Business Strategy

1
1How should an Amreican satellite service provider enter the asian market
2
3

Business Operation
1
2
1)
2
3
3 /
4

Market Sizing/Estimation
1) Whats the size of luxury car market in China?
2) How many diapers are sold in China each year?
3) 2003
4
5 DLP
6

8 200

M&A
Brain Teaser
1 How heavy is a Boeing 747?
2
3

4
5
6

Business Strategy
1
l

3CCompetitor, Consumer, Company/Capabilities

Cost

niche market

l
//

3
l

4C (Customer, Competition, Cost, Capabilities)

STP 4PProduct, Price, Place, Promotion

Business Operation
1.

2.

Revenue, Cost

l
4P
promotion efficacy
l
or

switch suppliers?

3.

4P

4.

Market Sizing/Estimation
l

KSF

M&A
l

5CCharacter, Capacity, Capital, Conditions, Competitive Advantage

NPV

ROIC

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Case 1
Banking network

Q1
-

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customer,competit,or,company customer

Q2
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-

Q3

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-

Q4 **

95

-
-
NVP


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-

-
-
-

1 framework case
3C

framework
framework
2 interviewer
case approach
case

3 interviewer

4 interviewer nice

5 consultant case

Case2

Q1
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-
-

Q2
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-
-

-
-

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-

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-Oliver

Q3 20KM*20KM
-

-
-

- 1 5%
-20*20*5%=20

- 20 75%
-20*0.75=15 15

-50% 50%
- 50%*15=7.5
- 20%
-20%*7.5=1.5 1.5
-
-
-
- 80-150
- 100
-100 =0.1 0.1*0.1=0.01 1.5/0.01=150
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Q4 150
- 150
-
-
-
- 10-20
- 10

-10 10%
3%
-5%
- 5%
-150*0.05=7.5

Q5 7.5

-
- 12 1-4 5-8 9-12
230000RMB
-4*3+4*2+4*1=2424*7.5=180180*230000=41.4M

-
-55555555555555555555555
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Q6 entrance barrier
-

Q7 summarize
-1.
2. 3.


1.
CF

2.

SENSE

3.
41.4 4.14
calculate aloud

4.WORKSHOP summarize CASE

CASE
whole picture

Case 3
A transformer manufacturers development

1.2
10

Q1 10
-
1. Defend the current market
2. explore market of other kinds of products

3. explore market in other regions.

-
10% 10%
50 70%
5% 20%
15%
-

-
-

Q2 5 1.2 10
-10/1.2 4 100%
- 100%
-1.22.44.89.619.2 50%-60%
-

Q3
-
-
-


1.

2.
2 3

3. framework

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Case 4
Whether to establish a new plant

Q1
- NVP
NVP

Q2

- NVP?
- 3 6
30 2%-3%

-
- NVP
-
-
-
-60 30

1. plapla

Case 5
Mortgage

CEO,

Q1
- 20-30

GDP

gap

interviewer
5-6

Q2 CEO
-

Q3 1. 2. 3.Refinance

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-refinance refinance

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-
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- refinance

1. refinance nice

2.=*

3.

case interview

Case 6
Parking lot` s puzzle

1. a% b%

2.
1. 2.

1. 2.

3.

4. CEO

1. creative

Case 7
M&A

Q1
- InternalExternalSynergy
Internal

External

Synergy
1+1 2
- Synergy 15%
Synergy
-1. cross-marketing

2.

3.
4.

Q2 PPT

Synergy
-1. 20 10

2. cross-markeing
3

Q3
- G&A
-
- marketing
-

Q4
-1.2.
marketing

-
-

Q5
-1. 2. 3. synerny

1. M&A Case case

case
2.cross-marketing marketing
business common sense

3.

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Case 8
Cost-cutting

100M USD

Q1
-=-
-
-

-
-
-
-

Q2
-
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-

-
-

Q3 PPT

- 1000USD
200USD
10%
-
-
-
-200/1000=20% 20%
=100*10%=10M10M*20%=2M USD

1.
2. case cost-cuttingframework
logistic narrow down
3.