Innovatio Nomics

InnovationOMICS
WHAT HAPPENED
@ mark joaquin ruiz http://markruiz.typepad.com

InnovationOMICS
HOW WE GOT HERE

GLOBALIZATION
CHANGES EVERYTHING 

global markets

global supply chains

the pressure for growth

insufficiency of just efficiency
GROW
SALES?
CUT
COSTS?

obsolescence velocity

hypercompetition

commoditization

democratization

macro trends driving innovation
 Globalization
 The Pressure for Growth
 The Insufficiency of Just
Efficiency
 Obsolescence Velocity
 HyperCompetition
 Commoditization
 Democratization
THE Innovation
IMPERATIVE 

INNOVATE OR DIE!

Innovate or Die
vs

Innovate or Die
vs vs

Innovate or Die
vs  vs 

Innovate or Die
vs 

DEFINING
INNOVATION

innovation is NOT ...
... finding a need and filling it
... simply great, funky ideas
... a mind-bending invention ...
that nobody really wants

Innovation IS ...
... fulfilling unsaid needs
... an idea realized
... unleashing revolutionary value

INNOVATION
my point-of-view on innovation
creativity APPLIED to
NEW processes / products / services
that delivers REVOLUTIONARY VALUE
to businesses and consumers

seeking blue oceans

which business would you rather be in?
• a lot of competitors • no competitors

• low margins • high margins
• declining market • Rapidly increasing
• boring and stable market
• undefined and exciting

THE NEW NEW
NEW MARKETS
NEW PRODUCTS
NEW SOLUTIONS
NEW WAYS OF DOING
THINGS

again ...

INVENTION =
INNOVATION
INNOVATION DELIVERS VALUE TO YOUR CUSTOMERS

INVENTION =
INNOVATION
INNOVATION DELIVERS VALUE TO YOUR CUSTOMERS

BUT ...
COMMERCIALIZED
INVENTIONS
LEAD TO INNOVATION

“the purpose of business
is to create and keep a customer”
Peter Drucker

INNOVATION DELIVERS REVOLUTIONARY
VALUE

INNOVATION DELIVERS REVOLUTIONARY
VALUE

A NOTE ON DISCOVERING AND
UNLEASHING VALUE :
famous life quote :
“I skate to where the puck is going to be,

not where it has been. “
wayne gretzky

A NOTE ON DISCOVERING AND
UNLEASHING VALUE :
translation to business innovation
“go to where the money will be,

not where it is”
mark ruiz

OBSERVATIONS
INSIGHTS
!IDEAS
OI!
THE OI! PROCESS
STEP 0 STEP 1 STEP 2 STEP 3
OBSERVATIONS INSIGHTS IDEAS
Identify your OBSERVE your Creatively Process BRAINSTORM

TARGET MARKET Target Market in the Observations IDEAS based on
Everyday Situations the Insight
Know your Generate Platforms
TARGET MARKET DOCUMENT “INSIGHT PLATFORMS”
more intimately your Observations

DÉJÀ VU
VUJA DE

“What you see everyday … you no longer see.”
Chinese Proverb

[ BEGINS WITH AN EYE ]

THE POWER OF OBSERVATION

“If I had asked my customers what they wanted,
they’d have said a faster horse.” --- Henry Ford

???
VS

DO YOU FEEL THE HEAT ???

managing innovation in organizations
people systems

people

the rise of the creative class

“The era of left-brain dominance
– and the information age it
engendered – is giving way to a
new world in which right brain
qualities – inventiveness,
empathy, meaning – will govern”
Daniel Pink, “A Whole New Mind”

a whole new mind
left brain right brain

1. Hire for diversity

because diversity breeds innovation
“If you have 10 people who

THINK and DO the same things,
you have a cost savings
opportunity to cut out 9.”

2. Foster a culture of collaboration

2. Foster a culture of collaboration

3. innovation roles

innovation roles
1. Connectors
2. Librarian
3. Framer
4. Judge
5. Prototyper
6. Metric Monitor
7. Scout

managing innovation in organizations
people systems

systems

management systems to drive innovation
1. Show Strong Senior Management Support

2. Instill Innovation Processes
3. Deepen Consumer Insights
4. Provide Freedom within Boundaries
5. Encourage Brainstorming as a Way of Life
6. Create Inspiring Work Environments

1. Strong Senior Management Support for Innovation


BusinessWeek
April 14, 2006

Have a robust Innovation Funnel






A LICENSE Employees get a “free” day a week. Half of

TO PURSUE DREAMS new launches come from this “free time”

have a tolerance for mistakes …

and charge it to experience




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InnovationOMICS

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

• a lot of competitors • no competitors

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

INNOVATION DELIVERS VALUE TO YOUR CUSTOMERS

@ mark joaquin ruiz http://markruiz.typepad.com

INNOVATION DELIVERS VALUE TO YOUR CUSTOMERS

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

famous life quote :

“I skate to where the puck is going to be,

@ mark joaquin ruiz http://markruiz.typepad.com

translation to business innovation

“go to where the money will be,

@ mark joaquin ruiz http://markruiz.typepad.com

Identify your OBSERVE your Creatively Process BRAINSTORM

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

Daniel Pink, “A Whole New Mind”

@ mark joaquin ruiz http://markruiz.typepad.com

left brain right brain

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

“If you have 10 people who

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com

@ mark joaquin ruiz http://markruiz.typepad.com