ABHISHEK SHARMA

H.NO. 54, Lane 12 , Sector 3 , Swaran Vihar, P.O. Muthi , Jammu - 181205 . Mob: +91 9419258330; Email: asharmamarketing@gmail.com

A self driven and accomplished Marketing Professional with enriching experience in the diversified sectors including consumer durable and FMCG industry, a go getter with a global mindset and strong quantitative & conceptual abilities and thorough knowledge of Indian Market and Government as well as Corporate markets.

CORE STRENGTHS
Marketing & Sales Distribution Management

Team Management Business Development

Interpersonal Skills Communication

CAREER PROFILE
Marketing Proficient in planning and executing sales and marketing strategies to tap greater market & business volumes and achieve sales targets and gross number targets. Skilled in organizing promotional campaigns and pre-sales activities such as product demonstrations, presentations, seminars and exhibitions to secure market excellence and enhance business. Leading, mentoring & monitoring the performance of the team to ensure efficiency in process operations and interacting with the top management. Possess a knack for accurately assessing customer needs and positioning the entire gamut of product and services accordingly. Implementing quality programmes such as conceptual presentations, analysis and road shows to build and strengthen customer delight and brand leadership. Business Development Efficiently managing and strategizing business growth for large corporate and global accounts by identifying customer requirements and converting them into solutions. Adept in identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability. Good at building strong relationships with clients (Spectra Foods, APMAS, Hotel Quality Inn, and Hotel Kamat Lingapur) and providing value added service. Managing customer excellence by conducting Executive Business Reviews and Enterprise Workshops

CAREER HISTORY

Parle Biscuits Private Ltd. , Jammu Sales officer (June 2010 to till Date)

KRAs Include: Identifying and developing new distributors for long term revenue growth and maintaining relationship with existing distributors.

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Designing Beat plan and achieving sales target. Ensuring proper merchandising and display of all the SKU`s. Consistently improving primary order booking figures from distributors.

WaterHealth India. , Bathinda Management Trainee Marketing and BD (June2009 till Date)

KRAs Include: Handling operations for Bathinda district, Punjab.

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Developing distributor and channel partner network. Facilitating distributors to develop a sub-distributor network.
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Coordinating with various teams for timely completion of tasks. Strengthening companys existence in my territory. Earlier developed distributor network in East Godavari district of A.P. Havell`s India Ltd. , Gurgaon

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Executive Sales (Feb2006 to March2007)

KRAs Include: Identifying and developing new streams for long term revenue growth and maintaining relationship with customers.

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Utilizing public information and personal network for developing market intelligence to generate leads. Tapping new markets and coordinating with business partners to penetrate new segments to expand business and generate income.

SUMMER TRAINING

Subhiksha Trading Services Ltd., Mohali (May June 2008) Key Responsibilities As a Summer Trainee reported to the Regional Business Analyst: Handled a project Market analysis of various factors affecting sales in a retail outlet and their relative priorities.

Work includes conducting environment analysis to understand market structure. Interacting to the customer and ROM (Retail Outlet Manager) in various outlets to study potential and existing factors affecting sales.

PROJECTS UNDERTAKEN

Citifinancial (Jan 2008) Project Handled: Live Project on Strategic Alliances of Citifinancial Loan Mitra. Work Included building a team of Loan Mitras and motivating them to bring in business. Loan Mitra is basically a concept that tries to catch the footfall in retail stores. Under Grahalaxhmi channel, we motivated housewives with good social contacts. Housewives were provided with monthly salary where under Loan Mitra scheme

Hinduja TMT, Bangalore (March 2006) Project Handled: Project on Designing of Customer information control system (CICS) framework as a project in

the partial fulfillment of IBM Mainframe certification. It includes of primary as well as secondary research in determining factors affecting customer perception of information risk and implementing factors from these findings to provided better control system.

Regional Research Lab., Jammu (March 2005) Accounts Handled: Project on Increasing the concentration and then extraction of withanolides i.e. withaferinA and B from withania somnifera (Ashwagandha). It includes producing Withanolide enriched strains of Ashwagandha by treating the culture with a solution of methyl jasmonate and then extraction of specific withanolides to quantify the yield by performing liquid as well as gas chromatography.

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RESEARCH PROJECTS

Major Project of MBA curriculum, University of Jammu (Jan March 2009)

E-marketing of Kashmiri Handicraft

Research methodology includes primary and secondary data research which includes linkages with retailers and manufacturers and designing web based framework. Studying and implementing most relevant web advertising methods to penetrate into two entirely different markets that are foreign and domestic.

Minor Project of MBA curriculum, University of Jammu (Feb - March 2005)

Buying preferences of people while buying second hand car

Project employing primary research and conjoint analysis to find out the impulsive response of the respondents while buying a second hand car.

TRAININGS ATTENDED

Sales and distribution management skill training by Doors consultant. Human Resource workshop at University of Jammu, India. Presentation Skills Programme at Hinduja TMT, India. Trans- Himalayan Culture Seminar organized by SAP.
Participated actively in social activities held by SOS, EOTO, Helpage India and Red Cross in school.

EDUCATIONAL QUALIFICATIONS

Post Graduation in Management (MBA) with specialization in Marketing from University of Jammu (India), Jammu (under All India Management Association) in 2009 Bachelor of Engineering in Biotechnology from Vishveshraya Technology University, Bangalore in 2006

PERSONAL INFORMATION
Date of Birth: 1 January 1983 Languages known: English, Hindi and Punjabi. Current CTC : 2.3 Lakhs + Incentives

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