ARIANA KOBLITZ

Quick Guide to Past Projects

Stanford University -- Product Design 2012
Friday, December 28, 2012

Ariana Koblitz

I aim to expand my tool kit on ways to bind engineering & user experience design, as it applies to physical products, to change human behavior and experience for the better

GLASSCOOL

PILLBOX

PRESENTOOL

PDSA

Ariana Koblitz -- Stanford University Product Design

Friday, December 28, 2012

ariansky@gmail.com

310 384 7864

GLASSCOOL
WATER

how do introduce a new way to cool your beverage?

tap water is not necessarily safe, and many households or places of businesses do not own a filtering system installed for general use (such as when freezing ice cubes)

WATER IN USE
When drinking juice or alcohol, ice serves as a coolant-- but when it melts, it ends up diluting your drink.

WATER IN CONTEXT
the office, and the more exclusive bars, are places with entrenched cultural habits that exist and are upheld to a high standard for the mere reason of their existence at the time the establishment was founded. This incorporates decor as well clienteles style, manners, and includes their drinking habits. In the US, this means drinks are diluted with water. For a high quality whiskey, or a perfectly mixed cocktail, that is a shame.

Design and implement a multi-part product using wide-spread manufacturing processes, using metals and plastics. - ME203 GlassCool is my first foray into a full product development, from conception to implementation. I chose to tackle American drinking habits. More specifically, American drinking habits where it is most entrenched with old social cues.

design brief
Friday, December 28, 2012

process

change

GLASSCOOL
press fitting

product development with intent to change

wood turning

casting

the sewing machine

design brief
Friday, December 28, 2012

the foundry
process

the lathe

the mill
change

GLASSCOOL

the product that defined me as a maker

the container is filled with ice, or filled with water and frozen the neoprene sleeve allows for easy handling, even when very cold a silicone ring in the base provides a surface to seal the container, so that as the ice melts, it maintains its temperature without spilling the cast aluminum base provides a sturdy registration for the container the segmented, walnut/bloodwood ring provides the needed touch to move from industrial to a more refined parlor style

design brief
Friday, December 28, 2012

process

change

PILLBOX
patient

how do help someone remember pills without asking them to step out of their normal routing?

current medical solutions

Ill just forget But what do I do when I travel? Its so much easier when my wife reminds me; if I forget, its her fault

Find an open-ended user narrative to innovate around, and design an injection molded product, through to manufacturing spec and feasibility. -- Craig Milroy, ME318 For me, this came at a very poignant moment in my familys life, when my father battled cancer; as forgetful as he is, he has to now take pills every day for the rest of his life.

design brief
Friday, December 28, 2012

process

change

PILLBOX
concepts

prototyping with intent to manufacture

CAD

machining

I looked for moments in a day that were consistent I looked for habits that were already formed I looked for the best case scenario for taking medication (with water & food) And then I looked at how that injection molding machine works...

design brief
Friday, December 28, 2012

process

change

PILLBOX

the project in which I learned to respect the power of behavior-minded design, and the intricacies of injection mold manufacturing.

PillBox clasps around your toothbrush, ready for a pre- or post-meal intake Small and light, it fits in your travel accessories, in your briefcase, and anywhere you may normally store your toothbrush

design brief
Friday, December 28, 2012

process

change

PRESENTOOL
today

how do you reinvent a tool that has a strong industry standard?

tomorrow

Logitech is a leader in accessories for the desktop computer and mobile communication. Their question to us: What is the next generation of remote controls for digital presentations?

design brief
Friday, December 28, 2012

process

change

PRESENTOOL
pain points

identifying market opportunities and designing around specific use-contexts

(unnatural stance) Im worried Ill look awkward

(impaired movement) I cant move like I want to

(impaired interaction) I cant do what I normally would if I were to show my friends something

what do you use at home?

revolutions in digital presentations

newer presentation formats

new presentation tools such as prezi allow for expandable canvases and increase control in presentation flow, motion and other visual cues

multiple sources

interactive elements
todays middle schoolers have a different frame of references than what I grew up with. Technology delivers an increasingly interactive experience. Academica is notoriously slow to catch up to these new behaviors.

PREZI

todays middle schoolers have a different frame of references than what I grew up with. Technology delivers an increasingly interactive experience. Academica is notoriously slow to catch up to these new behaviors.

design brief
Friday, December 28, 2012

process

change

PRESENTOOL

the first exercise in working for a corporate client

laser comes out straight from back of tool, mimicking a natural hand motion

top layer changes functionality of tool | [laser pointer] [pen tool] [cursor]

controls mirror those of traditional presentation tools | [pause] [forwards] [backwards]

Grip provides a comfortable, secure hold while also allowing presenter to have full use of hands in the event of props and engaging motions

USB connection means a wireless link to a laptop

design brief
Friday, December 28, 2012

process

change

PDSA STANFORD PRODUCT DESIGN STUDENT ASSOCIATION

how do you get designers, who all agree they should work together, to actually do so?

The Product Design Student Association was revived this past year, in an attempt to provide services to Product Design students who at times feel lost within the crossdisciplinary depths of our studies.

design brief
Friday, December 28, 2012

process

change

PDSA

developing solutions grounded in a real understanding of the problem

understand the demographic

understand the possibilities

understand the resources

What I had not realized was how difficult it is to get a group of people to actively engage with you, especially when they themselves understand the principles with which you are trying to convince them. It is difficult to realize you yourself are not, in fact, living out the very strategies you apply to your work.

design brief
Friday, December 28, 2012

process

change

PDSA

a fresh start in an ongoing process of honing what creative collaboration means

In the end, it was a year of workshops, strategies, and a lot of waiting. Feedback and renewed energy promise an exciting and even more successful 2012-2013 effort.

design brief
Friday, December 28, 2012

process

change

Ariana Koblitz

Please do not hesitate to contact me with any further questions. For a brief overview of other past projects, take a look through

arianakoblitz.squarespace.com/archive

Ariana Koblitz -- Stanford University Product Design

Friday, December 28, 2012

ariansky@gmail.com

310 384 7864