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Lozada 1 Philip Lozada Mia Eaker ENGL 1102-094 5 December 2012

Influence of American Media Culture in Asia The culture in America, especially through media and pop culture, has a major influence on other countries. Not only is it seen as a leader on pop music, street fashion, movies, and other forms of entertainment, but it seems to be dominant on Asian countries traditional culture. It is interesting to me that such influence can almost dictate whats considered to be modern, or whats hot or not, on Asia. What Im hoping for is to look other reasons, other than the obvious and prevalent factors such as television and the Internet. As we are closely moving towards globalization, at least in Western civilization, such dominance can develop a lack of interest on other cultures traditional ideals. I believe the people who will benefit from this paper are the Americas younger generations because, through modern technology such as Twitter, YouTube and blogs, their thoughts and opinions can almost have an instant impact and can influence their peers. I believe it is inevitable to be a part or a victim of Western culture especially to other countries who uses English as their second and official language together with native one. I wanted to research how the U.S is actually makes an impact, positively, or negatively in Asian countries lifestyle, culture, or its society. The resources I found so far were a study about Chinese womens perception towards beauty and womens value in Chinese society. What Im hoping to find, as Im continuing the research, is another source similar to this one but on different countries such as South Korea, Indonesia, and Malaysia, where the effects are more concrete.
Comment [T1]: minor additional/revision based on the comments/feedback.

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Works Cited He, Zhou, Lars Willnat, Estebab Lopez-Escobar, and Toshio Takeshita. "Perceptions of Foreign Media Influence in Asia and Europe: The Third-Person Effect and Media Imperialism." International Journal of Public Opinion Research 14.2 (2000): n. pag. Oxfordjournals.org. 2001. Web. 1 Oct. 2012. McCargo, Duncan. "Partisan Polyvalence: Characterizing the Political Role of Asian Media." Comparing Media Systems Beyond the Western World. By Daniel C. Hallin and Paolo Mancini. New York: Cambridge UP, 2012. 177-200. Print. Overhault, William M. "Conclusion." Asia, America, and the Transformation of Geopolitics. New York: Cambridge UP, 2008. 295-306. Print. Sochen, June. "Popular Culture: The Supreme Cafeteria." Cafeteria America, New Identities in Contemporary Life. First ed. Ames: Iowa State UP, 1988. 113-20. Print. Weaver, James B., III. "Personality and Entertainment Preferences." Media Entertainment, The Psychology of Its Appeal. By Dolf Zillmann and Peter Vorderer. Mahwah, NJ: Lawrence Erlbaum Associates, 2000. 235-45. Print.

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