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2012 11

ARO / MMX
ARO / VMX ..................................3
ARO / MMX .................10

IX Survey
.......................14
.............................................28
Infographic: A Closer Look at Teen Online
Video Consumption...............................................................32
Internet Video Viewing Behavior Survey
Results..................................................................................37

2012 10 ..........43

ARO/VMX -

comScore Video Metrix190.32%


20121085.97%
82.47%10
2842,91248
910

1: 201210(% Reach Web Population)

:comScore Video Metrix; Oct 2012

Video Metrix (video) PPStream MediaMetrix

2: 20129&10

:comScore Video Metrix; Sept / Oct 2012

comScore Video Metrix201210972.7


82.48%84565.3816200
86.9839149
0.1%0.5%7.3%
1: 201210

:comScore Video Metrix; Oct 2012

1052.5%47.5%
63%:37%67%:33%
25-34
15-2435-44

3: 201210

:comScore Video Metrix; Oct 2012

24-48(26.8%)
120
1887.2%1812.8%
1818
4: 201210

:comScore Video Metrix; Oct 2012

15-2425-341.525-34

5: 201210

:comScore Video Metrix; Oct 2012

10200Google SitesYahoo! Sites


(Yahoo!) Chunghwa Telecom (HiNet)FACEBOOK.COMVEVO
Youku Inc. ()Google SitesFACEBOOK.COMVEVO
VEVO13%Google SitesVEVO
Google Sites
Google Sites(4.6)
2: 201210

:comScore Video Metrix; Oct 2012

Google SitesYouTube109
869.289.4%50236.7
4.74.5YouTube Partner10
100VEVO253.1
26%12.231.3
915.4123.5Lara
10
100Machinima201247
10925.7
32.5

3: 201210YouTubeYouTube Partners

:comScore Video Metrix; Oct 2012

YouTube
YouTube Partners

YouTube10VMX YouTube Partners


121.4425.3
120096733.32200
78.8231.6700
YouTubeYouTube
4: 201210YouTube Partners

:comScore Video Metrix; Oct 2012

YouTube Partners2
YouTube3
YouTubeYouTube
YouTubeYouTube
2

VMX 10 YouTube Partners

YouTube
YouTube
5: 201210YouTube Partners

:comScore Video Metrix; Oct 2012

1.

comScore VMX10
82.47%10
28448

2.

201210972.786.9
8399

3.

10

4.

24-48120
18

5.

15-2425-34
1.525-34

6.

10200Google SitesYahoo!
Sites Chunghwa TelecomFACEBOOK.COMVEVO Youku Inc.

7.

Google SitesYouTube 10869.289.4%


50236.710YouTube Partner100
VEVO201247
32.5

8.

10VMXYouTube Partners
121.4425.31200
YouTubeYouTube

9.

YouTube Partners
YouTube3
YouTubeYouTube

ARO/VMX -

2012 10 12011 9,800 3


(1,995; 20.29%)(1,453; 14.78%)(1,152; 11.72%)
2010 2011 2.57% 3.67%
7-ELEVEn
OKMART 7-ELEVEn
Facebook app
YouTube
7-ELEVEn 7net

7-ELEVEn
app
YouTube

HAPPY GO Hi-Shopping OK

PChome PChome

Mobile
App

Facebook

Facebook Facebook YouTube

7-ELEVEn

4,831 V

7-ELEVEN

1.8m Channel7eleven

2,832 V

FamilyMart

610k Famiwebchannel

1,286 V

OK

890

Hi-Life

88k

OK

37k

7-ELEVEn 9 40
3.3% OK
OK 7-ELEVEn
9 2 8 OK 2

: http://www.ftc.gov.tw/internet/main/doc/docDetail.aspx?uid=126&docid=12532

OKMART
7-ELEVEn
35

7-ELEVEn

OK
7-ELEVEn 35 6 6OK
35

7-ELEVEn
A 9
A Lets Caf LINE

7-ELEVEn

7-ELEVEn
E-Tracking

7-ELEVEn 1/4
7net Yahoo!
11.2% Google Sites 12.7% Google 4.3%
Facebook 9.1%
Yahoo! Sites Yahoo!
21.7%Yahoo! 1.2% Google Sites
14.1% Google 3.4%YouTube 1.7% Facebook

SEO

14.1% 2.0%

7-ELEVEn
Yahoo! Sites Yahoo! 4.5%Yahoo! 1.4%
Google Sites 6.2% Google 2.2%Facebook 1.4%
OK Mart Yahoo! Sites 14.4% Yahoo! 5.9%Google Sites
3.4% Google 1.1%Facebook 5.3%
7-ELEVEn 7netCity Caf iCash
Yahoo! FacebookYouTube
SEO

7-ELEVEn 7netCity
CafiBon 7net Yahoo! Sites Facebook
Yahoo! Sites Taiwan Maps 2
Taiwan Maps Facebook OK Mart
Yahoo! SitesGoogle Sites Facebook

fme.map.com.tw

IX -

DVD
2012 11 2 11 7

3,697

40
29

68% 30%
2%

(55%) 19

(38%)
40

4.36
2 2.38 55%
1

(82%)
58%
DVD DVD(39%)

38%

(42%) 20-29

(29%) 19 40

(22%)

6.6
2 3 3.6
55% 2

(91%)
/ 33%

48%
(43%)
(10%)

(31%)(29%) 19
(26%) 19

4.91
10 2.82
58% 6

(86%)
38%


CSI

40%

(31%)
(28%)
(26%)

4.06
2.42 60%

(83%)
36% DVD(18%)

(54%) 36%

(39%)

(30%)

4.78
2.55 53%

80.5%

56%

57.4%

58.7%

45.6%

68%

52%

48%

49%

36%

4.36

6.6

4.91

4.06

4.78

39.3%

32.8%

37.6%

36.1%

DVD

38.9%

10.5%

15.4%

17.7%

(6.6 )
(4.06 )(60%)

DVD

(IX Survey )

15

2012/11/02~2012/11/07

N=3,697 95% 1.62%

1914

51.8%

1783

48.2%

19

734

19.8%

20-24

401

10.8%

25-29

438

11.8%

30-34

502

13.6%

35-39

445

12.0%

40

1177

31.8%

1788

48.4%

886

24.0%

1023

27.7%

Base N=3,697
Nov 2012

-Smart TV

2012 11

(IX Survey )

10-79

2012/11/02~2012/11/07

3,697

GoogleApple
3C
APP
2012 11 11 2
11 7 3,697
46% 7%


46%30-34 40

15% 7%

48%

35

Infographic: A Closer Look at Teen Online Video Consumption


Pew 800 (12-17)95%

37%27%13%

(42%)(33%)

14-17 (39%) 12-13 (34%)14-17


(30%) 12-13 (21%)

(46%)
(15%)

80%


http://www.onlinecollege.org/teen-online-video-consumption

INTERNET VIDEO VIEWING BEHAVIOR SURVEY RESULTS


2012 9 Primeau Productions

1. ()
27.6%26.8%21.3%
12.6%11.8%

2.
15.7%40.9%25.2%
36.2% 5.5%

3. Youtube ?
38.9%38.1%

4. ?
78.0% /73.2%63.0%15.7%

5.?
(31%)(30%)(17%)
6. ?
62.2%37.8%

7. ?
(24%)(19%)
/(13%)(7%)
8. ?
3 (41.7%) 2 (34.6%) 1 (11.8%)
9. ?
5 (17%) 10 (14%) 10 (11%)
(11%)
10. ?
(18%)/(14%)(10%)
(9%)(17%)/(13%)(9%)
(14%)/(13%)(7%)(7%)
(7%)

http://www.primeauproductions.com/audio-video/internet-video-viewing-behavior-survey-res
ults/

2012 10

2012 10

//

FB Facebook Gift

Facebook FB Facebook Gift

Meetrip

Google

Passbook App

App

Google Wallet

Google Google
Google Wallet

Facebook Pinterest Collections

Facebook Collections

Add to Passbook

Add to Passbook App


App

Circa

Circa app

APP

Nike iPod nanoiPhone

app

Facebook app

Google AI

neural network

App UDN

UDN
App 30

Square

SquareIntuit GoPayment PayPal Here

YouTube

YouTube (YouTube Partner Program) Google 2007

Zynga

Zynga 3

ZyngaGroupon Pandora 4

Google

ZenithOptimedia Zenith
4.3% 3.8%

Sharethrough 4000

Gmail

GmailGoogle Google

Wal-Mart to go 10

2012

Yahoo 10 19 2012 12

AppWeChat

2 18 AppWeChat

Instagram Color

VentureBeat Color

iPad mini

iPad mini
PC iPad mini

Rich Gordon

10

Instagram Twitter

comScore Instagram
Twitter

60% iPhone iOS 6iPad iPod Touch

iOS 6 Chitika
48 25% iOS 6iOS
6

IE 8 Firefox15 Chrome

IE10 Windows 8 Chrome 22


IE Firefox 15

Pinterest

DoubleClick Ad Planner Pinterest 40.1 79%


Pinterest
Pinterest

iPhone

iPhone
51%

Facebook

5 8 4

100M 7 6


(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScore ARO
comScore

IX Survey panel
CyberPanel-Taiwan IX Survey

ARO / comScore Survey

[]
EMAIL marcom@insightxplorer.com
TEL 02-33222882

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