A Project Report On

CONSUMER SATISFACTION OF READY MADE FOOD PRODUCTS

SUBMITTED TO, Mrs.Shani Management Faculty

SUBMITTED BY, ASIM ALI.A MBA 1ST YR ALSALAMA COLLEGE OF MANAGEMENT STUDIES

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 1

TABLE OF CONTENT SL.NO 1 2 3 4 5 TOPIC INTRODUCTION OBJECTIVES RESEARCH METHODOLOGY LIMITATIONS DATA ANALYSIS & INTERPRETATION RECOMMENDATION,SUGGESTIONS & CONCLUSIONS ANNEXURE PAGE NO:

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 2

INTRODUCTION

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 3

About the Project

Readymade food products is perhaps the only word in the world, which finds most favorable response from one and all especially the children. In these days of competition many brands come & go but only those that are manufactured with quality consciousness are the ultimate survivors.

An attempt has been made to study the Consumer Preferences towards readymade food products, which has mixed strata of population. Such as Businessmen, Service Class, Doctors and Educationists,Children. The choice for these products is increasing day by day to advertisement war ventured by the manufacturers through different media aids such as TV Magazines and Newspapers etc.

Through this study, an attempt has been made to know the market potential & scope of the Flavors and Brands of various Fried Snacks which find liking by the various consumer mainly the children & adults belonging to different age-groups.

Human tastes and preferences keep on changing with the passage of time. This fact of consumer behavior is evident in every sphere of consumables and fast food sector is not an exception. As the society has undergone many transitions the tastes and preferences of consumers and their eating habits have also undergone a dramatic change. Gone are the days when eating at home and cooking was considered to be passion. Today people are more comfortable with eating out ready to eat products.

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 4

OBJECTIVES

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 5

OBJECTIVES and SCOPE OF THE STUDY 1. To know the reason for purchase of readymade food products.
2. To find out brand preference of the consumer. 3. To find the factors which affect the consumer preference at the time of purchasing these products.

Research about :
Flavor choice Advertisement effect and effective media of advertisement Price consideration After effect of product consumption Packaging effect Hunger Status Taste Pleasure recognition Climate condition effect

1. Increasing number of working women which has caused office work taking one kitchen work. 2. Nuclear families - Less number of family members, so eating out is not a problem. 3. High disposable income that has caused people to spend more and try out new things. 4. Last but not the least the increasing influence of western culture, which has resulted in people going for a Mc Donald Burger instead of paranthas.

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 6

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 7

RESEARCH METHODOLOGY

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 8

INTRODUCTION
Research methodology is the investigation of specific problem in detail. At first problem is defined carefully for conducting research. There should be a good research plan for conducting research. No research can be done without data collection. After all this analysis is done for getting solution for the problem. Defining the problem Defining the sampling plan Collection of data Analysis and interpretation SAMPLING A sample is a subject of the population. It comprises of a small portion of the population selected for observation and analysis. Sampling is a process of using a small number of item or part of large population to make conclusions about the whole population. If information is collected only from a representative part of the universe, we say that the data are collected by sampling. The study of sample reveals the characteristics of universe. Different types of sampling are random sampling and non random sampling. Random sampling This type of sampling is based on chance selection procedure. The basis of random sampling is that the procedure of randomization should not systematic and planned. It should be unplanned. The different types of random sampling are simple random sampling, stratified sampling, systematic sampling and cluster sampling. SAMPLING SIZE: The sample size selected for the study was 35.

DATA COLLECTION
The data collected by the researcher were purely based on the primary data and was less dependent on secondary data. In this study both primary and secondary data are used for analysis.

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 9

LIMITATION
Adverse effect that these product has on ones health Not so economical Sharing and caring between the family member at meal time is reduced It is not good for health It have a chance for food poison

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 10

DATA ANALYSIS AND INTERPRETATION

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 11

TABLE-1-READY MADE FOOD PREFERED

OPINION YES NO TOTAL

NO:OF RESPONDENTS 31 4 35

YES
35 30 25 20 15 10 5 0 YES NO

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 12

TABLE-2 PRODUCT PREFERED MOST

PRODUCT EVERY DAY AMULYA ANCHOR NESTLE TOTAL NO:OF RESPONDENTS 18 7 3 7 35

NO: OFRESPONDS
20 18 16 14 12 10 8 6 4 2 0 EVERY DAY AMULYA ANCHOR NESTLE NO: OFRESPONDS

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 13

TABLE-3-REASON OF LIKE THIS PRODUCT MOST OPINION

EASY TO USE TASTY LACK OF TIME CHANGING LIFE STYLE

NO OF RESPONDENTS
17 3 8 6

18 16 14 12 10 8 6 4 2 0 Esy to use Tasty Lack of time Changing life style Series 1

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 14

TABLE-4-WHY KNOW ABOUT THIS PRODUCTS MEDIA

T.V NEWS PAPER RADIO INTERNET

NO OF RESPONDENTS
16 6 5 7

NO OF RESPONSE
16 14 12 10 8 6 4 2 0 T.V NEWS PAPER RADIO INTERNET NO OF RESPONSE

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 15

TABLE-5-COMPLAINT BY USING THIS PRODUCT OPINION

YES NO TOTAL

NO OF RESPONDENTS
23 12 35

Sales

YES NO

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 16

TABLE-6-RATE OF EVERYDAY
FEATURES PRICE QUANTITY QUALITY PACKAGING DURABILITY AVAILABILITY RELIABLE VERY HIGH HIGH AVARAGE LOW

4 3 5 4 7 8 5

6 5 5 6 5 4 4

4 6 6 5 4 4 6

4 4 2 3 2 2 3

9 8 7 6 5 4 3 2 1 0 VERY HIGH HIGH AVARAGE LOW

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 17

TABLE-6-RATE OF AMULYA

FEATURES PRICE QUANTITY QUALITY PACKAGING DURABILITY AVAILABILITY RELIABLE

VERY HIGH

HIGH

AVARAGE

LOW

2 1 2 1 2 3 2

1 2 3 2 3 2 2

2 3 1 3 1 1 1

2 1 1 1 1 1 2

3.5 3 2.5 2 VERY HIGH 1.5 1 0.5 0 HIGH AVARAGE LOW

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 18

TABLE-6-RATE OF ANCHOR

FEATURES PRICE QUANTITY QUALITY PACKAGING DURABILITY AVAILABILITY RELIABLE

VERY HIGH

HIGH

AVARAGE

LOW

.5 .4 .6 .75 .6 .3 .5

.5 .6 .4 .25 .4 .7 .5

1 1.5 1.25 1 1.5 .25 1.25

1 .5 .75 1 .5 1.25 .75

1.6 1.4 1.2 1 0.8 0.6 0.4 0.2 0 VERY HIGH HIGH AVARAGE LOW

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 19

TABLE-6-RATE OF NESTLE

FEATURES PRICE QUANTITY QUALITY PACKAGING DURABILITY AVAILABILITY RELIABLE

VERY HIGH

HIGH

AVARAGE

LOW

2 1 2 1 2 3 2

1 2 3 2 3 2 2

2 3 1 3 1 1 1

2 1 1 1 1 1 2

3.5 3 2.5 2 VERY HIGH 1.5 1 0.5 0 HIGH AVARAGE LOW

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 20

TABLE -7-TIME OF BUY THIS PRODUCT

EVARYDAY ONCE IN A WEEK ON A SPECIAL DAY ONCE IN A MONTH TOTAL

17 8 3 7 35

USES

EVARYDAY ONCE IN A WEEK ON A SPECIAL DAY ONCE IN A MONTH

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 21

TABLE -8-NORMALY BUY THIS PRODUCT

SHOP LOCAL SHOP SUPER MARKET HYPER MARKET OTHER NO OF RESPONDENTS 15 8 7 5

Sales

LOCAL SHOP SUPER MARKET HYPER MARKET OTHER

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 22

TABLE-9-MORE TASTE FOOD ITEM

OPINION REDYMADE FOOD HOMEMADE FOOD

NO OF RESPONDENTS 12 23

FOOD

REDYMADE FOOD HOMEMADE FOOD

TABLE-10-AVAILABILITY OF THE PRODUCT OPINION HIGHLY SATISFIED SATISFIED DISSATISFIED TOTAL NO OF RESPONDENTS 31 2 2 35

TABLE-11-DURABILITY OF THE PRODUCT OPINION HIGHLY SATISFIED SATISFIED DISSATISFIED NO OF RESPONDENTS 6 14 15

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 23

TABLE-12-COST OF THE PRODUCT OPINION HIGHLY SATISFIED SATISFIED DISSATISFIED TOTAL NO OF RESPONDENTS 4 15 16 35

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 24

TABLE-13-TASTE OF THE PRODUCT OPINION HIGHLY SATISFIED SATISFIED DISSATISFIED TOTAL NO OF RESPONDENTS 15 14 6 35

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 25

RECOMMENDATION SUGGESTION AND CONCLUSIONS

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 26

RECOMMENDATION: According to the people the quality of the product is satisfying . Most respondents were not satisfied with the quantity of the product. It is found that most of the respondents are highly satisfied with the durability and packaging of the product.

SUGGESTION: Improvement in the quantity of the product. Availability of all the products to a greater extent . More types of flavours for all age groups.

CONCLUSION: From the study it is clear that the consumption of readymade food product by the consumer is fairly more. This research highlights the interest and satisfaction levels of consumers. So the producers of these product should satisfy them in order to be a major option in case of readymade food products.

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 27

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 28

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 29

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 30

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 31

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 32

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 33

PROJECT REPORT-MBA 1ST SEMESTER

PAGE 34