GeoffCampbell

Experience
Digital and Social Media Intern, January 2013 Present Syracuse University (Syracuse, NY)
Collaborates on content strategy for the institutions social media accounts Produces videos on digital literacy and social media efforts on campus Manages the Universitys social media blog <socialmedia.syr.edu>

LinkedIn.com/in/GeoffBCampbell Geoff@GeoffBCampbell.com @GeoffBCampbell

Skills
Public Relations Writing Social Media Strategy Adobe CS6 Basics Video Production Photography Blogging (Wordpress, Blogger) SEO and Google Analytics

Communications Assistant, May 2011 May 2012 Mount Allison University (Sackville, NB, Canada)
Developed university-wide social media strategy and guidelines Educated staff on effective social media use Managed multiple social media accounts Directed a video series for incoming students which garnered 14,000+ views Assisted in media monitoring and analysis using Vocus and other software Prepared media monitoring reports for the University Senate Created written, photographic and video content for the web

Education
S.I. Newhouse School of Public Communications
Syracuse, NY
Master of Science Public Relations 2012 2013 Newhouse Tenure Committee,
Multimedia Storytelling Research Assistant, PRSA Counselors to Higher Education Section Member

Social Media Publisher, September 2008 May 2012 Mount Allison University (Sackville, NB, Canada)
Authored a 131,000+ pageview blog for prospective students. Filmed and edited videos for the blog (33,340+ Total Upload Views) Engaged with prospective students via email, Facebook, and Twitter

Online Editor, April 2011 April 2012 The Argosy, (Sackville, NB, Canada)
Actively managed and updated The Argosy website Utilized social media to engage with students and other readers Oversaw a nearly tenfold increase in monthly active users on Facebook Self-taught basics of Wordpress and OpenPublish (Drupal-based module) Researched best practices to increase effectiveness with the above tasks Managed the set-up, recording and coverage of a regional conference Trained at the Canadian University Press National Conference

Mount Allison University

Sackville, NB, Canada
Honors Bachelor of Arts International Relations 2008 2012

Summer Programs Assistant, May 2009 September 2009 Berklee College of Music (Boston, MA)
Organized and promoted student events and activities Authored The Berklee Student Activities Blog Coordinated attendence at an annual vendor fair Participated in the recruitment and interviewing of Orientation Leaders

Amnesty International Public Relations Coordinator, Web Advisory Committee Student Representative, Atlantic International Studies Journal published author