IBM Software Training

Enterprise Marketing Management

Business Administrator/System Administrator Training

Role The Business Administrator/System Administrator configures the IBM Unica Campaign or the IBM Unica Marketing Operations application, creates templates, sets up security, administers reports, and optimizes performance with the tools available within the application. Assumptions An individual following this training path should have basic skills in the following areas: Working knowledge of underlying operating system platforms and database platforms Fundamental knowledge of their organizations business processes Objectives IBM Unica Campaign Administration After completing this training, students should be able to: Configure components of the Unica Marketing Platform, including dashboards, the Scheduler, and Target Cell Spreadsheets Manage security for users and objects Use a variety of techniques to monitor and improve the performance of a Unica Campaign installation Configure Unica Campaign for data source access, set up audience levels, and create custom attributes Define and describe the reporting architecture and supporting data structures, and be able to identify points of customization Objectives IBM Unica Marketing Operations Administration After completing this training, students should be able to: Identify the key stages of the methodology used to build Unica Marketing Operations templates Using the Form Editor to build custom forms Design metrics Build and administer custom marketing objects Build workflow templates Set up and manage security Manage asses libraries, alerts, accounts, searches, and lists Manage reporting

Campaign Introduction to IBM Unica Campaign 8.5 9T317 Classroom (3 days) OR

Marketing Operations Optional IBM Unica Campaign Advanced Techniques 9T321 Classroom (3 days) OR Introduction to IBM Unica Marketing Operations 8.5 9T324 Classroom (2 days) OR

9L317 OR Instructor-led online (3 days) 9S317 Self-paced virtual class (3 days)

9L324 OR Instructor-led online (2 days) 9S324 Self-paced virtual class (2 days)

9L321 OR Instructor-led online (3 days)

IBM Unica Campaign 8.5 Administration 9T318 Classroom (2 days) OR

IBM Unica Marketing Operations Administration 8.5 9T325 Classroom (2 days) OR

9L318 OR Instructor-led online (2 days) 9S318 Self-paced virtual class (2 days)

9L325 OR Instructor-led online (2 days) 9S325 Self-paced virtual class (2 days)

CONTINUED on the following page...

CONTINUED from the previous page...

NetInsight Introduction to IBM Unica NetInsight 8.5 9T327 Classroom (1 day) OR IBM Unica NetInsight Administration 8.5 9T328 Classroom (2 days) OR

9L327 OR Instructor-led online (1 day) 9S327 Self-paced virtual class (1 day)

9L328 OR Instructor-led online (2 days) 9S328 Self-paced virtual class (2 days)

Copyright IBM Corporation 2011. All Rights Reserved. IBM, the IBM logo, WebSphere, DB2, DB2 Universal Database and z/OS are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. Other company, product, and service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. 2011-01-31