Professional Documents
Culture Documents
indd 1
2012/12/14 09:05:02
Corporate Culture
1206.indd 1
Eric Flamholtz
Yvonne Randle
2012/12/14 09:09:03
005
01
02
03
017
043
067
04
05
06
07
08
09
101
121
141
169
191
217
10
1206.indd 2-3
239
2012/12/14 09:09:03
GM
AIG
005
1206.indd 4-5
2012/12/14 09:09:03
2.
3.
4.
5.
6.
7.
MBA
1.
1206.indd 6-7
006
007
2012/12/14 09:09:04
2
3
2 3
3
3
(1)
(2)
(3)
(4)
2
2 4 8
1206.indd 8-9
008
009
2012/12/14 09:09:04
Margo
Beth Crouppen
Emergent BioSolution
Faud El-Hibri
Dan Abdun NabDon Elsey
Paula Lazarich
Smartmatic (Antonio
Mugica) ( Victor
Ramirez) (Samira Saba)
6 7
Infogix
1206.indd 10-11
010
011
2012/12/14 09:09:04
Madhavan
Nayar
2010 WOW
Wow
David
Haynes
Interactive Holdings Bob Befus
2010 6
10
Rangapriya Kannan-Narasimhan
Management Systems Consulting
Peter Schwarz 10
1206.indd 12-13
012
2012/12/14 09:09:04
1206.indd 14-15
2012/12/14 09:09:04
60 70
Bentonville
4
1.22 50
20 120
017
1206.indd 16-17
2012/12/14 09:09:04
42%
Don Soderquist
Grosse Pointe
Howard SchultzHoward
Behar
2008
2008
TOYOTA WAY
1206.indd 18-19
018
019
2012/12/14 09:09:05
1206.indd 20-21
020
021
2012/12/14 09:09:05
Architectural Digest
Pardee Homes
2006 Google
Citation Corporation
Google
Google
120
Mel,Herb,
Spirit
Burbank
Glendale
1206.indd 22-23
022
023
2012/12/14 09:09:05
1960 1970
60 70
1206.indd 24-25
024
025
2012/12/14 09:09:05
1.1
1.1
Amgen
P o w e r
Bar
A19
Dave Gold
vs.
Jaguar
Jagataurus
Ford Taurus
1206.indd 26-27
026
027
2012/12/14 09:09:05
Strategic fit
2,500
1206.indd 28-29
20
028
029
2012/12/14 09:09:06
eBay
Pierre OmidyarGoogle
Evil empire
1.
Google Google
2.
3.
1206.indd 30-31
030
031
2012/12/14 09:09:06
1.21990
1.
$300.00
2.
$250.00
3.
$200.00
$150.00
$100.00
2009 4,080
$50.00
19
90
19
91
92
19
93
19
94
19
95
19
96
19
97
19
98
19
19
99
vs. K-mart
1.32000 2003
$250.00
Allegan
$200.00
$150.00
$100.00
$50.00
1.2 1.3
20
1990
1 1999
2
1990 1 1999
28
00
01
20
20
02
1
2 2002
2003
1999 2003
1206.indd 32-33
032
033
2012/12/14 09:09:06
1 2
DNA
DNA
Ta l e n t
DNA
International college
2005
21
6,500 350
2009 6,500
1206.indd 34-35
034
035
2012/12/14 09:09:06
22 207
ROI
1206.indd 36-37
036
037
2012/12/14 09:09:06
Carly Fiorina
EBIT 46%
Richard Belluzzo
18
Silicon Graphics
1.4
1.4
2008
1206.indd 38-39
038
039
2012/12/14 09:09:07
Coffee
DNA
99% 1%
Brian Maxwell
35
1%
IBM
IBM 1980
IBM
1 DNA
IBM
Nabisco
Louis Gersner
IBM
1%
1206.indd 40-41
040
041
2012/12/14 09:09:07
DNA
1980 IBM
3
4
1206.indd 42-43
042
043
2012/12/14 09:09:07
HA0033
Corporate Culture: the ultimate strategic asset by Eric G. Flamholtz and Yvonne Randle
originally published in English by Stanford University Press.
Copyright 2011 by the Board of Trustees of the Leland Stanford Junior University
All rights reserved.
This translation is published by arrangement with Stanford University Press, www.sup.org
through Big Apple Agency, Inc., Labuan, Malaysia.
Traditional Chinese edition copyright: 2012 Briefing Press, a division of AND Publishing Ltd
All Rights Reserved.
Eric Flamholtz
Yvonne Randle
(
Brieng Press
333 11 4
0227182001 0227181258
333 11 4
24 0227181258
E-mail: andbooks@andbooks.com.tw
19983379
( )
78 25 A
852-24192288 852-24191887
Emailanyone@biznetvigator.com
2012 12
320 ISBN 978-986-6316-63-0
(CIP)
Eric Flamholtz
. Yvonne Randle ;
2012.12
; in-Action! ;HA0033
Corporate Culture: the ultimate strategic asset
ISBN 978-986-6316-63-0( )
1. 2.
494.2
101015838
1206.indd 272
2012/12/14 09:09:28