Our BerkshireGreen

2011 Media Kit

Your Holistic/Green Resource

Its Always Free!

Green Living Holistic Health Community

LETTER FROM THE PUBLISHER

elcome to Our BerkshireGreen, your premier holistic resource for healthy living in Berkshire County and the surrounding area. I would like for you to think of this publication as your publication . . . as our magazine. My wish, with your help, is to create an ever-expanding unified network of holistic and environmentally conscious individuals, businesses, and services in our community. Our focus is Berkshire County, but we will include subject matter from outside of the area that we feel is relevant and will be of value. The concept of green, healthy, and holistic living is becoming immensely popular now, to everyones benefit. Many of us have participated in this practice in one form or another for many years, but we are not all aware of one another, and the unique and valuable products, services, and information that we each have to offer. This magazine, our monthly networking events held at fine locations around the county, and our website at OurBerkshireGreen.com, will give us our chance to connect and grow.

We believe that the easiest way to achieve our common objective to promote holistic awareness is to collaborate and freely share information. With this in mind, we have chosen to place Our BerkshireGreen Magazine and our website under a Creative Commons License in place of a standard copyright. This Attribution Non-Commercial No Derivatives License, sometimes known as the free advertising license, allows anyone to freely copy, distribute, and transmit the work, although it must be attributed in the manner specified by the author or licensor, and no one may use it for commercial purposes or alter, transform, or build upon it. Best wishes and good health,

Resource Guide Categories (include but are not limited to):

Alternative Energy Animal Products & Services Apothecaries Art & Music Babies & Children Business Services Books, Bookstores & Publishers Classes & Workshops Classified Clothing Contests Coupons Dance, Exercise & Fitness Fitness Products Electromagnetic Fields Education & Training Environmental/Conservation Organizations Farmers Markets Farms Food & Cooking Food Stores - Co-ops, Markets & Health Friends of Our BerkshireGreen General Stores Gift Shops Green Building, Renovation & Landscape Design Green Teams Health & Beauty Health Care - Alternative, Complementary & Integrative Acupuncture Aromatherapy Ayurvedic Medicine Chiropractic & Kinesiology Counseling & Therapy Craniosacral Therapy Dentistry Detoxification & Chemical Sensitivities Energy Medicine Herbalists & Herbs Homeopathic Medicine Life Coach Light, Color & Sound Therapy Magnetic Therapy Massage Therapy & Bodywork Neuromuscular Therapy Nutrition & Supplements Physical Therapy Reconnective Healing Reflexology Reiki Tai Chi/Qigong Therapeutic Touch Traditional Chinese Medicine Trager Approach Wellness Centers & Spas Womens Health - Breast-feeding, Childbirth & Midwives Yoga Home & Garden Feng Shui Gardening Natural Home Cleaning Pest Control Health Information Centers In Business: Greening Up! Inns and Bed & Breakfasts Lifestyles & Perspectives Love & Laughter are the Best Medicine! Martial Arts Mind & Spirit Nonprofit Organizations Recycling At Its Very Best! Antiques & Collectibles Architectural Salvage Consignment Shops Surplus Building Materials Restaurants & Cafes Wine & Beer * Please note that we can create a new category if needed.

2011

www.OurBerkshireGreen.com

Finally . . . A Popular Green/Holistic Resource Guide Just for Our Community!

April - July 2009 Complimentary Issue August - November 2009 Complimentary Issue Dec 2009 - March 2010 It's Always Free!

Grow Your Business with Our BerkshireGreen

Our BerkshireGreen
Your Holistic/Green Resource

Our BerkshireGreen
Your Holistic/Green Resource

Our BerkshireGreen
Your Holistic/Green Resource

March - May 2010

Take One - It's Free!

Our BerkshireGreen
Your Holistic/Green Resource

June - August 2010

Take One, It's Free!

Our BerkshireGreen
Your Holistic/Green Resource

inside:
Autism is Treatable

Thoughts are Things

Raw Feeding Your Pet

Contests Calendar of Events

Habitat Gardening Health Care

Practitioners

Green Living
Networking Monthly Events

The Winds of Change...

www.OurBerkshireGreen.com

Our BerkshireGreen Magazine/Resource Guide and website is your premier holistic resource for healthy living in Berkshire County and the surrounding area. We currently print four issues per year (March, June, Sept. & Dec.), and deliver this complimentary publication throughout the county and beyond, monitoring and replenishing each drop-off location monthly. The magazine is printed with beautiful vegetable oilbased ink, on high-quality Stewardship Council certified paper containing a full 30 percent post-consumer recycled wastepaper. When you join our resource guide your ad will also be available to viewers in our online magazine for free, and you will also receive a free index listing.

Standard Display Ads & Sponsorship Opportunities

ur Magazine & Resource Guide, your classy, local, green and holistic yellow pages, will give your business or organization valuable exposure in a target market, with extremely cost-effective rates. An advertisement placed in our publication will increase sales and top of the mind awareness, while providing a service to our community by helping community members find the products and services they need to create a healthier lifestyle. You will also be listed in our magazine index and online flipbook for free. If you do not actually have a green product or service to sell to consumers, but your business is environmentally conscious and you wish to support green, healthy, and holistic living, we offer exclusive sponsorship opportunities in our print issue and online.

Our BerkshireGreen Networking Events

ur advertisers are given the opportunity to become speakers and promote their businesses for free at our popular networking events held at fine locations throughout the county. Your business could be publicized by press releases to the local papers and eNewsletters to our extensive mailing list. There is no admission charge or reservation required for most events, and you will find great company, delicious free appetizers, a cash bar, and a place to display your advertising material.

id you know that most of our content is contributed by members of our community? Each issue offers valuable articles on every aspect of holistic living, including alternative and integrative health, natural child care, green building, alternative energy solutions, and natural pet care to name a few. This is your chance to submit an article, tidbit, or illustration and share your knowledge, talent, and expertise about a subject you feel passionate about, while bringing our readers attention to your business on our contributors page.

Editorial & Artistic Opportunities

ur website will soon serve as a valuable tool and network for advertisers and readers alike. Currently viewers can find an online flip-book and PDF file of the magazine and our advertisers ads, our upcoming events, and advertising information. As our site is updated (currently under construction) we plan to add many features such as a free Professional Directory, Library, Bulletin Board/Classified Listings, Interactive Maps to help viewers locate our advertisers, and Blogs to name just a few items.

O I

www.OurBerkshireGreen.com

Online Contests Coming Soon!

www.OurBerkshireCalendar.com

nstantly upload your events for free on our easy-to-use, community-driven calendar. You dont have to be green, holistic, or a computer expert to use it; simply register, fill out your event information, and post! If you have your own website, no need to create your own calendar; you can have your webmaster place a link on your website from our calendar so that users can view just your events from your own website! Sponsor opportunities currently available and advertising in the near future.

ontests ensure that readers look at each and every advertisement placed in our publication. Contributing a prize such as a gift certificate or product will give your business additional free exposure. You will be mentioned on our new website when the contest first runs, and after a winner is chosen. It adds an element of fun, drawing regular readers to our magazine, and your advertisement.

www.OurBerkshireGreen.com

Green Living Holistic Health Contests

Green Living Holistic Health Coupons

Mind & Spirit Special Edition

Green Living Holistic Health Contests

2011

About Us
Our BerkshireGreen is dedicated to supporting our local economy
and creating an ever-expanding, unified network of holistic and environmentally conscious individuals, businesses, and organizations in our area. We give our readers the opportunity to connect, share knowledge, and inspire one another through our resource guide, networking events, and growing online services. It's all about community! PUBLISHER Kathy I. Regan publisher@ourberkshiregreen.com _______________ EDITORIAL Editor Kathy I. Regan editor@ourberkshiregreen.com Copyeditors/Proofreaders Rodelinde Albrecht Patty Strauch _______________ DESIGN Magazine Design/Layout Kathy I. Regan Advertisements Independent Graphic Designers Christine Dupre cedupre@msn.com Elisa Jones, Berkshire Design Studio elisa@berkshiredesignstudio.com Kathy Adams katlamixe@gmail.com _______________ ADVERTISING SALES MANAGER Patty Strauch patty@ourberkshiregreen.com ______________ EVENT COORDINATOR Patty Strauch patty@ourberkshiregreen.com _______________ MARKETING CONSULTANT Andrea Feldman, Paperclip Studio andrea@paperclipstudio.com _______________ CONTACT Our BerkshireGreen P Box 133, Housatonic, MA 01236 .O. Phone: (413) 274-1122, Fax: (413) 541-8000 www.OurBerkshireGreen.com www.OurBerkshireCalendar.com
All content in Our BerkshireGreen is accepted in good faith. We do not necessarily advocate and cannot be held responsible for opinions expressed or facts supplied by our authors, illustrators, and advertisers. We reserve the right to refuse advertising for any reason. For printing errors of the publisher's responsibility, liability is limited to the cost of the ad space in which it first appeared. Unless otherwise noted, we use a Creative Commons License in place of a standard copyright.

Our quarterly publication is free to the public and distributed throughout Berkshire County and the surrounding area, every March (mind & spirit special edition), June, September, and December. See our website for a location near you. Our BerkshireGreen is printed with solvent-free, vegetable oilbased ink on paper that is Forest Council (FSC: fsc.org) certified to have been made from trees grown and harvested in a responsible manner. Our paper also contains a full 30 percent postconsumer recycled wastepaper.

ADVERTISE AND GROW YOUR BUSINESS

We offer a flexible and cost-effective way to reach your target market. Our loyal readers are well-educated, environmentally and healthconscious consumers looking for green, healthy, and sustainable life choices. Our affordable advertising also comes with many additional benefits one such perk is the opportunity to speak at our popular networking events mentioned below. For more information, contact us at (413) 274-1122, or advertise@OurBerkshireGreen.com.

EDITORIAL SUBMISSIONS
Most of our editorial content is contributed by our community members. We welcome your ideas, articles, and feedback, and encourage you to submit original material for consideration through our website at www.OurBerkshireGreen.com. You will find complete instructions on our online digital form.

NETWORKING EVENTS
Our popular networking events are held at fine locations throughout the county and publicized by press releases to the local papers and eNewsletters to our extensive mailing list. There is no admission charge or reservation required for most events, and you will find great company, interesting speakers, delicious free appetizers, a cash bar, and a place to display your advertising material. Please join our confidential mailing list at www.OurBerkshireGreen.com for an invitation.

FREE ONLINE COMMUNITY EVENTS CALENDAR

Check out www.OurBerkshireCalendar.com to find out what is happening around town. Take advantage of this free service to upload and publicize your events instantly yourself. Its easy to do, and you dont have to be green, holistic, or a computer expert to use it; simply register, fill out your event information, and post! As we said, It's all about community!

2011

www.OurBerkshireGreen.com

SAMPLE CONTENTS
december 2010 - February 2011

departments
4 Letter from the Publisher 4 Directory of Categories 5 Our Contributors 6 Resource Guide
Berkshire County & the surrounding area

cover

12 Calendar of Events 16 Good Tidings! 23 Film & Book Reviews 24 In Business: Greening Up! 26 Lifestyles & Perspectives 28 Nonprofit Organizations
Spotlight on green & holistic businesses Personal experience of green & holistic living

10

features
7 Practical Tips to Save Electricity
And reduce your carbon footprint

8 Tea Time with Fluffy

A short story of fond memories, joy, and gratitude

10 Search Engine Optimization 15 Caffeine & Your Vitality

Short-term boost long-term drain

Learn more about SEO and what it can do for you

15

15

25 The Buteyko Breathing Technique

Relieve asthma, reduce stress and blood pressure

30 Heroes

Its eleven oclock. Do you know who your children are?

cover illustration
Journey to Denmark
By Linda Dockey Graves
lgravesart@yahoo.com www.lindagravesartist.com

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www.OurBerkshireGreen.com 2011

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2010 Media Kit

Ad sizes Sponsorship Opportunities Rate card Writing guidelines Contract & Terms

Networking Events!

Who We Are
Our BerkshireGreen is a complimentary, quarterly holistic magazine and resource guide (also found on the web) focused on Berkshire County, Massachusetts, and the immediate surrounding area. We are a community-minded company dedicated to developing holistic awareness and creating an ever-expanding unified network of holistic and environmentally conscious individuals, businesses, and services in our community.

pload and publicize your events for free at OurBerkshireCalendar.com. Tag sales too! Its easy to do and you dont have to be green, holistic, or a computer expert to use it; simply register, fill out your event information, and post! Your email address will be kept confidential. ontact Patty Strauch by phone or email (contact information below) if you want to find out more about speaking or hosting one of our monthly networking events.

ur popular networking events are held at fine locations throughout the county and publicized by press releases to the local papers and eNewsletters to our extensive mailing list. There is no admission charge or reservation required for most events, and you will find great company, interesting speakers, delicious free appetizers, a cash bar, and a place to display your advertising material. We encourage our advertisers to speak at these events (note that this opportunity is reserved exclusively for Our BerkshireGreen advertisers).

Content & Quality

We provide our readers with informative and insightful articles on every aspect of holistic living, including alternative and integrative health, natural child care, green building, alternative energy solutions, landscape design, natural pet care, organic products, and more. Each publications cover pays tribute to one of our talented local artists, and our alphabetical Resource Guide enables readers to locate the products, services, and information they need . . . resources which they will in turn share with others. Our In Business department shines a spotlight on local businesses, our new Nonprofit department features .orgs in our community, and Lifestyles & Perspectives gives us the opportunity to get to know the heart of our community . . . its people. Finally, local contests add excitement and the Calendar of Events and Classified sections (soon to be exclusively on our website), make it possible for us to network with one another. The magazine measures approximately 8.5 x 11. Its printed with solvent-free, vegetable oil-based ink on high quality FSC, Stewardship Council (fsc.org) certified paper, made from trees grown in a responsible manner, containing a full 30 percent post-consumer recycled wastepaper.

Distribution
We currently print four issues per year starting with our special Mind & Spirit spring edition. Distribution dates begin on March (March - May), June (June - Aug), September (Sept - Nov), and December (Dec - Feb). We monitor and replenish each drop-off location monthly. We currently print and distribute 44,000 copies per year. Our readers can find our publication and your advertisements online at www.OurBerkshireGreen.com, at each advertisers site, and in many high traffic locations (please see listing on our website).

Why Join Our Resource Guide?

Simply said, we will bring you new customers! We offer businesses a costeffective way to spotlight their holistic and earth-friendly products and services and reach the people who want to use them. Complimentary listing in our online magazine at OurBerkshireGreen.com. A minimum of 44,000 issues delivered yearly throughout Berkshire County and the immediate surrounding area to a target market. Green living and holistic awareness is growing rapidly. We carefully track and adjust our distribution route so that we can give our advertisers the very best exposure possible as the market changes. Online Contests coming soon ensure that readers will look at each and every advertisement placed in our publications. Prizes are contributed by our advertisers, which can give you additional free exposure. Each issue is designed as a resource to be kept for months/years after publication, making it possible for readers to see your advertisement time and time again and share this information with others. Membership in our resource guide gives you the opportunity to speak at one of our monthly networking events.

Patty@OurBerkshireGreen.com

Event Coordinator & Independent Sales Rep Phone: (413) 269-6119

Patty Strauch

2011

www.OurBerkshireGreen.com

Editorial and Artistic Opportunities

Please look for our digital submission form at www.OurBerkshireGreen.com
Our BerkshireGreen is licensed under the Creative Commons Attribution Non-Commercial No Derivatives License (unless otherwise noted), often called the free advertising license. Check out CreativeCommons.org for more information.

e welcome submissions from writers (articles and tidbits), and illustrators (drawings, paintings, photographs) of every level of experience. We do not currently offer payment for accepted work, however this is an excellent opportunity to share your knowledge, talent, and expertise while bringing our readers attention to your business. If your article (full page or spread) or illustration (for the cover) is accepted for publication you will be notified by e-mail of the publication date. Also, to thank you, we will send you a gift certificate which will allow you to purchase a full color advertisement space for the price of a comparable size black and white ad space to be used toward your next ad space purchase in our Resource Guide. All accepted submissions will also be placed in our websites online library archive when it becomes active. As per our online form, please include full contact information, a head shot (300 dpi, 525 pixels high), and a description of yourself/your work (writers 60 words, and cover illustrators 115 words - which we maintain the right to edit) for your bio/credit for our magazines Contributors page, if accepted, if room is available.

We Welcome Submissions

e are looking for seasonal (not holiday) art for our cover and as filler around content. Please do not send original artwork. If you would like your work to be considered, please submit a copy of the piece in electronic format (300 dpi, 3300 pixels high) via our online form. Acceptable formats: Adobe Acrobat (high resolution PDF), Adobe Photoshop (TIFF or EPS file), Adobe Illustrator (EPS files), or Adobe InDesign. Grayscale files for black & white, and cmyk files for color (uncoated paper). Publisher will not be responsible for the printing quality of any artwork that is not in compliance with our specifications. Note that copies sent by disk will not be returned and that we maintain the right to make size adjustments (cropping) as needed to make allowances for size restraints. Submissions should be sent through our online form, or if too large, by e-mail as an attachment to editor@OurBerkshireGreen.com, or placed on CD or DVD and sent by mail (address on page 8) to Our BerkshireGreen, Inc. Please include contact information as explained at left.

Illustration Guidelines

Writing Guidelines - Its as easy as 1, 2, 3!

#1 Content
e are looking for articles and tidbits that will inform, educate, enlighten, entertain, and inspire our readers. Write about something that you feel passionate about. Tidbits can include clips of information, quotes, jokes, original cartoons, recipes, short poems, etc. Lifestyles & Perspectives and In Business should be written in the first person. All other submissions should be written in the third person (preferred) or in the second person. An example of writing in the first person is: I am holistic... Second person: You are holistic... Third person: He, she or it is holistic. Articles must not be written as a thinly disguised ad. It is extremely important that all submissions take an optimistic viewpoint. If serious health or environmental concerns are discussed, we want positive alternative solutions offered. Our goal is to inspire, not depress, our readers.

#2 Length, Editorial rights

#3 Sources, Submit

e will not change the general context of your submission without permission, but we maintain editorial rights to reduce the articles length if necessary, make small changes, and correct grammatical and punctuation errors. If we feel that further editing is needed, we will contact you for prior approval. Article photograph submissions must be copyright free and adhere to the specifications above.

ou may submit short interesting tidbits of information between approximately 25 - 400 words, or fulllength articles between 400 1500 words. If your article is more than 1000 words, we strongly suggest that you submit it as a shorter version as well (800 - 900 words), along with the longer version for the best chance of acceptance, as it may be used either as a single-page or a full-page spread. Articles will be printed under the appropriate category in our resource guide.

lease credit any outside sources and attribute all direct quotes (including graphics and images). Plagiarism is a very serious offence and we will not knowingly print anything that contains plagiarized material. Make certain that you have the permission of everyone in your photo(s) to be published in our magazine. The author is liable for any claims made against the publisher/Our BerkshireGreen, Inc. as a result of the article content and graphics supplied to the publisher. ubmissions should be sent to using our online form found at www.OurBerkshireGreen.com, following the instructions and specifications found on that form. We do not accept handwritten, faxed, or mailed articles.

Please use our digital submission form found at www.OurBerkshireGreen.com

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Advertising Options in Our BerkshireGreen

Submission & Payment deadlines - Spring: Jan. 25, Summer: April 25, Fall: July 25, Winter: Oct. 25
e offer display advertising space and exclusive sponsorship opportunities. All advertisements will be filed by category within our resource guide, and can be viewed by our readers on Our BerkshireGreen.com for no added charge. Our quarterly publication dates are the first day of the month of March, June, September, and December. Please contact one of our sales representatives for an ad insertion form, and ask about our designing services and fees. See our rate card at right for ad sizes and prices. Resource Guide category choices can be found on page one. All advertisement submissions should be sent electronically by e-mail to: advertise@ OurBerkshireGreen.com. Please also mail us a hardcopy version of your ad.

Acceptable format

for display ad submissions: All camera-ready display ads and graphic materials submitted (photos, logos, etc.) must meet our specifications or shall be modified, including font substitutions where necessary, at the publishers discretion. Please make sure that your ad is the correct dimensions, 300 dpi or higher. No web graphics accepted. Acceptable formats for display ads and supporting graphics are: Adobe Acrobat (high resolution PDF file with all fonts & graphics properly embedded), Adobe Photoshop (TIFF or EPS files), Adobe Illustrator (EPS files), or Adobe InDesign. It is important to note that we require that PDF files must match the size of your ad (in other words, there should be no white space beyond the border of your ad). All fonts and supporting files must be included. Grayscale files for black & white ads, and cmyk files for color (uncoated paper).

We offer display advertising to businesses that sell at least one green/holistic product or service. Your advertisement must clearly reflect this. If you do not actually have a green product or service to sell to consumers, but your business is environmentally conscious and you wish to support green, healthy, and holistic living, please consider our sponsorship opportunities. All ads will be placed under the appropriate category of your choice within our Resource Guide, and in our online magazine for no added charge. Choose the category heading that you feel best suits your product or service (page one). If you do not see an appropriate category, we will be happy to discuss the possibility of creating a new one.

Display Ad Guidelines:

Friends Ad Guidelines:

Individuals and businesses that do not sell holistic/green products or services can support green, healthy, and holistic living in our community and this publication, by purchasing Friends of Our BerkshireGreen advertising space. Size, specifications, and pricing for this type of ad space is the same as our resource guide advertisement space. Friends ads are grouped together in their own category near the back of our publication. Consider placing an ad In Memory of , Dedicated to, or other message of choice.

Sponsorship Opportunities:

Green living and holistic awareness is growing rapidly. If your business is environmentally conscious and you wish to support green, healthy, and holistic living in our community, we are offering the following exclusive sponsorship opportunities:

Advertise online!

Magazine Sponsor w/website link - 1/8 page full color ad space

(3.5 x 2.125) placed on the inside back cover and includes a link to your companys website on the home page of our website. end of article of choice (with authors permission).

Article Sponsor - 1/12 page full color ad space (3.5 x 1) placed at the Nonprofit Department Sponsor - 1/12 page full color ad space (3.5 x 1) placed at the end of our nonprofit department featured article. Event Sponsor - please inquire e-Newsletter Sponsor - please inquire OurBerkshireCalendar Sponsor - please inquire

Please ask your sales representative for more information about our premium online advertising opportunities. Standard and sponsor ad space, as well as community coupons, will soon be available on Our BerkshireGreens exciting new website at www.OurBerkshireGreen.com (due to launch in early 2011), and on www. OurBerkshireCalendar.com. Take advantage of the power of the internet to target your market with cost-effective advertising in with a variety of button and vertical banner sizes. We will also be offering a many free opportunities, so stay tuned. Its all about community!

Advertising conditions: Publisher reserves the right to refuse advertising for any reason. Liability is limited to the cost of the ad space in which it first appeared for printed errors of the publishers responsibility, or if the publisher fails to print a paid ad for any reason. Advertisers are liable for any claims made against the publisher/Our BerkshireGreen, Inc. as a result of ad content supplied to the publisher. Publisher will not be responsible for the printing quality of any artwork or ad provided by the advertiser that is of poor quality, or that is not in compliance with our submission specifications, or for the printing of digital files submitted without hard copy proof.
7 2011 www.OurBerkshireGreen.com