Qinwei (Vivi) Xie, Ph.D.

Candidate
1614 Northwest 10th Street Gainesville, FL 32609 401.569.8682 viviqwxie@gmail.com

____________________________________________EDUCATION___________________________________________________
UNIVERSITY OF FLORIDA Gainesville, FL Ph.D Candidate in Mass Communication UNIVERSITY OF FLORIDA Gainesville, FL Master of Arts in International Business GUANGDONG UNIVERSITY OF FOREIGN STUDIES, Guangzhou, China Bachelor of Science in Business Administration May, 2012 August, 2008 June, 2007

___________________________________________PUBLICATIONS__________________________________________________
Xie, Qinwei & Zhang, Meng (Paper accepted for publication, December, 2012). White or Tan? A Cultural Analysis of Skin-related Advertisements Between China and the US. Asian Journal of Communication Xie, Qinwei (2012). Share it on Facebook: Examining Viral Marketing and Motives to Pass Along Electronic Content on Social Networking Sites. Proceedings of the 2012 Annual Conference of American Academy of Advertising, Myrtle Beach, SC. March 2012, p. 148. Lewis, Norman; Xie, Qinwei; Starr, Walter; Takata, Yukari. (2012). Gulf papers oil spill coverage differs from national dailies. Newspaper Research Journal, 33(4), 91-101. Xie, Qinwei & Xie, Ying. (2007). Advertising and New Media Marketing. South China Television Journal, 3, 88-92.

__________________________________CONFERENCE PRESENTATIONS__________________________________________
Xie, Qinwei, Morris, Jon & Zhang, Meng. (2011). Find us on Facebook: Emotional and Cognitive Responses Towards Facebook Social Ads (Top Paper). Paper presented at the Association for Business Communication Division of the National Communication Association Annual Conference, New Orleans, Louisiana, Novermber 2011. Zhang, Meng & Xie, Qinwei (2011). What is Sexy: How American College Students Define and Consume Sexiness in the Media. Paper presented at the Feminist and Women Studies Division of the National Communication Association Annual Conference, New Orleans, Louisiana, Novermber 2011. Lewis, Norman; Xie, Qinwei; Starr, Walter; Takata, Yukari. (2012). Distinctions in Covering BP Oil Spill Suggest a Maturing Press. Paper presented at the Newspaper Division of the Association for Education and Journalism and Mass Communication, St. Louis, MO., August 2011. Xie, Qinwei & Zhang, Meng (2012). White or Tan? A Cultural Analysis of Skin-related Advertisements Between China and the US. Paper presented at the 2012 Annual Conference of International Communication Association, Phoenix, AZ, 2012

___________________________________________WORK EXPERIENCE____________________________________________
Reviewer, 2012 Journal of Intercultural Communication Research, World Communication Association Serving as a reviewer for this international journal. Reviewing research studies and providing comments and recommendations for publication

Intern, 2009 New Media Center, South Media Corporation, Guangzhou, China Planned national new media events and conferences. Organized and translated news from the Associated Press and L'Agence France-Presse. Intern, 2008-2009 Perth Leadership Institute, Inc, Gainesville, FL Translated all finance-related consulting materials into Mandarin Chinese Developed partnerships in China in the Guangdong area to help pursue business opportunities. Provided Chinese coaching for the CEO and other staffs. Interpreter, 2005/2006 The 98th & 100th China Import and Export Fair; Guangzhou, China Communicated with enquirers and assisted of the efficiency of orders. Interpreted from English to Chinese/Chinese to English Summer Intern, 2006 Siemens Ltd., Guangzhou, China Office assistant at the Marketing Department of Power Transmission and Distribution. Edited reports and newsletters Summer Intern, 2005 News Center, Guangdong Province TV Station; Guangzhou, China Assisted journalists with audio/video productions Translated Guangdong and Global Report from English to Chinese/Chinese to English

_______________________________________________SKILLS_____________________________________________________
Statistical Proficiency: Amos; Adobe; Microsoft Office (Word, Excel, PowerPoint); SPSS Other Languages: Cantonese; English; Mandarin Chinese

_______________________________________HONORS AND AWARDS _____________________________________________

Dissertation Award ($10,000) University of Florida Outstanding International Student Award University of Florida Top Research Paper Association for Business Communication Doctoral Academic Scholarship University of Florida Triple-A student: Combined excellence in academics, sports, and moral integrity Guangdong University of Foreign Studies Highest Scholarship at the University Level Guangdong University of Foreign Studies The Excellent Student Leader at the University level Guangdong University of Foreign Studies The Excellent Activist of Social Work at the University level Guangdong University of Foreign Studies Business Class President Guangdong University of Foreign Studies 2011 2012 2011 2012 2011 2009 2012 2005 2006 2004 2005 2003 2005 2003 2005 2003 2004