PROJECT REPORT ON Demat Account Submitted to IIeBM in the partial fulfillment of the requirement for degree of Master of e-Business

Management (Finance)

By: Name Raju Goyal International Institute of e-Business Management Roll Number 2008/MeBA/07/098 MOHALI Year -2009

PREFACE The successful completion of this project was a unique experience for me because by visiting many place and interacting various person, I achieved a better know ledge about sales. The experience which I gained by doing this project was essen tial at this turning point of my career this project is being submitted which co ntent detailed analysis of the research under taken by me. The research provides an opportunity to the student to devote his/her skills kno wledge and competencies required during the technical session. The research is on the topic Angel Broking Demat Account

Acknowledgement It was a he field ed their project great opportunity for me to work with Angel Broking Ltd., pioneers in t of Finance Industry. I am extremely grateful to all those who have shar expertise and knowledge with me and without whom the completion of this would have been virtually impossible.

Firstly, I would like to thank our Company Guide Mr. Aditya Parmar, Training Man ager who has been a constant source of inspiration for me during the completion of this project. He gave me invaluable inputs during my endeavor to complete thi s project. I am also extremely grateful to Mr. Aditya Parmar, Training Manager, to have giv en me this opportunity to work with him and gain valuable insights. I am indebted to all staff of Angel Broking Ltd for their valuable support and c ooperation during the entire tenure of this project. Not to forget, all those wh o have kept my spirits surging and helped delivering my best. I thank my faculty guide Mr./Ms. Harbajan Singh who helped me out at every crit ical situation that I faced in my project and gave me his valuable advice to sol ve problems. I want to give my special thanks to all members of IIeBM, for providing me oppor tunity to work on this project with this great organization. At last I would like to thank all the respondents met in the preparation, who ga ve their valuable time to provide us required information and their honest suppo rt to complete our project in time.

RAJU GOYAL ROLL NO. -2008/MeBA/07/ 098

CERTIFICATE OF COMPLETION This is certify that the Final Project report entitled Demat Account submitted Sum mer training report of the requirement for the degree of MeBA, is a work carried out by RAJU GOYAL, Roll No. 2008/MeBA/07/098 under my supervision and guidance.

Project Guide: (_______________________)

DECLARATION To The Director, International Institute of e-Business Management, Phase-1, Mohali. Respected Sir, I hereby declare that the Summer Training Report, which is entitled Demat Account, is compiled and submitted by me is my original frame work. The Procedur e in the report is based on the Standards provided in ISO 9001. I have not copie d the data from any previous report. However, my Project Guide Respected Mr. Adi tya Parmar helped me at various points while preparing this report. MR. RAJU GOYAL

EXECUTIVE SUMMARY Training and development is the essential job of human resources department of e very organization. It is necessary to help employees in dealing with the changes caused by the changing business environment. I, RAJU GOYAL had done my project in ANGEL BROKING LTD. which is a leading comp any in finance industry. The main objective of my project was to Demat Account. The training design included departments, and their training needs, month of tra ining, sequence of training and methods of training. A proper matrix was formed differently for each level highlighting the requirements to be trained. It also includes different skills workshop including the contents, objectives of the skills imparted to the employees. Most important in training process are th e ice breakers and games which help the trainees in feeling relaxed and refreshe d. Each level in organization was considered as separate entity and training proced ure for them was also different.

TABLE OF CONTENTS FOR PROJECT REPORT Introduction Company Profile 9 SWOT Analysis Discussion on Training Demat Account of Angel Broking Buying and Selling Need for the study Competitors 18 20 25 34 38 39 8

Objective Research Methodology Data Analysis and Interpretation Observation and Finding Limitation Suggestion Summary and Conclusion Bibliography ANNEXURE (contains questionnaire)

43 44 47 57 59 60 61 62 63

Introduction Angel Broking's tryst with excellence in customer relations began in 1987. Today , Angel has emerged as one of the most respected Stock-Broking and Wealth Manage ment Companies in India. With its unique retail-focused stock trading business m odel, Angel is committed to providing Real Value for Money to all its clients. The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock E xchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX & MC X. Angel is also registered as a Depository Participant with CDSL. FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat accou nt, corporate FDs, mutual funds and insurance. Angel Broking ltd Transacting and investing simplified. Get ready to change the way you transact and invest in financial products and services. Whether you wish to transact in equity, equity & commodity derivatives, prefer to invest in mut ual funds, life & general insurance products or avail money transfer and money c hanging services, you can do it all through reliance money. Simply open a Angel demat account and enjoy the convenience of handling all your key financial trans actions through this one window. In my project I explain in brief about the company, about financial planning, ab out Demat Account, and almost all the things that I have learned so that others can also read and learn from my experience.

COMPANY PROFILE Angel Broking House Limited COMPANY BACKGROUND Philosophy of the Company Angel broking ltd. already has a presence in India through company Law, incorpor ated on December, 1997. It offers world-class financial planning and a wide rang e of wealth management products to mass affluent and affluent customer segments. Angel Broking limited provides a complete range of financial products and servi ces that include equity broking (internet based online trading as well as offlin e trading), financial planning, insurance, investment products, equity research, demat account and more. Angel Broking Limited is one of the leading and professionally managed stock bro king firm involved in quality services and research. Angel Broking Limited is a corporate member of The Stock Exchange, Mumbai. The membership of the company with The Stock Exchange Mumbai was originally in t he name of Mukesh R. Gandhi, which was eventually turned into a corporate member ship in the name of Angel Broking Limited.

Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well supported by Mr. Mukesh Gandhi, a fifteen years veteran in the market. The group is well supported by a professional and qualified research team and ef ficient operations and back office team, which comprises of highly dedicated and qualified individuals. Angel has an in-house, state of art research department. Angel believes in reaching out to the customer at the farthest end rather than b y reaching out to them. The company in its endeavour to give its client the best has opened up several branches all over Mumbai, which are efficiently integrate d with the Head Office. Angel Broking Limited is primarily into retail stock broking, with a customer ba se of retail investors, which has been increasing at a compounded growth rate of 100% every year. The company has huge network sub-brokers in Mumbai and other p laces outside Mumbai, registered with SEBI, who act as Chanel partners for the c ompany. The company presently has total staff strength of around 150 employees w ho are spread accordingly across the head office and all the branches. Angel has empowered its physical presence throughout India through various strat egies which it has been adopting efficiently and effectively over a period of ti me, like opening up of branches at various places, tie-ups with various agencies and sales agents, buy-outs of smaller regional outfits and appointment of sub-b rokers and franchisees. Moreover Angel has been tapping and including high net-w orth and self-employed individuals it its vast array of clients. Angel has always strived in the direction of delivering ultimate client satisfac tion and developing stronger bonds with its customers and chose partners. Angel has a vision to introduce new and innovative products and services regularly. Mo reover Angel has been one among the pioneers to introduce the latest technologic al innovations and integrate it efficiently within its business. Mission: To create long term value by empowering individual investors through superior fi nancial services supported by culture based on highest level of teamwork, effici ency and integrity. VISION: To provide best value for money to investors through innovative products. Trading/Investments Strategies State of the art technology and personalized service.

Customer Promise They are passionate about their customers' success and promise to deliver except ional service with every meeting, interaction and dealing. They strive to offer simple, straightforward, friendly and trustworthy service. They are a financial company with a different attitude.

ANGEL DEALING IN

Milestones May, 2009 nd 'Best Retail August, 2008 November, 2007 March, 2007 December, 2006 October, 2006 September, 2006 July, 2006 March, 2006 October, 2005 September, 2004 April, 2004 April, 2003 November, 2002 March, 2002 November, 1998 December, 1997 Awarded with 'Broking House with Largest Distribution Network' a Broking House' at Dun & Bred street Equity Broking Awards 2009 Crossed 500000 trading accounts Major Volume Driver for 2007 Crossed 200000 trading accounts Created 2500 business associates Major Volume Driver award for 2006 Launched Mutual Fund and IPO business Launched the PMS function Crossed 100000 trading accounts Major Volume Driver award for 2005 Launched Online Trading Platform Initiated Commodities Broking division First published research report Angels first investor seminar Developed web-enabled back office software Angel Capital and Debt Market Ltd. incorporated Angel Broking Ltd. incorporated

Angel Broking House Board of Director Mr. Dinesh Thakkar Founder Chairman & Managing Director The Angel Group of Companies was brought to life by Mr. Dinesh Thakkar. He ventured into stock trading with an intention to raise capital for his own inde pendent enterprise. However, he recognised the opportunity offered by the stock market to serve individual investors. Thus Indias first retail-focused stock-brok ing house was established in 1987. Under his leadership, Angel became the first broking house to embrace new technology for faster, more effective and affordabl e services to retail investors. Mr. Thakkar is valued for his understanding of the economy and the stock-market. The print and electronic media often seek his views on the market trend as well as investment strategies. Mr. Lalit Thakkar Director Research

Mr. Lalit Thakkar is the motivating force behind Angels highly acclaimed Research team. Hes been a part of the senior management team since the Angel Groups incept ion. His technical and fundamental outlook has provided impetus to Angels market research team. Research-based & personalized advisory services are Angels forte, and Mr. Lalit Thakkar has undoubtedly been the brain behind it. When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-on experience and fundamental knowledge of the market can predict the mark

et trend early. His views on the market trend are often quoted in the print and electronic media. Mr. Amit Majumdar Chief Strategy Officer A chartered Accountant by qualification, gels strategic decision-making process. 004. He has handled several functions of to name a few. He has rich experience in consultancy and advisory services. Mr. Amit Majumdar is a key member of An He has been with the group since August 2 the group like finance and operations, finance, investment banking, treasury,

Mr. Majumdar has led many successful initiatives for the group. Before joining t he Angel Group, Mr. Majumdar has been associated with Rabo India Finance, Ambit Corporate Finance and Ernst & Young. Mr. Rajiv Phadke Executive Director HR & Corp. communications Mr. Rajiv Phadke has actively contributed to the Groups growth over the last four years. Holding a major in Finance, Mr. Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning, international marketing, financia l services, brand-building, HRD and quality management. With over 32 years of experience, Mr. Phadke has successfully led SBUs and finan cial companies from concept to commissioning. His career horizon spans Motilal O swal Securities, Times Guaranty Financials, Nagarjuna Securities and Tata Export s Ltd. He is also a well-known speaker in the HR and business development circui t and his views are featured on various electronic media as well. Mr. Vinay Agrawal Executive Director Equity Broking Mr. Vinay Agrawal leads the Equity Broking business at Angel, which comprises Bu siness Development, Operations, Product Development and E-broking initiative. He is actively involved in exploring new ways to adopt technology for business enh ancement. A Chartered Accountant by qualification, Mr. Agrawal began his career with the A ngel Group as Finance and Operations Consultant, and since then hes quickly climb ed up the corporate ladder. Mr. Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance, Mr. Nikhil Daxini has been instrumental in introducing t he concept of professional marketing of broking services at Angel. His area of f ocus is Business Development, Risk Management and Operations. Mr. Daxini has immense experience in the marketing of financial products and ser vices. He has been associated with HDFC Bank Ltd. in the past. Mr. Hitungshu Debnath Executive Director - Distribution & Wealth Management

A marketing professional and a British Chevening scholar from the London School of Economics, Mr. Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group. It includes the distribution of Insurance, mutual funds, IPOs, personal loans and other wealth management products.

Mr. Debnath has over 18 years of industry experience. He has been associated wit h Times Guaranty Financial Ltd., Fortress Financial Services Ltd., Alliance Capi tal Asset Management and HDFC Asset Management Ltd. in the past. Mr. Mudit Kulshreshtha Executive Director - Business Intelligence & Analytics Mr. Mudit Kulshreshtha heads the advance analytics and strategic business intel ligence division at Angel. With a Bachelors degree in Engineering and PhD in Econ omics, Mr. Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting. He has been associated with reputed consulting firms like Deloitte Consulting In dia, Ernst and Young, Arthur Andersen and WNS Global. He has advised several big clients in the U.S. and U.K. He is also a known speaker at public seminars and conferences organized by CII, NASSCOM, Indian School of Business and IIT. Mr. Santanu Syam Executive Director - Operations

Mr. Syam brings with him over 18 years of experience in the field of Transaction Banking, Wholesale Banking, Treasury Banking, Consumer Banking and CBS. He star ted his career with ANZ Grind lays Bank and he was also associated with Standard Chartered Bank in India as Director Transactional Banking. Mr. Syam followed up his Engineering degree with an MBA. He has also attended Ba nking & Technology seminars organized by SCB Singapore, BSE India & Euro Finance . Mr. Ketan Shah Associate Director - Information Technology IT is a strategic function at Angel. And Mr. Ketan Shah is involved in the de signing of Angels IT policies and Strategies. Mr. Shah leads all IT-related activ ities from planning and budgeting to implementation and maintenance. Mr. Shah has over 18 years of industry experience. He has been involved in vario us aspects of Business Operations in his previous assignments. Ms. Pinky Kothari Associate Director - Sales And Marketing Ms. Pinky Kothari is responsible for development and expansion of the Angel Gro ups business in Southern India. She started her career at Angel as Business Devel opment Executive. She was then appointed the head of Surat Branch and the South Gujarat region, before assuming the role of Associate Director. A qualified Company Secretary and an MBA in Finance, Ms. Kothari has vast experi ence in business development in the financial services industry.

Mr. Naveen Mathur Associate Director Commodities Business A CFA of 1997, Mr. Mathur holds a Post Graduation degree in Financial Managemen t and Business Finance. He brings with him over 14 years of experience in the fi nancial markets He had been associated with Religare Commodities, Karvy Consultants and with BLB Ltd in the past. He has been involved in several management activities, treasur y operations, corporate and strategic planning, and research activities in Futur es and Options markets in his past assignments. Mr. Mathur is a regular speaker on all the prominent financial news channels.

SWOT ANALYSIS:Strength: Co-operative and Experienced Branch Managers Good Database Reliance Brand Low pricing Weakness: Inexperienced Staff Low awareness due to lack of advertisement. Lack of loyal clientage Developing product. Opportunity: Untapped Market Increased spending power Changing Mindset of Customers Unpredictable Sensex Threat: Reach Stiff competition from existing players in the market Better products WHAT DOES ANGEL BROKING LTD. OFFERS 1. Personalized Service Company believes in providing personalized service and individual attention to e ach client to ensure that we understand their goals and help them achieve it. 2. Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks. Compan ies approach helps clients build a proper mix of products, and not concentrate o n just one individual product. Hence, serving long-term objectives in the best w ay. 3. Long-term Relationship Company believes that long-term vision is the only means to steady wealth creati on. However to achieve this one also needs to take advantage of short-term marke t opportunities while not losing sight of long-term objectives. Hence it partner s all its clients in realizing their long-term vision. 4. Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts. 5. Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship manager s via email. DISCUSSION ON TRAINING Students work profile(role and responsibilities) I worked there with ANGEL BROKING LTD. with a profile of sales trainee. This pro file offers me to understand the need of customer and provide them the best deal possible with maximization of the profit, both for the company as well as for t he customer. The most important aspect for the role of trainee is trust. So far fulfi llment of the targets one needs to: Capitalize on the old and loyal clientage which can be building slowly by advisi ng people in the best possible way. Generating new leads through various activities.

Generation of leads Since I was new in the field so I had to start from scratch and generate new leads to sustain in the market. Cold calling is one of the trusted ways of getting to the customers without meet ing them. Although the rate of conversion remained very less, for cold calling t he quality and accent remains a very important criterion. this activity give me mixed result. I often got success and generated many leads through it but it als o landed me in awkward position where the customer were in different mood and ma de us hear words for which a marketer should be always prepared to hear. Corpora te calls always remained more difficult to crack with respect to retail sector. The corporate were the most difficult and most temping to get the busine ss from. It took me one one day to crack Hi-tech Gears. At ANGEL BROKING LTD. after getting the product knowledge in the first week at t he branch I was also allotted distributor to work with. In the initial phase I w as accompanied by more experienced staff. After I became known to the market and procedure I started attending calls alone only. After the third week my performance also improved and I was able to get close to the targets, though it looked difficult to achieve in the beginning. To get awa reness of the every product I attended diversified calls. This helped me to impl ement cross selling to get better results. LIMITATIONS: 1. Cold Calling Voice and accent plays a major role. The right time to call a customer cannot be decided, as the customer may in a di fferent mood at the time of calling. Time consuming Less success rate 2. Corporate Time consuming Contacts with higher authorities play a major role Description of live experience I was supposed to use the database provided by the company to make cold calls or by directly meeting people to get new leads. While making cold calls, we need to have: Good Communication Skills (Voice quality is clear and articulate) Persistent and able to bounce back from rejection Good organizational skills. Ability to project a telephone personality (Enthusiasm, friendliness) Flexibility: can adapt to different types of clients and new situations.

Using a good database is very essential. Eighty percent of our business comes from 20 percent of our customers" is a freq uent statement at any sales convention. There's hardly a sales executive who is not aware of the 80/20 rule. While talking to customers, I analyze their needs. Whether they want to go for i nvestment purpose or insurance or both. Suggest them the plan that best suits th em. If they agree to it then either we send across the agents to close the deal or close it themselves. Problems faced while selling products:

 Customer dissatisfied with the services. People fear that Angel Broking Being a Private company and a new entrant may be able to sustain or not. Past experience, word of mouth. Misguidance by agents. People do not want insurance products. Lack of knowledge and less awareness about demat account. People risk appetite is very low, so they are afraid of mutual fund as well.

Success is a journey, not a destination ANGEL DEMAT ACCOUNTS Overview of Demat Account Demat account allows you to buy, sell and transact shares without the endless pa perwork and delays. It is also safe, secure and convenient. In India, a demat account, the abbreviation for dematerialized account, is a typ e of banking account which dematerializes paper-based physical stock shares. The dematerialized account is used to avoid holding physical shares: the shares are bought and sold through a stock broker. This account is popular in India. The Securities and Exchange Board of India (SE BI) mandates a demat account for share trading above 500 shares. As of April 200 6, it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN), and the deadline for submission of PAN details t o the depository lapsed on January 2007. Is a demat account a must? Now a day, practically all trades have to be settled in dematerialized form. Alt hough the market regulator, the Securities and Exchange Board of India (SEBI), h as allowed trades of up to 500 shares to be settled in physical form, nobody wan ts physical shares any more. So a demat account is a must for trading and invest ing. Why demat? The demat account reduces brokerage charges, makes pledging/hypothecation of sha res easier, enables quick ownership of securities on settlement resulting in inc reased liquidity, avoids confusion in the ownership title of securities, and pro vides easy receipt of public issue allotments. It also helps you avoid bad deliveries caused by signature mismatch, postal dela ys and loss of certificates in transit. Further, it eliminates risks associated with forgery, counterfeiting and loss due to fire, theft or mutilation. Demat ac count holders can also avoid stamp duty (as against 0.5 per cent payable on phys ical shares), avoid filling up of transfer deeds, and obtain quick receipt of su ch benefits as stock splits and bonuses. Steps involved in opening a demat account First an investor has to approach a DP and fill up an account opening form. The account opening form must be supported by copies of any one of the approved docu ments to serve as proof of identity (POI) and proof of address (POA) as specifie d by SEBI. Besides, production of PAN card in original at the time of opening of account has been made mandatory effective from April 01, 2006. All applicants should carry original documents for verification by an authorized official of the depository participant, under his signature. Further, the investor has to sign an agreement with DP in a depository prescribe

d standard format, which details rights and duties of investor and DP. DP should provide the investor with a copy of the agreement and schedule of charges for t heir future reference. The DP will open the account in the system and give an ac count number, which is also called BO ID (Beneficiary Owner Identification numbe r). The DP may revise the charges by giving 30 days notice in advance. SEBI has rat ionalized the cost structure for dematerialization by removing account opening c harges, transaction charges for credit of securities, and custody charges vide c ircular dated January 28, 2005. Further, SEBI has vide circular dated November 09, 2005 advised that with effect from January 09, 2006, no charges shall be levied by a depository on DP and con sequently, by a DP on a Beneficiary Owner (BO) when a BO transfers all the secur ities lying in his account to another branch of the same DP or to another DP of the same depository or another depository, provided the BO Account/s at transfer ee DP and at transferor DP are one and the same, i.e. identical in all respects. In case the BO Account at transferor DP is a joint account, the BO Account at tr ansferee DP should also be a joint account in the same sequence of ownership. Rights 1. You can open more than one depository account in the same name with sing le DP/ multiple DPs. 2. No minimum balance is required to be maintained in a depository account. 3. You can give a onetime standing instruction to your DP to receive all th e credits coming to your depository account automatically. Procedure 1. Fill account opening form (available with your DP). 2. Give your DP the duly filled account opening form with introduction docu ments as may be required. 3. Sign agreement with DP (agreement will state rights & obligations of bot h parties). The agreement will contain the fee structure of your DP. Your DP wou ld give you a copy of this signed agreement for your record. 4. DP would give you Client Id no. (Account no.) Once your depository accou nt is opened. This Client Id no. along with your DP Id no. Forms a unique combin ation. Both these nos. should be quoted in all your future correspondence with D P/NSDL / Issuing Company/their registrar & transfer (R&T) agent. 5. Your DP would give you pre-printed instruction slips for depository serv ices viz., dematerialization, delivery instruction for trades, etc..Preserve the se carefully. 6. Your DP would give you a list of deadlines for giving instructions for v arious depository activities viz., transfer for effecting sale, purchase etc.. I f not, check with the DP. Required Documents The extent of documentation required to open a demat Account may vary according to your relationship with the institution. If you plan to open a demat account w ith a bank, a savings account holder has an edge over the non-account holder. In fact, banks usually offer additional incentives to customers who open a demat a ccount with them. Along with the application form, your photographs (with co-applicants) and proof of identity/residence/date of birth have to be submitted. The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper. Here is a broa d list (you wont need all of them though): PAN card A canceled check, Voters ID Passport Ration card Drivers license Photo credit card Employee ID card Bank attestation

 IT returns Electricity/ Landline phone bill While they only ask for photocopies of the documents, they will need the origina ls for verification. You will have to submit a passport size photograph on which you sign across. Procedure 1. Fill account opening form (available with your DP). 2. Give your DP the duly filled account opening form with introduction docu ments as may be required. 3. Sign agreement with DP (agreement will state rights & obligations of bot h parties). The agreement will contain the fee structure of your DP. Your DP wou ld give you a copy of this signed agreement for your record. 4. DP would give you Client Id no. (Account no.) once your depository accou nt is opened. This Client Id no. along with your DP Id no. forms a unique combin ation. Both these nos. should be quoted in all your future correspondence with D P/NSDL / Issuing Company/their registrar & transfer (R&T) agent. 5. Your DP would give you pre-printed instruction slips for depository serv ices viz., dematerialization, delivery instruction for trades, etc..Preserve the se carefully. 6. Your DP would give you a list of deadlines for giving instructions for v arious depository activities viz., transfer for effecting sale, purchase,etc.. I f not, check with the DP. Angel Demat Account Services Angel Broking Transacting and investing simplified. Get ready to change the way you transact and invest in financial products and services. Whether you wish to transact in equity, equity & commodity derivatives, IPOs offshore investments or prefer to invest in mutual funds, life & general insurance products or avail mon ey transfer and money changing services, you can do it all through Angel. Simply open a Angel account and enjoy the convenience of handling all your key financi al transactions through this one window. Benefits of having an Angel account. Its cost effective You pay comparatively lower transaction fees. As an Introductory offer, we invit e you to pay a flat fee of just Rs. 750/- and transact through Angel. Its offers single Through Angels associates, you can transact in equity, equity and commodities der ivatives, offshore investments mutual funds, IPOs life insurance, general insuran ce, money transfer, money changing and credit cards, amongst others. Its convenient You can access Angels services through The internet Transaction kiosks The phone (call & transact) Our all India network of associates on an assisted trade. Its Safe your account is safeguarded with a unique security number that changes every 32 seconds. This number works as a dynamics password to keep your account extra safe. It provide you value- added services at www.angelbroking.com, you get Reliable research, including views of external experts with an enviable track re cord Live news updates from Reuters and Dow Jones CEOs / expert views on the economy and financial markets Tools that help you plan your investments, tax, retirement, etc. in the personal finance section Risk Analyzer for analysis of your risk profile

 Asset allocators to build an appropriate investment portfolio Innovative use of technology for facilitating The benefits:Benefits of Demat Account A safe and convenient way to hold securities; Immediate transfer of securities; No stamp duty on transfer of securities; Elimination of risks associated with physical certificates such as bad delivery, fake securities, delays, thefts etc.; Reduction in paperwork involved in transfer of securities; Reduction in transaction cost; No odd lot problem, even one share can be sold; Nomination facility; Change in address recorded with DP gets registered with all companies in which i nvestor holds securities electronically eliminating the need to correspond with each of them separately; Transmission of securities is done by DP eliminating Correspondence with compani es; Automatic credit into demat account of shares, arising out of bonus/split/consol idation/merger etc. Holding investments in equity and debt instruments in a single account. Benefit For Investors Demat account has become a necessity for all categories of investors for the fol lowing reasons/ benefits: SEBI has made it compulsory for trades in almost all scrips to be settled in Demat mode. Although, trades up to 500 shares can be settled in physical form, physica l settlement is virtually not taking place for the apprehension of bad delivery on account of mismatch of signatures, forgery of signatures, fake certificates, etc. It is a safe and convenient way to hold securities compared to holding securities in physical form.. No stamp duty is levied on transfer of securities held in Demat form. Instantaneous transfer of securities enhances liquidity. It eliminates delays, thefts, interceptions and subsequent misuse of certificates. Change of name, address, registration of power of attorney, deletion of deceased's name, etc. - can be affected across companies by one single instruction to the DP. Each share is a market lot for the purpose of transactions - so no odd lot problem . Any number of securities can be transferred/delivered with one delivery order. T herefore, paperwork and signing of multiple transfer forms is done away with. It facilitates taking advances against securities on low margin/low interest. Points To Remember 1. You may choose your DP based on your evaluation of their reputation, ser vice standards, charges, other conveniences, etc. 2. Open depository account with the same holding pattern as there on existi ng physical securities. You will need to open separate accounts for every differ ent combination of holding pattern. Eg.: If 100 securities of company ABC & 200 securities of company PQR are registered in the name of X as first holder & Y as second holder, one account in name of X as first holder & Y as second holder is sufficient. Whereas, if 100 securities of company ABC are registered in the nam e of X as first holder & Y as second holder & 200 securities of company PQR are registered in the name of Y as first holder & X as second holder, you will need

to open two accounts, one in the name of X as first holder & Y as second holder and the second in the name of Y as first holder and X as second holder. 3. Account opening procedure should typically take 2-5 days. 4. In case of holdings of a partnership firm, the account should be opened in the name of the partner(s). 5. In case of holdings of a HUF, the account should be opened in the name o f the Karta. 6. In case of a minor, the depository account should be opened in the name of the minor and the guardians name should be mentioned. The guardian will sign a s signatory on behalf of the minor. For selling the securities of the minor, a c ourt order should be obtained. 7. In case of any difficulties, contact your DP. 8. Only securities admitted by NSDL can be dematerialized. The list is ava ilable with your DP. 9. Only securities registered in the name of the account holder can be dema terialized. 10. Dematerialization is normally completed within 15 days after the share c ertificates have reached the issuer/their R&T Agent. Thus it may take you a mont h from the date you hand over shares, to receive demat credit. 11. Dematerialization would be done only when the issuer / their R&T Agent i s satisfied of genuineness of securities & ownership status 12. All the joint holders should sign the DRF. 13. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened. 14. Demat requests with name(s) not matching exactly with the name(s) appear ing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname, would be processed, provided the signature (s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent. 15. If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent, the issuer/ their R & T agent may at the tim e of demat confirmation, ask for additional documentation (like bank attestation / notarization, etc.) to prove that the certificate belongs to the person who fo rwarded the DRF. 16. In case there is any problem in processing the DRF, contact your DP and if he cannot resolve the problem you may contact NSDL.

Buying and Selling of Dematerialization INTRODUCTION The procedure for buying and selling dematerialized securities is similar to the procedure for buying and selling physical securities. The difference lies in t he process of delivery (in case of sale) and receipt (in case of purchase) of se curities. In case of purchase: The broker will receive the securities in his account on the payout day The broker will give instruction to its DP to debit his account and credit inves tors account Investor will give Receipt Instruction to DP for receiving credit by filling appr opriate form. However one can give standing instruction for credit in to ones ac counts that will obviate the need of giving Receipt Instruction every time. In case of sale:The investor will give delivery instruction to DP to debit his account and credi t the brokers account. Such instruction should reach the DPs office at least 24 ho urs before the pay-in as otherwise DP will accept the instruction only at the in vestors risk. Rights 1. Dematerialized securities can be traded on those stock exchanges connect ed to NSDL. At present, NSE, BSE, CSE, DSE, LSE, BGSE, OTCEI, MSE, ISE & ASE are connected to NSDL. At these stock exchanges, two segments would be available to trade in dematerialized securities : o Unified (erstwhile physical) segment - In this segment delivery obligati on can be met by delivering dematerialized or physical securities at the option of the seller. However, for a select list of securities prescribed by SEBI, secu rities cannot be delivered in physical form in the unified segment, of stock exc hanges connected to NSDL. This list presently covers 160 securities. This list h as been expanded to cover a total of 200 securities with effect from January 17, 2000. Over a period, this list would cover all actively traded securities. o Exclusive demat segment - In this segment delivery obligation can be met by delivering dematerialized securities only. Physical securities cannot be del ivered in the exclusive demat segment. 2. Procedure Trading in dematerialized securities is done through your broker just like tradi ng in physical securities. After your broker executes the trade, your DP will he lp to deliver shares to your broker (in case you sell) on the basis of valid ins truction given by you to your DP and receive shares from your broker (in case yo u buy) on basis of valid instruction given by your broker to his DP. Buy dematerialized securities 1. You purchase securities in any of the stock exchanges connected to NSDL through a broker of your choice and make payment to your broker. Make sure you t ell your broker you want only demat shares. 2. Broker arranges payment to clearing corporation/ clearing house of the s tock exchange. 3. Broker receives credit in his clearing account with his DP on the pay-ou t day. He can immediately transfer these securities to your depository account, provided your account is already active. 4. Broker gives instructions to his DP to debit his clearing account and cr edit your depository account. 5. You give instruction to your DP for receiving credit in your depository account. If you have given standing instruction to receive credits, no separate instruction for receiving credit will be required. 6. If the instructions match, your account with your DP is credited. Sell dematerialized securities

1. You sell your dematerialized securities in any of the stock exchanges li nked to NSDL through a broker of your choice. 2. You give instruction to your DP for debit of your depository account and credit of your brokers clearing member account at least 24 hours i.e. one worki ng day prior to the pay-in date or before the deadline prescribed by your DP, so that your brokers clearing account is credited at the time arranged with him. 3. On the pay-in day, your broker gives instruction to his DP for delivery to clearing corporation/clearing house of the relevant stock exchange. 4. The broker receives payment from the clearing corporation / clearing hou se. 5. You receive payment from the broker for the sale in the same manner you would receive payment for a sale in the physical mode. Points To Remember 1. Trading continues to be through brokers. In case of any problem in execu tion of trade, contact your broker and if he fails to resolve the problem you ma y contact the stock exchange. 2. When you buy securities through the stock exchange, your brokers clearin g account is credited to the extent of the securities purchased, on receipt of i nstruction from clearing corporation/ clearing house of the stock exchange. Your depository account is credited only when your broker gives a delivery instructi on to his DP. Securities are not directly credited to your account by the cleari ng corporation/ clearing house of the stock exchange. In case your broker does n ot give a delivery instruction, contact him or concerned stock exchange or SEBI. If your depository account is not credited, in spite of your broker giving vali d instruction to his DP, contact the DP and if he fails to resolve the same you may contact NSDL. 3. When you sell securities, you have to give a delivery instruction to you r DP to transfer the securities to your brokers clearing account. They are not a utomatically debited from your account by NSDL or by the clearing corporation/ c learing house of the stock exchange. In case the DP defaults in executing your i nstruction, the DP is liable to compensate you for the loss incurred, provided y our instruction was in order and has been submitted to the DP at least 24 hours i.e. one working day pr ior to the pay-in date or before the deadline prescribed by DP. In case the DP f ails to resolve your problem, you can contact NSDL.

NEED OF THE STUDY The need of the study arises because of the reason that a trainee must understan d the company, its achievements and tasks, products and services and also to col lect information about its competitors, its products and services offered. So th at, after understanding and collecting information about the organization and it s competitors, a trainee will be able to work well for the organization. From the study I have learned very much, about the company as well as the strate gy of the customers, which helps me a lot at my working days.

COMPETITORS HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts. HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments, over a period of time, without the hassle of h andling physical documents that get mutilated or lost in transit. HDFC BANK is Depository participant both with National Securities Depositories L imited (NSDL) and Central Depository Services Limited (CDSL). Features & Benefits As opposed to the earlier form of dealing in physical certificates with delays i n transaction, holding and trading in Demat form has the following benefits: Settlement of Securities traded on the exchanges as well as off market transacti ons. Shorter settlements thereby enhancing liquidity. Pledging of Securities. Electronic credit in public issue. Auto Credit of Rights / Bonus / Public Issues / Dividend credit through ECS. Auto Credit of Public Issue refunds to the bank account. No stamp duty on transfer of securities held in demat form. No concept of Market Lots. Change of address, Signature, Dividend Mandate, registration of power of attorne y, transmission etc. can be effected across companies held in demat form by a si ngle instruction to the Depository Participant (DP). Holding / Transaction details through Internet / email. In case you need any more information or have any queries , feedback & complaint s , you may please mail us at dphelp@hdfcbank.com Secured & easy transaction processing HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based tran saction) whereby account holder can submit delivery instructions electronically through SPEED-e website (https://speede.nsdl.com). SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submi ssion of the same across the counter to the depository participant. The 'IDEAS' facility helps in viewing the current transactions and balances (holdings) of De mat account on Internet on real time basis. Disclaimer:

Whatever have been stated above are in the good interest of the Investor / Demat Applicants / holders to provide a brief picture about the depository system. Yo u are requested go through the guidelines of the depositories before taking any further action. For detailed guidelines, you are requested to approach your near est HDFC Bank branch. HDFC Bank will not be responsible for any misunderstanding / act based on the above. Also HDFC Bank might ask for additional information / documentation than what has been stated above to process your application / ins truction.

ICICI DIRECT ICICI Direct (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and trading in derivatives in BSE and NSE, it also provides f acility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE ICICI Direct offers 3 different online trading platforms to its customers Type o f Account 1. Share Trading Account Share Trading Account by ICICI Direct is primarily for buying and selling of sto cks in BSE and NSE. This account allows Cash Trading, Margin Trading, Margin PLUS Trading, Spot Trading, Buy Today Sell Tomorrow and Call and Trade on phone. ICICIDirect.com website is the primary trading platform for this trading account . They also provide installable application terminal based application for high volume trader. 2. Wise Investment Account

1. Online Mutual funds investment allows investor to invest on-line in arou nd 19 Mutual Fund companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund, Redemption and switch between differ ent schemes, Systematic Investment plans, Systematic withdrawal plan and transfe rring existing Mutual Funds in to electronic mode. This account also provides fa cility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds. 2. Active Trader account gives more personalized investment options to the investors. It allows investor to use online and offline stock trading. It also p rovides with independent market expertise and support through a dedicated Relati onship Manager from ICICI. Active Trader also provides commodity trading. Brokerage and fees Account opening fees : Rs 750/- (One time nonrefundable) Brokerage: ICICIDirect.com brokerage varies on volume of trade and inclusive of

demat transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15% for margin trades, 0.2% to 0.425% for squared off trades and 0.4% to 0.85% on delivery based trades. Disadvantages of ICICI Direct 1. Getting access to ICICIDirect.com website during market session can be frustrating.

OBJECTIVE To find the market potential and market penetration of angel broking product offer ings in Panchkula, Zirkpur, and local area nearby them. To collect the real time information about preference level of customers using Dem at account and their inclination towards various other brokerage firms e.g. India bulls, Share khan, India in foline, Religare, Alan- kit, Unicon. To expand the market penetration of Angel broking ltd. To provide pricing strategy of competitors to fight cut throat competition. To increase the product awareness of Angel broking as single window shop for inves tment solutions.

RESEARCH METHODOLOGY INTRODUCTION Research Methodology refers to search of knowledge .one can also define research methodology as a scientific and systematic search for required information on a specific topic. The word research methodology comes from the word advance learner s dictionary me aning of research as a careful investigation or inquiry especially through res earch for new facts in my branch of knowledge for example some author have defi ne research methodology as systematized effort to gain new knowledge. TYPES OF RESEARCH ANALYTICAL RESEARCH:It has to used facts or information already available and analyze thes e to make a critical evaluation of material. SAMPLE SIZE: Considering the constraints it was decided to conduct the study based on sample size of 100 people in specific age groups. METHODS OF DATA COLLECTION In the project work Primary data secondary data (both) sources of data has been used . 1. Primary data collection: In dealing with real life problem it is often found that data at hand are inade quate, and hence, it becomes necessary to collect data that is appropriate. Ther e are several ways of collecting the appropriate data which differ considerably in context of money costs, time and other resources at the disposal of the resea rcher. Primary data can be collected either through experiment or through survey. The data collection for this study was done in the following manner: Through personal interviews:A rigid procedure was followed and we were seeking answers to many pre-conceived questions through personal interviews. Through questionnaire:Information to find out the investment potential and goal was found out through questionnaires. Through Tele-Calling:Information was also taken through telephone calls. 2. Secondary sources of data: In the secondary sources of data is used. s) TOOLS OF ANALYSIS In the project work quantitative technique & percentage method are has been use d. (Internet , mazazine ,books, journal

RESEARCH DESIGN For the proper analysis of data simple quantitative technique such as percentage were used. It help in marketing more accurate generalization From the data avai lable .The data which was collected from a sample of population was assumed to b e representing entire population was interested .Demographic factor like age, in come and educational background was used for the classification purpose . DATA ANALYSIS AND INTERPRETATION Q1. In which of these Financial Instruments do you invest into? Financial Instrument Mutual Fund 75% Bond 16% Online trading 7% Derivative 2% Percentage of respondent

Result of Preference of Investment

Interpretation: This shows that although the mutual funds market is on the rise yet, the most favored investment continues to be in the Sh are Market. So, with a more transparent system, investment in the Stock Market c an definitely be increased.

Q2. Are you aware of online Share trading? Aware of online share trading Yes 72% No 28% Percentage of respondent

Result of awareness of online trading Interpretation:

With the increase in cyber education, the awareness towards online share trading has increased by leaps and bounds. This awareness is expected to increase furth er with the increase in Internet education.

Q3. Heard about Angel Broking? Awareness of Angel Broking Yes 48% No 52% Percentage of respondent

Interpretation: This pie-chart shows that reliance money has a reasonable amount of Brand awaren ess in terms of a premier Retail stock broking company. This brand image should be further leveraged by the company to increase its market share over its compet itors.

Q4. Do you know about the facilities provided by Angel Broking? Awareness of Angel Broking services Percentage of respondent Yes 36% No 64%

Interpretation: Although there is sufficiently high brand equity among the target audience yet, it is to be noted that the customers are not aware of the facilities provided by the company meaning thereby, that, the company should concentrate more towards promotional tools and increase its focus on product awareness rather than brand awareness. Q .5 Which bank is easily available everywhere? Company Angel ICICI HDFC Name 15 20 15 Percentage of respondent

Interpretation:30% have respondent of Angel Broking Ltd, 30% have respo ndent of HDFC, 40% have respondent of ICICI. Q.6 Which banking Demat account offered you a large no. of services?

Company Name Angel Broking HDFC 10 ICICI 18

Percentage of respondent 22

INTERPRETATION: 44% have respondent of Angel Broking Ltd, 20% have re spondent of HDFC, 36% have respondent of ICICI.

Q.7 Which bank provide you a better email facility? Company Name Angel Broking HDFC 13 ICICI 22 Percentage of respondent 15

INTERPRETATION: 30% have respondent of Angel Broking Ltd., 26% have r espondent of HDFC, 44% have respondent of ICICI.

Q.8 Which company provide a less BROKARAGE rate ?

Company Name Angel Broking HDFC 11 ICICI 17

Percentage of respondent 22

INTERPRTETATION: 44% have respondent of Angel broking ltd., 22% have respondent of HDFC, 34% have respondent of ICICI. Q. 9 Which company provide you a large number of product and services? Company Name Angel Broking Percentage of respondent 22

HDFC ICICI

10 18

INTERPRETATION:44% have respondent of Angel Broking Ltd., 20% have respondent of HDFC, 36% have respondent of ICICI.

Represent a pie chart

OBSERVATION To study the sales and distribution management and improve the Customer Acquisit ion Process by analyzing the consumer behavior, response and mindset towards the product and services the company offers. 1. Preference of Investment: Consumers want to invest 75% in Mutual funds, 16% in Bonds, 7% in online trading and 2% in Derivatives. 2. Awareness on Online Share Trading 72% consumers are aware of online share trading and 28% consumers are not aware of online share trading. 3. Awareness of Angel Broking 48% consumers are know about Angel Broking and 52% consumers are not know about Angel Broking. 4. Awareness about facilities provided by Angel Broking: 36% consumers are aware about the facilities provided by Angel Broking and 64% c onsumers are not know about the facilities provided by Angel Broking. 5. Availability of Bank 30% have respondent of Angel Broking Ltd, 30% have respondent of HDFC, 40% have respondent of ICICI. 6. Which banking Demat account offered you a large no. of services? 4% have respondent of Angel Broking Ltd., 20% have respondent of HDFC, 36% have respondent of ICICI. 7. Better email facility provided by bank 30% have respondent of Angel Broking Ltd., 26% have respondent of HDFC, 44% have respondent of ICICI. 8. Provide a less BROKARAGE rate 44% have respondent of Angel Broking Ltd., 22% have respondent of HDFC, 34% have respondent of ICICI. 9. Provide a large no. of Products and services 44% have respondent of Angel Broking Ltd., 20% have respondent of HDFC, 36% have respondent of ICICI.

LIMITATION The time constraint was one of the major problems. The study is limited to the different schemes available under the Demat account selected. The lack of information sources for the analysis part. Geographical locations. Extreme variability in MARKET.

SUGGESTION 1. The Brand image of Angel Broking Ltd. is good in market but according to customer satisfaction the company has to provide the better service. And also c hange the Market strategy. 2. They should focus on print and electronic media advertisements to make m ore people aware about them. 3. They should provide proper guidance to their customers about demat. 4. They should provide should offers and facilities to their customers to i ncrease their attractiveness about demat. 5. For opening an account they require lots of signatures in a kit, which s hould be reduced.

SUMMARY AND CONCLUSION SUMMARY OF LEARNINGS EXPERIENCE To get initial success in this field is very difficult. Although the business ge neration becomes easier with time as we serve more people who then get added up in the loyal clientage. Thus time and service are two most factors to get in thi s field. Also the corporate remains a very important segment which gets business in bulk but retail cannot be ignored which makes your business ticking. Customer remains in the pivotal position. CONCLUSION Angel Demat Account is better than other Demat account. Angel Broking Ltd. have good return of investment. A good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of money.

At last all conclusion be concluded by that Angel Broking Ltd. is still growing industry in India Angel Broking Ltd. account have less brokerage rate . It provide a security with the use of special type of key .

BIBLIOGRAPHY Websites: www.angelbroking.com www.hdfc.com www.icicidirect.com www.demataccount.com www.google.com Reference books: 1. FINANCIAL INSTITUTIONS AND MARKETS 2.INVESTMENT MANAGEMENT

ANNEXURE

MARKET RESEARCH QUESTIONNAIRE PLEASE TICK MARK THE APPROPRIATE CHOICES

DEMOGRAPHIC NAME: . Address Phone no: .. Types of business: .. Gender a. Male b. Female

Your annual income? a. 0-4,00,000 b. 4,00,001-8,00,000 c. 8,00,001-12,00,000 d. 12,00,001-15,00,000

QUESTIONNAIRE Q1. In which of these Financial Instruments do you invest into? Shares vatives Q2. Are you aware of online Share trading? Yes No Mutual Funds Bonds Deri

Q3. Heard about Angel Broking? Yes No

Q4. Do you know about the facilities provided by Angel Broking? Yes No

Q5. With which company do you have your DEMAT account? Angel Broking ICICI Direct HDFC

Others (please specify) Q6. Which bank is easily available everywhere? Angel broking HDFC ICICI

Q7. Which banking Demat account offered you a large no. of services? Angel broking HDFC ICICI

Q8.

Which bank provides you a better email facility? Angel broking HDFC ICICI

Q9. Which companies provide a less BROKARAGE rate? Angel broking HDFC ICICI Q10. Which company provide you a large number of product and services? Angel broking HDFC ICICI