An INDUSTRIAL VISIT TO HAVMOR PVT.LTD.

YEAR: 2010-2011

SUBMITTED BY: HITVAL B. MANGUKIYA ROLL NO: 34 DIV: F.Y.B.B.A ---A. SUBMITTED TO: SHREE CHIMANBHAI
PATEL INSTITUTE OF BUSINESS ADMINISTRATION
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PREFACE
As a part of the course curriculum, the first year B.B.A. students are required to prepare a project report. The objective behind preparing this project report is to relate the management subjects taught in the classroom to their practical application. The preparation of this project report is based on facts and finding noted during the industrial visit, information received from written and published documents and briefing by company executives. The scope of the project report is limited to an analysis of the company in the light of its different departments. My work in this project is, therefore, a humble attempt towards this end. In spite of my best efforts there may be error or omission and commission, which may please be excused.

ACKNOWLEDGEMENT
Through this acknowledgement, I express my sincere gratitude towards all those people who have helped me in the preparation of this project which has been a learning experience.

This industrial visit has helped to developing analyzing my ability. I am very thankful to Prof. Seema mem our institution. Who had arranged this visit in a well-known industry and provided best possible facilities.

I wish thanks to Prof. Arora sir and prof. Gurmeet sir who gave her best in guiding me in preparing this report.

I am also thankful to the directors of the company at Havmor Foods Pvt. Ltd. In leading is on right path in the end. I am very thanks to all the employees and workers of the visited unit for the co-operation of the employees, which have helped us in understanding all the processes in detail.

Lastly, I am heartily thankful to my classmates and friend for their help and encouragement.

With thanks...

Your Sincerely, Class Div : F.Y.B.B.A. :A

Roll No : 34

INDEX TABLE OF CONTENTS

SR. NO. 1. 2.

PARTICULAR
INTRODUCTION COMPANY PROFILE A Brief History Mission of the Company Location & Layout Current Position Business Philosophy Achievment

PAGE NO. 6 7 8 9 10 11 12 13 15 15 16 17 20 24 26 27 29 30

3.

PRODUCTION DEPARTMENT What is Producation ? Material Product Production Process Production Machines Product Line and Mix Product Decisions New Product Devlopment Product Life Cycle Stage

4.

MARKETING DEPARTMENT Organization of Marketing Department Marketing Mix Market Segmentation Pricing Channels of Distribution Advertising Strategy Marketing Research

32 32 33 34 35 41 44 46 47 48 49 49 50 51

5.

PERSONNEL DEPARTMENT Facilities Provided to the Workers Finding Suggestions Conclusion

6.

BIBLIOGRAPHY

INTRODUCATION OF HAVMOR
This industry was established before our independence. HAVMOR is established in Karachi in 1944. HAVMOR is very popular in Gujarat. It started 56 years ago. This word HAVMOR is derived from two English words Have More means have it more. It is a partnership form of organization. It may be described as an experiment successfully running from last 56 years. Milk producers. Process of milk in factory for ice cream. Marketers. Consumers.

COMPANY
Brand Name Establishment Year Managing director Office Address : Types of the Organization :

PROFILE

Havmor Foods Pvt. Limited Company : 17th oct. 1944. : : Mr. Pradip Chona Havmor Foods Pvt. Ltd., Relief Road, Ahmedabad.

Factory Address

Havmor Foods Pvt. Ltd., Modern Industrial Estate; Behind Naroda Fire Station Naroda Road, Ahmedabad.

Havmor Enterprise

Vijay Char Rasta, Navrangpura, Ahmedabad.

Competitors

: Amul Vadilal Dairy Den Kwality Walls Go...Cool...

Number of Employees Market Share Parlors & Restaurant

: 400 : 35 % : 50.

A BRIEF HISTORY
Small Beginning, Big vision, Great Ambition Havmor Ice cream began its branded life in 1944 in Karachi, in undivided India; by 1947 it was a popular local brand there. But in 1947, in the wake of the partition, its founder Satish Chonna had to join the exodus into India, with virtually no moveable assets. Searching for a new turf, he tried out DehraDun and Indore, and finally, settled down in kalupur, Ahmedabad.He had to start the venture from scratch again.In fact,he Had to begin from a hand-chart at the Ahmadabad railway station,chuning out the ice-cream manually. He called this fledging brand Havmor a neologism for Havmor which meant the customer, got more value for money, and more taste to relish, from his ice creams. Today, Havmor ice cream is a delicious facet of western Indias daily life, and part of its market lore. It reaches hundreds of thousand of consumer through 50 main outlets and 12000 plus dealers. Thats a very very long way from a hand-chart. GOOD OLD VALUES, NEW GENERATION LEADERSHIP.... Mr. Pradeep Chona, son of late Shri Satish chona, today heads the Havmor conglomerate. He has continued his fathers qulity obsession and streak of innovation to his fathers motto- Achchai,sachchai,safai. He added a suffixNavu su che. Mr. Pradeep chona set off a series of changes at Havmor in technology, in quality & hygiene standard,in Management, in HRD and in the overall corporate environment. Sometime bach, Ankit chona, Mr. Pradeep chonas son also joined the business after completing his graduation from the united states. He has been driving force in expanding the restaurant division as well as popularizing the company owned ice-cream & fast food parlous known as HAV FUNN. He has brought a lot of innovation and standardization in the business.

MISSION OF THE COMPANY

Goodness, Truthfulness, Cleanliness
The succeeding generation at the helm of the company translated this axiom into a way of life and business. Only the finest ingredients go into the making of Havmor ice-creams. The whole manufacturing process conforms to global standard of hygiene. And the companys trade practices are kept totally transparent. To invrease market share regionally and nationally. To provides good quality product to the society. Today, six decades later, Satish Chonas simple philosophy still continues to be the corporate axiom of the Havmor conglomerate. And the company values its entrepreneurial self-esteem, market image and reputation for financial uprightness above its pure business interests.

LOCATION & LAYOUT

In this factory of manufacturing it the machines are arranged according to the process they perform in the plant. Company produces 150 different varieties of products and distributes throughout the Gujarat by its annual turnover of Rs.60crores. It uses 25000 to 35000 liters of milk.

Advantages: The location of the company is very good and safe in sufficient area like Naroda. They get easily their production-needed raw materials & workers. The company does not make any kind of pollution, as it is ice cream Company there is not chance of air pollution.

Disadvantages: Due to late reception of milk the first milk, i.e. the initial quality of the milk gets deteriorated ultimately this affects the quality of milk and that way also ice cream As HAVMOR is surrounded by many industries and slum, they are taking enough precaution to keep premises of dairy clean & hygiene but surrounding of dairy premises is very dirty, unclean and hygiene. So management unable to maintain forms of the hygiene lid by competent authority. There is some chance of water pollution they make water neutral after use and supply it in tanks as wastage. In the morning their raw milk reaches to the factory and also at other units situated at that estate and there is a great difficulty during these peak hours to control the movement of vehicles.

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CURRENT POSITION
HAVMOR ICE CREAM have been set up on co-operative principles and has a commitment to provide remunerative price to the producers on one side and sale of high quality ice cream to consumers in the city of Ahmedabad at a fairly reasonable price. This could be achieved only due to proper planning of cream. The company has its own working capital generation system which has so far generation around Rs.1 crores as deposit from societies for which interest is paying regularly. Today HAVMOR has earned a good name. It is the largest food chain in whole state. Today its uses 25000 to 35000 liters milk everyday. Annual turnover is at Rs.60 crores. It has its priorities set: Ice cream Family pack Cones Candies Seasonal flavors This could mean scarifying the more profitable high end products. Today HAVMOR means different thing to different people. For an urban consumer HAVMOR is best fast food. For an average consumer HAVMOR is something delicious.

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BUSINESS PHILOSOPHY
Today, six decades late, companys simple philosophy still continues to be the corporate action of the Havmor. And the company values its self-esteem, market image and reputation for financial uprightness its pure business interest. They at Havmor have always aimed at providing quality and packaging solutions to their customers. They have always aimed at becoming a strategic partner to their customer whose role goes beyond supplying products. They have more emphasized on the quality of their products. They wants to give better quality rather than their competitors. The customer wants good quality of whatever better they buy.

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ACHIEVEMENTS
Havmor foods Pvt. Ltd. has got certificate for highest sales during a year.

Havmor foods Pvt. Ltd. has got highest number of flavors in the ice-cream market is also achievement.

Havmor food Pvt. Ltd. has introduced traditional Indian sets like gulab jambun products description of ice mithai is one of the major achievements in it.

ISO 9001:2000 Certificate Manufacturing Facilities

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-:EXISTING MANAGEMENT GROUP:-

The existing management group of Havmor Pvt. Ltd. is as under.

Managing Director Quality control Production Manager Marketing Manager

Mr.Pradeep Chona. Mr.Kalpesh Dalar. Mr.Dhiren Shah. Mr.Kamal Desai.

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PRODUCTION

DEPARTMENT

What is production ?
Production is a process of conversion of raw material into finished goods with the use of different resources. And the production process is the combination of certain steps

to obtain the final product. These steps collectively are said as process. Many processes are undertaken in creaming before the milk & milk products reach the hands of the final consumer. Because of the processing the life expectancy of these perishable items increases and they may be preserved and retained for a conger period without any deterioration in the quality.

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MATERIAL
The raw material procurement system is as follows. Milk is main raw material for ice cream. Milk delivered by a producer is measured and a sample is drawn for quality testing. Individual milk is measured, sampled, analyzed and accordingly paid. Milk contains required: Buffalo milk Cow Milk 1lt. Milk 1lt. Milk 7 % Fat 3.5 % Fat 12.36 Rs. 8 Rs.

Payment due is worked out on the basis of the quality and company delivers the quantity of the milk directly to dairy. Company purchased sugar in bulk at it is used in ice cream. Special attentions are given to dry fruits because they are costly. The purchased cleaned and after cutting they are used. Color & flavor, which are permitted by governments, are only used.

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PRODUCT
HAVMOR Company produces various types of products. Their ice cream is delicious and different varieties of flavors. The various products and their use are as below:

CANDIES :

Kala Khatta pop Lollypop Orangebar

Kacchi keri Double Hit Mini Chocobar Kaju Candy Classic Chocobar 3-D Bar Raspberry Dolly Mango Dolly Chowpaty Kulfi Zulu Bar

SMALL CUPS:50ml
Vanilla Royal Gulab

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BIG CUPS :100ml

Royal Gulab Vanilla Strawberry Chocolate Bonanza Chips Kaju Draksh Butter Scotch Kaju Anjir Kesar Pista

Raj Bhog

CONES:120ml
Ringo Bings Choco Vanilla Strawberry Chocolate Butter scotch Kesar Pista Raja Rani

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NOVELTIES:

Malai Kulfi Cut Roll Badam pista Kulfi Raja Rani Roll cut Sandwich Ice Cream Fifty Fifty Roll cut Cassata cut Super Sunday Bon-Bon

FAMILY PACKS& PARTY PACKS:

Royal Gulab Vanilla Kaju Draksh Butter Scotch Chocolate Chips Fresh Strawberry Bonanza Bonanza Swish Cake Kaju Anjir Kesar Pista Lonavali Almond Carnival Roasted-Badam-Anjir
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PRODUCTION PROCESS
Process Department:
The Process for manufacturing ice cream passed through various stages the chart given bellows shows the ways in which ice cream reaches us after manufacturing stages.

Ice cream manufacturing

Ice cream filling

Marketing Channel

Cold storage

Transportation by A.C. isolated vehicles Distributors

Dealers

Customers

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ICE CREAM IS MADE BY FOLLOWING STEPS

MILKN TANKAR CHEMICAL ANALYSIS DUMP TANK MILK CHILLER MILK STORAGE TANK MILK PUMP BATER PASTURISER HOMOGENIZER MILK CHILLER AGINA VAT FLAVOUR TANK FREEZER CONE MACHINE PACKING TABLE METAL DETECTOR HARDENING COLD ROOM A/C VEHICLES SUPPLIED

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 DETAIL:1. MILK TANKAR: From the suppliers of milk the milk comes to the factory with the help of milk tanker. 2. CHEMICAL ANALYSIS: The milk is chemically analysisby the company so as to be assured of its purity. 3. DUMP TANK: The raw milk is stored in the dump tank which is having a temperature between 8` to 10` c. 4. MILK CHILLER: Here the milk is chilled property so that milk becomes prepared for mixing various agents. 5. MILK STORAGE TANK: The chilled milk is stored in the milk storage tank before it is further procersed. 6. MILK PUMP: The milk from the milk storage tank is supplied to bater pasturizer milk pump. 7. BATER PASTURIZER: This contains various mixing agents such as suger,cream,stabilizer,etc. the milk is mixed with all of these here.here the milk is given heat up to 75`c.so as to destroy germs & bacterias. 8. HOMOGENIZER: The hot milk mixed with various agents is given pressure of 2500 so as to convert the thick layer of milk. this converts the milk up to 2 to 3 micron. this process is called crystillization process.

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9. MILK CHILLER: Here the milk mixture is chilled at a temperature of 4` to 6` c. This milk is stored in agina vats which are big preserving tankers. 10. AGINA VAT: This are the storage tank numbered one to six where milk mix is stored. This vat are insulated and jacketed. 11.FLAVOUR TANK: This tank contains various flavours which are to be mixed with milk to prepare ice cream of various flavours. 12.FREEZER: The flavoured milk is freezed in this freezer. 13.CONE-MACHINE: The cold flavoured milk is given shape in various type of cones &other plastic shope. 14.PACKING TABLE: After acquiring various shape the flavoured milk comes to packing table where it is packed by workers. 15.METAL-DETECTER: When the flavoured milk is packed in various shape of plastic &papers it is detected metally.if any metal is found the whole part is discarded. 16.HARDING: After metally detected the packed items comes to the hardening chamber. where it is stored for six to seven hours at -35`c to -50`c. 17.COLD ROOM: Now after if is hardened,it is taken straight to coldroom,where it isstored at -25`c. 18.A/C VEHICLES:Now ,the ice-cream is ready for dispatching.it is dispatched through a/c vehicles.

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PRODUCTION MACHINES
Previous chart we know that in Ice cream production needs various machines. Some machines are as under.

AUTOMATIC CONE FILLING MACHINE:

CANDY COOLDOWN MACHINE:

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HOMOGENIZER:

SPECIAL MIX TANK:

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PRODUCT LINE AND MIX

They are normally developed a basic platform and modules that can be added to meet different customer Requirements. They know the sales and profits of each item in their line in order to determine which items to build, maintain, harvest, or divest. They also need to understand each product lines market profile. A product mix is the set of all product and item a particular seller offer for sale. a product mix consists of various product line. Companys product mix has a certain Width, Length, depth, and consistency.

PRODUCT Product variety Quality Features Brand name Size Services

PRICE List piece Discounts Allowance Payment period Credit terms

Target Customers Intended Positioning

Coverage

Place
Channels

PROMOTION
Personal selling Advertising

Locations , Inventory Transportation

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PRODUCT DECISIONS
A product included product variety, quality, design, features, brand name, packaging, size, services, warranty, and return. Here Havmor itself name for quality, services and warranty doesnt matter here. Havmor has its products in the national as well as international market.

A product include anything that can be offered to a market to satisfy wants or needs if people. Havmor prides it self and being one step designation for all consumer needs. They have developed a product range end packaging configuration it suit verify needs.

(A)Branding:Branding means a name, term, sign; symbol, or design or a combination of theses intended or identifies the goods or services of one seller or group of seller and to different then from those of competitors. Brands helps buyers in many ways, brand names help consumers identify product s that might benefit them, Brands also tell the buyer who always buy the same brand know that they will get product quality. Buyer who always buy the same brand knowledge that they will get the same features benefits and quality each time they buy. Branding also give the seller several advantages. The brand name becomes the basis on which a whole built about the products special qualities. Havmore Foods pvt.ltd has major branding decisions: 1. Brand name selection:A goal name can add greatly to a producer success. The company has selected the name of the product Wonder because of easy to remember & attractive.

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2. Brand sponsor:Havmor foods Pvt. Ltd.has sponsor brand of the product by manufacturing brand, private brand, licensed brand co-branding.

3. Brand strategy:Havmor foods Pvt. Ltd.s Brand strategy of the product by line extensions, new brands, and multi brands. As company whose existence has been driven by this positive customer response. Havmre ice cream has firmly created distinctive brand equity for all its products in the minds of their users. (B)Packaging & LABELING Good king is one of the marketing strategic, which is used by almost all the industries mostlt packing refers to wrapping,Creating,Filling, or Compressing of goods to protect them from Spoilage, Pilferage, Breakage and leakage etc. The packaging also contains some important and useful information like: The code no: The net weight: Date of packaging Maximum retail price : etc.

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NEW PRODUCT DEVELOPMENT

It means the development of original products, product improvements, Product Modification and new branded through the firms own R & D efforts.

[1] Marketing Strategy Development

Designing an initial strategy for a new product based on the product concept.

[2] Product Development

A Strategy for company growth by offering modified or new product to current market segments. Developing the product concept into a physical product in order to assort that the product idea can be turner into a workable product.

[3] Business Analysis

A review of the sales costs and profit projection for a product to find out whether their factors satisfy the companys objectives.

[4] Concept Development and testing

The idea that consumer will favor products that offers the most quality, performance, features and that the organization should there for devote its energy co marketing contain ours productivity developments. Testing new-product concept with a group of target consumers to find out if the concept have strong consumer appeal.

[5] Idea Generation

The systematic search for new product ideas, major sources of which are internal sources like company executive, companys sales peoples brains of its scientists engineers manufacturing people while external sources include customer, competitors suppliers & others.

[6] Idea Screening

Screening new- product idea in order to spot good ideas and drop poor once as soon as possible.

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PRODUCT LIFE CYCLE STAGE

After launching the new product, management wants to product enjoy a long and happy life. Although it does not expect the product to sell forever. The Company wants to earn a decent profit to cover all the efforts and risk that went in to launching it. Management is aware that each product will have a life cycle, although the exact the shape and length is not known in advance. The PLC concept can describe the product class a product form or a brand. The PLC concept applies differently in each case. Product class have longer life cycle. The sales of many product classes stay in the mature stage for a long time. Product contrast tends to have standard PLC shape. The courses of a products sales and profit over its life time, it involves five distinct stages: product development, introduction, growth, maturity and decline. Stages of product life cycle 1) Introduction In the early stage when the product is introduced in a market, sales revenue begins to grow but the rate of growth is very slow. Profit may not be there, as there is low sales volume, large production and distribution cost. It may require heavy advertising and sales promotion, in this stage, product development designs are considered critical.

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2)

Growth It is the period during which the product is accepted by consumers and the traders. During the growth stage, the rate of increasing the sales turnover is very rapid. The firm gives top priority to sales volume and quality maintenance may have secondary preference. In this stage, effective distribution and advertising are considered as key factors.

3)

Maturity During this stage, keen competition brings pressure on prices. Increasing marketing expenditure and falling prices will reduce profits additional expenditure is involved in product modification and improvement or broadening the product line. Overall marketing effectiveness becomes the key factor in this stage of maturity.

4)

Decline stage Once the peak maturity point is reached, product inevitably enters the decline stage and becomes obsolete. it May be gradually displaced by some new innovation. At this stage, prices become the primary weapon of competition and it is necessary to reduce the primary weapon of competition and it is necessary to reduce considerable expenditure on advertising and sales promotion. Product life cycle does not apply on same product. Havmore foods ltd. produces consumers goods they launching their products by the new changes demanded by the consumers.

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MARKETING DEPARTMENT
ORGANIZATION OF MARKETING DEPARTMENT
The marketing manager Mr. Kaunal Desai handles the marketing department of the company. He works directly under the general manager Mr. Pradip Chona. Basic ideas of packaging and designing coups from Mr. Chona and the rest marketing work is governed by Mr. Kamal Desai under there are three regional affairs respectively in Ahmedabad, Rajkot and Surat Which are not hot market of the company under the three regional affairs there courses distribution 800 retailers under distributors work to make available ice cream to the altimeter consumers. Also seven executives Havmors parlors in Ahmedabad work directly under the regional manger in charge the whole scene become understandable with the help of following diagrams. The following chart represents the entire organization structure of the Havmor Company. Now, the organization structure of marketing department is as under.

Organization structure of marketing department.

General Manager [Mr. Pradip Chona] Marketing Manager [Mr. Kamal Desai]

REGIONAL MANAGER (ABAD)

REGIONAL MANAGER (SURAT)

REGIONAL MANAGER (RAJKOT)

Distributors Retailers Consumers

Distributors Retailers Consumers

Distributors Retailers Consumers

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MARKETING MIX
The marketing mix is one of the major concept in morden marketing. We defined marketing mix is the set of the contrable practical.Marketing tools that the firm blend to produce the response it want in the target marketing. The marketing mix consist of every tthing the firm can do influence the demand for its product the many possible can be collected into four groups of variable known as for P. PRODUCT PRICE PLACE PROMOTION. Place includes company activities that make the product available to target consumer.place is very important and useful factor to make a plan of marketing. The company gives only few dealer in particular area.

TARGET CONSUMER INTENDED POSITIONING

PRODUCT Quality Size Features Brand name Service

PRICE Listing Discount Allowance Credit-tearm Service

PROMOTION Advertising personal selling sales promotion public relation Direct marketing

PLACE Coverage Location Inventory Channels

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MARKET SEGMENTATION
When ever a market for a product or service consists of two or more buyers the market is divided into being segmentation that can be divided into meaningful buyer to prepare appropriate. The market segmentation is done on the basis of three variable. (A) Geographical segmentation (B) Demographical segmentation (C) Behavioral segmentation (A) Geographical segmentation Havmor has segmented its mostly in western region its market is geometers mostly in gujrat. In gujrat it has good market shares. (B) Demographical segmentation Havmor has market segmentation based on demographical factors such as are it has market mainly segmented for kids ,teenagers and other factor is income like middle class, lower class and higher class. (C) Behavioral segmentation The company also segment its market based on the behavioural segments its factor like occasions, benefits users status,buyer benefits stage, loyalty status, attitude and use rate etc.Havmor uses an occasions segmentation for its product,it launches certain new flavors for festival likes Diwali, april full, New year, Valiantine day, Uttrayan and Janmashtami.The ice-cream industries usually adopt a geographical segmentation but Havmor has given important to all segmentation and emperor of ice-cream HAVMOR.

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PRICING
First we know that what is price? Price is the amount or services or the same of the values that consumers exchange for the benefits of having or using the product or services. Havmor Food Pvt. Ltd. Have 2 factors affecting to price decision.

1.Internal factor affecting to the pricing decision:

a) Marketing mix strategy b) Cost c) Organization Consideration

2.External factor affecting to the pricing decision:

a) Pure Competition b) Monopoly Competition c) Competitor

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(A)PRICING LIST:CANDIES Lolly pop Kala Khatta pop Orangebar Kacchi Keri Double Hit Mini Chocobar Kaju Candy Classic Chocobar 3-D Bar Raspberry Dolly Mango Dolly Chocobar Chowpaty Fulfi Zulu Bar 15 ml. 35 60 60 80 35 60 50 50 60 60 60 70 80 ml. ml. ml. ml. ml. ml. ml. ml. ml. ml. ml. ml. ml. 2.00 3.00 4.00 5.00 6.00 7.00 8.00 10.00 10.00 11.00 11.00 12.00 13.00 16.00

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Royal Gulab Vanilla

SMALL CUP 50 ml. 50 ml.

5.00 5.00

BIG CUPS Royal Gulab 100 Vanilla 100 Strawberry 100 Chocolate Chips 100 Bonanza 100 Kaju Draksh 100 Butter Scotch 100 Kaju Anjir 100 Kesar Pista 100 Raj Bhog 100

ml. ml. ml. ml. ml. ml. ml. ml. ml. ml.

9.00 10.00 10.00 13.00 13.00 13.00 13.00 14.00 14.00 18.00

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Ringo Bings Choco Vanilla Strawberry Chocolate Butter Scotch Kesar Pista Raja Rani

CONES 120 120 120 120 120 120 120

ml. ml. ml. ml. ml. ml. ml.

7.00 16.00 18.00 18.00 18.00 19.00 20.00

MalaiKulfi Roll cut Badam pista Kulfi Sandwich Ice Cream Raja Rani Roll cut Fifty Fifty Roll cut Cassata cut Super Sunday Bon-Bon

NOVELTIES 80 ml. 80 ml. 100 ml. 100 ml. 100 ml. 120 ml. 125 ml. 15 ml.

15.00 15.00 16.00 17.00 17.00 18.00 18.00 3.50

FAMILY PACKS Royal Gulab Vanilla Kaju Draksh Butter Scotch Chocolate Chips Fresh Strawberry Bonanza Swish Cake Kaju Anjir Kesar Pista 500 ml. 500 ml. 500ml. 500 ml. 500 ml. 500 ml. 500 ml. 500 ml. 500 ml. 500 ml. 32.00 32.00 48.00 48.00 48.00 48.00 52.00 52.00 52.00 52.00

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PARTY PACKS Vanilla Strawberry Kaju Draksh Butter Scotch Three-in-one Tutti fruity Fresh pineapple Fresh strawberry Real Mango Chocolate Chocolate Chips Bonanza Swiss Cake Kesar Pista Rich Coffee Kaju Anjir Eena Meena Deeka Orange Tang Lonavali Almond Carnival Roasted-BadamAnjir Raja Rani Roll Fifty Fifty Roll Raj Bhog Roll Kesar Malti 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 1000 ml. 62.00 62.00 90.00 90.00 90.00 90.00 90.00 90.00 90.00 90.00 90.00 95.00 100.00 100.00 100.00 100.00 100.00 100.00 120.00 120.00 120.00 135.00 135.00 140.00 150.00

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(B) PRICING APPROACHES:Companies often adjust their basic price to accommodate differences in customers, products, location, and so on. Here, here are different-different pricing approaches. Customer segment pricing: Different customer groups are changed different prices for the same product or services. Havmor foods also decides pricing throgh customer segment. Image pricing: Same companies price the same product at two different levels based on image differences. Locating pricing : The same product is priced differently at different locations Even through the cost of offering at each location is the same Havmore foods created a price according to rural & urban area for different location? Time pricing: Price is varied by season day or hour public utilities vary energy rates to commercial user by time of day and weekly versus week day.

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CHANNELS OF DISTRIBUTION
Distribution means in the company which is selling product by the person, Retailor and salesmens,its called distribution. So that distribution is important for the company.

DISTRIBUTION CHART

PRODUCERS

AGENTS

WHOIESELLER

RETAILER

CONSUMER

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(A)DECISIONS ABOUT CHANNELS:A Marketing channel system is the particular set of marketing channels employed by firm. Decisions about the marketing channels system are among the most critical facing management. Marketing channels also represent a substantial opportunity cost. One of the chief roles of marketing channels is to convert potential buyers into profitable orders. Marketing channels must not just serve Market, they must also make Markets. Havmor , one of the most popular ice-cream making company, main unit of this company is in the Mumbai. Here, we visit the unit of havmor is Lao more unit in Ahmedabad. And then these wholesalers sale to the retailers at different cities. Then, come to the customers. Thus, These whole chain is recognized channels, through them all products can be received customers. (B)WHOLE SELLING:Whole selling includes all the activities involved in selling goods or services to those who buy for resale or business use. Whole selling excludes manufacturing and farmers because they are engaged primarily in production, and it excludes retailers. Whole sellers differ from retailers in a number of ways, first whole seller pay less attention to promotion, atmosphere, and location because they are dealing with business customers rather than final customers. Second whole sales transaction s and whole sellers usually cover a large trade area than retailers. Third, the government deals with whole sellers and retailers differently in terms of legal regulations and taxes.

Second whole sales transaction and whole sellers usually cover a large trade area than retailers.

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Third, the government deals with whole sellers and retailers differently in terms of legal regulation and taxes. In general whole sellers are used when they are more efficient in performing one or more of the following. Selling and performing Warehousing Transportation Financing Risk bearing Market information (C) Retailing:Retailing includes all the activities involved in selling goods or services directly to final consumer for personal, non business used. A retailer or retail store is any business enter price that sales volume comes primarily from retailing. Any organisation selling to final consumer whether it is a manufactures whole sales or retailers is doing retailing. It does not matter the goods or services are sold. The most important retail store types are described based. Specialty store Department store Super market Discount store Off price retailers.

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ADVERTISING STRATEGY
Advertising strategy consists of two major elements, (1) (2) (3) (1) Creating Advertising Selecting advertising media. Creating advertising messages Creating advertising messages:A large advertising budget does not guarantee a successfully advertising complains. Two advertisers can spend the same amount. (2) Advertising Media:Specific media within each general type, media type such as specific magazines, TV shows, and radio programs Major Media used in Havmor Food Pvt. Ltd. Print Media:I. News Paper : Gujarat Samachar Sandesh Times of India Indian Express. II. Magazines : Chitralekha Cine Star Abhiyan Gruh Shobha.

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III. Trade journals

: News week India Today Business Today

Outdoor Advertisement: Hoarding Slogans Other occasional or festival based add like kite.

Other Medias: Stickers Posters Wall Printing Tattoos Containers Banners Mobile van with hoarding

As Havmor has more consumer products so there is more advertisements of their products compare to other products.

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MARKETING RESEARCH
Marketing managers often commission formal marketing studies problems and opportunities they may request to market survey, a product preference test, a sales forecast by region or an advertising evaluation it is the job of the marketing researcher to produce insight in to the consumers attitudes and buying behavior. We define marketing research as the systematic design, collection analysis and reporting of data and finding relevant to a specific marketing situation facing the company.

The marketing researcher process.

Define the problem and Research objective

Develop the research plan

Collect the information

Analyze the information

Present findings Make the decision

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PERSONNEL DEPARTMENT
In this unit, there are 400 workers & 50 staff people are employed. They work in two shifts in the season of winter & monsoon and in the time of summer season, they work in three shifts. The labour turnover of the company is hardly 10%. They give promotion to the workers on the basis of their performance.

-:DIFFERENT TYPES OF WORKER:In Havmor ice cream limited, workers are divided into three categories as under: Highly skilled workers Semi skilled workers Unskilled workers

Highly skilled workers: -

Highly skilled means in simple words, people who have the higher level of specific or professional skill, i.e. the managing director, company secretary, chairman etc. Havmor ice cream limited recruited the highly skilled persons on the basis of achievements. They are recruited from big cities.

Semi skilled workers: -

Semi skilled means not one who has knowledge about the doing particular work. Semi skilled workers are recruited from urban area & from the other ice cream industries.

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 Unskilled workers: -

Unskilled workers are those who have no skilled or knowledge of doing a particular work. They are recruited from backward or rural area and company gives training to the workers for few days.

-:FACILITIES PROVIDED TO THE WORKERS:-

Havmor company provides many facilities to the workers which are as follows: Wages & Salaries: - Havmor provides wages & salaries to the workers. It is different for the actual workers and for the contractual workers.

Provident Fund: - Contribution of provident fund is made on a monthly basis predetermined rate to appropriate authority on accrual basic and charged to them.

Havmor also provides some other facilities which are beneficial to the workers after retirement like Gratuity; ESI (Employee State Investment).It also attends sports activities for workers like cricket, chess competition, carom etc. for men workers and musical chair competition for women workers.

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-:FINDING:-

Company has made its impact in the mind of consumers it means they established its brand to the mind of consumers. Company has also increased its sales by increasing rates.

Company has made such impact on their new launched products like king cone etc.

-:SUGGESTIONS:-

Company has to put weight on other brands also rather than cup of icecreams. Company has to maintain its prices of products as it is more than other competitors. Company has to make its advertisement very effectively.

Company has also to put weight on other market area rather than Gujarat.

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-:CONCLUSION:Our overall impression about the unit is inexpressible. In this report, after analyzing we can conclude that Havmor is progressing very rapidly in the Indian market. The performance of the unit is very impressive in the past year. Though there is tough competition with Vadilal, Shital, Amul and Mother Dairy etc. It is difficult to get the certificate of ISO 9001:2000. At present, Havmor is very popular. 64 years is a very big time for any brand to establish itself successfully in the market. This gives us golden opportunity to know all the functional area of Havmor. We had known about the products of Havmor, their quality, packaging and price. Hope and wish that the success story of Havmor going forever and other industries should take inspiration from this successful story. We are sure and confident that successor capable and innovative my best wishes for future success of the industry is an important part of our visit.

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BIBLIOGRAPHY
Books:

Marketing Management Philip Kotler

News Paper:

Divya Bhaskar Sandesh Samachar

Website:

www.amul.com www.Havmor.com

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