Professional Documents
Culture Documents
2.Overview……………………………………………………………………………………………………
12.Archive
13. URS Technical briefing ....................................................................................................
Welcome to our Values Report 2007
Welcome from The Body Shop Chairman and
CEO
The Body Shop was born challenging the status quo and creating
positive social change. It is what makes it as exciting today as it was
when it was founded 30 years ago.
Since our last Values Report two years ago, The Body Shop has
grown to include online shopping, moved into a number of new
markets and come under new ownership and our Values
commitments have grown with these changes. Our ‘Stop Violence in
the Home’ campaign is now running in 47 markets and has raised
over £2 million to help victims of domestic violence. We have also
strengthened the way our Values are embedded in our products and
ingredients by adding new suppliers to our Community Trade
programme, which ensures a fair deal for marginalised small-scale
producers, through a greater commitment to animal protection and by
taking a leading role in getting sustainable palm oil on the market,
which helps protect local communities, rain forests and wildlife. We
are also taking up the challenge of climate change. In the past, The
Body Shop has campaigned on renewable energy and invested in
wind farms, but we know that this is an area where we have some
catching up to do, if we are to really make a difference to global
warming. Every one of the initiatives in the report is a source of pride
and the result of the total commitment from every person that works
here to make the Company a different place to work than any other.
Values are part of our everyday business, they are not a separate set
of rules that only apply when we choose, and we are always looking
for new ideas to take to our customers and employees to remind
them of what we stand for. Whether it is the success of our
Community Trade programme, new initiatives to save energy, or our
precautionary and proactive chemicals policy, we use our Values to
guide our decision making to make sure that the impact we have
today does not reduce the ability of future generations to act in the
best interest of their communities or the natural environment.
Our Values are not just things we do, but who we are. Being an
employee, a consultant or a franchisee here is to make a difference
every day. The achievements and aspirations in this report are a
result of our people’s passionate work and our customers’ dedicated
support. Whether we operate in new areas of the world, through new
channels or under new ownership, Values is in our DNA and we will
continue our efforts to make a difference.
The Body Shop has not been folded into one of L'Oréal's four
business divisions. It is a separate business unit, with the excellent
management team remaining in place, reporting directly to myself.
Ensuring continuity of the management team was an important initial
step to ensuring continuity in upholding the Values.
As The Body Shop publishes its first Values Report since its
acquisition by L'Oréal, I would like to take the opportunity to reassure
all of its readers that it remains the intention of L'Oréal not only to
preserve the integrity of The Body Shop Values but to continue to
nurture them for the benefit of all. At L'Oréal we have tremendous
respect for the Values of The Body Shop and we have already
started to look at ways in which other L'Oréal group brands can
benefit from the long experience of The Body Shop. I also know how
important those Values are to you and I assure you that we have no
intention of changing them or of standing in the way of their
development and the important role they play.
I hope that, after one year, we have demonstrated the sincerity of our
actions and that we will continue to persuade all our stakeholders that
the promises we made on 17 March 2006 were for real.
L'Oréal has its own deep-rooted values that have evolved over
almost 100 years. The Values of L'Oréal and The Body Shop are not
identical; but certainly they are aligned in terms of their strength of
belief in and commitment to an ethical business model. Ours is a
partnership where each partner fully respects the other for its
similarities and differences; and therein lays its strength.
The Body Shop is now an important part of the L'Oréal family and it is
my goal that together we build a 'world-citizen' company that is a
benchmark in terms of sustainable development, as befits the world's
leading beauty company: a company that does not focus solely on its
own success, but one that cares for its environment, is concerned by
the great challenges of its time and is deeply respectful of difference.
We commend The Body Shop for taking this step of entering into an
honest dialogue about challenges and opportunities of truly living up
to its Values. It has been a valuable process for all of us, and we
would encourage other companies to follow this example.
The panel recognises that The Body Shop has entered a key period
in its development. Firstly, the takeover by L'Oréal in 2006 brought
with it inevitable concerns about whether The Body Shop Values
would continue to be at the core of its practice. We requested that
L'Oréal specifically restated its commitments in the report and that
The Body Shop explain some of the mechanisms in place to ensure
its continued adherence to its Values. We feel that this report goes a
long way in addressing these questions and are pleased to see that
the report now includes a statement from L'Oréal’s CEO.
Secondly, where The Body Shop has led – on ethical trade with
communities, and environmental responsibility, amongst others –
many other businesses have followed. Some of those may be pulling
ahead of The Body Shop, and the next few years will be critical in
deciding whether The Body Shop retains the energy, imagination and
desire to maintain its leadership on all of its Values.
Community Trade
However, this system covers only direct suppliers and does not take
into account abuses which might be taking place further down the
supply chain, and we would encourage the Company to address this.
Similarly, we would like to see the same standards diligently applied
to the Company’s own employees – an explicit guarantee that labour
rights are guaranteed for everyone working at The Body Shop. This
includes employees working for franchisees, as well as an
assessment of working conditions for independent The Body Shop At
Home™ consultants.
Conclusion
This report shows that the Company is still leading the way in a
number of areas, most prominently in its continued commitment to
prevent animal testing, and also on challenges such as sustainable
palm oil, Community Trade and campaigns on important social
issues.
The Body Shop could show leadership by being more open and
honest in documenting some of the real dilemmas it faced in
decision-making that allowed it to be both commercial and ethical.
There can be real conflicts between profitability and ethics and as
one of the early trendsetters in this area, the Company’s thoughts on
this could provide a valuable contribution by illustrating that sacrifices
and difficult decisions do sometimes have to be made in order to
operate responsibly and sustainably.
Finally, we would like to see the report have a wider scope, as the
report does not cover individual action undertaken at the market level
or by franchisees, only those actions that flow from the global policy
or direction. On the one hand, this focus does not do enough justice
to the leadership shown by some franchisees and markets, and on
the other, it does not provide clear evidence that the Company’s
policies are always adhered to on the ground.
Overall, the report provides a comprehensive catalogue of
achievements, addressing all material issues and a number of key
questions posed by us and the stakeholder groups that we represent.
We will look forward to seeing The Body Shop remain in the forefront
in its strongest areas and regain its leadership in other areas. To
drive change in businesses, we desperately need role models –
companies that can show what is possible. As representatives of
vastly different stakeholders we all want to see The Body Shop
succeed in being the model of ethics and sustainability.
Employees
2006 was a momentous year for The Body Shop, as the Company
became part of the L’Oréal Group. Now wholly owned by L’Oréal,
The Body Shop is no longer a public listed company. L’Oréal is listed
on the Paris Stock Exchange. The Body Shop operates as an
independent entity, with a separate Board and Executive Committee,
within the L'Oréal Group.
Regional structure
The Body Shop International global head quarters are split between
London and Littlehampton, West Sussex. These offices are home to
global corporate and support functions. The Body Shop International
is organised into four regions: the UK and Republic of Ireland; the
Americas; Europe, Middle East and South Africa (EMEA) and Asia
Pacific (AP). Many of The Body Shop International stores are
operated under franchise arrangements.
Number of stores
Sales
2nd half-year 2nd half year % of 2006 retail like for like
2005 2006 sales growth
€ millions
Western 301.3 318.9 45.4% +5.8%
Europe
North 149.9 152.1 21.6% +1.5%
America
Rest of the 208.6 232.0 33.0% +11.2%
World
Total 659.8 703.0 100.0% +6.5%
(1) Retail sales: Total sales to consumers including tax through all channels.
(2) Retail sales with a comparable store base: total sales to consumers including tax by
stores that operated continuously from 1 July to 31 December 2005, and over the same
period in 2006.
2007 outlook
In July 2006, The Body Shop was officially de-listed from the London
Stock Exchange and joined the L’Oréal family. To highlight the
unique position of The Body Shop and our Values, from the start
L’Oréal has ensured that we continue to operate as a ring-fenced
division, maintaining a separate Board of Directors, Chairman, CEO
and Executive Committee. Peter Saunders, our CEO, reports directly
to Jean-Paul Agon the CEO of L’Oréal.
Our CEO, Peter Saunders, has ultimate responsibility for our Values,
but the Executive Committee discuss and agree Values strategies
and action plans approximately every two months.
Our five core Values still represent commitments that form the basis
for how we operate. In 2006, we reviewed all of our policies to ensure
that they reflect our current practice and strengthened commitments
in many areas. As a result, we developed five core Values Principles,
updated existing policies and introduced new policies in a number of
areas such as animal derived ingredients and marketing claims.
(These documents and a full policy hierarchy can be found on
www.thebodyshopinternational.com)
The more detailed policies and standards that sit under each
Principle are integrated into existing management documents. Our
product development guidelines, for example, specify which
chemicals our formulators cannot use, or whether certain natural
ingredients can only be used if sourced sustainably.
Values Training
While many people join The Body Shop because of our Values, we
also recognise that in a busy retail environment, everyone is focused
on reaching their personal and team objectives. It is therefore
important that Values objectives are officially included in the appraisal
process.
For certain areas, The Body Shop operates strict monitoring and
audit schemes. Our commitment Against Animal Testing, for
example, is certified via the Humane Cosmetics Standard, an
externally audited scheme operated by the BUAV (British Union for
the Abolition of Vivisection), widely recognised as the strictest
standard in the field. We also report to our external partners, such as
the Ethical Trading Initiative, the WWF Forest and Trade Network
and the Roundtable on Sustainable Palm Oil.
Links:
Policy
Customers
We know from our customer surveys and focus groups that 80% of
our customers shop with us because of our Values, so we have a
great responsibility to understand their concerns and preferences.
We provide our staff with ongoing training to make sure they can
answer questions and respond to customers’ comments and
concerns. Some of our customers request in-depth information about
our Values, so we have launched a new user friendly website which
contains regularly updated information. We also track concerns by
collating customer emails from all of our regions on a quarterly basis.
The vast majority of questions in the past year have been about the
takeover of the Company by L'Oréal, animal testing and chemicals
use.
The Body Shop International plc directly employs 10,034 people, but
there are a total of 31,000 people globally working in our stores, in
offices, and warehouse operations and as The Body Shop At
Home™ consultants. They are our most important advocates and
always challenge us to do better. They face our customers every day
in stores or as consultants in people’s homes. Over the past year
they have had to answer many questions about the new ownership,
and they have had questions of their own. Everyone at The Body
Shop has a role to play in living up to our Values, and to ensure they
are supported in this, we provide training, direct communications,
informal dialogue at market level, a company intranet and a variety of
employee and consultant magazines. We also have regional Values
awards and a “Local Hero Award” to reward employees who have
made a real difference with their passion and commitment
The Body Shop has traditionally worked closely with NGOs. Starting
with our first campaign, Save the Whale with Greenpeace in 1987,
NGOs have helped us to identify emerging issues, and to find new
solutions. While we continue to establish partnerships with NGOs on
our campaigns, we are also increasingly working with NGOs to
ensure that the way we run our business continues to be an example
to others. We have been in ongoing dialogue with WWF and Friends
of the Earth on sustainable ingredients, with Greenpeace on
chemicals and with BUAV on the impact on animal testing of new
chemicals legislation in the European Union. Some of these
organisations have been challenged by their members or other
NGOs, who have questioned the ongoing commitment of The Body
Shop to its Values after the L'Oréal acquisition. However, we have
been grateful to see these organisations recognise that our
commitments and efforts have not only continued and have even
increased.
Franchisees
Our franchisees are responsible for the largest part of our business,
and their contribution to building our brand and Values is significant.
In fact, they have often taken the lead in our campaigns and been an
example to other parts of the business through their commitment to
sustainable business practices. They understand their markets better
than anyone, and provide us with invaluable insights into local
concerns and issues. Our regional set-up ensures that there is an
ongoing dialogue between The Body Shop International plc and
franchisees, as well as between franchisees. Each region has a
dedicated Values representative who engages on an ongoing basis
with franchisees to ensure support and a feedback mechanism.
Every year, each region organises at least one Franchisee forum,
which the Director of Values attends, as well as Marketing and
Product forums.
Suppliers
Accountability
CERES
IFAT
The Campaign for Safe Cosmetics
The Corporate Alliance against Domestic Violence
The Corporate Responsibility Group
The Ethical Trading Initiative
The Roundtable on Sustainable Palm Oil
WWF-Forest and Trade Network
Our Values Strategy
‘Can I say at the end of the day that we are living up to our aim
that our Values are embodied in the products we have made, the
way we have made them and the way we have marketed and
sold them?’
Our strategy for Values is to make sure that we operate our business
so that the answer to that question is ‘yes’.
Our products are naturally inspired, free from animal testing and we
design our processes to have as minimal an impact on the
environment as we can. We aim to operate with care and respect for
all those we affect, and everyone in the business is charged with
ensuring that our business can be a force for social, as well as
economic, good.
The Values strategy identifies the areas where we make the greatest
social and environmental impact. It gives the direction, and identifies
actions that we need to prioritise such as the increased efforts we are
currently putting into addressing our impacts on climate change.
In 2006 a new set of Values Principles was published that clarify the
Company’s commitment to sustainable business. Workshops are
being held for all global employees during 2007 and 2008 that will
make sure all employees are fully conversant with the spirit as well as
the detail of these principles. Our four regions are actively embracing
this. For example, in the UK & ROI region stores are launching a
principle a month linked to product launches and events to make sure
that the Values come alive for all those who are talking to our
customers.
The two current global campaigns are ‘Stop Violence in the Home’
and raising awareness about AIDS with a ‘Spray to Change’
campaign. Many other causes are supported by local employee
activities or by donations from The Body Shop Foundation, our
charitable trust.
Our community involvement
The Body Shop International plc does not in the main make
charitable donations, but a charity, The Body Foundation (registered
charity no. 802757), was set up in 1990. In 2006, The Body Shop
International plc gave the Foundation £671,000. The Foundation's
focus is to support innovative global projects working in the areas of
human and civil rights and environmental and animal protection. The
majority of the Board of Trustees are employees of The Body Shop
International plc.
The Foundation has its own terms of reference and its own Board of
Trustees, which include The Body Shop International’s Director of
Values and Business Development Director, among others. There
are common themes between the initiatives of the Company and
those of the Foundation. While The Body Shop International will
address the social and environmental impacts of running a business,
the Foundation will support pioneering, frontline organisations that
otherwise have little hope of conventional funding. For example, The
Body Shop International is sourcing sustainable palm oil from
Colombia, while the Foundation has provided funding for a
smallholder taskforce in South East Asia that is investigating how to
get small scale palm oil plantations certified as sustainable.
Charity shop
Regional grantmaking
The Foundation now has regional funding panels in the UK, EMEA,
Asia-Pacific and the Americas. These grants panels are made up of
regional representatives from the Company and franchisees, who
help the trustees to determine the areas that the regional grants of
the Foundation will focus on. For example, the Asia Pacific panel
focuses on child rights, poverty and environmental sustainability.
Already, the regional grants have meant that some very exciting new
projects and initiatives have been funded.
The Body Shop markets and stores actively support both global
campaigns and local communities. The Body Shop staff around the
world are engaged in a huge variety of community activities from
organising beach clean-ups to supporting women’s shelters and
orphanages. There are hundreds of great examples of inspiring
initiatives all over The Body Shop world, but a few typical examples
are:
In New Zealand, each store and retail support centre selects its own
community project to complete every year, working for 12 hours a
month. The type of work completed varies from stream clean-ups, to
elderly care, child welfare, youth development, children’s hospitals
and supporting special needs children.
The Body Shop At Home Consultants often go the extra mile to make
a difference. In 2006, consultants raised GBP 34,000 for Children on
the Edge (a charity originally set up by The Body Shop to help
children at risk), and four consultants travelled to orphanages in
Romania to see that all the funds raised made a real difference.
Disaster relief
These figures do not include contributions via campaign fund raising, reported separately
in this report or any other donations raised by individual markets, employees, franchisees
or via The Body Shop At Home™.
*Due to changes in accounting practices and in our financial year linked to the L'Oréal
acquisition, direct comparisons year-on-year are not possible, since pre-tax profits are not
reported. However, extrapolating the 10 month figure to 12 months would show an
approximately 14% increase - somewhat above company growth (9.5%).
Stakeholder comment from The Body Shop
Head Franchisee in Indonesia
For the past 5 years, The Body Shop International has been focused
on improving its business strength and getting its house in order.
Values at The Body Shop have been concentrated on annual
campaigning on domestic violence and increasing Community Trade,
with success. Independently, a number of franchisees around the
world continue groundbreaking work in the five Values. With the
increasing numbers of franchisees and people employed across the
world, a systematic approach to keep the passion alive and to
implement the five Values in a consistent manner has been sadly
lacking.
There has been much transparency with no holds barred (as is The
Body Shop style) in the discussions leading to this Values Report,
involving NGOs and employees as stakeholders. Frank and tough
discussions have been had on every section of the Values report.
Franchisees see this as The Body Shop International Management’s
commitment to strengthen what is already embedded by Anita
Roddick in The Body Shop organisations around the world.
Leadership can only come from the top and we look forward to
stronger leadership from the top management in this respect.
The future can only point towards stronger and stronger responsibility
on the part of the retailer. The Body shop franchisee community is
ready to once again trail blaze in the area of Values. The next step is
for The Body Shop International plc to show the way and build the
systems by which the goals stated in this Values report will be
achieved not only at The Body Shop, but around the world.
The core Values of the brand felt especially relevant to me; acting in
a fair and ethical way and treating people with respect were essential
elements of my upbringing and have always played a significant part
in my life. If I'm honest I joined The Body Shop because of our
Values, being presented with the opportunity to work with a company
that shared my own Values and wanted to make a positive difference
was too good a chance to miss.
One of the principles that made The Body Shop unique and which is
still robustly adhered to today is our policy against animal testing of
cosmetics and their ingredients. Our Against Animal Testing Value
means that: we believe that no animals should be used in the testing
of toiletries and cosmetics. We do not ask others to test on our behalf
and suppliers must certify that they have not carried out animal tests
on ingredients to support their use for a cosmetics purpose.
When the L’Oréal offer was announced for The Body Shop, there
were criticisms from some NGOs particularly focused on animal
testing. Throughout this period, we have done our best to be open
and responsive to these critical stakeholders, offering to engage in
dialogue. These debates centred on the fact that The Body Shop and
L’Oréal had different policies on animal testing. In this article, we set
out how The Body Shop is continuing to rigorously apply its Against
Animal Testing policy as well as working with organisations to
champion the cause of animal protection. This approach reflects
L’Oréal’s clear stance that our Against Animal Testing policies are
protected and ring-fenced. For more information on L’Oréal’s policy
on this issue see loreal.com
Although we are sorry that some NGOs have dropped their support
for us, we have continued to command the support of the vast
majority of our stakeholders in this area. The fact that we are the only
global retailer of cosmetics to meet the requirements of the Humane
Cosmetics Standard indicates we are still best in class in terms of our
approach to animal testing. The way we monitor our ingredients to
ensure that they have not been tested after our fixed cut off date is
highly thought of by leading animal protection groups. The Company
continues to be committed to the issue and has worked closely with
BUAV to lobby the EU to ensure that new chemical legislation does
not result in a growth in animal experimentation. Additionally The
Body Shop Foundation, our charity, continues to support a range of
organisations developing pioneering work on animal rights and
protection. These include causes that would not be funded by many
charitable trusts and companies.
Please visit our Animal Protection Principles and our Against Animal
Testing Policy
Please visit the statements on The Body Shop and L’Oréal from
PETA US and www.buav.org
REACH and animal testing
The Body Shop has not tested finished cosmetic products on animals
since its inception and does not use ingredients that have been
tested on animals for a cosmetics purpose after 31 December 1990.
A cut-off date recognises that it is not possible to guarantee that
ingredients have never been tested, but ensures that no further
animal tests will take place. This approach is in line with best practice
recognised by leading animal rights groups through their Humane
Cosmetics Standard, operated by the British Union for the Abolition of
Vivisection (BUAV). We have also never compromised on human
health or environmental protection: our products are assessed in
accordance with the requirements of the EU Cosmetics Directive. We
have also continuously urged the industry to collaborate in using,
developing and helping to validate alternative tests.
In the future
Links:
BUAV on REACH
Stakeholder comment from the British Union for
the Abolition of Vivisection
Compassionate consumers are aware that The Body Shop was the
first international cosmetic company to be approved under the
Humane Cosmetics Standard in the EU and its sister Corporate
Standard of Compassion in the US. This international standard,
managed by leading animal groups worldwide, is the only true
guarantee for consumers who wish to avoid animal testing when they
purchase cosmetic and personal care products.
L’Oreal have stated that The Body Shop’s current animal testing
policy will continue to be applied across the product range and that
L’Oreal will respect the identity and values of The Body Shop. We
hope that The Body Shop will encourage L’Oreal to go further,
however, and commit themselves to ending animal testing for its own
product ranges.
Michelle Thew
Chief Executive,
British Union for the Abolition of Vivisection
100% Vegetarian
For many years, the vast majority of products sold by The Body Shop
could be classified as “suitable for vegetarians.” However, there were
two product lines that did not meet the criteria. This meant that we
could not communicate a clear message to our customers that The
Body Shop is a destination for vegetarian-friendly products.
Until 2007 our men’s shaving brush was made from hog’s hair and
our Bath Beads contained gelatin, a derivative of the meat industry. A
synthetic alternative has now been found for the shaving brush that
meets the high performance standard of the previous product and we
are proud to announce its introduction during 2007. The already-
proven and award-winning material is used in our current range of
make-up brushes. We have been working to find suitable alternative
ingredients for the popular Bath Beads, but were unable to source a
viable ethical alternative. Therefore this year the Company took the
decision to discontinue their sale altogether.
100% – globally
Vegans
In all our channels – in-store, The Body Shop At HomeTM and online
– we are also happy to provide our vegan customers with information
on suitable product choices. Not all our products are suitable for
vegans, as shellac, beeswax, honey and lanolin are included in some
of our products, but we can help vegan customers identify products
suitable for them.
Community Trade was the first fair trade programme of its kind in the
cosmetics industry and remains unrivalled by any other cosmetics
company. The fair price we pay offers communities the chance to
invest in their future as well as cover their wage and production costs.
It is our commitment to trading with a conscience. Community Trade
isn’t charity or aid, it is simply about empowering communities to
build their own successful futures.
In 2006, we launched Aloe – a full bath, body and skin care range –
using the world’s first fair trade aloe vera from our new Community
Trade supplier, the Guastatoya Farmers in Guatemala. Aloe vera,
often called the Miracle Plant, is also working wonders in Guatemala.
Part of the income from this trade is used to support children in 200
schools with a range of high quality visual materials. Schools in
Guatemala, particularly in rural areas, struggle to provide books and
visual aids. A “Friends of Schools” committee consisting of local
stakeholders such as church and education representatives chose
the visual aids as the most effective way to help primary age children.
He also believes in spreading the word about the scheme: “Our hope
is that through these stories, we can involve more producers and
more people will benefit.”
As the first, and arguably still the only programme of its kind in the
cosmetics industry, Community Trade is now bigger than ever. It
continues to deliver benefits to marginalised producers, our consumers
and our brand – a real three way win.
2006 saw the culmination of a process that created the first Company-
wide strategy for Community Trade, ensuring that CT is driven to a new
level within the business. The essential elements of this strategy are a
vision, objectives and strategies for CT:
Vision:
Objectives
Strategies:
a) Benefit Maximisation
b) Risk Management
c) Communication
From this definition, our Community Trade Principles dovetail into the
overall hierarchy of the Values Principles.
We monitor the current and forecast level of trade with all CT suppliers
closely. Through the close, frequent contact that we have with our CT
suppliers we understand their output capacity – in the short and long
term. We attach a target trading level to each supplier – called the
Sustainable Business Level. This annual level of trade produces
income and community benefits that are sufficient to comply with our
definition of fairness, without placing suppliers at risk.
We will always strive for a “soft exit”, either by giving appropriate notice
or through sheltering the community from sudden financial hardship.
We will also point out where the sustainable business levels cannot be
achieved over time – despite the best efforts of our formulators and
product development team.
For example, at the end of the year it was decided that we had to
withdraw from two of our suppliers – in Kenya and in the Philippines –
and in each case, guided donations were made to assist in ensuring
the sustainability of their operations after our exit.
The year ahead
The Body Shop has supported Kuapa Kokoo and later Divine
Chocolate since 1994. They have been a fantastic partner, buying
Kuapa cocoa beans for inclusion in their cocoa butter range,
investing in Divine as a start up company and selling Divine in The
Body Shop during seasonal promotions. And more recently they have
donated the shares that they held in Divine Chocolate Limited to
Kuapa Kokoo, increasing the farmers’ ownership to 45% of the
company.
The way that The Body Shop works with producers in their
Community Trade programme has shown passion, commitment and
imagination and the review process has show that that has all
continued.
Sophi Tranchell
MD Divine Chocolate Limited
Wise Woman™
In line with its commitment to Activate Self Esteem, The Body Shop
ensures that communications to customers are delivered in a
positive, honest and empowering tone of voice. This approach is
embedded in the Company’s mission to be a force for positive social
change. So, communicating the launch of a skin care range suitable
for mature skin for the 50+ age group could have been a challenge,
when ageing in our society is often positioned negatively.
The language
Our goal in communicating the range was to be honest, positive and
celebratory. We clearly state that the range is for “mature skin”. We
have communicated the performance of the range through honest
language and the results of user trials, thereby demonstrating that
“real people” have tested the range. To celebrate the ageing process
we have incorporated the thoughts of Dame Anita Roddick, founder
of The Body Shop and a role model for generations of women across
the world, as well as the women who took part in the promotional
photography, highlighting their positive approach and philosophy on
life.
Providing a voice
The global site is in the English language and additional sites have so
far been developed in French, German and Dutch,
Links:
To find out more about the Wise Woman range and philosophy visit
www.wise-woman.net
Stakeholder comment from a The Body Shop at
Home Consultant
Inviting a The Body Shop At Home Consultant onto its Values panel
clearly demonstrates the commitment of The Body Shop to
transparency and openness. To be that panel member is both an
honour and a responsibility, representing, as I do, several thousand
feisty Consultants with Attitude!
We would like to see The Body Shop meet its target of putting
Community Trade ingredients into more products, and we’d like to
see an increasing number of Community Trade suppliers, too.
Cathie Cornish,
Senior Consultant, The Body Shop at Home
Employees
The Body Shop understands that our employees are critical to our
business success, and we know we need to use a range of
progressive people practices to earn a reputation as a good
employer. These fall into four areas:
• Leadership
• Training
• Work environment
• Ensuring a “Fair Deal” between employer and employee
Leadership
Training
Work environment
We are committed to making sure that all employees have the work
environment that will allow them to be successful in their jobs. For
example, we have flexible working arrangements where possible and
have implemented family friendly initiatives such as a childcare
voucher scheme for all our UK employees and an on-site nursery
based at our global office.
A fair deal
The collective purpose of all these activities is not only to ensure that
The Body Shop is regarded as an “Employer of Choice” by new and
existing employees, but that we also have the practices in place,
which allow us to live up to The Body Shop Values. While we want to
continue to improve we can already see the results of our efforts. In
2005, we set targets to reduce employee turnover in the US by 10%
and in the UK by 15% by 2006. By year-end 2006, total US turnover
was 84% of 2005 levels and UK turnover 76%, exceeding our targets.
Stakeholder comment from an employee
representative
Whilst this may seem parochial when compared with the global
aspect of this report, it is nonetheless important. In fact it is
fundamental. After all, if we can’t activate self-esteem, if we can’t
defend human rights in our own internal world, if we can’t activate the
self-esteem, the human rights, of our own employees, then to take
such Values, to fly the flag of such Values solely in the outside world,
would be nothing short of hypocrisy. And hypocrisy is not a value of
The Body Shop.
That fact is
PEOPLE
We all matter.
We are all valuable.
We all need to feel that value.
We all need self-esteem.
We all have human rights.
Harry Hughes
Employee Representative,
UK CRC and European Works Council
What does Defending Human Rights mean for
our suppliers?
If issues are found, where our standards have not been met, we
agree corrective action plans, monitor the factory’s progress and
verify its completion through desktop analysis or further visits if
necessary.
Making a difference
During the last two years we have see a number of positive changes
to workers’ lives that have come about as a result of our Ethical
Trade programme. These include:
Links:
The Body Shop led the way in showing that corporate responsibility is
about what a company does every minute of every day, not
something that can be tacked on as an afterthought. The 2007
Values Report reaffirms that The Body Shop’s values are integral to
its work.
2007 may mark a turning point for The Body Shop. The world has
changed since The Body Shop was founded: ethically traded and
‘green’ products now fill the shelves of supermarkets and other
shops, and many companies are beginning to reduce their impact on
global climate change. This means that where The Body Shop was
once a trailblazer, other companies have caught up.
In short, The Body Shop, now owned by L’Oreal, must retain its
desire to bring about positive social change. The challenge is for the
company to continue to lead on the values that give the company its
identity.
Dr Steve Jennings,
Global Livelihoods Adviser,
Oxfam GB
Spray to Change
Awareness raising
Fundraising
For example, with help from generous partners, on World AIDS Day
2006 The Staying Alive Foundation provided grants to a total of 18
individuals and organisations. The China Youth Network was one of
these. The China Youth Network won a 2005 award for the life-skills
training that Hang Can, a young volunteer, conducted for ethnic
minorities. With their 2006 award, one of Hang's peers, Liu Chenghao
will expand the Youth Network's reach by developing a peer
education system in the hard-to-reach, ethnically diverse
communities of Guizhou and Qinhai that will include culturally
adapted HIV/AIDS education materials for at risk youth.
The Body Shop employees around the world have nominated local
groups of young people, in the developed and developing world, to
apply for the awards made possible by the Spray to Change
Campaign.
Campaign partner comment from MTV Networks
International
It is never easy to partner on a project like this, and perhaps the most
challenging aspect was the timeline: retailers and broadcasters don’t
tend to work on the same timelines as each other! But from the start,
the two companies had set out a clear goal and vision of what we
wanted to achieve, and how we wanted to do it. We ensured that the
project leaders had very clear guidelines and strong communication
channels to make sure that where there were potential issues, we
could work our way around them in as short a period of time as
possible.
One of the smaller, but crucial aspects of the project was the
communication about Spray to Change to MTV & The Body Shop
staff: this meant that we had full buy-in from the very top of both
companies (MTVN vice-chairman Bill Roedy & Anita Roddick
launched the campaign) through to all employees around the world.
This conjoined communication meant that staff from both companies
had the opportunity to work on the project, whether through the initial
creation of the campaign, to the in-store marketing & press activities,
youth discussions, media pieces, celebrity endorsements, numerous
digital activities and of course, the selling of the perfume. There was
huge creativity and commitment from both sides, and this helped to
see the campaign successfully through from its creative inception
through to the launch.
Spray to Change was an inspiring project for all involved, and MTV
Networks is very proud to have partnered with The Body Shop on it.
Georgia Arnold,
MTV Networks International
Stop Violence in the Home
From speaking to our NGO partners around the world we knew that
the impact on children was significant. However, we could find no
data to show how many children were affected and the impact the
issue had on their lives.
So, in May 2005, The Body Shop approached UNICEF and the
Secretariat for the United Nations Secretary-General’s Study on
Violence against Children who were producing a report for the UN on
the wider issue of violence and children. Together we agreed to
create a piece of work as part of this report to document the effects
on children of being exposed to domestic violence.
One of the successes of the 2006 campaign was the launch for the
first time in every Middle Eastern country that The Body Shop
operates in, with the support of their governments and UNICEF. The
Middle East is a challenging area for domestic violence campaigning
and by raising awareness and funds on this issue The Body Shop is
making unprecedented headway in these countries. All funds raised
will help UNICEF create a telephone helpline for children affected by
domestic violence – a first for this region of the world.
The report tells us that many of the support services for women
escaping domestic violence offer little in the way of facilities or
services for children.
Raising funds
Raising awareness means more people ask for help from the not-for-
profit agencies providing services to those affected. Therefore a key
element of the campaign is for each market to link with a local or
national agency and raise funds to enable them to increase or
improve the services they provide.
Since August 2006, the campaign has raised over £580,000 through
the sale of the Mint lip care stick and Daisy soap, both products
specially created and designed for the campaign.
Campaign partner comment from UNICEF
This is the key message delivered from the report of the United
Nations (UN) Study on Violence against Children, launched at the UN
General Assembly in New York in October 2006. Over the past three
years a huge range of stakeholders worldwide worked with the
independent expert Paulo Pinheiro to create a groundswell of support
to stop violence against children. The report highlighted the full range
of violence against children across all settings, including at school, in
institutions, at work, in the community, and perhaps the most difficult
setting to address – the home and family.
The joint campaign of the UN Study with UNICEF and The Body
Shop International plc was able to contribute to putting a stop to all
forms of violence against children. While a great deal of progress has
been made on preventing and responding to violence against
women, and quite specifically in the home, children are still too often
forgotten. This joint campaign sought to break down some of the
barriers to positive action, and to consider a focus on putting the best
interests of the child at the centre.
The report that was produced as a central tool for this campaign was
also a contribution to the larger United Nations Study on Violence
against Children. This UN report was considered at the UN General
Assembly in October 2006, and Governments recommended follow
up on the recommendations of the Study. This means that UN
agencies and their civil society partners will continue to work with
governments around the world to focus on reducing violence against
children, and would seek to continue to engage private sector
partners like The Body Shop in the process.
Amaya Gillespie,
UNICEF
Addressing Climate Change
The Body Shop took its first step in addressing climate change in
2001, when a joint campaign run in partnership with Greenpeace
International helped highlight the importance of renewable energy in
the fight against global warming. We also supported the development
of more renewables by investing in a wind farm in Wales. However,
over the past few years, our progress in this area has not been as
significant as we would have liked given the size of the challenge
ahead. In 2006, we therefore took our second step when we decided
to become a carbon neutral retailer by 2010.
Carbon neutral to us does not simply mean buying offset. This claim
is only meaningful if we can make deep cuts in our energy use
through significant changes in behaviour and in the technology we
use to run our business. We have to look at how we transport our
goods, how we light our stores, how we cut our travel. We have to
influence our suppliers, help our franchisees or learn from them. We
have to discuss our plans with our stakeholders to understand if we
are on the right track and listen to other companies’ experiences in
how to make the biggest difference.
We believe that getting our own house in order first is crucial. We can
only ask others to join us, once we have examples to share. Our
initial target is therefore to ensure that carbon dioxide emissions from
our company-owned retail business worldwide are carbon neutral.
This includes emissions from running our offices and warehouse,
business travel and the emissions incurred in shipping goods to
company-owned stores or to our The Body Shop At Home™
consultants and our online customers.
The next step is to ensure that wherever possible the energy we use
does not come from fossil fuels. In the markets where it is possible to
choose a renewable energy tariff we have switched our stores and
offices. In our company-operated markets, 60% of UK’s, 85% of the
Netherlands’ and 90% of France’s energy use now come from
guaranteed renewable sources, and we are looking at switching
additional markets in the course of 2007. Our Swiss franchisee has
gone even further by going 100% carbon neutral. We have also
changed our car policy to ensure that all new company vehicles are
hybrid models, saving up to 30% of our emissions.
Links:
The association between Greenpeace and The Body Shop goes back
a long way. We first worked together to help save the whale and
more recently to campaign for clean, renewable energy.
It means having to make tough decisions that will enable The Body
Shop to be a profitable business but at the same time socially and
ethically responsible. It will mean taking its customers with it on a
journey that will deepen its core Values and customer and staff
loyalty rather than look to short term profit.
John Sauven
Acting Executive Director, Greenpeace
Sustainable Ingredients – a campaign for
forests, wildlife and decency
For our Community Trade ingredients such as honey, marula and soy
this means establishing close relationships with suppliers, and
knowing exactly where each ingredient originates. In other cases, we
have decided to work with companies and campaigners to bring
about changes in the wider industry to avoid large-scale
environmental degradation, human rights abuses and loss of wildlife.
Palm oil is the world’s second most used vegetable oil, with an
annual production of 400 million tonnes. Millions of people rely on
palm oil for their livelihood and for nutrition. However, palm oil has
recently been highlighted as a crop that is often grown on deforested
land, destroying fragile ecosystems and wildlife and linked to severe
human rights and worker abuses.
Over the past three years, we have taken a leading role in the
Roundtable on Sustainable Palm Oil (RSPO), working alongside
NGOs such as Oxfam and WWF, plantations and other actors in our
supply chain to change the way palm oil is grown and plantations are
managed. This has resulted in a groundbreaking standard for the
production of sustainable palm oil, taking into account all aspects of
biodiversity and human rights.
We also look at wood use in our stores. Where wood is used in shop
fits, all new components must be FSC certified if commercially
available. Existing components are not replaced, as this would
contribute to unnecessary resource use.
Responsible chemicals use
The Body Shop has always taken a strong position on the use of
chemicals in product formulations and the environmental impact of
our products and packaging. The Body Shop adopts a precautionary
approach to the use of chemicals and as early as 1993, we pledged
to ban PVC from our packaging and products. In 2005, we were the
first global retailer to commit to a firm timeline for phasing out
polycyclic musks and phthalates.
Over the past five years, The Body Shop has seen a significant
growth in consumer awareness and NGO activity around the use of
chemicals in consumer products. While this trend was originally
confined to Northern Europe and Scandinavia, we are seeing growth
in customer enquiries from other parts of Europe, the USA and
Canada.
The Body Shop has always been widely recognised for our unique
approach to packaging. We use only the packaging necessary to
keep the product fresh and intact, and in some cases to include
important legal or consumer information.
Over the years The Body Shop has piloted a number of the many
ways in which we can reduce the amount of resource use associated
with our packaging. In some cases we have found that the solution
for reducing our environmental impact has to take into account other
issues, such as mode of transport or how the customer will use or
dispose of the packaging.
Reduce
Reuse
This is a key area for our packaging policy. For a global business
operating in over 2,200 locations with varying local facilities, relying
on recycling to reduce the environmental impact of our packaging is
not always practical. Using recycled material, we can cut the overall
resource use significantly, without depending on customers to bring
back bottles.
At the end of 2006, all of our PET bottles contained 30% recycled
material and we will at least double this by the end of 2008. In 2006,
we also launched a full new make-up range and managed to include
recycled material in 73% of the packaging. Over the coming years,
our packaging team will aim to go even further by working closely
with our packaging suppliers.
Alternative materials
We are always on the lookout for new materials that reduce our
resource use and generate less waste. Since most of our products
are liquid and need to be stored in vastly different climates, our
options are limited. We are reviewing options such as cornstarch and
we have recently replaced our carrier bags with a new type of
degradable plastic.
Recycling
Community Trade
This index references the content of the 2007 Values Report, and
reflects the extent to which The Body Shop publicly reported on its
performance for the financial year 2006.
Report Profile
3.1 Reporting period Full About this report
3.2 Date of most recent previous report Full About this report
3.3 Reporting cycle (annual, biennial, etc.) No
3.4 Contact point for questions regarding the report Full Contact us
or its contents.
Report scope and boundary
3.5 Process for defining report content, including: Full About this report
-Determining materiality;
-Prioritizing topics within the report; and
-Identifying stakeholders the organization expects
to use the report.
3.6 Boundary of the report (e.g., countries, Full About this report
divisions, subsidiaries, leased facilities, joint
ventures, suppliers).
3.7 State any specific limitations on the scope or Full About this report.
boundary of the reports. Notes to specific
data
3.8 Basis for reporting on joint ventures, Full About this report.
subsidiaries, leased facilities, outsourced Notes to specific
operations, and other data
entities that can significantly affect comparability
from period to period and/or between
organizations.
3.9 Data measurement techniques and the bases Partial About this report
of calculations, including assumptions and
techniques
underlying estimations applied to the compilation of
the Indicators and other information in the report.
3.10 Explanation of the effect of any re-statements Partial About this report.
of information provided in earlier reports, and the Notes to specific
reasons for such re-statement (e.g., mergers/ data
acquisitions, change of base years/periods, nature
of business, measurement methods).
3.11 Significant changes from previous reporting Partial About this report.
periods in the scope, boundary, or measurement Notes to specific
methods applied in the report. data
3.12 Table identifying the location of the Standard Not
Disclosures in the report. covered
Identify the page numbers or web links where the
following can be found:
• Strategy and Analysis
• Organizational Profile
• Report Parameters
• Governance, Commitments, and Engagement
• Disclosure of Management Approach, per
category
• Core Performance Indicators
• Any GRI Additional Indicators that were included;
and
• Any GRI Sector Supplement Indicators
Assurance
3.13 Policy and current practice with regard to Full Combined
seeking external assurance for the report. If not assurance provided
included in the assurance report accompanying the by a stakeholder
sustainability report, explain the scope and basis of panel and URS,
any external assurance provided. Also explain the About this report
relationship between the reporting organization
and the assurance provider(s).
Governance
4.1 Governance structure of the organization Full Governance
4.2 Indicate whether the Chair of the highest governance Full Governance
body is also an executive officer
4.3 For organizations that have a unitary board Partial Governance
structure, state the number of members of the highest
governance body that are independent and/or non-
executive members.
4.4 Mechanisms for shareholders and employees to No
provide recommendations or direction to the highest
governance body
4.5 Linkage between compensation for members of the Partial Governance
highest governance body, senior managers, and
executives and the organization’s performance
(including social and environmental performance).
4.6 Processes in place for the highest governance body No
to ensure conflicts of interest are avoided.
4.7 Process for determining the qualifications and No
expertise of the members of the highest governance
body for guiding the organization’s strategy on
economic, environmental, and social topics.
4.8 Internally developed statements of mission or Full Governance
values, codes of conduct, and principles relevant to
economic, environmental, and social performance and
the status of their implementation. Explain the degree to
which these:
• Are applied across the organization in different
regions and department/units; and
• Relate to internationally agreed standards.
4.9 Procedures of the highest governance body for Full Governance
overseeing the organization’s identification and
management of economic, environmental, and social
performance, including relevant risks and
opportunities, and adherence or compliance with
internationally agreed standards, codes of
conduct, and principles.
4.10 Processes for evaluating the highest governance No
body’s own performance, particularly with respect to
economic, environmental, and social performance.
Commitments to external initiatives
4.11 Explanation of whether and how the precautionary Full Chemicals
approach or principle is addressed by the organization.
Article 15 of the Rio Principles introduced the
precautionary approach. A response to 4.11 could
address the organization’s approach to risk
management in operational planning or the development
and introduction of new products.
4.12 Externally developed economic, environmental, and Full Described in
social charters, principles, or other initiatives to which each article
the organization subscribes or endorses.
4.13 Memberships in associations (such as industry Full Described in
associations) and/or national/ international advocacy each article
organizations in which the organization:
• Has positions in governance bodies;
• Participates in projects or committees;
• Provides substantive funding beyond routine
membership dues; or
• Views membership as strategic.
Stakeholder engagement
4.14 List of stakeholder groups engaged by the Full Our
organization. stakeholders’
4.15 Basis for identification and selection of Full About this Report
stakeholders with whom to engage Our Stakeholders
4.16 Approaches to stakeholder engagement, including Full About this
frequency of engagement by type and by stakeholder Report,
group. Our Stakeholders
4.17 Key topics and concerns that have been raised Full Described in
through stakeholder engagement, and how the each article and
organization has responded to those key topics and in Our
concerns, including through its reporting. stakeholders
The Body Shop 2007 Values Report covers the period since the
2005 Values Report was published up to the end of 2006 (unless
otherwise stated).
Assurance approach
URS Corp
Contact details:
Biodiversity
The diversity, or variety, of plants, animals and other living things
in a particular area or region. This can mean habitat diversity,
species diversity and genetic diversity.
Biofuels
Any fuel that derives from biomass – recently living organisms or
their metabolic byproducts, such as manure from cows. It is a
renewable energy, unlike other natural resources such as
petroleum, coal and nuclear fuels. Biofuels include ethanol,
biodiesel, and methanol.
Blanket of gases
The atmosphere is a blanket of gases about 600 miles (1,000 km)
deep around the Earth. It can be divided into five layers:
troposphere, stratosphere, mesosphere, thermosphere, and
exosphere.
Cut-off date
The Body Shop operates a fixed cut-off date of 31 December
1990, which means that we will not buy any ingredient that has
been tested on animals for cosmetic purposes after this date. It is
impossible to change the fact that virtually every ingredient, even
water, has been tested on animals in the past. Operating a fixed
cut-off date is widely accepted as the gold standard in against
animal testing policy.
Degradable
Capable of being chemically reduced or broken down, as
apposed to ‘biodegradable’ which means capable of
decomposing under natural conditions.
Ecosystems
A complex set of relationships amongst the living resources,
habitats and residents of an area. It can include plants, trees,
animals, fish, birds, micro- organisms, water, soil and people.
Hybrid cars
A hybrid vehicle or gas-electric hybrid powered vehicle uses a
mixture of technologies such as internal combustion engines
(ICEs), electric motors, gasoline, and batteries. Today's hybrid
cars are driven by electric motors powered by both batteries and
an ICE.
In vitro alternatives
Literally means ‘in glass’. In this context we mean laboratory
alternatives to animal testing.
Living wage
The term "living wage" is used by advocates to refer to the
minimum hourly wage necessary for a person to achieve some
specific standard of living. There is some discussion about how a
living wage should be determined because it varies greatly from
location to location.
NGOs
Non-governmental Organisation, a not-for-profit agency not
affiliated with any government or private sector entity, devoted to
managing resources and implementing projects with the goal of
addressing social problems.
Non-compliances
Suppliers who do meet the standards in our ‘Code of Conduct’
are deemed to be ‘non-compliant’. These non-compliances do not
necessarily mean that business is terminated with the supplier –
rather we work with them to remedy the problems.
Offsetting
The process of reducing the net carbon emissions of an individual
or organisation through arrangements with a carbon-offset
provider. A carbon offset service achieves net reduction of
greenhouse gas emissions through a wide variety of offsets – tree
planting is currently the most common. Renewable energy and
energy conservation offsets have also become increasingly
popular.
Parabens
A group of chemicals widely used as preservatives in the
cosmetic and pharmaceutical industries. They can be found in
shampoos, shaving gels, cleansing gels, deodorants, personal
lubricants, and topical pharmaceuticals.
PET Bottles
Polyethylene terephthalate is a thermoplastic polymer resin of the
polyester family that is produced by the chemical industry and is
used in synthetic fibres, beverage, food and other liquid
containers.
Phthalates
A family of chemicals, produced from phthalic anhydride and
alcohols. There are two groups of phthalates – higher and lower.
Lower phthalates are commonly used in personal care products,
especially in nail polish, hair spray and perfumes. In perfumes, it
is used as a carrier or a solvent for artificial musks. The most
common types of phthalates found in personal care products are
Diethyl Phthalate (DEP) and Dibutyl (DBP). Higher phthalates, for
example DEHP are used as softeners in plastics, such as PVC.
Under EU legislation these are been banned from use in personal
care products.
Polycyclic musks
A type of chemical fragrance used to replace natural animal-
derived musk fragrances.
Recyclate
Post consumer recycled material.
Renewable energy
Energy obtained from sources that are essentially inexhaustible,
unlike, for example, fossil fuels, of which there is a finite supply.
Renewable sources of energy include wood, waste, geothermal,
wind, and solar thermal energy.
Vivisection
The dissection or, more generally, any cutting or surgery upon a
living animal, typically for the purpose of scientific investigation.