Internship Report on Real Estate Business / Companies / Industries / Marketing / Development / Housing Association of Bangladesh ACKNOWLEDGEMENT Research for

internship program is a very complicated job, especially for a stud ent of MBA who is quite inexperienced in this field. A research project of this nature cannot be completed without active support from different sources. But it becomes easy to me after getting cordial help from the respectable teachers of the Marketing Department. I have been lucky in this respect to have received adv ice and assurance from many directions. I acknowledge the valuable feedback prov ided by various Real Estate Companies owner as well as consumer. The theoretical knowledge also helps me perform the project, which was taught by the experience d teachers of the department. So, I am very grateful to the teachers of the Mark eting Department.

A special mention of appreciation must go to my supervisor and teacher Dr. Dipon gkor Roy, Professor for his sincere guidance and cordial assistance. His heartfe lt help, experienced guidance and cordial inspiration will remain in my mind for ever. I am also grateful to Dr. Narayon Bhowmick, Chairman, Department of Marketing, f or their help. Finally, I would like to thank the students of Marketing Departme nt for their cooperation.

Sincerely, (Krantic Chandra)

1.1 INTRODUCTION Now a days, flat means own home, personal abode, as well as safe shelter. Becaus e the residential facilities of our country is not increasing proportionately to the growth of population. For this reason, the scarcity of dwelling place becom es acute day by day. It has become, especially in Dhaka almost impossible to get abode. On the other hand, the person who has place is not willing to entangle h imself with the hazard of building house. Thus housing has spread to a great ext ends at almost every locality in Dhaka. Therefore, flat is now popular not only with the upper class but also with the middle class. Few days ago REHAB housing fair took place. Many companies offered there different tempting offers for sell ing their flats at this fair. And the selling was up the expected level. Emigran ts also have been invested to buy in their native country. According to the report of World Bank total population of Bangladesh was 12.20 c ores in 1996. 2.40 cores of above mentioned people live in urban area; people of urban areas will be 8 cores within 2020. Real estate development in private sectors in this country started in pre libera tion days when eastern housing limited in the mid- 60 under took land developmen t project known as Pallabi project for housing purpose in Mirpur area in Dhaka cit y. The concept of apartment in the later part of the 1997 decade when free schoo l property development ltd. Started development of ownership apartment in the Si ddeswori in the Siddeswori and Moghbazar areas of the Dhaka city followed by Eas

tern housing ltd. Basically the term real estate as commonly used has two meanings 1. it is a name given to the commodity, reality which includes not only land but also all human improvement placed on the land: (2) it is the name given to the business engage d in by those who conduct commercial transaction in real estate. The basic compo nent of reality as a commodity is land. It means not only the surface of earth b ut also the property rights and interest that attach to ownership of reality, in cluding sub surface minerals. Now, the build able land is becoming scarce due to high cost and it is increasing at an unprecedented rate. Also, the topography o f the land is a significant problem in expanding the city area. The density of population in our country is 906 per square kilometer. But in the Dhaka city 29 thousand people live in per square kilometer. It is 32 times of d ensity of the whole country. So it is clear that demand is increasing in Dhaka c ity. From the above information it is clear that housing needs is increasing in Dhaka day-by-day. In this circumstance, it becomes necessary to go for such a ho using system that permits the accommodation of more people in less land area. Th at is why; this situation has opened a new sector for better investment for the commercial real estate entrepreneurs. For the fulfillment of choice and demand o f todays customers, the private real estate marketers are planning, designing, an d constructing multi storey buildings. Now 500 real estate firms are in operatio n in Bangladesh. The number of companies increasing gradually and various problems concerning the housing sector having cropped up requiring early solution, necessity was strong ly felt for the formation of a trade association of real estate developers to pr oject the overall interest of the sector. Keeping the above objectives in view some of the stalwarts in the real estate bu siness meet together in a meeting held on 12.12.91 at the conference hall of Dha ka chambers of commerce and industries and formed an association under the nomen clature of Real Estate and Housing Association of Bangladesh or briefly `REHAB. The memorandum and article of association of REHAB was drawn up at the earliest possible time. Government approval to the formation of REHAB was received in Jun e, 1992. In October, 1992, the association was incorporated with the register of joint stock companies. 1.2 Literature review: Author Topics Objectives Findings Research Gap Shib Shankar Roy (Journal of IBS-2002) Real Estate Marketing of Bangladesh: Problems and Prospects To investigate how the private Real Estate sector solvin g the housing need and to analyze the market situation & perception of customer about the Real Estate marketers. An overall evaluation of its present mar keting proportion indicate that it is not yet ready to cater to the need of midd le-middle class people in Bangladesh. To meet the housing need of middle-middl e class people the private real estate company needs to cater their marketing st rategy. ABU Sayeed Talukder & Md. Zakir Hossain Bhuiyan (Dhaka University Journal of Bus iness studies-1992) Apartment Marketing in Dhaka City: Present and Future To examine and assess the present patterns of apartment marketing and it s future. Future apartment building projects should be planned to cater to the nee ds of the middle income people. Proper marketing strategy requires catering the needs of the middle income people in future apartment project. Hossian Md. Belayet, Islam Dr Md. Anwarul & Alam Ahmed Fakharul (Dhaka Universit y Journal of Business studies-1998) Some Aspects of Real Estate Business in

Dhaka City To investigate the nature of Real Estate business, psychological aspects of the buyer and the policy decision of the firm In order to remo ve the growing housing problem in city dwellers, the initiative for the private enterprises should be encouraged under the guidance & facilities of the governme nt This study emphasis only the problem of housing but not any clear cut id ea about the solution. They simply touch government guidance & facilities but no t any strategic solution. Ullah Mahmud, Bhuiyan Md. Zakir Hossian & Md. Akteruzzaman (Dhaka University Jou rnal of Business studies-2000) Situation Analysis of Apartment Business in Dhak a City To examine and explore the current situation of apartment business in Dh aka city The study is revealed that the main reason for the growth of the industry is sca rcity of open space in the important areas of the city. The analysis of overall situation of apartment business in Bangladesh required for strategic decision to prove this findings. Talukder ABU Sayeed & Bhuiyan Md. Zakir Hossain, 1992, Dhaka Univer sity Journal of Business studies, Vol.13 (2), Page- 185 to 197 Apartment Marketing in Dhaka City: Present and Future To analyze the market situation, competition & customer perception about the real estate developers The comparative status of the organization& the pattern of consumer behavior. The study does not play their attention on marketing strategy. 1.3 Statement of the problem Residential facilities are one of the important basic needs. The demand of housi ng facilities in our country is increasing.23.39% of total population of our cou ntry live in towns, 52% of the above mentioned population live in the five metro politan cities: Dhaka, Chittagong, Sylhet Rajshahi and Khulna. Natural environme nt has a great impact on REB. Especially Natural environment is a global concern . Four trends of Natural environment are shortage of raw materials, increase pol lution, increase government intervention and shortage of energy. Natural environment create some problem to REB. Price hike of raw materials of REB like rods, cement, bricks and various types o f electronic wire price is increasing. Energy is un-renew-able assets. Energy crisis in the world is increasing day by day. Gas and electricity problem is an important problem of REB. The smoke of brick field and construction activities creates pollution of enviro nment. For this environmentalist are against of its some activities. Govt. imposes various types of act. In some cases there is misinterpretation of these acts. For this why it create problem in REB. REB is very prospective business in our country. Real Estate companies are const ructing not only apartment but also commercial space for the upper class people. It also facilitates apartment for middle class people. But for the impact of na tural environment on REB, its losing its importance. This research is conducted mainly on impact of Natural environment in Real Estat e Business (REB) in Bangladesh. 1.4 Justification of the study The housing sector in the last decades in the urban areas has developed signific antly because the residential scarcity is very much acute in Dhaka. More over th e contribution of housing sector to the national economy is great. Contribution of housing sector is given below: 1. The investment of worth tk. 30 thousand cores on this sector. 2. More than 20 lakhs people including many planners, architects, graduat

e engineers, diploma engineers, professionals, skilled unskilled laborers are di rectly concern with the housing sector in Bangladesh. On the other hand approxim ately 50 lakhs people get benefit from this sector. 3. The contribution of this sector to GDP is 15%. 4. The annual turnovers of this sector is more than 7500 cores.(approx.) 5. Government earns almost 7 hundred cores per year. 6. This sector helps to spread cement industry, re rolling, steel mills, aluminum, color, brick field, ceramic, building construction materials and furni ture making concern as its backward linkage. 7. By the help of housing sector our country earns a lot of foreign curre ncy. Natural environmental problems impact on Volume of capital investment, Volume of profit earning, Return on investment, Employment opportunity, Employees product ivity, Sales revenue and Number of unit production is great. Not only people liv e our country but also emigrants have been interested to buy flats in their nati ve country. But till now REHAB companies have been concentrating their attention in two major cities in Bangladesh; Dhaka and Chittagong, but mainly in Dhaka. This report is based on impact of natural environmental factor on real Estate Bu siness. By this report we can know how natural environment create problem for re al estate business and how Real Estate Company can minimize natural environmenta l problem. Government can also take help of this report to remove implementation problem of various acts. Environmentalist can know the misinterpretation of are as of various acts. This report will also help in the development of real estate business in Bangladesh. 1.5 Research Objectives The purpose of the present study is to investigate the impact of natural environ ment on the Real Estate Business (REB). Considering this purpose, the present s tudy sets the following specific objectives 1. To identify the factors of natural environment that affect REB. 2. To analyze the Natural environmental regulation of government. 3. To focus the reasons of price hike of raw materials of REB. 4. To find the reasons of energy crisis.

2. Conceptual frame work Natural environment Natural environment means Natural resources that are needed as inputs by markete rs or that are affected by marketing activities. The deterioration of the Natura l environment is a major global concern. In many world cities, air and water pol lution have reached dangerous level. There is great concern greenhouse gases in th e atmosphere due to the burning of fossil fuels, about the depletion of the ozon e layer due to certain comical, and about growing shortage of water. In Western Europe green parties have vigorously passed for public action to reduced industria l pollution. In the United State, experts have documented ecological deteriorati on, and watchdog groups such as the sierra club and friends of the earth carry t hese concerns into political and social action. New regulations hit certain industries vary hard. Steel companies and public uti lities have had to invest billions of dollars in pollution control equipment and more environmentally friendly fuels. The auto industry has had to introduce exp ensive emission controls in cars. The soap industry has had to increase its prod ucts biodegradability.

Marketers need to be aware of the threats and opportunities associated with four trends in the Natural environment: The shortage of raw materials, specially wat er, the increased cost of energy; increased pollution level; and the changing ro le of government. 2.1Shortage of raw materials: The earths raw materials consist of the infinite, the finite renewable, and the f inite non renewable. In finite resources, such as air, water, are becoming a pro blem. Water shortage is already a political issue, and the danger is no longer l ong term. Environmental group have lobbied for a Bangladesh on certain propellan ts used in aerosol cans, because of the potential damage they can cause to the o zone layer. Finite renewable resources, such as forests and foods, must be used wisely. Fore stry companies are required to forest timberlands in order to protect the soil a nd to ensure sufficient wood to meet future demand. Because the amount of arable land is fixed and urban areas are constantly encroaching on farm land, food sup ply can also be a major problem. Finite nonrenewable resources- oil, coal, plati num, zinc, and silver- will pose a serious problem, as the point of depletion ap proaches. Firms making products that require these increasingly scarce minerals face substantial cost increased. They may not find it easy to pass these cost in creases on to customers. Firms engaged in research and developments have an exce llent opportunity to develop substitute materials. Disaster has come to the field of construction business for the unusual price hi ke of MS rods, rods made products, cement, bricks, aluminums, and electronic wir e. Construction worth tk. 20 thousand cores all over the country has been closed due to the price increasing of only rods. The rods dependent public constructio n work is on the verge of undeclared close. The 60% of construction work of the country has already been closed as a result 40 lakhs construction laborers have been unemployed. The acute scarcity of MS rods and rod made product continues. T he price is increasing day by day. The selling price of 60 grade rod was tk.23-2 5 thousand last year. Now we need tk. 40-47 thousand to by the same amount of ma terials. The price of rods in the international market has increased by 100 dollars per t on which costs more than tk. 6 thousand. But in the country that price has incre ased by almost tk. 25 thousand. Cement of different brands costs tk.340 per bale . Olympic the biggest game festival is going to take place in 2004. There huge amo unt rods will be used. China government is encouraging the builders. They have m ade the import of rods and scrape duty free. Deficiency of scrape, the construct ing materials of rods has been acute al over the world due to the Olympic game 2 008 in China. This matter is not so much acceptable. Because the raw material of MS rods which is produced in Bangladesh is mainly the waste iron scrape of ship. Hundreds of re rolling mills which are located in Chittagong as well as many other places of Bangladesh produced MS rods. An owner of a concern mills says that due to the d eficiency of scrape the production of rods is not possible up to the demand. The price of construction materials has been increased by creating fake scarcity in the country. But the government needs to give subsidy to the concern field i n order to control the market as well as save the construction industry. The demand of cement is 90 lakhs tons in the country. The total amount of produc tion of the local industries is one core and 30 lakhs tons per year. Though the production is more than the demand, the price is not up to reasonable level. In

comparison with the price of cement of last year the price is increased by tk.40 - 50 per bale according to the variation of quality and per bale cement cost tk. 300-340. The price hike of bricks has also increased with the price of rods, cement. Few day back one truck bricks of high quality cost tk. 6 thousands. Now it cost tk. 7 thousands. A manager of concern brick fields says that the price of bricks inc reased because al other necessary products has increased and this creates a nega tive impact on production of bricks. Besides this due to increased fuel cost, th e carrying cost of clay has increased. Private real estate companies are wanted to expand their activities with taking realistic and pragmatic steps by capitalizing of demand of housing. But their ac tivities are halted due to scarce of build able land and its cost. 100% real est ate companies informed that the build able land in appropriate area is not avail able. The topography of land is a significant problem in expanding city area whi ch makes the land for constructing houses scarce and costly. More over 100% buil ders mentioned that they faced big troubles in purchasing land and construction materials. Table-2.1: Initial land for starting business. Land in Square feet Number of the company Percentage 720-7200 18 60 7200-144000 8 26.7 144000-above 4 13.3 Total 30 100% Source: Roy Shib Shankar, article. Above table we see that 60% of the companys started business by taking 720 square feet to 7200 square feet. 26.7% of the company started with 7200 square feet to 144000 square feet of land initially, and only 13.3% of the companies started t heir business with above 144,000 sft. of land initially. 2.2 Increased energy cost: One finite non renewable resource, oil, has increase4d serious problem for the w orld economy. In October 2000 oil prices shot up to 34 dollar a barrel, creating a renewed search for alternative energy forms. Companies are searching for prac tical means to harness solar, nuclear, wind, other forms of energy. Energy: Two types of energy used in real estate business. Gas: Natural gas is our valuable resources which can change the fate of whole nation if right decision is taken in right time. Many countries of the worlds possess v aluable minerals hydrocarbon like Natural gas. But a few of those countries only could achieve optimum benefit out of such existing gas resources. Gas reserves in Bangladesh A joint study conducted by the hydrocarbon unit of energy ministry and Norwegian directorate indicate that Bangladeshis potentials gas reserve could amount 41.6 trillion cubic feet (tcf). The study observes that out of such resources potentials the proven reserve coul d be 20.4 TCF. Earlier the official estimate of proven reserve was amount 11 TCF . This latest study also indicates that the recovery rate in some major gas fiel d could now be higher up to 75% in some cases. But earlier the recovery rate usu ally ranged between 51% and 69%. Thus the new study conduced in collaboration with the Norwegian gas and oil agen

cy projected a potential of larger than expected reserve of national Natural gas in the country. Another previous study jointly conducted by the United States G eological survey and Petrobangla the state oil and gas agency earlier last year had indicated mean possibility of striking 32.1 TCF Natural gas in Bangladesh. Uses of Natural gas in Bangladesh: At present the Natural gas in Bangladesh is being used normally for power genera tion, fertilizer, manufacturing domestic uses as fuel and in industrial plants. About two- third of our annual gas production is being used for power generation and fertilizer manufacturing. Table-2.2: Sectorial demand of Natural gas (1998-2004). Year sector 1998-1999 1999-2000 2000-2001 2002-2003 2003-2004 Electricity 141 151 163 178 192 208 fertilizer 83 89 98 15 114 120 Domestic use 27 30 31 34 37 40 commercial use 5 7 9 11 13 15 Industry 36 45 24 60 69 80 Total 291 322 355 388 423 436 Source: Bangladesh economic survey 2000. A very number of our people use Natural gas as fuel. Electricity Electricity is vitally important for Bangladesh both as a means to relief povert y and as means to accelerate economic growth. Electricity service is subject to voltage variation and is interrupted by load shedding. Load shedding and voltage variation: Like many other developing countries, the generation and transmission capacity i n Bangladesh is inadequate to meet the pick demand among those connections. Powe r authorities manage by load shedding eliminating power to regions of country or neighborhoods within cities, on rotating basis, load shedding worsened over muc h of the last decade. In 1997-1098 for example load shedding occurred on 346 day s, during 2119 ours out of total of 8760 hours in a year. Operating inefficiency The Bangladesh power sector does not fare well in terms of operating efficiency. For example, Bangladesh requires considerably more employees per customers serv ed than in the case of most countries. System Lose The difference between electricity generated and electricity for which customers are billed is referred to a system lose. System lose occurs both the high volta ge transmission stage and the lower voltage distribution stage. Loses are inevit ably uncertain but at approximately 30%. Financial loses In the mid 1990 the Bangladesh power sector registered annual financial loses in the range of tk. 4 billion (US $ 80 million). Much of these loses were observed by the National government. 2.3 Antipollution Pressure Some industrial activity will inevitably damage the Natural environment. Real es tate business creates air pollution and sound pollution. Air pollution: Bricks are produced in different parts of the country. Normally bricks are by wo 2001-2002

od. It causes deforestation as well as damages the environment to a great extend s. In order to control brick burning, brick burning (control) act 1989 was passe d. After this the act was amended to make it updated in 1992 and 2001 successive ly. The latest act is known as brick burning (control) Act- 2001. According to t his act none can established brick field without taking the permission of Distri ct commissioner. This license is valid up to 3 years. If any one violate the con dition of these license than his license can be confiscated. The section 5 of that act states wood can not be used as fuel. The section 7 sta tes the punishment of those people who will violate it. If any owner of a brick field does not abide by the rules and regulation of this act, he will be punishe d with one year jail of fine tk. 50 thousand or by both. Court can foreclose the arrested bricks and fuel. But the act is very important. We can develop our Nat ural environment by implementing this act. The chimney must be 120 feet. But man y of us do not build their chimney according to this height. We know District co mmissioner is not able to issue this license without the clearance of the enviro nmental department. The total amount of forest in our country has decreased to 9 %. This is not sufficient for keeping our environment sound. This disaster has a lready been declared as a threat to our existence. We all have to be achieve and necessary steps immediately in order to prevent this disaster. Table-2.3: For healthy environment components of air given below: Nitrogen 78.02 Oxygen 20.71 Argon 0.80 Water vapor 0.41 Carbon dioxide 0.03 General gases 0.02 Dusts 0.01 Source: Current Affairs. Sound pollution: Every human being bears a normal capacity to tolerate certain sound standard. So when the sound cross the normal audible limits it becomes polluted. The unit of sound frequency is hertz. We usually hear 15-20 kilo hertz frequency sound. Noi se is characterized by its sound level , its frequency spectrum and its variatio n over time. The sound level is decibel is defined as follows: Sound level (db) =10log10 (p/P0)2 = 20 LOG10 (P/P0). Here, P= root mean square sound pressure P0= standard reference pressure corresponding to the weakest audible sound. 2.4 Changing role of government: Water reservoirs protection act -2000. According to this act, land and part of l and which contain water and rain water will be recognized as reservoir of water. Most of the land of Bangladesh is flooded with water during rainy seasons. But REBAB believes that such kind of lands should not be recognized as reservoir of water. According to the act of land developing rules and regulation 2004 of private res idential project, the land developing company should be registered. Though RAJUK h as the responsibilities to consult about the project within 60 days, to consider the layout plan of the project in front of the concern committee within 60 work ing days, to finalize and to approve the project within 30 days after taking pla ce of the meeting of the concern committee and to do all the formalities within 150 days, after receiving appropriate application of the private real estate com pany. It is not possible for in decision of RAJUK. That is why approval and implem entation of private real estate project become slow in progress.

Flood zone divided into two parts: 1. Main flood flow zone: Land development for residential, commercial and industrial development, including rising the level of land, via land filling wi ll be strictly prohibited. Permitted Uses provided that they cause no adverse hydraulic effect will be: Agriculture Dry season recreation facilities Ferry terminals and Excavation of mineral deposits, including dry season brick works. Causeways for roads and railway will be permitted, subject to detail geographica l surveys being undertaken and on condition that they are building with culvert sufficient to allow for unimpeded flood flow. 2. Sub flood flow zone: Development compatible with the rural Nature of this mainly rise growing areas, will be permitted on condition that the Structure are built on stilts, or on land raised above design flood wate r level. Alignment of structures and raise land to be designed so as not to distu rb flood flow. Above development word is defined as the carrying out of any construction of bui ldings, cutting or filling of land, the making or any material change in the use of land, water or building and the subdivision of land. Subdivision means: The division of land other land buildings, held under one ownership into two or more parts or plots whether the subdivision is to be convenience, transfer or pa rtition, or for the purpose of sail, gift, lease or any other purpose and subdiv ide has a corresponding meaning. (Reference DMDP Vol-2, Appendixes page 16) Structure: Anything above existing grate constructed or erected with a fixed location on th e ground or requiring a fixed location on the ground or attached to something ha ving or requiring a fixed location on the ground. The term structure includes th e term building. Permitted and conditional uses in planning zones: a. Main flood flow zone 1. Relevant structure plan policy: Policy RS/3- flood-flow zone-land deve lopment, within the designated flood plain areas of the DMDP structure plan, wil l be control in order to avoid obstruction to flood flows, which might otherwise result in adverse hydraulic effects, such as for example the rise of flood wate r levels and change in flood direction. 2. Purpose and intent- The purpose of main flood zone is to generally def ine areas either permanently (river) or seasonally flooded (flood lands). These zones consist of the area of main flood way as delineated to the metro Dhaka Urb an area plan map. The intent is to protect the safety, health and welfare of the general public; To reduced negative environmental impact within water ways; and to protect the and preserve Natural drainage system to ensure their continued a nd proper functioning. Permitted and conditional uses PERMITTED USES CONDITIONAL USES Agriculture forestry and grazing Aquaculture and fisheries Brick field Ferry ghats and jetties Flood management structure Recreation facilities, outdoor

Utility installation type B

Roads/railways/utility ROW

PLANNED REVIEW REQUIRED Golf courses b. Sub flood flow zone 1. Purpose and intent- The purpose of the sub flood zone is to generally define areas either temporarily or seasonality flooded (flood land). The main intent is to protect the health safety and welfare and the general public, To reduced neg ative environmental impact within water ways; and to protect the and preserve Na tural drainage system to ensure their continued and proper functioning. Areas de signated on the urban area plan map as sub flood flow zone are also hereby desig nated as flood prone areas for purpose of part 3 section 1.24 (a ) of the BNBC. 2. Permitted and conditional uses PERMITTED USES CONDITIONAL USES Agriculture forestry and grazing Aquaculture and fisheries Brick field Roads/railways/utility ROW Farm dwelling Ferry ghats and jetties Flood management structure Institutions Public uses and structure Recreation facilities outdoor Religious uses and structure Ship and boat servicing Utility installation type A Dwelling, minimal housing Dwellings, single/multi family Explosive manufacture and storage Industrial class 2 Petrol /service station Office/services PLANNED REVIEW REQUIRED Golf courses Prisons Terminals.. train, bus, freight Utility installation type B

Dwelling farms

3. Results and Recommendations 3.1 Results: From field study we collect various data. By analyzing this data we find result. Table -3.1.1 shows respondents evaluation about availability of gas supply with low cost in project area. 40% of the respondents strongly disagree that availab ility of gas supply with low cost on project area, 20% of the respondents disagr ee that availability of gas supply with low cost in project area, 30% of the res pondents neither agree nor disagree that availability of gas supply with low cos t in project area, 5% of the respondents agree that availability of the gas supp ly with low cost in project area, 5% of the respondents strongly agree that avai

lability of gas supply with low cost in the project area. Table-3.1.1: Evaluation of respondents about availability of gas supply with low cost in project area. Evaluation of respondents Percentage Strongly disagree 40% Disagree 20% Neither agree nor disagree 30% Agree 5% Strongly agree 5% Source: Field Study Table-3.1.2 shows respondents evaluation about construction materials is availabl e with ideal price. 50% of the respondents strongly disagree that construction materials is availabl e with ideal price, 25% of the respondents disagree that construction materials is available with ideal price, 10% of the respondents neither agree nor disagree that construction materials is available with ideal price, 7% of the respondent s agree that construction materials is available with ideal price, 8% of the res pondents strongly agree that construction materials is available with ideal pric e. Table-3.1.2: Respondents evaluation about construction material is available wit h price. Evaluation of respondents Percentage Strongly disagree 50% Disagree 25% Neither agree nor disagree 10% Agree 7% Strongly agree 8% Source: Field Study Table-3.1.3 shows respondents evaluation about government has impose new environ mental regulation strictly. 46.6% of the respondents strongly disagree that government has impose new enviro nmental regulation strictly, 20% of the respondents disagree that government has impose new environmental regulation strictly, 15% of the respondents neither ag ree nor disagree that government has impose new environmental regulation strictl y, 10.4% of the respondents agree that government has impose new environmental r egulation strictly, 8% of the respondents strongly agree that government has imp ose new environmental regulation strictly. Table-3.1.3: Respondents evaluation about government has impose new environment regulation strictly. Evaluation of respondents Percentage Strongly disagree 46.6% Disagree 20% Neither agree nor disagree 15% Agree 10.4% Strongly agree 8% Source: Field Study 3.2 Recommendation 1. Government should properly control the market of raw materials of REB. B ecause the price of construction materials has been increased by creating fake s carcity in the country. 2. Government should give subsidy to the concern field to control the marke

t and to save construction industry. 3. Scarcity of land is reality. To solve this problem real estate companies should builds multistoried apartment. But there should be various types of faci lities for the welfare of the people. 4. Electricity problem is a National problem. To solve electricity problem government should proper attention. As government can not expand this service, g overnment should encourage private sector. 5. Gas users should be conscious about the wastage of gas and this sector s hould be properly maintained. It is need to use meter for billing of gas. 6. Public motivation and awareness program about protection of environment pollution should be promoted. Our electronic media should come with attractive e nvironmental programs. Environmental education in formal education system must b e introduced. 7. New technology should be taken to produce bricks that can reduce air pol lution. 8. Government should introduce act to prevent Natural environmental problem and government should implement this act properly. 9. Authorities should take initiative to prevent misinterpretation of vario us acts. That will be helpful to implement acts properly. Limitation and Conclusion 4.1 Limitations: It was difficult for me to collect all required information, because government imposes various restrictions at the time of my study in this sector. There is so me limitation in my paper. The limitations are given below. 1. Lack of time of respondents: Some respondents could not give all answers of the questionnaire because of their time limitation. For this, I had to go th em several times. 2. Lack of time: I could not collect all information because of my time constraints that are required for my study. The time was not sufficient to cond uct the study. 3. Lack of experience: I could not collect accurate information for the stu dy because I am very new in this field. Due to inexperience I can not able to ex press my mind fully. 4. Lack of financial support: I have lack of money to carry out internship program. 5. Small sample size: The sample size was not sufficient. I get a few respo ndents for this study. So the result may not satisfy the objective of my study. 6. Shortage of reference materials: The reference material that I get from the library was not enough to conduct my study. For this why I had to face a lot of problems for collecting required data for the study. 4.2 Conclusion: The demand of housing of urban area in developing countries like Bangladesh is d ramatically increasing. By born tendency people like to live and lead safe and s ound life in a peaceful place. We can enjoy renewal from various places but we c an rest and revive our mind at one place that called home but it will far away d ream for people to purchase and build a home in Dhaka city. So the real estate b usiness is an important sector in our country. This study is concerned with prob lem of natural environment on real estate business. This report shows various pr oblems of Natural environmental problem and causes of these problems. For this s tudy data was collected from real estate companies and customers. In this report there some suggestions to solve these problems. Marketers who take the help of this report can solve the problem of Natural environment on REB. Government can also take help of this report to solve the Natural environment problem. Governme nt role is important in REB. Government should take initiative to improve this s

ector.

Reference Roy Shib Shankar, Article, Real Estate Marketing In Bangladesh. Rahman Mizanur, The Real Estate Business In Dhaka City, Applied Marketing In Ban gladesh. Hossain Md. Belayet, Islam Dr. Md. Anwarul, Alam Ahmed Fakharul, Some Aspect of R eal Estate Business in Dhaka City. Dhaka University Journal of Business Studies. Mostafa Kamal, Institutional Framework for Housing Finance in Bangladesh. Mraketing Management, Philip Kotler. The Daily Star, April 26, 2007. The Daily Amar Desh 14 May, 2007. The Daily Amar Desh 28 May, 2007 Research Methodology, C.R. Kothari. Bangladesh Economic Survey 2000.

Terminology Used REB= Real Estate Business. REHAB= Real Estate Housing Association of Bangladesh. RAJUK= Rajdhani Unnayan Katripakhya. REC= Real Estate Company. REI= Real Estate Industry. TCF= Trillion Cubic Feet.