Advertise for promotion of the business No Often When needed Yes, regulary Total

No. of Respodent 4 11 10 17 42

Responses in percentage 9.52% 26.19% 23.81% 40.48% 100.00%

Advertise for promotion of the business

18 16 14 12 10 8 6 4 2 0 No Often When needed Yes, regularly

Advertise for promotion of the business

9.52% No 40.48% 26.19% Often When needed Yes, regularly 23.81%

Interpretation:- 40.48% of the respondents regularly advertise in newspaper for the promotion of their business, 26.19% often in newspaper for the promotion of their business, 23.81% of the respondents advertise in newspaper for the promotion of their business when needed and 9.52% of the respondents never advertise in the newspaper for the promotion of their business.

Advertising medium preference Audio/visual Audio/visual & Radio Hoardings/billboards Print Print & Audio/visual Print & Hoardings/billboards Print & Internet Print & Radio Radio Total

No. of Respodents 2 1 2 9 2 22 1 2 1 42

Responses in % 4.76% 2.38% 4.76% 21.43% 4.76% 52.38% 2.38% 4.76% 2.38% 100.00%

Advertising medium preference

25 20 15 10 5 0

Advertising medium preference

2.38% 4.76% 2.38% 2.38% 4.76% Audio/visual Audio/visual & Radio Hoardings/billboards Print Print & Audio/visual 21.43% Print & Hoardings/billboards Print & Internet Print & Radio 4.76% Radio

4.76%

52.38%

Interpretation:- 52.38% of the respondents prefer print & hoardings/billboards as their advertising medium, 21.43% of the respondents prefer print as their advertising medium, 4.76% of the respondents prefer print & audio/visual as their advertising medium, 4.76% of the respondents prefer audio/visual as their advertising medium, 4.76% of the respondents prefer print and radio as their advertising medium, 4.76% of the respondents prefer audio/video as their advertising medium, 2.38% of the respondents prefer print and internet as their advertising medium, 2.38% of the respondents prefer radio as their advertising medium and 2.38% of the respondents prefer audio/visual & radio as their advertising medium.

Medium Selection Decision Budget allocation Popular medium amongst target audience Reach Grand Total

No. of Respedent 6 22 14 42

Responses in % 14.29% 52.38% 33.33% 100.00%

Basis of Medium Selection

25 20 15 10 5 0 Budget allocation Popular medium amongst target audience Reach

Medium Selection Decision

Budget allocation 14.29% 33.33% Popular medium amongst target audience 52.38% Reach

Interpretation:- 52.38% of the respondents make the medium selection decision on the basis of popularity of the medium amongst the target audience, 33.33% of the respondents make the medium selection decision on the basis of the rech of the medium amongst the target audience and 14.29% of the respondents make the medium selection decision on the basis of the budget allocated for the advertisement.

Reason behind advertising in newspaper Brand awareness Brand recall Brand recognition Sales promotion Grand Total

No. of Respodent 5 13 7 17 42

Responses in % 11,90% 30.95% 16.67% 40.48% 100.00%

Reason behind advertising in newspaper

18 16 14 12 10 8 6 4 2 0 Brand awareness Brand recall Brand recognition Sales promotion

Reason behind advertising in newspaper

11.90% Brand awareness 40.48% 30.95% Brand recall Brand recognition Sales promotion 16.67%

Interpretation:- 40.48% of the respondents have sales promotion as the reason behind advertising in the newspaper, 30.95% of the respondents have brand recall as the reason behind advertising in the newspaper , 16.67% of the respondents have brand recognition as the reason behind advertising in the newspaper and 11.90% of the respondents have brand awareness as the reason behind advertising in the newspaper .

Row Labels monthly annually/ seasonally quarterly weekly Grand Total

basis of tie-ups for advertising deal with the newspaper? 22 4 3 13 42

Responses in % 52.38% 9.52% 7.14% 30.95% 100.00%

Total
25 20 15 10 5 0 monthly annually/ seasonally quarterly weekly

Total

30.95% 52.38%

monthly annually/ seasonally quarterly weekly

7.14%

9.52%

Interpretation:-52.38% of the respondents have a monthly basis of tie-ups for advertising deal with the newspaper, 30.95% of the respondents have a weekly basis of tie-ups for advertising deal with the newspaper , 9.52% of the respondents have a annually/seasonally basis of tie-ups for advertising deal with the newspaper and 7.14% of the respondents have a quarterly basis of tie-ups for advertising deal with the newspaper .

Newspapers do you prefer to give advertisement Patrika Dainik Bhaskar Grand Total

No. of Respondent 4 38 42

Responses in % 9.52% 90.48% 100.00%

Newspapers prefer for Advertisement

40 35 30 25 20 15 10 5 0 Patrika Dainik Bhaskar

Newspapers prefer for Advertisement

9.52%

Patrika Dainik Bhaskar 90.48%

Interference:-90.48% of the respondents prefer Dainik Bhaskar as the newspaper for advertisement and the rest 9.52% prefer Patrika newspaper for advertisement.

Deciding on giving an advertisement in newspaper? Costing of the ad Ad positioning Circulation % readership of the newspaper Schemes offered by newspaper Total

No. of Respondent 8 1 30 3 42

Responses in % 19.05% 2.38% 71.43% 7.14% 100.00%

Total
35 30 25 20 15 10 5 0 Costing of the ad Ad positioning Circulation & Schemes offered readership of the by newspapers newspaper

Total
7.14% 19.05% 2.38% Ad positioning Costing of the ad

Circulation & readership of the newspaper 71.43% Schemes offered by newspapers

Responses after advertising in Dainik Bhaskar Average Good Excellent Grand Total

No. of Respondent Responses in % 18 42.86% 20 47.62% 4 9.52% 42 100.00%

Responses after Advertising in Danik Bhaskar

25 20 15 10 5 0 Average Good Excellent

Responses after Advertising in Danik Bhaskar

9.52% Average Good 47.62% Excellent

42.86%

Biggest competitor of Dainik Bhaskar Nayi duniya None Patrika Grand Total

No. of Respondent Responses in % 3 7.14% 9 21.43% 30 71.43% 42 100.00%

Biggest Competitor of Danik Bhaskar

35 30 25 20 15 10 5 0 Nayi duniya None Patrika

Biggest Competitor of Danik Bhaskar

7.14%

Nayi duniya 21.43% 71.43% None Patrika

Dainik Bhaskar satisfactory? Not always Yes Grand Total

No. of Respondent 9 33 42

Responses in % 21.43% 78.57% 100.00%

Danik Bhaskar satisfactory level

35 30 25 20 15 10 5 0 Not always Yes

Danik Bhaskar Satisfactory

21.43% Not always Yes 78.57%