Professional Documents
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Because being
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Jonathan Ludwig
Jon@JonathanLudwig.com
What's working for Twitter?
• Simplicity
o Simple web interface and simple features
o Character limit creates accessability
• Growth
o More users means more visbility
o More visibility encourages more users, including
corporations
• Early Adopters
o Branded adopters are authorities -- CNN, Scoble,
TechCrunch, NY Times, JetBlue, etc.
o User base is active elsewhere online, high visability
Twitter needs to be stable
• User Experience
o Changing how basic functions work or adding complexity
might threaten the loyal users and could find them moving
to other services
o Stability and availability of the service have been
problems in the past, these cannot be sacrificed (now that
they are much better!)
• Nature of Content
o Twitter should maintain it's relatively spam-free status--
pushing unsolicited content would be bad
o The value for most people isn't in commercial uses for
Twitter, the value is in social uses--commerce is just
moving to where the conversation is
The Opportunity: Corporate Tools
• How each company should use Twitter is different, it's not
one size fits all (e.g. buying keywords)
o Twitter shouldn't try to solve this problem.
o Twitter should empower companies to solve this problem
themselves.
• Tracking and measuring effectiveness is currently an issue.
o As a company on Twitter, one knows how many followers
one has and which links get clicked on.
o More granular information is needed.
• More flexibility for interfacing with Twitter is vital.
o Getting data into and out of Twitter should be easier
o Using the API is too complex a solution for simple
problems.
Example Feature: Tracking/Statistics
Currently, there is no way to check how successful a tweet is in being
recognized. A corporate account could look at, and download data on,
how successful an individual tweet was at being seen and "passed on"
Example Feature: User Search
Corporate users will have the ability to target groups of users based on
engagement. Also, tracking growth of communities would be possible.
Benchmarking community size and activity relative to competitors is
another potential use.
Other Potential Features
The price point for a corporate account is low (initially free for a short
time) to encourage corporations to sign up and spend time finding the
best use of Twitter. Initially, since corporate users' usage might differ from
a standard user (heavy use of DM's, higher percentage of @replies, etc.)
a flat fee for potential strain on the infrastructure of Twitter might be
needed. In the long run, as Twitter's value is proven and corporate use
matures, it'll be easier to anticipate usage costs and a higher pricepoint
for corporate accounts can be more easily justified.
FAQ 4: Other Ideas
What about pushing content? selling ads? charging per tweet?