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Telstra is Australia's leading telecommunications and information services company, with one of the best-known brands in the country. Telstra offers a full range of services and competes in all telecommunications markets throughout Australia, providing more than 8.5 million Australians with fixed line services and more than 11.4 million with mobile services, including more than 9.3 million 3G services.
Telstras strategy
Telstras business strategy places the customer at the heart of everything it does and has put Telstra on a journey towards creating a truly customercentric organization. At the same time, Telstra continues to introduce groundbreaking new services to the market and to roll out advanced communications infrastructure. Telstras people are central to its ability to execute this business strategy. Its people need to be skilled in the ever-expanding range of products and services the company provides, which means that ongoing learning and training has to be built into the way the company does business. Our research demonstrates that talent plays a key role in enabling the sustained superior business results that Accenture calls high performance, and that high performers thus consistently demonstrate an innovative approach to achieving excellence in talent management.
Content is developed by Accenture's content development centers in Brisbane, Australia, and Bangalore, India, part of Accentures Global Delivery Network. Support and help desk operations are delivered from Accenture centers in Bangalore and Chicago, Illinois. Since the start of the program, Accenture has been helping Telstra migrate its predominantly instructor-led training model to a blended program including more self-paced e-learning to enable broader and more efficient delivery of learning to Telstra's dispersed workforce. The learning model also leverages new and innovative learning technologies such as virtual instructorled training and podcasting. Since its launch in 2006, more than 80 per cent of Telstras people have participated in Telstra Learning Academy training.
Today, the Telstra Learning Academy provides innovative and efficient training and skills development. It uses stateof-the-art tools, methodologies and facilities, online and wherever Telstras people are located. After promising pilots, the Telstra Learning Academy will roll out solutions that leverage next-generation video, podcast and collaboration technologies to accelerate learning outcomes. The Telstra Learning Academy continues to raise the bar on efficiency. Recently, the number of Telstras people who attended Web-based training skyrocketed from 5,000 per quarter to more than 14,000 per quarter. The Telstra Learning Academy has also increased efficiency and flexibility, cutting the time to develop courses by 31 per cent and reducing the deliveryscheduling cycle from quarterly to monthly. To increase sustainability, the team also reduced paper consumption through digital delivery of training.
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 215,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the worlds most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.6 billion for the fiscal year ended Aug. 31, 2010. Its home page is www.accenture.com.
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