AFFILIATED INSTITUTIONS

ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025 REGULATIONS - 2009 CURRICULUM I TO IV SEMESTERS (FULL TIME)

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER I Code No. BA9201 BA9202 BA9203 BA9204 BA9205 BA9206 BA9207 BA9208 Course Title Statistics for Management Economic Analysis for Business Total Quality Management Organizational Behaviour Communication Skills Accounting for Management Legal Aspects of Business Seminar I L 3 4 3 3 3 3 3 0 T 1 0 0 0 0 1 0 0 P 0 0 0 0 0 0 0 2 C 4 4 3 3 3 4 3 1 25

Total

SEMESTER II Code No. BA9221 BA9222 BA9223 BA9224 BA9225 BA9226 BA9227 BA9228 BA9229 Course Title Operations Management Financial Management Marketing Management Human Resource Management Management Information System Applied Operations Research for Management Business Research Methods Business Application Software Seminar II L 3 3 4 3 3 3 3 0 0 T 0 0 0 0 0 1 0 0 0 P 0 0 0 0 0 0 0 4 2 C 3 3 4 3 3 4 3 2 1 26

Total

SUMMER SEMESTER (6 WEEKS) SUMMER PROJECT Project report of the Summer Project is to be submitted by the students within 30 days from the commencement of the 3rd semester. Evaluation report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd semester.

SEMESTER III Code No. BA9209 BA9210 * * * * * * BA9211 BA9212 Course Title International Business Management Strategic Management Elective I Elective II Elective III Elective IV Elective V Elective VI Summer Project Report Seminar III Total SEMESTER IV Course Title Total L 3 3 3 3 3 3 3 3 0 0 T 0 0 0 0 0 0 0 0 0 0 P 0 0 0 0 0 0 0 0 0 2 C 3 3 3 3 3 3 3 3 2 1 27

Code No. BA9230

Project Work

L 0

T 0

P 24

C 12 90

* The electives can be chosen by the students from the basket of electives by choosing three electives from any two among the five areas of specialization.

LIST OF ELECTIVES MASTER OF BUSINESS ADMINISTRATION (MBA) Course Code BA9251 BA9252 BA9253 BA9254 BA9255 BA9256 BA9257 BA9258 BA9259 BA9260 BA9261 BA9262 BA9263 BA9264 BA9265 BA9266 BA9267 BA9268 BA9269 BA9270 BA9271 BA9272 BA9273 BA9274 Course Title MARKETING ELECTIVES Brand Management Retail Management Services Marketing Advertising & Sales Promotion Consumer Behaviour Customer Relationship Management FINANCE ELECTIVES Security Analysis and Portfolio Management Merchant Banking and Financial Services International Trade Finance Corporate Finance Derivatives Management Strategic Investment and Financing Decisions HUMAN RESOURCE ELECTIVES Managerial Behavior and Effectiveness Entrepreneurship Development Organizational Theory Design & Development Industrial Relations & Labour Welfare Labour Legislations Strategic Human Resource Management & Development SYSTEMS - ELECTIVES Database Management System E-Commerce Technology and Management Enterprise Resources Planning OPERATIONS ELECTIVES Supply Chain and Logistics Management Product Design Services Operations Management L 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 T 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 P 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 C 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

NOTE : Three electives from any two among the 5 area of specialisation are to be chosen by the Students.