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Nigerian retail
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The modern retail mall is a business that is focussed on customer needs and behaviours.
IN SUMMARY
The development of the Grand Towers Abuja Mall (GTAM) is set to change the landscape of Nigerian retail. The mall will uplift and boost the community in Abuja. GTAM is designed with the community and their needs in mind. Shoprite will be the malls food anchor tenant. The presence of vibrant non-food retailers will offer variety. The mall has a convenience aspect: a safe, pleasant, comfortable, year round shopping environment with protection from the elements. Adequate parking for customers.
Summary of Dough Parker Market Potential indicates sales of $36,000,000 per annum.
1. Summary of Market Potential USDm per annum By Merchandise Group Merchandise Group Food & Groceries Clothing & Accessories Furniture & Appliances Other Retail Goods Consumer Services TOTAL 2010 25.9 2 1 3.7 3.4 36 2012 28 2.1 1.1 4.3 3.7 39.2 2015 33.3 2.6 1.3 5.1 4.4 46.7 2018 38.1 3 1.6 6 5.3 54
2. Summary of Warranted Space Sqm By Merchandise Group Merchandise Group Food & Groceries 2010 4 400 2012 4 600 700 500 1 800 1 800 9400 2015 5 100 800 600 2 000 2 000 10500 2018 5 500 900 700 2 200 2 200 11500
Clothing & Accessories 700 Furniture & Appliances 500 Other Retail Goods Consumer Services TOTAL 1 600 1 600 8800
Design Strategy
GTAM is designed for effective mall circulation and single level shopping. GTAM is designed to be the first of its kind in Abuja. GTAM is aimed to be classified as something between a convenience neighbourhood and a small regional centre. GTAMs variety in nature caters for convenience, speciality and comparative shopping. GTAM has green building principles in place a first for Nigeria.