Introduction

Every organization, like every individual, has a unique personality and identity which governs the way in which it is seen and judged by the outside world. A key element of this personality is the visual identity. This is predominantly represented by a logotype, but also encompasses the overall uses of color, signage, printed material, advertising style and all other visual manifestations. The successful implementation of our visual identity will create maximum impact and synergy, whilst building awareness and raising our profile among our audiences. To communicate effectively and to maintain high standards we must actively manage our identity. Consistency is paramount. Great care must be given to every item we produce from stationery to signage, from literature to advertising.

Logotype colors

Both the primary and secondary logotypes must only ever be reproduced in full color, as shown here, or in black and white. Both logotypes have no maximum size restrictions but they must never be used smaller than their minimum sizes shown here. TBI BANK logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Full colour

B/W

Logotype exclusion zone

Shown here is the minimum exclusion shown for both primary and secondary logotype. This is the preferred minimum distance and must be used where possible To ensure visual impact the logotype requires an area of surrounding clear space in which other type and images (i.e. slogans, photographs or other logos) must not appear. The space is proportional to the size of the logotype, as indicated opposite. This ensures that whatever the size, the clear space around the logotype remains relatively consistent. Always observe at least the minimum clear space around the logotype, indicated by the broken line. Wherever possible, the surrounding area should

Logotype on backgrounds

TBI BANK logotype in color It is preferred that both primary and secondary logotypes be used in full color and on a white background wherever possible. The black and white, or reversed out versions may be used for newspaper advertising, or forms, or when poor reproduction, or cost implications, prohibit the use of the full color logotype. TBI BANK logotype on backgrounds For maximum impact the TBI logotype should appear in full color on a white background. When the logotype appears on a dark color the TBI remains in black and is contained within a white block as shown adjacent. The full color logotype may be used on a color that is light, or dark enough, to provide enough contrast that the legibility of the logotype is not compromised. When required, on special promotional or gift items, the TBI logotype may appear in a range of non-color finishes, for example, silver, gold, embossed or etched. TBI BANK logotype on photographic backgrounds When the TBI logotype appears on, or is reversed out of, a photographic, or textured background, care should be taken to ensure the legibility of the entire logotype. It should not appear in areas of high contrast, or where the background is too close on terms of color and tone. When the logotype appears on a dark photograph the TBI remains in black and is contained within a white block as shown adjacent.

Full colour logotype on a white background

Full colour logotype on a light colour background

Black and white logotype on a white background

Reproduction on a light photographic background

Black logotype on a colour background

Ful colour logotype on a dark colour background

Reproduction on a dark photographic background

Logotype donts

This page demonstrates ways in which the TBI BANK logotype must never be used. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way. TBI cannot be used in a sentence for example: EXAMPLE Lorem ipsum dolor sit amet consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut

Do not alter the box shape

Do not change the colour of the symbol

Do not use without logo mark

Do not change the typeface

Do not alter the proportions of the elements

Do not change colour of elements

Do not change the proportions of the elements

Do not change the colour of the elements

Do not use in Cyrillic

Always ensure legibility on coloured

Always ensure legibility on photographic backgrounds

backgrounds

Sub brand identities Bulgarian language

Shown here are TBI sub brand logotypes. TBI sub brand logotypes must only ever be reproduced in full color, or in black and white. For color information please go to page 8 of these guidelines. TBI logotypes must only ever be reprduced from master artwork. Never redraw, or change the logotype in any way.

Sub brand identities - English

Shown here are TBI sub brand logotypes. TBI sub brand logotypes must only ever be reproduced in full color, or in black and white. For color information please go to page 8 of these guidelines. TBI logotypes must only ever be reprduced from master artwork. Never redraw, or change the logotype in any way.

Corporate colours

The TBI BANK corporate colour palette comprises of two corporate colours and six supporting colours. When printed, these colours are specified as special or Pantone colours (pms), or as process colours (cmyk). Primary colours The TBI BANK colour palette comprises of two TBI orange and black. These colours are used for the TBI logotype and the various sub brands. Secondary colours The secondary colours are six and are used to colour code the consumer brands. The colour reproduction in these guidelines is not accurate. In order to match the colours shown here, please use the color table

Primary colours

Secondary colours

Cunsumer finance

SME Banking

Personal

Corporate banking

Internet banking

Leasing

Colour reference guide

Brand texture

Shown here are two examples of TBI textures. The textures can be used in numerous ways, for example in branch interiors on glass, to give privacy, or on ATMs to add interest. They may also be used communications, such as a background to debit or credit cards.

Letterheads

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Shown here is the design for the TBI Bank letterhead. Address details Myriad Pro 8 pt (Bulgarian and English) Text details Myriad Pro 13 pt ((Bulgarian and English) Always align letter copy with the orange circle, as shown here. For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

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DL envelope

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Shown here is a DL envelope DL (220110.)showing the positioning of the TBI logotype on envelops and other documents for tna bank Address - Myriad Pro 8 pt (Bulgarian and English) For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Envelope DL (220x110mm.)

Sub brand letterheads

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Shown here is a design for a sub brand letterhead. Use this as a template for designing other sub brand letterheads Address details Myriad Pro 8 pt (Bulgarian and English) Text details Myriad Pro 13 pt ((Bulgarian and English) Always align letter copy with the orange circle, as shown here. For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

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Sub brand letterheads

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Shown here is a design for a sub brand letterhead. Use this as a template for designing other sub brand letterheads Address details Myriad Pro 8 pt (Bulgarian and English) Text details Myriad Pro 13 pt ((Bulgarian and English) Always align letter copy with the orange circle, as shown here. For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

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Envelopes 4 and 5

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Shown here are C4 (324229) and C5 (220162.) envelopes showing the positioning of the TBI logotype Address details Myriad Pro 8 pt (Bulgarian and English) For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Envelope C5 - 220x162mm.

Envelope C4 - 324x229mm.

Business cards

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Shown here are the designs for business cards for TBI Bank, bank, consumer and sub brands. Address details - Myriad Pro Regular 8pt (Bulgarian and English) Name - Myriad Pro Semibold 10pt (Bulgarian and English) Job title - Myriad Pro Regular 8pt (Bulgarian and English) For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

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Fax

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Shown here is a design for a fax. Use this as a template for designing other sub brand letterheads. Address - Myriad Pro 8 pt (Bulgarian and English) To, From etc - Myriad Pro 11 pt (Bulgarian and English) Facsimile - Hebar Extended 20pt (Bulgarian and English) Letter style Myriad Pro 13 pt (Bulgarian and English) Always align letter copy with the orange circle, as shown here. For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

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Invitations

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Shown here are examples for designs for TBI invitations. It is a paper with pearl color The Invitation sign and sidebar are matt silver Bitmapped text With Compliments 5% Black Main text - Myriad Pro Italic 10pt (Bulgarian and English) Small text - Myriad Pro Italic 8pt (Bulgarian and English) Address - Myriad Pro Italic 7pt (Bulgarian and English) Always align letter copy with the orange circle, as shown here TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way
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Complimentary blanks and envelopes

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Shown here is the design for the TBI BANK compliments slip. The paper and the envelope are pearl color , sidebar is matt silver Bitmapped text With Compliments 5% Black Address details - Myriad Pro 8 pt (Bulgarian and English) Text - Myriad Pro 13 pt (Bulgarian and English) Always align letter copy with the orange circle, as shown here For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

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Folder

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Shown here is the design for the TBI BANK corporate folders TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

TBI Bank 24-7

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Shown here is the TBI 24 logotype as lightened sign on the bank facade TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

ress releases

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Shown here is the positioning of the TBI logotype on press ads. The TBI logotype should always be applied to the left hand side of any communication as shown here. Follow Black & White guidelines for Black & White ads. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Powerpoint presentations

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Shown here is the design for all TBI powerpoint presentations. For colour information please see Corporate colour palette on page 8 TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way

Forms

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Shown here are existing TBI forms for bank applications The TBI logotype should always be applied to the left hand side of any communication. When applying the logotype to existing forms it should be aligned with the existing information, as shown here. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

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Merchandising strategy - A, B, C

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WIthin a branch a combination of product communication messages are utilised to guide the customer towards a sale. From branch window to interior poster and finally detailed product leaflet, this arrangement of different communication messages is carefully orchestrated in each branch to guide a customer and provide growing levels of information. A Message ATTRACT This format of poster is designed to catch the customers attention. It introduces a theme and piques interest in the viewing customer. B Message BUILD This format of poster reinforces the theme by providing the next level of information on the product, heightens the customer awareness of it and is a call to action. C Message CAPTURE This communication is a leaflet and is designed to provide all the information needed for the customer to facilitate a purchase decision. The capture message closes the sale and is aimed to engage a customer In a discussion with a sales adviser from TBI.

ATRACT

BIULD

CAPTURE

Product communication A message

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Shown here are designs for A0 posters that are intended for use in the windows of all TBI branches. The posters shown here are visuals and no bleed has is shown around the posters. When producing posters that go into clip frames always allow for bleed, to ensure the image or the logotype is not cropped into. Typeface: Hebar Extended 84 pt-(Bulgarian and English) For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

CUNSUMER FINANCE

SME Banking

PERSONAL

Product communication B message

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Shown here are designs for A1 posters that are intended for use special stands of all TBI branches. The posters shown here are visuals and no bleed has is shown around the posters. When producing posters that go into clip frames always allow for bleed, to ensure the image or the logotype is not cropped into. Typeface : Hebar Extended 59 pt.( Bulgarian and English) For colour information please see Corporate colour palette on page 8 TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

CUNSUMER FINANCE

SME Banking

PERSONAL

Product communication C message

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Shown here are design styles for product leaflets front and back. It is important that all branch communications express the TBI brand DNA, that of guide. Therefore,they must be: - easy to understand - relevant to customers needs - appropriate to customer life stage The product leaflets demonstrate a TBI C message. The role of C message is to capture, to facilitate a purchase decision by providing complete product information in one simple and dynamic document. Typeface - Hebar Extended 15 pt.(Bulgarian and English) For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way. Below indicates the crop of image for A,B and C messages

CUNSUMER FINANCE

SME Banking

PERSONAL

Communications imagery style

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Shown here is the imagery style used in all TBI communications. All imagery is black and white with certain parts coloured in the segment colour. When colouring a section of the photograph it is important that the coloured section does not look too exact. It is preferred that it looks loose in style. For example, white edges may be left around the colour to give a more lively efffect. It is important that the images are cropped in the manner and style shown here to create a dramatic and consistant effect across all communications. There are six communication categories, - consumer credit - Small & Medium Business - personal banking - corporate Banking - Internet Banking - Leasing for colour information please see page 8 of these guidelines. Below indicates the crop of image for A,B and C messages

A,B,C messaging

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Shown here is an example of how the A, B, C messages differ in detail from one level to the next. As the communications get smaller (from A0 to A5) the subject is cropped in more closely. A Message Focus on the primary benefit of the product B Message Simple yet clear explaination of product offering C Message Detailed explaination of product plus how to apply For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.
B MESSAGE C MESSAGE

A MESSAGE

Uniform accessories - ties and badges

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Shown here are examples of designs for ties and a name badge for TBI staff. For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Badge 60x25mm

Uniform accessories - scarves and badges

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Shown here are examples of designs for scarves and a name badge for TBI staff. For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Badge 60x25mm

Website

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Shown here is a style for the home page of the TBI BANK website For colour information please see Corporate colour palette on page 8. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Glass stand with poster and brochures

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Here is the design of a glass stand with the logo of the bank, which acts as a stand posters and brochures. Can be fixed to the wall with metal holders or stands alone at desired locations.

Glass display panel

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This is the design of the glass display panel with the logo of the bank. Functions as a stand informational materials and forms. Fixed to the wall with metal holders.

Acrylic tabletop stand

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Here is the design of acrylic tabletop stand for brochures with the logo of the bank. The size of the stand is equal to format A4

Wall stand of INOX logotype

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This is a project of the wall stand logotype of TBI Bank, made of INOX. TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Logotype - roof construction

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This is a project of Logotype for roof construction. For colour information please see Corporate colour palette on page 8 TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Sign with opening hours

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Here is the design of external signs Working Hours. For colour information please see Corporate colour palette on page 8 TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Board with exchange rates

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Here is the project of foreign exchange rate board. For colour information please see Corporate colour palette on page 8 TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Design of the facade

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Here is displayed the design of the facade of the bank offices. Was used orange corporate color of TBI Bank. The logo of the bank and other elements are made of INOX. For colour information please see Corporate colour palette on page 8 TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way.

Design of the facade - door

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Here is displayed the design of the facade with the entrance door of the bank offices. Was used orange corporate color of TBI Bank. The logo of the bank and other elements are made of INOX. For colour information please see Corporate colour palette on page 8 TBI logotypes must only ever be reproduced from master artwork. Never redraw, or change the logotype in any way

Contacts

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For further information regarding these guidelines, or for questions please contact: A Name: Neli Markova Tel.: 02/ 816 38 17 Mob.: 0885 30 25 16 Email: n_markova@tbicredit.bg

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