Xavier Krone Marketing Budget

Marketing Communications Budget
Q1
Q2
Q3
Q4
TOTALS
Analyst & Public Relations

Public Relations Strategy Consulting
Press Releases (Outsourced)
600.00
600.00
600.00
600.00
2,400.00
Press Release Wire Fees
600.00
600.00
600.00
600.00
2,400.00
Press Kit Development (Outsourced)
3,200.00
3,200.00
Analyst Firm Memberships
2,500.00
2,500.00
2,500.00
10,000.00
PR Management System (Hosted)
3,000.00
3,000.00
TOTAL
6,700.00
9,900.00
Online Advertising Design
1,800.00
Google AdWords Program
3,000.00
Content Management System (Hosted)
1,500.00
Demand Generation System (Hosted)
Search Engine Optimization (SEO) Organic
Website Development, Hosting, Updates

TOTAL
2,500.00
3,000.00
3,000.00
12,000.00
6,700.00
6,700.00
30,000.00
2,400.00
3,000.00
3,600.00
10,800.00
3,000.00
3,000.00
3,000.00
12,000.00
1,500.00
1,500.00
1,500.00
6,000.00
350.00
350.00
350.00
350.00
1,400.00
3,000.00
3,000.00
3,000.00
3,000.00
12,000.00
15,000.00
1,500.00
1,500.00
1,500.00
19,500.00
24,650.00
11,750.00
12,350.00
12,950.00
61,700.00
Online & Website Marketing
Advertising
Advertising Design
1,200.00
1,200.00
1,200.00
1,200.00
4,800.00
Print Advertising Placements
20,000.00
24,000.00
18,500.00
28,700.00
91,200.00
Radio, Television, Outdoor Advertising
500.00
500.00
TOTAL
21,200.00
25,200.00
20,200.00
29,900.00
96,500.00
Event Sponsorships
14,000.00
35,000.00
18,500.00
10,000.00
77,500.00
Travel & Accomodations
3,900.00
4,800.00
2,200.00
1,200.00
12,100.00
Signage & Collateral
2,000.00
1,200.00
500.00
3,700.00
Audio/Vidieo Equipment
1,400.00
2,800.00
1,400.00
1,400.00
7,000.00
Client/Prospect Entertainment
1,000.00
2,000.00
1,000.00
1,000.00
5,000.00
Digital Media (USB Pens, CD Business Cards etc)
600.00
1,200.00
600.00
600.00
3,000.00
TOTAL
22,900.00
47,000.00
23,700.00
14,700.00
108,300.00
Creative Design
2,800.00
2,800.00
4,500.00
4,500.00
14,600.00
Direct Mail Program
5,500.00
5,500.00
5,500.00
5,500.00
22,000.00
Email Marketing System (Hosted)
1,500.00
1,500.00
1,500.00
1,500.00
6,000.00
Email Marketing List Purchases
10,000.00
10,000.00
TOTAL
19,800.00
52,600.00
Events & Tradeshows
Direct Marketing
TOTALS SUMMARY
Q1
9,800.00
$
$
Q2
11,500.00
$
$
Q3
11,500.00
Q4
TOTALS
Public Relations
6,700.00
9,900.00
6,700.00
6,700.00
30,000.00
24,650.00
11,750.00
12,350.00
12,950.00
61,700.00
Advertising
21,200.00
25,200.00
20,200.00
29,900.00
96,500.00
Events & Tradeshows
22,900.00
47,000.00
23,700.00
14,700.00
108,300.00
Direct Marketing
19,800.00
9,800.00
11,500.00
11,500.00
52,600.00
TOTALS
95,250.00
103,650.00
74,450.00
75,750.00
349,100.00
% of TOTAL
27.3%
29.7%
21.3%
21.7%
% of TOTAL
8.6%
17.7%
27.6%
31.0%
15.1%
Marketing Communications Budget
15%
8%
Public Relations
18%
31%
Advertising
28%
Events & Tradeshows
Direct Marketing

Xavier Krone Marketing Budget

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Xavier Krone Marketing Budget

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Marketing Communications Budget

Analyst & Public Relations

Press Releases (Outsourced)

Press Release Wire Fees

Press Kit Development (Outsourced)

Analyst Firm Memberships

PR Management System (Hosted)

Online Advertising Design

Google AdWords Program

Content Management System (Hosted)

Demand Generation System (Hosted)

Search Engine Optimization (SEO) Organic

Website Development, Hosting, Updates

Online & Website Marketing

Print Advertising Placements

Radio, Television, Outdoor Advertising

Travel & Accomodations

Signage & Collateral

Digital Media (USB Pens, CD Business Cards etc)

Direct Mail Program

Email Marketing System (Hosted)

Email Marketing List Purchases

Events & Tradeshows

Online & Website Marketing

Events & Tradeshows

Marketing Communications Budget

Events & Tradeshows

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