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List of books related to (Hospitality) Marketing Management and Strategic Management:

1. Cox, Barbara H., William Koelzer, and Barbara Cox. Internet Marketing in Hospitality. Prentice Hall, 2003. Print. 2. Enz, Cathy A. Hospitality Strategic Management: Concepts and Cases. 2nd ed. Wiley, 2009. Print. 3. Evans, Nigel, David Campbell, and George Stonehouse. Strategic Management for Travel and Tourism. 1st ed. Butterworth-Heinemann, 2003. Print. 4. Hsu, Cathy H. C., and Tom Powers. Marketing Hospitality. 3rd ed. Wiley, 2001. Print. 5. Kandampully, Jay. Services Management: The New Paradigm in Hospitality. Prentice Hall, 2003. Print. 6. Knowles, Tim. Corporate Strategy for Hospitality. Longman Pub Group, 1996. Print. 7. Kotler, Phil, John T. Bowen, and James Makens. Marketing for Hospitality & Tourism. 5th ed. Prentice Hall, 2009. Print. 8. Lazer, William, and Roger A. Layton. Contemporary Hospitality Marketing: A Service Management Approach. 1st ed. Educational Institute of the American Hotel Motel Assoc, 1999. Print. 9. Mawson, Steve. The Fundamentals of Hospitality Marketing. 1st ed. Cengage Learning Business Press, 2000. Print. 10. McCabe, Scott. Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases. Butterworth-Heinemann, 2008. Print. 11. Middleton, Victor T.C. et al. Marketing in Travel and Tourism, Fourth Edition. 4th ed. ButterworthHeinemann, 2009. Print. 12. Morgan, Nigel, and Annette Pritchard. Advertising in Tourism and Leisure. 1st ed. ButterworthHeinemann, 2001. Print. 13. Morgan, Nigel, Annette Pritchard, and Roger Pride. Destination Branding, Second Edition: Creating the Unique Destination Proposition. 2nd ed. Butterworth-Heinemann, 2004. Print. 14. Morrison, Alastair M. Hospitality and Travel Marketing. 4th ed. Delmar Cengage Learning, 2009. Print. 15. Moutinho, Luiz. Strategic Planning Systems in Hospitality and Tourism. First. CABI, 1998. Print. 16. Okumus, Fevzi, Levent Altinay, and Prakash Chathoth. Strategic Management for Hospitality and Tourism. 1st ed. Butterworth-Heinemann, 2010. Print. 17. Olsen, Michael D., Joseph J. West, and Eliza Ching Yick Tse. Strategic Management in the Hospitality Industry. 3rd ed. Prentice Hall, 2007. Print. 18. Raza, Ivo. Heads in Beds: Hospitality and Tourism Marketing. Prentice Hall, 2004. Print. 19. Reid, Robert D., and David C. Bojanic. Hospitality Marketing Management. 5th ed. Wiley, 2009. Print. 20. Shoemaker, Stowe, and Margaret Shaw. Marketing Essentials in Hospitality and Tourism: Foundations and Practices. Prentice Hall, 2007. Print. 21. Siguaw, Judy A., and David Bojanic. Hospitality Sales: Selling Smarter. 1st ed. Delmar Cengage Learning, 2003. Print. 22. Taylor, Derek. Hospitality Sales and Promotion. 1st ed. Butterworth-Heinemann, 2001. Print. 23. Williams, Alastair. Understanding the Hospitality Consumer. 1st ed. Butterworth-Heinemann, 2003. Print. 24. Williams, Anna Graf, and Jennifer A. Galipeau. Hospitality Cases in Marketing and Operations. 1st ed. Prentice Hall, 1996. Print.

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