Professional Documents
Culture Documents
c o m
2012
InsightXplorer Limited
1 0 0 5 6 4 : 0 2 3 3 2 2 . 2 8 8 2 : 0 2 3 3 2 2 . 2 8 3 8
1.
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2.
10
1.
10
2.
13
3.
14
4.
21
5.
28
6.
35
7.
42
8.
48
9.
57
61
Social
facebookLineTwitter
2012
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20127
2.
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15
2012/6/29~2012/7/24
IX Survey
N=3,30695%1.7%
201208
1712
51.8%
1594
48.2%
15-19
638
19.3%
20-24
377
11.4%
25-29
419
12.7%
30-34
458
13.8%
35-39
409
12.4%
40-44
321
9.7%
45-49
258
7.8%
50
426
12.9%
Jul 2012
1.
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96.8%1,141
23.6%
facebookYahoo! Plurk
MSN
()()
6810
1112
64
3.77
2.83
96%
47%
20%
58%
34%
l l l l
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l
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(45%)
(59%)
l l l
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(44%)
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(52%)
l l
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(43%)
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()
()
l
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(58%)
(53%)
(42%)
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()
l
(37%)
(51%)
l
l l
(70%)
(58%)
(84%)
l l
(44%)
(81%)
l
l
(33%)
(46%)
l (33%)
l (29%)
l Facebook
l Windows Live
l
Messenl Plurk
l Line
l Facebook
l Yahoo!
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l Twitter
l What's app
l Google+
l Pixnet
l Yahoo!
l
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l Xuite
l Skype
l Google+
l
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(77%)
(71%)
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l (62%)
l (64%)
l 9
11
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20%
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20%
10%
10%
9%~13%
15%
20%
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4.72
(5.1)
(5.04)
(5.02)
l
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45.5app
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()(64%)
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85%
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(31%)
(51%)(43%)
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27%
2.
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(6)
(22%)(17%)(19%)
(19%)(23%)
(3.32)
(4.4)(4)
(4.34)(3.8)
(3.03)(4.28)
1.
Forrester
1~6
3
22.8%
28.9%
48.8%
43.8%
53.4%
63.4%
53.7%
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Jul 2012
10
(Factor Analysis)
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4.28
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1.41
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4.20
3.03
2.31
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1.71
4.59
3.80
2.81
2.56
2.17
4.56
4.34
2.13
2.20
2.04
4.84
4.27
4.00
1.65
2.70
4.91
4.56
4.40
2.15
2.84
4.67
3.56
4.04
3.32
1.97
3
Jul 2012
(25%)35
(21%~24%)
(9%)
34
(25%~27%)24
(21%~23%)
11
22.4%
17.2%
18.6%
18.7%
23%
(6)
2.2
2.17
BBS()
3.08
3.62
4.58
Jul 2012
12
2.
comScore Media Metrix
2012796.4%1,134
23.4%3
18
facebook
facebook
(61%)
(55%)
47%53%
20%
26%(67%)
(36%)(72%)
(37%~39%)
(45%)(43%)
13
3.
(63%)(52%)
(44%)(43%)
15~19
(50%)(46%)
(73%)
(67%)
14
()(70%)
()(47%)(40%)
(38%)
()(34%)
()(23%)(23%)
(33%)
(35%)(25%)
15
(84%)
(46%)
(35%)(34%)
3C
1930~39
35
16
comScorefacebookGoogle+
1096%
facebookGoogle+4%
(77%)(62%)
facebook
facebook
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facebookfacebook
17
810%6
81012
1020%
6810
40%12
18
245
50%
64.55(4.91
)
(4.87)
(4.87)
2.83(4.48)
1.65
4.71
4.684.61
19
4.36
()
4.91
4.87
4.87
4.86
4.86
4.69
4.62
4.51
4.48
10
2.83
4.55
Jul 2012
facebook
99%
(63%)(52%)
()(70%)
()(47%)(84%)
(46%)
Google+
10%20%612
81040%
64.55(4.91)
(4.87)(4.87)(2.83)
20
4.
(45%)(44%)
(43%)
15~19
(58%)(44%)
(36%)(42%
46%)(31%)
21
(40%)
()(38%)()(37%)
2930
()
(37%)(36%)(20%)(20%)
47%
22
(58%)
(44%)(33%)
3C
23
comScoreYahoo! Blogs
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(62%)
(29%)(17%)
24
610%5%~7%
681029%11
6
7%~10%6810
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25
64.19(4.42
)
(4.41)(4.36)
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4.41
26
4.42
4.41
4.36
4.34
4.3
4.11
()
4.08
3.99
3.98
10
3.9
4.19
Jul 2012
47%
(45%)(44%)
(43%)
(40%)
()(38%)()(37%)
(58%)
(44%)(33%)
comScoreYahoo! Blogs
(62%)
10%611
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64.19(4.42)
(4.41)(4.36)
(3.9)(3.98)
27
5.
(59%)(44%)
(43%)
20~29
(50%)
28
()(61%)
()(58%)(31%)
()(26%)
(21%)(19%)
(29%)
()(21%)
29
(70%)
77%
(33%)(29%)
(28%)
3C
30
comScorePurk.com
PlurkTwitter
Twitter
(45%)(39%)
Plurk
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(49%)
31
612
15613%68
20%81032%
101220%
9%~13%68
20%81036%
111225%
32
64.53(4.77)
(4.72)
()
(4.71)
(3.98)
43
4.71
33
4.77
4.72
()
4.71
4.71
4.7
4.64
4.53
4.3
4.26
10
3.98
4.53
Jul 2012
20%
(59%)
(44%)(43%)
()(61%)
()(58%)(70%)
(33%)(29%)
comScorePlurk.com
Twitter
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9%~13%6
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64.53(
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4
34
6.
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)(46%)(41%)
(40%)
(55%)
(//)5
35
(55%)
(44%)(42%)
36
(81%)
(24%)
37
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Yahoo!(69%)Skype47%
(71%)(64%)
facebook
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38
97
20%837%11
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39
64.51(
)(5.04)(4.91)
(4.85)(4.77)
(3.87)(4.06)
40
()
5.04
4.91
4.85
4.77
4.66
4.48
4.27
4.2
4.06
10
3.87
4.51
Jul 2012
(//)(46%)
(41%)(40%)
(55%)
(44%)(42%)
(81%)
20%15%711
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64.51(
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(4.77)(3.87)(4.06)
41
7.
1
89.3%45.5
53.1
39.1(54.5)(53)
42
app
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Line56%
facebookGoogle+appapp
()(64%)
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51%
(63.3%)
43
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45
64.72(5.1
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5.04
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5.02
4.9
4.89
4.81
4.72
4.5
4.31
10
3.87
4.72
Jul 2012
189.3%
45.5
facebookGoogle+appapp
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()(64%)()(53%)
(51%)
10
91120%
1218928%8
1031%
64.72(5.1)
(5.04)()(5.02)
app
47
8.
(+16%)
(+5%)
(+26%)
-1.8%
-4.8%
8.4%
-1.9%
0.5%
3.9%
3.7%
-8.0%
3.7%
-12.6%
6.4%
2.6%
16.2%
-15.2%
-4.5%
3.4%
-5.1%
2.2%
-0.9%
3.8%
-9.0%
25.7%
-6.4%
-10.3%
-3.3%
-4.3%
-1.2%
8.7%
(
)
-2.0%
2.2%
0.9%
-1.1%
5.0%
-0.4%
-3.9%
-0.7%
-4.4%
3.3%
-2.4%
3.5%
Jul 2012
(+8%)(+6%)
(+8%)
48
()(+11%)
(+7%)
(+28%)(+21%)
()(+11%)(
)(+9%)(+28%)
-5.7%
-10.0%
10.8%
1.3%
3.6%
10.7%
-17.2%
6.6%
-7.7%
7.6%
1.0%
-16.7%
-6.2%
-11.3%
33.2%
-7.7%
20.8%
-5.5%
-0.5%
-7.1%
-2.9%
27.8%
-11.4%
-6.4%
-7.2%
-0.9%
6.4%
-0.8%
-10.0%
5.4%
-1.3%
-0.4%
1.2%
3.9%
-3.3%
7.3%
4.0%
3.5%
-9.4%
-5.5%
-5.2%
2.3%
1.3%
1.9%
-0.4%
-3.7%
1.0%
2.3%
4.2%
-3.9%
-2.0%
5.2%
6.4%
-2.6%
-7.0%
(
)
()
-1.4%
2.0%
2.5%
3.0%
-6.1%
-1.3%
0.0%
9.3%
-1.9%
-6.0%
1.3%
-15.3%
-13.4%
28.5%
-1.1%
-5.0%
3.2%
2.6%
5.3%
-6.1%
15.8%
-7.0%
-6.7%
-1.6%
-0.6%
5.4%
-5.9%
-5.6%
-0.6%
6.8%
0.4%
-0.7%
2.5%
-0.9%
-1.3%
-4.7%
0.4%
0.6%
4.8%
-1.1%
(
)
(
)
Jul 2012
(33%)
49
(+8%)(+13%)(+9%)
(+8%)(6%)
(15%)
5.7%
-17.8%
-3.2%
15.2%
8.5%
-8.2%
1.2%
-1.4%
1.3%
12.9%
-4.8%
-9.4%
-2.1%
-1.6%
4.7%
-1.0%
0.3%
-1.1%
2.7%
-1.9%
0.7%
-2.8%
6.4%
-4.3%
-3.6%
5.3%
-2.0%
0.3%
-3.8%
2.7%
-0.8%
1.9%
-0.4%
9.2%
-4.8%
-4.0%
-3.5%
-4.0%
8.5%
-1.0%
3C
0.4%
3.7%
-1.8%
-2.2%
-3.8%
1.6%
-1.7%
3.8%
-1.4%
1.2%
-1.1%
1.3%
0.0%
-1.3%
-1.1%
2.4%
-2.6%
-1.5%
0.3%
3.8%
4.4%
1.8%
-2.6%
-3.6%
Jul 2012
50
1.4%
-2.2%
3.0%
-2.2%
21.1%
-23.7%
-14.5%
17.1%
1.7%
5.6%
-13.2%
5.9%
-7.4%
4.8%
0.7%
1.9%
-9.8%
6.9%
6.2%
-3.3%
-4.6%
4.1%
0.2%
0.3%
-1.9%
6.0%
-0.8%
-3.2%
2.2%
-0.7%
2.3%
-3.9%
-5.2%
-0.5%
13.2%
-7.5%
3.9%
-3.4%
2.0%
-2.5%
-1.3%
3.1%
0.9%
-2.6%
Jul 2012
51
812
8
52
7
11
53
(4.62)
(4.51)(5.04)
(4,91)(4.77)(4.27)
(5.1)(5.04)(4.89
)(4.81)
4.91
4.08
4.71
5.04
5.02
4.75
4.48
4.41
4.64
4.77
4.72
4.61
2.83
3.90
3.98
4.27
3.87
3.77
4.86
4.11
4.77
4.91
4.90
4.71
4.87
3.98
4.71
4.48
4.89
4.59
4.62
4.42
4.30
3.87
4.50
4.34
4.69
4.30
4.53
4.20
4.81
4.51
4.51
3.99
4.26
4.06
4.31
4.23
4.86
4.36
4.70
4.66
5.04
4.73
4.87
4.34
4.72
4.85
5.10
4.78
4.55
4.19
4.53
4.51
4.72
4.50
Jul 2012
64.5
(4.72)
(4.55)
54
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55
l Facebook
l Yahoo!
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l Twitter
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Facebook
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4.55
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4.72
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9.
85%
(37%)
(37%)
57
(69%)
(47%)
31%24
53539
4
58
(51%)(43%)
59
27%21%
15%Banner25%
85%
(69%)(47%)
(31%)
(51%)(43%)
(37%)(37%)
27%
60
IX Surveypanel
CyberPanel-TaiwanIX Survey
(Internet Audience
Measurement)2011
comScoreAROcomScore
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