Professional Documents
Culture Documents
03 Tourism in Pakistan
Chapter 03
TOURISM IN PAKISTAN
Introduction
Yet the most notable feature of the country geography is the diversity of its
landscape, from the coastal regions and the deserts of the south to the lush
plains of the 2500 km long Indus River, which courses through the
country, rising in Tibet and emptying into the Arabian Sea.
Historically and culturally, Pakistan offers far greater diversity for the
tourist than is generally assumed, although an Islamic country, the local
enriched culture with the influences and resources of over half a dozen
ancient civilizations that have flourished here since the Fourth
Millennium BC. The historical and archaeological sites of the Gandhara
and Indus Valley civilizations, Moenjodaro, the Mughal Empire; these
treasures are relatively unknown outside the country and are rich resources
for the development of tourism in Pakistan.
Tourism is now the world’s largest and most widespread industry. There
were 670 million tourists in the world in 2000, of which South Asia
welcomed some 6 million visitors. Pakistan’s share was approximately
400,000. However, only 13% or one in seven of every international arrival
is classified as tourist the rest being business travelers and overseas
Pakistanis visiting their families.
Mountaineering and trekking are now reaching saturation levels and other
tourism assets are loosing their beauty, because of poor infrastructure and
lowering standards. Due to the lack of a marketing strategy and funds,
Pakistan has little or no influence in the international marketplace. By
comparison, Nepal, a country also in the South Asian region and smaller
than Pakistan, whose major tourist attractions are the mountains and
trekking, boasts steady growth of over 6.5% per year in the tourism sector.
• Coastal Zone
This consists of the stretch of coastline along the Arabian Sea, which is
more than a thousand kilometers long and offers great potential for the
development of beach resorts and water sports. Clifton Beach and Hawks
Bay are popular resorts in Karachi, and Gwadar on the Makran coast
presents opportunities for tourism.
With the help of the World Wide Fund for Nature (WWF), the government
has identified three categories of protected areas. These comprise 17
National Parks, which are accessible to the public, about 100 Wildlife safe
havens, which are not accessible and 95 Game Reserves for which special
permits are available.
Areas including the hill stations of Murree, the Galliat, Kalam and Kaghan
offer a wide range of recreational facilities in surroundings of immense
natural beauty.
The remnants and ruins of the Indus Valley Civilization in the south, of the
Gandhara civilization in the north, and of the Mughal period are
exceptional cultural assets recording Pakistan’s varied history.
• Religious Sites
These include sites relating to Muslim saints and mystics, mosques, and
Buddhist and Sikh shrines.
• Adventure Zones
Most of these are located in the mountainous regions of the North, where
the world’s largest concentration of high peaks and glaciers are situated;
the deserts of the south also have great potential for safari.
Tourism in Pakistan-2001
A brief Summary
•In value term, however, as per State Bank of Pakistan data tourism
receipts increased only by 9.2 per cent in 2001, over previous year.
•The Top Ten Tourist generating countries for Pakistan during 2001
were U.K., USA, India, Afghanistan, Canada, Germany, Japan,
Australia, Netherlands and Iran, which generated 74 per cent of the
total foreign tourist arrivals.