Course Title: Cost Accounting Course Code: ACC-803 Course Name: Strategic Management Course Code: MGT 901

Submitted to: Dr. M.J Abediin Associate professor Department Of Business Administration. World University of Bangladesh. Submitted by: Sl No. Name 1 Rabeya Afrin Ema 2 Md. Aseki Shakib Khan Batch 29(A) Program- BBA Date of Performance: 16/09/2012 Date of Submission: 20/09/2012 Introduction:

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OTOBI Bangladesh Ltd is one of the finest furniture solution companies. They are operating business in Bangladesh since 1975. Home and office furniture is there major areas of service. Recently they are introducing new product to the customers. In this report we tried to explain their goals, mission and vision. We have discussed about their corporate level strategy, organizational strategy, operation process. We also analyses OTOBIs SWOT analysis to realize their market competition. We also looked at their major critical business process. OTOBI began its journey in 1975 as a small workshop in Topkhana road set up by Mr. Nitun Kundu. Bangladeshi people traditionally had been using wooden furniture, but due to the limitations of the countrys forest resources, Mr. Kundu anticipated the need for metal furniture in the country instead. He started OTOBI in 1984 as a commercial production where all kinds of metal furniture were manufactured. By 1988, OTOBI started to manufacture metal furniture from a factory at Mirpur and market products using a showroom at Elephant road. Owing to the increasing demand of OTOBI metal furniture in the market, another factory was set up at Shyampur, Dhaka in November 1994. Since people preferred wooden furniture, OTOBI emphasized on furniture made from Laminated Board to give a similar feel. OTOBI, because of its superior quality, gradually gained popularity all over the country. To keep up with the increasing demand for its products, OTOBI increased its production capacities, expanded its product line and product mix, and employed highly skilled industrial designers, engineers, and artisans. Now Otobi is one of the biggest leading company in our country.

Conclusions: Otobi is a very successful company. The employees of Otobi are very efficient, thats why Otobi are far more successful than its competitor are. It is providing very good benefits, because it cares about its employees. The employees also care about the company and most of them are happy to work in Otobi. We have discussed about their corporate level strategy, organizational strategy, operation process. We also analyses OTOBIs SWOT analysis to realize their market competition.

Special thanks to North south University Students for helping me to made this assignment perfectly