Professional Documents
Culture Documents
ARO / MMX
ARO / VMX ..................................3
ARO / MMX .................10
IX Survey
.......................14
.............................................28
Infographic: A Closer Look at Teen Online
Video Consumption...............................................................32
Internet Video Viewing Behavior Survey
Results..................................................................................37
2012 10 ..........43
ARO/VMX -
2: 20129&10
1052.5%47.5%
63%:37%67%:33%
25-34
15-2435-44
3: 201210
24-48(26.8%)
120
1887.2%1812.8%
1818
4: 201210
15-2425-341.525-34
5: 201210
Google SitesYouTube109
869.289.4%50236.7
4.74.5YouTube Partner10
100VEVO253.1
26%12.231.3
915.4123.5Lara
10
100Machinima201247
10925.7
32.5
3: 201210YouTubeYouTube Partners
YouTube
YouTube Partners
YouTube Partners2
YouTube3
YouTubeYouTube
YouTubeYouTube
2
YouTube
YouTube
5: 201210YouTube Partners
1.
comScore VMX10
82.47%10
28448
2.
201210972.786.9
8399
3.
10
4.
24-48120
18
5.
15-2425-34
1.525-34
6.
10200Google SitesYahoo!
Sites Chunghwa TelecomFACEBOOK.COMVEVO Youku Inc.
7.
8.
10VMXYouTube Partners
121.4425.31200
YouTubeYouTube
9.
YouTube Partners
YouTube3
YouTubeYouTube
ARO/VMX -
7-ELEVEn
app
YouTube
HAPPY GO Hi-Shopping OK
PChome PChome
Mobile
App
7-ELEVEn
4,831 V
7-ELEVEN
1.8m Channel7eleven
2,832 V
FamilyMart
610k Famiwebchannel
1,286 V
OK
890
Hi-Life
88k
OK
37k
7-ELEVEn 9 40
3.3% OK
OK 7-ELEVEn
9 2 8 OK 2
: http://www.ftc.gov.tw/internet/main/doc/docDetail.aspx?uid=126&docid=12532
OKMART
7-ELEVEn
35
7-ELEVEn
OK
7-ELEVEn 35 6 6OK
35
7-ELEVEn
A 9
A Lets Caf LINE
7-ELEVEn
7-ELEVEn
E-Tracking
7-ELEVEn 1/4
7net Yahoo!
11.2% Google Sites 12.7% Google 4.3%
Facebook 9.1%
Yahoo! Sites Yahoo!
21.7%Yahoo! 1.2% Google Sites
14.1% Google 3.4%YouTube 1.7% Facebook
SEO
14.1% 2.0%
7-ELEVEn
Yahoo! Sites Yahoo! 4.5%Yahoo! 1.4%
Google Sites 6.2% Google 2.2%Facebook 1.4%
OK Mart Yahoo! Sites 14.4% Yahoo! 5.9%Google Sites
3.4% Google 1.1%Facebook 5.3%
7-ELEVEn 7netCity Caf iCash
Yahoo! FacebookYouTube
SEO
7-ELEVEn 7netCity
CafiBon 7net Yahoo! Sites Facebook
Yahoo! Sites Taiwan Maps 2
Taiwan Maps Facebook OK Mart
Yahoo! SitesGoogle Sites Facebook
fme.map.com.tw
IX -
DVD
2012 11 2 11 7
3,697
40
29
68% 30%
2%
(55%) 19
(38%)
40
4.36
2 2.38 55%
1
(82%)
58%
DVD DVD(39%)
38%
(42%) 20-29
(29%) 19 40
(22%)
6.6
2 3 3.6
55% 2
(91%)
/ 33%
48%
(43%)
(10%)
(31%)(29%) 19
(26%) 19
4.91
10 2.82
58% 6
(86%)
38%
CSI
40%
(31%)
(28%)
(26%)
4.06
2.42 60%
(83%)
36% DVD(18%)
(54%) 36%
(39%)
(30%)
4.78
2.55 53%
80.5%
56%
57.4%
58.7%
45.6%
68%
52%
48%
49%
36%
4.36
6.6
4.91
4.06
4.78
39.3%
32.8%
37.6%
36.1%
DVD
38.9%
10.5%
15.4%
17.7%
(6.6 )
(4.06 )(60%)
DVD
(IX Survey )
15
2012/11/02~2012/11/07
1914
51.8%
1783
48.2%
19
734
19.8%
20-24
401
10.8%
25-29
438
11.8%
30-34
502
13.6%
35-39
445
12.0%
40
1177
31.8%
1788
48.4%
886
24.0%
1023
27.7%
Base N=3,697
Nov 2012
-Smart TV
2012 11
(IX Survey )
10-79
2012/11/02~2012/11/07
3,697
GoogleApple
3C
APP
2012 11 11 2
11 7 3,697
46% 7%
46%30-34 40
15% 7%
48%
35
Pew 800 (12-17)95%
37%27%13%
(42%)(33%)
(46%)
(15%)
80%
http://www.onlinecollege.org/teen-online-video-consumption
2012 9 Primeau Productions
1. ()
27.6%26.8%21.3%
12.6%11.8%
2.
15.7%40.9%25.2%
36.2% 5.5%
3. Youtube ?
38.9%38.1%
4. ?
78.0% /73.2%63.0%15.7%
5.?
(31%)(30%)(17%)
6. ?
62.2%37.8%
7. ?
(24%)(19%)
/(13%)(7%)
8. ?
3 (41.7%) 2 (34.6%) 1 (11.8%)
9. ?
5 (17%) 10 (14%) 10 (11%)
(11%)
10. ?
(18%)/(14%)(10%)
(9%)(17%)/(13%)(9%)
(14%)/(13%)(7%)(7%)
(7%)
http://www.primeauproductions.com/audio-video/internet-video-viewing-behavior-survey-res
ults/
2012 10
2012 10
//
FB Facebook Gift
Meetrip
Passbook App
App
Google Wallet
Google Google
Google Wallet
Facebook Collections
Add to Passbook
Circa
Circa app
APP
app
Facebook app
Google AI
neural network
App UDN
UDN
App 30
Square
YouTube
Zynga
Zynga 3
ZyngaGroupon Pandora 4
ZenithOptimedia Zenith
4.3% 3.8%
Sharethrough 4000
Gmail
GmailGoogle Google
Wal-Mart to go 10
2012
Yahoo 10 19 2012 12
AppWeChat
2 18 AppWeChat
Instagram Color
VentureBeat Color
iPad mini
iPad mini
PC iPad mini
Rich Gordon
10
Instagram Twitter
comScore Instagram
Twitter
iOS 6 Chitika
48 25% iOS 6iOS
6
IE 8 Firefox15 Chrome
iPhone
iPhone
51%
5 8 4
100M 7 6
(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScore ARO
comScore
IX Survey panel
CyberPanel-Taiwan IX Survey
[]
EMAIL marcom@insightxplorer.com
TEL 02-33222882