Hip Hop Questionnaire

I am currently involved in making a music magazine that focuses on Hip Hop music. My target audience are males aged 16-25 who are interested in Hip Hop music. I would be very grateful if you could answer the following questions about Hip Hop music and music magazines by selecting/ticking the answers that apply 1. Are you : Male- aged 16-25 and interested in Hip Hop music? Yes No 100% OF REVIEWERS TICKED YES What Hip Hop music/artists/bands do you currently listen to? ARTISTS I RECEIEVED WERE: DRAKE, CHRIS BROWN, TYGA , DAPPY, NICKI MINAJ, 2-PAC, NOTORIOUS BIG, KENDRICK LEMAR. THE MOST COMMON WAS DRAKE 70% SAYING DRAKE. 2. What attracts you to Hip Hop music? (Tick Answer) The lyrics of the songs The instruments and vocals used The image of the Hip Hop genre The artists Other (specify below) 100% OF REVIEWERS SAID THEY LIKED THE LYRICS OF THE SONGS 3. How much would you be willing to pay for a music magazine? (Please circle) Nothing 1-2 2-3 3-4 More than 4 THERE WAS A RANGE OF ANSWERS FOR THIS QUESTION THE HIGHEST MAJORITY WAS 40% WHICH WAS BETWEEN 2-3. 4. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5. ) NO (If No please go on to answer question 6) 80% OF REVIEWERS SAID NO. 5. Specify which music magazine(s) you buy and /or read. VIBE, NME What do you like about this magazine? . GOSSIP, INTERVIEWS 6. Why dont you buy and or read music magazines? (tick the answers that apply) I dont really know much about them They dont interest me They dont seem to be aimed at people like me Theyre too expensive I dont buy/read any magazines Other reasons (please specify) 50% OF REVIEWERS SAID THAT THEY DONT BUY ANY MAGAZINES.. OTHERS SAID IT DIDNT INTEREST THEM.

7. What do you like to see inside a music magazine? (Please Circle) Free gifts Competitions (win CDs, tickets, etc.) Exclusive news and interviews Gossip Latest News other (please specify) 60% OF REVIEWERS SAID THEY WOULD LIKE TO SEE THE LATEST GOSSIP. OTHERS SAYING EITHER FREE GIFTS, OR TOUR DATES (WHICH WAS AN OTHER) 8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)

A B C D 70% OF REVIEWERS PREFERRED THE CLOSE UP IMAGES RATHER THAN THE GROUP/TWO SHOTS. Please give reasons Why? ...... ...... RANGE OF ANSWERS SUCH AS: CREATIVE, COLOURFUL, STRIKING MAIN IMAGE, GOOD FACIAL EXPRESSIONS 9. What would you like to see on the cover of a music magazine? .. .. COLOUR, NICE LARGE MAIN IMAGE, CLEAR COVERLINES, HOT WOMEN. What aspect of a front cover is most important to you? (Rank 1-5. 1 being most important) Crammed full of information 4124411434 30% SAID THIS OPTION AS NUMBER 1 Large Main Image and Large Masthead 2232143111 40% SAID THIS OPTION AS NUMBER 1 Large range of bold colours used 1311234323 30% SAID THIS OPTION AS NUMBER 1 Creative Coverlines 3443322242 0% SAID THIS OPTION AS NUMBER 1.

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FROM THESE RESULTS I HAVE LEARNT A LOT ABOUT WHAT I WILL INCLUDE IN MY MAGAZINE, I HAVE FOUND OUT THAT THE LRYRICS OF SONGS AREVERY IMPORTANT TO THE READER SO I MAY INCLUDE QUOTES FROM SONGS IN MY ARTICLES, I HAVE FOUND OUT THAT ALL VIEWERS WANT GOSSIP AND LATEST NEWS AND THAT I SHOULD INCLUDE A CLOSE UP IMAGE ON MY FRONT COVER THAT IS CREATIVELY SHOT AND HAS BOLD BRIGHT COLOURS.