H.T.E.S College of B.B.A Akki-Alur: Tata Motors Bellad Engg PVT LTD, Haveri

TaTa Motors Bellad Engg Pvt ltd, Haveri
INTRODUCTION
H.T.E.S COLLEGE OF B.B.A AKKI-ALUR
INDIAN COMMERCIAL VEHICLE INDUSTRY

The Indian commercial vehicle industry is cyclical in nature with periods of volume growth leading to investments in fleet capacity and subsequently to periods of correction. The Indian Commercial Vehicle (CV) Industry is the lifeline of the economy.
Approximately 66% of the goods and 87% of the passenger traffic in the country moves via road. Past trends have shown that CV demand is closely correlated with GDP growth rate (more strongly with the Index of Industrial Production, IIP) of the country and therefore, it is believed that a growth or slowdown in CV demand is harbinger of an upturn or down turn in the economy respectively.
STUCTURE OF INDIAN COMMERCIAL INDUSTY The Indian commercial vehicle market is segmented on the basis of gross vehicle weight(GVW) .Vehicle less than 7.5 ton are classified as LCVs, while the heavier ones are termed as M/HCVs.
HCVs heavy commercial vehicle MCVs- medium commercial vehicle LCVs- light commercial vehicle In terms of usage commercial vehicle may be termed as good carriers and passenger carrier. Among the passenger carriers in the less 7.5 ton GVW segment, those with
THE MAJOR COMPANIES OF INDIAN COMMERCIAL VEHICLE INDUSTRY
EICHER MOTORS LIMITED FORCE MOTORS LIMITED TATA MOTORS LIMITED SWARAJ MAZDA LIMITED
MAHINDRA & MAHINDRA LIMITED ASHOK LEYLAND VEHICLE GOVERNMENT VOLVO FACTORY
COMMERCIAL VEHICLE PRODUCTION TRENDS (NO. OF VEHICLES) Category 2003-04 2004-05 353,703 2005-06 391,083 2006-07 519,982 2007-08 549,006 2008-09 417,126
Commercial 275,040 Vehicles Growth 35.02%
28.60%
10.57%
32.96%
5.58%
-24.02%
COMMERCIAL VEHICLE EXPORTS TRENDS (NO. OF VEHICLES)
Category
2003-04
2004-05 29,940
2005-06 40,600
2006-07 49,537
2007-08 58,994
2008-09 42673
Commercial 17,432 Vehicles Growth 42.24%
71.75%
35.60%
22.01%
19.09%
-27.67%
TATA MOTORS
Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs.70, 938.85 crores (USD 14 billion) in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. The company's 23,000 employees are guided by the vision to be "best in the manner in which we operate best in the products we deliver and best in our value system and ethics."
Tata Motors is a part of the Tata and Sons Group, founded by Jamshedji Nusserwanji Tata and J. Baker. The company was established in 1945 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with Dailmer-Benz AG of Germany. Tata Motors launches its first truck in collaboration with Mercedes-Benz
Tata Motors' presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat power trains. The company is establishing a new plant at Sanand (Gujarat). The companys dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain.
Tata Motors has several joint venture, subsidiary and associate companies.
A Few of them are mentioned below:

Jaguar Land Rover. Tata Technologies Ltd. (TTL) and its
subsidiaries. Telco Construction Equipment Co. Ltd. (Telcon). HV Axles Ltd. (HVAL). HV Transmissions Ltd. (HVTL). TAL Manufacturing Solutions Ltd.
(TAL). Sheba Properties Ltd. (Sheba) Tata Daewoo Commercial Vehicle Company Ltd
(TDWC). Concorde Motors (India) Ltd. (Concorde). Hispano Carrocera S. A. (HC). Tata Motors Insurance Broking & Advisory Services Ltd (TMIBASL). Tata Motors European Technical Centre.
Tata Motors Finance Limited. Tata Motors Thailand.
Tata Marcopolo Motors Ltd (TMML) Tata Motors(SA) Proprietary Ltd
(TMSA) TML Distribution Company Ltd (TDCL) NOVA IAI
ACQUISITIONS AND JOINT VENTURES

TATA DAEWOO COMMERCIAL VEHICLE Tata Motors aimed to increase its presence worldwide. In 2004, it acquired the Daewoo Commercial Vehicle Company of South Korea.
Tata Novus is one of the best selling commercial trucks in South Korea.
Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is
TaTa Motors Bellad Engg Pvt ltd, Haveri the 2nd largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck.
HISPANO CARROCERA
Hispano Carrocera
In 2005, sensing the huge opportunity in the fully built bus segment, Tata Motors became acquired 21% stake in Hispano Carrocera SA, Aragonese bus manufacturing company giving it controlling rights of the company. TATA XENON
In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in
Thailand. The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck, with the Xenon having been launched in Thailand in 2008
TMML(TATA MARCOPOLO MOTORS LIMITED)

In 2006, it formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. TATA Motors has formed a 51:49 joint venture in bus body building with Marcopolo of Brazil. This joint venture is to manufacture and assemble fully-built buses and coaches targeted at developing mass rapid transportation systems. The joint venture will absorb technology and expertise in chassis and aggregates from TATA Motors, and Marcopolo will provide know-how in processes and systems for bodybuilding and bus body design.
Tatas Marcopolo Buses in the Delhi BRT

Tata Starbuses are result of joint venture of Tata Motors and Marcopolo of Brazil.
Tata low floor buses are also used as public transportation buses in Delhi, Mumbai, Pune, Udaipur and Indore.
TATA ACE
Tata Ace was India's first mini truck

In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously developed mini-truck. Tata Ace, India's first indigenously developed sub-one ton mini-truck was launched in May 2005. The mini-truck was a huge success in India with auto-analysts claiming that Ace had changed the dynamics of the light commercial vehicle (LCV) market in the country by creating a new market segment termed the small commercial vehicle (SCV) segment. Ace rapidly emerged as the first choice for transporters and single truck owners for city and rural transport
WORLD TRUCKS
In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile industry, in keeping with its pioneering tradition, by unveiling its new range of world standard trucks. In their power, speed, carrying capacity, operating economy and trims,
they will introduce new benchmarks in India and match the best in the world in performance at a lower life-cycle cost.
The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, R&D is also focusing on environment-friendly technologies in emissions and alternative fuels. Through its subsidiaries, the company is engaged in engineering and automotive solutions, construction equipment manufacturing, automotive vehicle
components manufacturing and supply chain activities, machine tools and factory automation solutions, high-precision tooling and plastic and electronic components for automotive and computer applications, and automotive retailing
TaTa Motors Bellad Engg Pvt ltd, Haveri and service operations.
BUSINESS UNITS :
Tata Motors Ltd. works as two separate business units:a) Commercial Vehicle Business Unit- Tata Motors is a leader in this segment which caters to the needs of commercial applications with vehicles such as trucks, tippers, trailers, buses, defence vehicles etc. These vehicles have customers which are transporters, businessmen, constructors, defence organizations etc and they are people who are concerned about the performance of the vehicle more than how the vehicle looks. These people are concerned about the payload, mileage, and finance options available before going for the vehicle. Tata Motors boasts of vehicles in the sub 1 tonne to 40 tonne GVW category. The commercial vehicle unit also boasts of 375 dealerships, more than 1000 sales and service centres. Tata Motors has come up with new initiatives in the recent past which include Reconditioning service, AMC and 24 hour customerassistance centre.
b)
Passenger Vehicle Business Unit- Tata Motors forayed into this segment a few years back and since then have taken major strides in the segment. The company is coming up
c) with new vehicles and is gaining the market share at a fast pace. So and so that it
has become a threat to the already established players within some years of its arrival.
COMPETITORS OF TATA MOTORS

ASHOK LEYLAND SWARAJ MAZDA LIMITED MAHINDRA & MAHINDRA LTD.
VOLVO HINDUSTAN MOTORS FORCE MOTORS LIMITED EICHER MOTORS LIMITED
TATA GROUP VALUES

True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to Corporate Social Responsibility. It is a signatory to the United Nations Global Compact, and is engaged in community and social initiatives on labor and environment standards in compliance with the principles of the Global Compact. In accordance with this, it plays an active role in community development, serving rural communities adjacent to its manufacturing locations. With the foundation of its rich heritage, Tata Motors today is etching a refulgent future
STRUCTURE OF THE PROJECT
MAJOR COMPANIES OF INDIAN BUS INDUSTRY

India bus industry boasts of the major players in this sector, who are involved in the production of huge quantities of buses. The names of the prominent players require the mention of:
Ashok Leyland
Volvo
Hindustan Motors
Swaraj Enterprise
Mahindra & Mahindra
Eicher
Tata Motors
Force Motors
MAJOR COMPANIES OF INDIAN BUS INDUSTRY

India bus industry boasts of the major players in this sector, who are involved in the production of huge quantities of buses. The names of the prominent players require the mention of:

Ashok Leyland Volvo Hindustan Motors Swaraj Enterprise Mahindra & Mahindra Eicher Tata Motors Force Motors
VARIOUS MODELS OF BUSES

EICHER
Eicher is producing varieties of buses under the name Skyline Buses - it produces school buses as well as Cruisers. It has also begun manufacturing CNG buses following the new pollution control rules and is giving tough competition to its market rivals.
HINDUSTAN MOTORS Hindustan Motors Ltd. produces RTV buses comprising school buses, custommade buses, and passenger buses. MAHINDRA & MAHINDRA LTD. Mahindra & Mahindra ltd. has earned substantial popularity in the India bus industry apart from the heavy duty jeeps and luxury cars produced by it. Mahindra & Mahindra Ltd. is the sole manufacturer of Tourister 15
Mahindra FJ Minibus Mahindra FJ 470.
ASHOK LEYLAND
Ashok Leyland is the most prominent players in the manufacture of public utility as well as special purpose buses. It fulfills a large chunk of the demand for buses in India bus industry and the list of its range of buses includes:

Vestibule Bus Cheetah BS-III Panther BS-II Viking BS-II Stag-BS II Lynx BS-II Viking CNG BS-III Ashok Leyland is also engaged in the production of some special purpose buses as the Airport Tarmac Coaches, Double deckers with immense capacity for the accommodation of passengers. The other categories include 12 M Bus-II, only 12-M Bus and Viking SLF BS-III and so on.
TATA MOTORS also ranks high among the major players in the India bus industry, engaged in the production of buses of the category of Starbus as well as Globus buses. The Starbus range includes
Starbus Standard, Starbus School, Starbus Deluxe Starbus Low Floor SFC 407 Turbo Mini-Bus
LPO 1616 TC Luxury Bharat Stage-II Bus, LPO 1510 Bharat stage II Bus
Globus range variety includes Globus 13, 20 and so on.
TATA AUTHORISED SERVICE STATIONS (TASS)

TASSes or the Tata authorized service stations were established in Delhi by TSS last year in the month of June so as to promote the sales of the newly launched model ACE CNG in this region. It was seen that since the demand for this model was exceptionally high in comparison to the other models therefore it did require greater promotion so as to maximize upon its potential. At the same time since TSS is located in the NCR region therefore to make the model more accessible for the customers the TASSes were formed. These TASSes act as sub dealers, who are given certain targets every month which they are required to meet. According to the amount of sale made by these TASSes
certain margin money is given to them per vehicle. This margin money may differ according to the changing prices etc. the TASSes work independently to the extent of hiring their own manpower, managing basic expenses like electricity
charges, water charges, incentives given to their FSEs etc.
TATA MOTORS NETWORK OF STARBUES IN DELHI AND NCR

CONVENTIONALCUSTOMER
SWOT ANALYSIS
SWOT ANALYSIS
STRENGTHS
The internationalization strategy of the company. The global acquisitions and joint ventures are expanding Tata Motors global market. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer,
giving it controlling rights of the company. Hispanos presence is being expanded
TaTa Motors Bellad Engg Pvt ltd, Haveri in other markets. Joint venture of Tata Motors with Marcopolo of Brazil.
Tata Motors has expanded its production and assembly operations to several other countries including South Korea, Thailand, South Africa and Argentina and is planning to set up plants in Turkey, Indonesia and Eastern Europe.
Large consumer base in the Indian Subcontinent namely Bangladesh, Bhutan, Sri Lanka and Nepal. And a growing consumer base in Italy, Spain and South Africa.
Good service network across the country. Tata motor has a vast network of service centres known as Tata Authorized Service Stations (TASSes). Tata authorized service stations, more than 500, present across the company.
Easy availability of spare parts. Large presence of domestic brands in India. Broad based presence of Tata Motors in all the segments of commercial vehicle, especially in H/MCV segments.
WEAKNESS
Tata has not been able to capitalize on its global presence. Tata itself relies on its revenues in India and relies of its subsidiaries revenues in the international market. Tata sells almost 90% of the cars under its brand name in India; on the other hand its subsidiaries sell about 90% of their automobiles in the international market.
OPPORTUNITIES
Tata Motors have some distinct advantages in comparison to other multinational competitors. There is definite cost advantage as labor cost is 8-9 percent of sales as against 30-35 percent of sales in developed economies.
There is huge demand in domestic markets due to infrastructure developments and Tata Motors is able to leverage its knowledge of the Indian market.
Tata motors joint ventures with Marcopolo and Hispano Carrocera
THREATS
Many foreign companies are entering in domestic markets which are giving tough competition to Tata Motors. For example Volvo. Chinese company KING LONG is also planning to enter in Indian market.
Earlier, a policy required majority-owned subsidiaries of foreign car firms to invest at least US$50 million in equity if they wished to set up manufacturing projects in India and mere car assembling operations were not welcomed. An Indian cabinet panel has since announced a new automobile policy that sets fresh investment guidelines for foreign firms wishing to manufacture vehicles in the country. Investments in making auto parts by a foreign vehicle maker will also be considered a part of the minimum foreign investment made by it in an automaking subsidiary in India. The move is aimed at helping India emerge as a hub for global manufacturing and sourcing for auto parts. The policies adopted by Government will increase competition in domestic market, motivate many foreign commercial vehicle manufactures to set up shops in India, whom will make India as a production hub and export to nearest market.
High rate of interest of banks. High commodity price
THE SCOPE OF STUDY

The prime focus of the project is to study the Starbuses, competitive analysis and collect the customer feedback to suggest the improvements to the
company.
Product Tata Starbus
All the analysis and study has targeted Starbus and H/MCV segment. The information provided by sales officer and marketing people is considered valid subject to non availability of verification from other sources.
LIMITATION S OF STUDY
The details of technical specification of competitors are not complete. The sales report includes only north India. The survey results were taken from a sample of population therefore will be susceptible to sampling errors. We have assumed that the survey results
DATA ANALYSIS AND INTERPRETATION

COMPETITIVE SALES REPORT
NORT H MCV BUS PVT.
Ma STATE April y TATA 195 234 AL 84 56 EICHER 1 SWARAJ M&M BAJAJ TIV COM MSTATA MS COM 280 290 85 56 70% 81% 30% 19% Ju n 372 89 Ju l 262 91 1 Aug . 348 88 1 Sep . 294 90 Oct . 128 50 Nov . 59 31 Dec. 232 31 1 Jan. 266 17 Feb. 316 2 Mar. 407 75 2 TOTAL 3113 704 6
461 89 81% 19%
354 92 74% 26%
437 89 80% 20%
384 90 77% 23%
178 50 72% 28%
90 31 66% 34%
264 32 88% 12%
283 17 94% 6%
318 2 99% 1%
484 77 84% 16%
3823 710 81% 19%
MCV BUS STV.

STATE TATA AL EICHER SWARAJ M&M BAJAJ TIV COM MS TATA MS COM April 137 173 May 208 272 Jun 138 85 Jul 147 277 Aug. 163 279 Sep. 206 323 Oct. Nov. 183 140 139 199 Dec. Jan. Feb. 85 112 29 93 110 58 Mar. 94 181 TOTAL 1642 2189
310 173 44% 56%
480 272 43% 57%
223 424 85 277 62% 35% 38% 65%
442 279 37% 63%
529 323 39% 61%
322 339 139 199 57% 41% 43% 59%
178 93 48% 52%
222 87 110 58 50% 33% 50% 67%
275 181 34% 66%
3831 2189 43% 57%
SALES REPORT OF LP909/49

08-09
LP909/49 S.No. Aug 6 Sept 10 Oct 22 Nov 23 Dec 25 Jan 30 Feb 40 March 45
LP90949/
50 40 30 Nos 20 10 0 Nos Aug 6 Sept 10 oct 22 Nov 23 Dec 25 Jan 30 Feb 40 March 45
MARKET SHARE Domestic and Global Market Share and Position
MARKET/PRODUCT POSITION
OVERALL HCV LCV MINI TRUCKS HCV(STV) LCV TRUCK
FIRST FIRST FIRST FIRST SECOND FIRST
Market NEARESTCOMPETITOR Market Share % Share % 63.7 M&M 13.4 61.7 65.3 90.9 44.1 64.3 56.8 ASHOK LEYLAND M&M PIAGGIO ASHOK M&M M&M 21.5 24.3 78 45.8 13.5 17.5
LCV BUS FIRST GLOBAL POSITION M&HCV TRUCK LCV TRUCK BUS(8T&>) 4 TH 16
TH
----
SCANIA GM HYUNDAI
----
2ND
DATA ANALYSIS AND INTERPRETATION

As the sales report show Tata Motors is ahead of its competitors in north India. The sale of MCV in private segment is dominated by Tata Motors. A maximum sale of Tata Motors was in the month of March and minimum was in the November. Ashok Leyland is the major competitor in MCV segment. The total sales of Tata Motors (private sector) at the end of March were 3113 whereas the total sales (private sector) of Ashok Leyland were 704. Tata Motors is dominant in the private sector with market share of 81% while total market share of competitors were 19%. But in STV sector Ashok Leyland was ahead of Tata motors. The total sales of Ashok Leyland at the end of March were 2186. The total sales of Tata Motors at the end of March were 1642. This showed clear dominance of Ashok Leyland in STV sector. Rajasthan, Delhi contributes the majority of sales to Tata Motors. Himachal Pradesh is the state where its sale was very low. Tata Motors lead the sales chart followed by Ashok Leyland.
LP909/49 is the 40 seater Starbus. It is a BS-II complaint. Sales figure of LP909/49 in the month of August was six. But its sales figure reached to 25 in few months. LP909/49 showed the regular increase of sale in every month. At the month of March sales reached to 45 buses. The sales of LP909/49 indicated positive attitude of customers.
The Tata Motors is the leading company in commercial vehicle sector. The overall market share of Tata motors is 63.7% followed by M&M OF 13.4%.Tata motors retained its domestic leadership in commercial vehicle segment due to wide product offerings. The Ashok Leyland is the close competitor of Tata motors in H/MCV segment. Tata Motors has offered STARBUSES and GLOBUS to meet the customer requirement. Tata Starbuses are widely used as city transport in India. But in HCV (STV), Ashok Leyland gives tough competition to Tata Motors with 45.8% market share, while Tata Motors have 44.1% market share. On the whole, Tata Motors leads in the all segments of commercial vehicle. Tata Motors have a broad based presence across the country in all segments of CV, LCV, HCV; LCV bus etc. th The global position of Tata Motors is 4 in M/HCV segment. The joint ventures and
FINDINGS AND CONCLUSIONS
FINDINGS OF THE STUDY

CUSTOMERS NEED ANALYSIS
EGG DIAGRAM OF CUSTOMER NEED The findings of the study are based upon the study done on the commercial vehicle sector. The findings are also done by collecting customer feedback from the customers. The customer need can be categorized as primary needs, secondary needs and peripheral needs.
PRIMARY NEED: The primary needs consist of following characteristics: Maintenance cost After sales service
Reliability Initial price
Seating capacity SECONDARY NEEDS: The secondary needs consists of following characteristics: Seating capacity Mileage Comfort of driver brand
PERIPHERAL NEEDS: The outer cover of the egg shows the peripheral need of the customer. It includes the following attributes: Esteem value Environment friendly Comfort of driver
CONCLUSIONS
The project is a great means of learning .It gives the deep insight in automobile industry. There are various strategies which one can make the best of business opportunities.
Cost leadership strategy: the primary method for such a take is the primary method of ordering i.e. the tendering process.
Differentiation
strategy:
the
differentiation
strategy
is
opted
to
differentiate the products from competitors product.

Focus strategy: Best efforts are made to arrive at the product best in class.
Internationalization strategy: The joint ventures and acquisition facilitates the exchange of technology expands the Tata Motors business in other countries. The up gradation of technology and innovation of new products according to the changing needs of the market keeps the Tata Motors ahead of its competitors.
RECOMMENDATIONS
RECOMMENDATIONS
TIMELY DELIVERY: The delivery of the ordered vehicle should be made in time as per commitments made by the company. Timely delivery will help in gaining the confidence of the customers to perform on time. It will make it easier to get order next time.
AFTER SALES SERVICE: The services rendered after selling the vehicle should be quick and up to the mark. This will boost the trust of the customers in the organization and will surely help in getting further orders from them.
PERFORMANCE: The vehicle should perform optimally so that customer does not face any problem while using these vehicles.
QUALITY: The quality should be up to the standards promised. A good quality ensures the customer loyalty.
EASY AVAILABILITY OF SPARE PARTS : Spare parts should be available easily so that customer do not face any problem during wear and tear of the vehicle.
QUESTIONNAIRE- BUSES TATA MOTORS (1)How many Tata buses do you have in your fleet?
(2)Which products of Tata Motors do
you have? (3)When you bought the
product?
(4)The products you use are of:(a)Eicher (b) Swaraj Mazda (c) Ashok Leyland (d) M&M (e) Others
(6) Why did you prefer Tata buses as compared to others? -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(7)How do you rank our product on the basis of following features:Features Satisfactory Good Engine Mileage After sale service Availability of spares parts Warranty Maintenance of the Vehicle Over all experience Very good Excellent Bad
Comfort features (8)The most common problem faced by you with the products? (9) Would you prefer Tata products in future and why?
------ Yes
-------- No
(10)What kind of changes are you looking in our product? Suggest:-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(11) These are some parameters that people considered before buying a commercial vehicle
.Rank the following parameters from 1-10, 1 being the most important and 10 being the least important. Parameters Rank Initial Price Reliability Seating Capacity Maintenance Cost Availability of spare parts Power/speed
Brand of manufacturer After sale service Mileage Comfort of the Driver Environment friendly Esteem value ) Are you satisfied with the service quality of Tata products?
___ Yes __No
If not, please specify where improvement is needed?
Bibliography
Bibliography
SITES
www.Tata Motors .com www.Motor india.com wikipedia
BOOKS
Philip Kotler- Marketing Management
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TaTa Motors Bellad Engg Pvt ltd, Haveri