via the App Exchange the worlds largest cloud marketplace serving over 2 million subscribers. Use the press and analyst opportunities to build brand awareness and validate your solutions. Enable your entire team: accelerate your commercial success with access to expert sales, marketing, and technical training that will set your business apart. Use the wealth of content and resources available due to your partnership with Salesforce.com. Unlimited partner opportunities: the Salesforce.com Partnership enterprise was designed to deliver a valued set of benefits and support based on your level of commitment and type of relationship. Consulting Partner: your business can build custom applications in the cloud with Force.com and provide solutions to your clients? That will ensure that Salesforce CRM customers are successful. You can team up with us in APAC, EMEA, and the Americas to put your skills to use creating customer success our business process is design to train and manage services. If your business build a returning revenue stream, join Force.com VAR Program, the first-ever channel program for the cloud. Interest in Platform as a service (PaaS) is growing more synergies between infrastructure providers (like ISPs) and SaaS vendors

Group assignment

SaaS billing models bring down Total Cost of Ownership and minimize CAPEX spend this is favourable, especially in the world right now Hot SaaS growth areas are digital content creation (DCC) and office suites So if your product is in this domain and you have something new and reliable, you have a strong chance of success The Content Communications and Collaboration (CCC) SaaS market remains the largest and is set to more than double So if your product is in this domain, although it is already competitive, you have a strong chance of success The reality is that Salesforce.com has a higher than average customer retention 94% would refer Salesforce 74% customers say they already have done so. These figures are twice what most on premises software firms are seeing. The world most complete and popular sales application is the Sales Cloud. In the Sales Cloud, sales professionals are driving more sales, generating more leads, and helping sales people increase productivity. In fact, a recent customer satisfaction survey of more than 3,000 global salesforce.com customers found that business executives surveyed are growing their businesses using Salesforce CRM, with a reported 52 percent increase in lead volume, 27% increase in win rates, and 30 % increase in customer retention. Summer 09 will deliver new features to the Sales Cloud focused on helping companies close more deals and grow their business Conclusion Customer relationship management (CRM) continues to be the largest market for SaaS. SaaS revenue within the CRM market is forecast to reach $3.8 billion in 2011. According to the Gartner report released 22nd October 2008: Worldwide software-as-a-service (SaaS) revenue in the enterprise application markets* is on pace to reaching $12.1 billion in 2011. Worldwide software as a service (SaaS) revenue is forecast to reach $14.8 billion in 2012, a 20.7 percent increase from 2010 revenue of $10 billion, according to Gartner, Inc. The SaaS-based delivery will experience healthy growth through 2015, when worldwide revenue is projected to reach $21.3 billion. Salesforce as a company will keep growing so the infrastructure to facilitate software solution and to deliver software technologies will benefit any company that joins.

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Illustrate and annotate a Salesforce Value Chain Model (VCM) diagram

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Bibliography http://www.salesforce.com/uk/ 25/11/2011 http://saaspert.com/2008/10/30/strengthening-the-argument-gartner-report/ 25/11/2011 http://www.google.com/imgres?um=1&hl=pl&client=firefoxa&rls=org.mozilla:pl:official&biw=1608&bih=861&tbm=isch&tbnid=PSrfbj0s95Yp_M:&imgrefurl=http:// www.collectiveintelligence.com/jahia/Jahia/lang/en/pid/18&docid=63Hj18kKTxbeM&imgurl=http://www.collectiveintelligence.com/jahia/webdav/site/ciweb/shared/images/Sal esforce_CRM_Diagram.jpg&w=315&h=229&ei=cq2lTvbeCIan8QPD1c3zBQ&zoom=1&iact=hc&vpx=13 13&vpy=163&dur=9678&hovh=183&hovw=252&tx=134&ty=92&sig=102835315646880576699&page=1 &tbnh=147&tbnw=202&start=0&ndsp=29&ved=1t:429,r:6,s:0/ 25/11/2011 http://foundation.force.com/home/ 25/11/2011 http://www.salesforceeurope.com/ 25/11/2011

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Presentation

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