Yellowfin Business Intelligence Wins Global Growth Category at 2012 Cool Awards International Business Intelligence (BI) vendor,

Yellowfin, has been recognized amongst Australias must successful and cool businesses, winning the Global Growth c ategory at Anthill Magazines 2012 Cool Company Awards. Melbourne, Victoria, Australia, December 11, 2012 -- The Global Growth Award is bestowed upon an Australian company that has achieved outstanding global growth, or demonstrated the potential to expand outside its traditional boundaries and grow globally, through innovative or entrepreneurial means. Yellowfins unique product and company culture has helped to differentiate us from competitors, and were now reaping the benefits of that distinctive approach throu gh expansive company growth and industry recognition, said Yellowfin CEO, Glen Ra bie. This award validates our approach to the Business Intelligence marketplace, and renews our mandate to keep making Business Intelligence as easy-to-use and a ccessible as possible for people of all business backgrounds. Over 700 aspiring cool companies were nominated for the 2012 awards, making The Coo ls one of Australias largest business award programs. Taking on the world market is invariably cool, said Anthill Magazine Editor-In-Chief , James Tuckerman, in relation to Yellowfins Global Growth Award win. The Cool Company Awards, now in its seventh year, is a national program that was developed in 2006 to recognize Australian companies that are doing things diffe rently to bring about positive change. The Cool Company Awards are extremely egalitarian, said Tuckerman. Judging takes in to account far more than mere business variables, such as revenue and wealth. Th e criteria are geared to consider other qualities, from the disruptive nature of the product or service to the culture of the organization. The 2012 Cool Company Award winners were announced at an event in Melbourne on 6 December 2012. What are Cool Company Awards? The Cool Company Awards were launched in 2006 as a way for Anthill Magazine to p ublicly acknowledge and celebrate Australian organizations that are doing things differently to bring about positive change. In its seventh year, the awards att racted nominations from over 700 organizations, making it among the largest busi ness award programs in Australia. About Yellowfin Yellowfin is a global Business Intelligence (BI) software vendor passionate abou t making BI easy. Yellowfin is headquartered and developed in Melbourne, Austral ia, offering a highly intuitive 100 percent Web-based reporting and analytics so lution. Founded in 2003 in response to the complexity and costs associated with implementing and using traditional BI tools, Yellowfin is a leader in mobile, co llaborative and embeddable BI as well as Location Intelligence and data visualiz ation. For more information, visit www.yellowfinbi.com What is Anthill Magazine? AnthillOnline.com is a digital business magazine that piration and commercial ingenuity, providing a fresh, spective on Australian business in a global world. It y Awards, the 30under30 and the Smart 100. Its where What is Business Intelligence software? celebrates creativity, ins exciting and practical per is home to the Cool Compan ideas and business meet.

Business Intelligence (BI) refers to a broad range of computer software applicat ions and tools used to report, analyze and present data in a range of formats, t o help businesses identify trends and opportunities, and support fundamental dec ision-making. For further media information, interviews, images or product demonstration, plea se contact: Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658 or lachl an.james@yellowfin.bi For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI), Linked In (Yellowfin Business Intelligence), or email pr@yellowfin.bi to subscribe to Y ellowfins free e-newsletter. Contact : Lachlan James Yellowfin Level 46, 360 Elizabeth Street Melbourne 3000, Victoria, Australia +61 0 3 9090 0454 lachlan.james@yellowfin.bi http://www.yellowfinbi.com