value shift 1.

leading co r not just expected to produce superior guds n services but also to conduct themselve as moral actors.as responsible agent that carry out business with moral framework. the paths to values are many and varied- Some managers arrive by way of a crisis or scandal, and others by way of personal conviction or a logical process of reasoning and analysis. And a few are motivated simply by the vision of a better and more humane way of conducting business. 2. high ethical stardards r corelated with better financial performance- us executive. 3. to bulild customer trust and retaining gud employees- inidan 4. ethics catagoried as risk mgt issue- Some managers arrive by way of a crisis or scandal, and others by way of personal conviction or a logical process of reasoning and analysis. And a few are motivated simply by the vision of a better and more humane way of conducting business. 5. ethics leads to over the time imporved work life, product quality, relationships with their constituencies, or their standing in the community. 6. ways positive values can add to the bottom line1. better access to talent, enhanced employee commitment, better information sharing, greater creativity, enhanced reputation, and so on. 7. Financial results are a must, but in addition, leading companies are expected to achieve those results by acting in an ethically acceptable manner 8. he story of Nigeria's Guaranty Trust Bank, which I recount in the book, provides a nice example. Given that studies have consistently found Nigeria to be among the world's most corrupt countries, it would not appear, at least initially, to be a very promising venue for a values-based company. But, for this very reason, GTB's founders felt it was imperative to try. They set out to build a bank that would be known for its workplace innovations, outstanding customer service, superior financial results, and exemplary corporate citizenship. 9. personality" of the corporation IBM Argentina had been accused of paying off the directors of Argentina's state-owned Banco Nacion to win a $250 million contract to supply the bank's information systems. The bribes, which were allegedly offered to the directors and others through a shell company whose only apparent purpose was to channel payments, were at the time said to be some $37 million, or 15 percent of the contract's value. Well, we expect more of a world-class company like IBM." 10. he Millennium Poll on Corporate Social Responsibility, a 1999 survey of more than 25,000 individuals across twenty-three countries on six continents, two in three people say that companies should go beyond their traditional functions of making a profit, paying taxes, creating jobs, and obeying the law 11. August 2000 survey in the United States. 2 Some 95 percent of these respondents said that companies should sometimes forgo some profit for the sake of making things better for their workers and communities.