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The
Copywriter's
Handbook,
Third Edition:
A Step-By-Step Guide To Writing Copy That Sells
Robert W.Bly

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Direct Marketing Club

Fortune

Henry Holt

1985 1990

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25

15

39

65

97

119

145

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4
The Copywriter's Handbook, Third EditionA Step-By-Step Guide To Writing Copy That Sells

167

193

217

245

269

297

309

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An Introduction to Copywriting

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The Copywriter's Handbook, Third EditionA Step-By-Step Guide To Writing Copy That Sells

Judith K. Charles Creative Communication

Judith Charles

GEICO
Real men of genius

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Direct Marketing
Luther Brock

8%

100%

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8
The Copywriter's Handbook, Third EditionA Step-By-Step Guide To Writing Copy That Sells

Hank Seiden
Hicks & Greist

Alvin EicoffA. Eicoff

& Company

Keith Monk

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Howard Sawyer
Marsteller, Inc.

Lewis Kornfeld3C
Radio Shack

Robert Snodell

30

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Richard Kirshenbaum

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10
The Copywriter's Handbook, Third EditionA Step-By-Step Guide To Writing Copy That Sells

Kirshenbaum Bond & Partners

Ted Nicholas
How to Turn Words into Money
2004

Eugene Schwartz
Breakthough Advertising 2004

10

Claude Hopkins
Scientic Advertising 1960

11

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Bruce Barton

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Batten, Barton, Durstine & Osborn, BBDO

12

David Ogilvy
Confessions of an Adertising Man
1963

13

James Woolf

Eleanor Pierce

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14

11

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12
The Copywriter's Handbook, Third EditionA Step-By-Step Guide To Writing Copy That Sells

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Strunk and White

The Elements of Style

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Rutherford D. Rogers

13

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14
The Copywriter's Handbook, Third EditionA Step-By-Step Guide To Writing Copy That Sells

800

Nick Usborne Net

Words

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THE COPYWRITER'S HANDBOOK, THIRD EDITION:

A STEP-BY-STEP GUIDE TO WRITING THAT SELLS by ROBERT W. BLY
Copyright: 1985, 2005 BY ROBERT W. BLY
This edition arranged with DOMINICK ABEL LITERARY AGENCY
through Big Apple Agency, Inc., Labuan, Malaysia
TRADITIONAL Chinese edition copyright :
2011 Briefing Press, a division of And Publishing, Ltd
All rights reserved.
in-Action! HA0023
Robert W. Bly

Bert.design
kevinhom1208@yahoo.com.tw

(CIP)

/
(Robert W. Bly) ;
. -- . --
: :
, 2012.11 ;
. -- (In-action! ;
HA0023)
: The copywriter's
handbook : a step-by-step
guide to writing copy that
sells
ISBN 978-986-6316-38-8
( )
1. 2.
497.5

Briefing Press
105 333 11 4
02-2718-2001

02-2718-1258

02-2718-1258
E-mailandbooks@andbooks.com.tw
19983379

( )
78 25 A
852-24192288

852-24191887

Emailanyone@biznetvigator.com
2012 11
350 ISBN 978-986-6316-38-8

100021481

Printed in TaiwanAll Rights Reserved

www.andbooks.com.tw
> <

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