Research proposal forAnti - Dandruff ShampooPresented By :SandeshKothavale (BT0942)SaranbirUppal - (BT0943)Shaniraj Babar - (BT0944)Sheetal Mehta (BT0945)SheetalNarkar - (BT0946) 2. BRANDS 3.

3. PACK SIZE & PRICEBook1.xls 4. MARKET SCENARIOThe overall shampoo market in India stands at Rs 2,200 croreand growing at 15 per cent year-on-yearSachets were more popularWomen prefer to stick to their brand of shampooThere was no reason in terms of quality or degree of satisfaction behind using/not using a particular brand of shampooThe retailers do not push any particular brand of shampoo as they receive only 10% commission from sale of shampoo 5. BRAND LEADERHLLs Clinic All Clear is a market leader in the Rs 700-crore shampoo marketMarket share - About 60 per cent P&Gs Head & Shoulders share stands at about 13-14 per cent 6. New Entrants First anti dandruff shampoo inspired by skin care Research, to care for the scalpLatest Products :Elvive Anti- Dandruff Dry HairElvive Anti- Dandruff Greasy Hair2 in 1 Shampoo + ConditionerIntensive Normal Hair 7. TARGET CONSUMERRural Market & Urban MarketAll age group peoplePeople with scalp problem - Main Target 8. ADVERTISMENT1.Selecting objectives & target consumers2. Attractive offers and schemes 3.Choosing Famous Actresses as a brand ambassadors to attract youth 9. ADVERTISMENTClinic All Clear Anti Dandruff.flvHimalaya Herbals Anti Dandruff Shampoo.flv 10. OBJECTIVETo prepare Research Proposal in order to increase the sales of anti dandruff shampoo in Maharashtra. 11. METHODOLOGYQUANTITATIVE Survey By Questionnaire 12. SEGMENTATIONON THE BASIS OF -:Age /GenderIncome & purchasing powerGeographical area Scalp i.e. dry, oily , rough etc.Climate conditions i.e. temperate, tropicalHumidity

 13. SAMPLING UNIT HouseholdsPeople visiting MallsPeople visiting Retail OutletsPeople consulting Hair Experts 14. SAMPLE SIZE Sample size depends upon-:Research costAccuracy Type of surveyWe will take sample size of 5,000 consumers & 100 retailers 15. DATA COLLECTION FACE TO FACETELEPHONIC INTERNET 16. CONCLUSIONWith the help of Research Proposal, we can know about the market scenario and It helps us provide a framework for carrying out Market Research in the following :Exploring new markets areasGiving promotions offers i.e discount offers , buy 1 get 1 free, small sachetsLaunching new variants i.e. smooth & silky, thick & longDoing advertisement in appropriate media