ABUEBTISING MATGHB@@K$

AI{DMATCHIES$ GAMES

'o5,-

c/4 Majod &", fit-Producing c/4dvertising Medium

DOESN'T COSr
ASt-67 62

\U

E\ZERY LIGHT EXPOSES YOUR MESSAGE F'OR, READING!

Here is unsurpassed impact, dollar for dollar, of any advertising you could buy. Your customer or prospect is exposedto your salesmessageevery time a match is used . . . twice per light with outside and inside cover printing. This is the type of impact that builds sales . . . and profits!

MATCIIBOOKS ARE WELCOMED VIIITI{ OPEN ARMS!

Hardly anyone, rich or poor, man or woman, refuses a book of matches. Customers and prospects willingly accept advertising matchbooks becausethey can make good use of them.

Your advertising travels everywhere with your prospect, selling at all hours of the day and night.

YOU GET POSITIVE, CONTB,OLLED CIRCULATION!

With matchbook advertising you have no wasted circulation to raise your cost and lower your results. Your advertising is placed right where it counts the most, right in the hands of

your very own prospectsand customers. You get the bulls-eyeaccuracyof a rifle insteadof the scatter-shot a shotgun. of

YOUR ADVEn'TISING
Your matchbook ad will be read without competition from similar advertising . . . competition you would have if the same ad was placed in a newspaperor magazine.Your prospect or

VIIITHOUT COMPETITION!

IS READ

customerreadsyour salesstory at his leisure with no other interest to capture his attention . . . you make an uncontested appeal!

YOU GET UNUSUALLY LOW COST AD\IER,TISING E>(POSURES!

Your advertising is placed before prospective buyers' eyes 50,000 times with just one case of 2O-stem matchbooks . . . 100.000 times if inside cover printing is used. You get lower cost exposures for your advertising than with any other advertising medium.

Gluality Matehbooks Tell a More Convincing Story!

your business. Your advershouldreflect Your advertising of first intpression your trterchantising is your prospect's shouldbe of the highest Your advertising diseor service. quality obtainableto colunrandfavorableattcntionand carrv conviction.

You can g"t T\MO

BASIC

TYPES

ot rnatchbook cover designs

SPECIAL

REPRODUCTIONS

STOCI(

DESIGNS

For the advertiser who wants the advantages of an exclusive custom-tailored to the advertiser's matchbook cover design individual advertisine needs.

For the advertiser who wants the advantagesoflow cosl, fast delivery and smaller quantities.pleasecheck the stock designs section.

HOIW WE BUILD IN QUAI,ITY! (srz) arz-zrss Our advertisingmatchbooks are top quality undcr HERE'S
direct comparison,this quality is apparent to all. Listcd below are the factors that dctermine quality in evcry matchbook we manufacture. Q lup.r-.arefully selectedfor toughness,fine texturc and smooth, even, ink retentive coating

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@ Outria. Cover Dcsign-createdby talcntedartistsand printed in finc inks to insureclear-cut messages. @ Inside Printing-as clear and as inviting as that on the outsidecover. Whether it's a keycd coupon to test advertising results or an additional sales mcssage,it on carriesthe same rcadershipappeal as thc message the outsidecover. @ Vut.tr Heads-scientificallycompounded and carean fully dipped to assure ampledepositof ignition material. Large, well formed heads that ignite quickly with velvetysmoothness. delayedaction,sputtcring No or fireworks! @ St.-r-of strong, sturdy board. Die-cuttingproduces perfectly uniform sticks that are evcnly cut and firm. Carefully and accurately centered and stitchcd into the matchbook cover. @ by St.lting Surface-manufactured us to our cxacting the striking compound is carcfully applicd standards, . striking surface and the result is a smooth,responsive The matchbook illustrated Special tJ d Reproductron design

I1(}{|N.LAKE STREET AUR0nA, 60506 tr.

Whether you are a candidate for public office, advertising a union made product or distributing your advertising to union-conscious buyers - the union label is important. We can give you that label, on request, along with all the other benefits mentioned above.
Paoc Sl

Boo[ Couul ffr|fifl tytlttilt,lttU

SPECIAL REPR,ODUCTION DESIGNS
SpecialReproductionbook matchesare designs createdexclusivelyfor you. to meetyour specific advertising requirements.Our skilled Art Deparrmenrcan createa distinctive matchbookcover for you, fearuring:

GIANT

o dynamic layouts o speeialized lettering o beautiful color schemes o f-catching illustrations

K I N G4 O ' s
. . . all plannedto gain higher readership your book for matchadvenising.

DIPLOMAT 3O's -

.45' ro5
.I- "so{
Ear

S U P E RK I N GS I Z E

240's

A C T U A L I Z EI L L U S T R A T E D S

Page 52

Pricesin our price list for Special Reproductionmatchbooks show your complete cost, including cosr of preliminary sketches developed for your approval,cosrof finishedatwork, of printing plates,paper and printing. As with all book matchdesigns, insidecoverprinting (and any artwork required for this) is availablear slight addedcost.

HOW TO ORDER A SPECIAL REPRODUCTION DESIGN BOOK MAICII

DevelopingYour Design:
Fill out a "Sketch Request"form, availablefrom your advertising You book matchsalesperson. may speciiythe color or colorsof ink and color of paperstock desired.If you have specificadvertising it requirements, is bestthat you submitcleanblack and white stats etc. or useable artwork. of your logo.trademark.

Inside Cover Printing:

providesadditionalspacein which The insidecoverof the matchbook to expandyour advertising message. Although there is a slight additional chargefor this service,as noted in the price list, most advertisers take advantageof this opportunity to list services,product advantages, other importantinformation. or

PreliminarySketch:
"Sketch On receipt of an order. subject to artwork approval. with a Request". we will prepare and submit a color sketch. in matchbook must accompanyeachsketch size.for your approval.A pre-payment request(See Price List). At such time that the sketchis returnedand will be approvedwith a signedorder within l5 days. the pre-payment credited to the cost ofthe order. Should a revisedsketchbe requested. a non-refundable charge must accompany the request (See Price List). This sketch will show in detail how the Special Reproduction bookmatch willlook when printed. Any orders where the art work involved is excessivefor the quantity and design ordered. we reservethe right to retum the order or charge for the extra art work.

Striking Surface: Water-Resistant

Your Special Reproduction matchbook is manufactured with a waterresistant striking surface at no additional charge. Ideal for warm, humid climates.

Paper Stocks: Special

For thosewho want special different typesofpaper we haveseveral kindsofpaper(SeePriceList for types).Additionalcharges these for papersare shownin the price list.

Art S7ork and Engravings:

After you have approvedthe sketch.the finishedart work and the printingplatesare made.The regularpriceslistedfor SpecialReproart duction book matchesinclude all costs of necessary work and There is an printing platesfor the outsidecover of the matchbooks. extra charge.as shownin the price list. for art work. cutsand printing on the insidecover.

E m b o s s i n go f P a p e r o r R a i s e d Letter Printing:
An additional charge is made (as shown in pnce list) for

"hot-

embossing"of the book match cover paper, or for Rrinting w$ "Super-Embosso" raisedletter inks.

Page 53

SPECIAL REPRODUCTION
Rffi 'm Rqffi TJ,{.,;l,pK ffi siEpTffi

0*q*toWU*!
These sampleSpecialReproductionmatchbookcoversshown illustratethe top quality design, artwork and printing which have made our Special Repioductionsfamous. the country over. on these pages we presentthe flnest matchbooksyou can buy. at any price, with designs made to your own specifications, added touch of beauty. an extra bit of-attention-value, an a plus in advertising effectiveness. Ordering details and prices are shown in the price list.

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4-

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lundyTros. RISTAURANT II{C.

Sheephead Bay, N.Y.

Page 54

OdqrufutwU*!
S t i c ks i z e , p l a i no r p r i n t e d . 1 0 F e a t u r e t i c ks i z e , s p l a i no r p r i n t e d . (See price list)

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TATOS JUVSH
924-788s

sutuo)s )[vwolnv {?$!ry4l8 _

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SPECIAL R'EPRODUCTION
3O's DTPLoMAT srzg
Thirty lights ro the matchbook give your special Reproduction design a Ionger advertising life-more chances ger your advertising message ro remembered. what's more, 3O-stem matchbooksattract more attention and offer vou more area in which to develop your salesstory.

/VllDAMERICIN rnc [JNE$

MnDEEre!' GreTET@ 60lt'7'ez @

uououorlsuotl

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or!^ro3 elqopuedap ro!-t3Dl 'lNt 'ANVdWO) Alddns?

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S t i c ks i z e , p l a i no r p r i n t e d . o o a o 1 4 F e a t u r e t i c ks i z e , s p l a i no r p r i n t e d . (See price list)

fotal Manufacturing Systens World-Wlde

Lrox MAtcH coRc oF afERtd i DtFor

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PHONE (313) 62s-3700

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STRIKE ON BACK COVER

SYS.T.MATION

MATCHIISS GAMES
YOU CA]V,T
TI C.TAC-TOE

BEAT 1rTTTS

TICENSE.S NUMBERS

SPECIALCUSTOM DESIGN MATCHLESS GAMES MAY BE DESIGNEDTO YOUR CUSTOMER'S SPECIFICATIONS SIMILARTO SPECIALCUSTOMMATCHBOOKS. Entirecover,inside& outside, available customer for copy.Gamepunchout is die standard, printing but design& colorsmay be changed complywith customer to needs.

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Page S8

trcf^,*Diils

Why

Gamble?

Hold a winning hand

LUCKY MATCH PROMOTION!

ANY REPRODUCTION SPECIAL DIPLOMAT MATCHB()[)K CAN Include exciting this

game chance. of

/0

5t 3f r0t 7i 6l
tuct(Y FATCt"

s$

W, ,T,
0/

printed In stick Lucky matches ink red black only. and

Add insideprintingupcharge game for instructions insideof book- for any on copyon insidewe can position additional rulesbehindthe matches an additional at (SeePriceList.) platecharge.

You hold a winninghand when you add lucky sticks to your Diplomat SpecialReproduction matchbook. A different five card poker hand is printed on each stick. with founeendifferenthandsper book. "play poker" Users for entertainment. etc.. keeping your message alive longer.This featuregets your advertisingmatchbook "talked" aboutl Utilize the front. back and saddle.plus the front flap for your copy.

Page 59

-0*q*toWU*l
4O's r{rNc
SIZE
designplus the 40-lights-40 The elegance an exclusive of chances get "action" on your salesmessage-provides to you with a winningcombination matchbook in advertising. coverwith plentyof areato exploit Yes,hereis a matchbook your advertisingto the fullest degree-and plenty of room for the development a creativedesignwith impact. of

SPECIAL REPRODUCTION

40 Stick Size.
p l a i no r p r i n t e d .

22 Feature stick size, p l a i no r p r i n t e d .

(See price

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te!geeossauuel'srqduaW

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peoU uo!lelueld sa!^eo.6OOe / os

3 8 8 - 8 r3 ( )

Thisadist'srenderngisnotintendedtopodrayersnnSstuctures STRIKE ON UCK COVER

Page S10

-0enailrtrn@U*!
Callittg Card Matehbooks
Increase the effectiveness your personal card by making it your own advertising in a proven of advertising media. Prospectivecustomerswill read and reread your message over a period of weeks and months. And when the time comesfor decisionyour name will be as familiar as a book of matches.

o
THOMAS BROWN

JOHNSt}N, INCORPORATED
II-t 4IO N. MICHIGAN BIVD CHICAGO, PR 8-8348

The uniqueness a callingcardmay beadded any of to 40 size"King" special reproduction matchbook design. Optionssuchas cello wrapping. four matchbooks cellophaneand/orperforatingfront in coverfor easydetachment your business of card are availableupon request.

P R o s p e c t- 8 3 4 8 8

o
THE LION MATCH CORPORATION OF AMERICA 4600 WEST ST. CHICAGO, 72nd ll-1. 60629

JOHNSON .

iNcoRPoRArED ComponenE

Electical

THOMAS

BROWN

410 N MIC}IIGAAVE, N c H t c A G o .t L 6 0 6 2 1

T H O M A SBROWNS a l e s R e p r e s e n t a t i v e , 4 1 ON . M I C H I G A N cHrcAco, tL 60621 PF 4.8348

J O H N S O NI N C .

'soqJlerx 6urureluoc ou e pue lnq looqqslprxl0 l00l aql qllMs0utrx00 'aof-JeI-JtI saLue0 pue sra{caql aueg 1uer0 1o aol-cel-Jrl azrs00 e lal]o oslea14'fu1snpur aql ur 'suerEord 6ursq.ranpe looqqcleurnoA 'sazrs l0l s{Jols pue raded sassacord unruard oql qslewu0tl lsapm sJago looqqcleul r{lauerr ;o

284-3666 {3r21

Dealer imprint advertising the 40 size on "King" callingcardmatchbooks idealfor is manufacturers, distributors, wholesalers. and This type of matchbookadvertising a is result- producingway to securecloser ptoduct identification.and cooperation, dealergood will.

@r
JOHN WATKINS
Managel Sa/es & Custome/ Servlce

THE LION MATCH CORPORATION OF AMERICA

4600 WEST72nd ST. cHrcAGo, rLL. 60629 Saies Ollice (312) 284-3650

PageS11

ADDING

IMPACT WITH

c/4ztec
FoilDebossing
Elegant Aztec Debossingappears message to elevateyour advertising out of the ordinary.Thereis no finer on finishthandebossing rich metallic with foil paper- quality presentation a quality product.

Sfipple
:li":r::;iinrli.i n Xitllli. ill't rrh'l;r r; 4 ;ltri ll i
uol uB cdfr ot laErrd. D|Iw

ThermoProcess Embossing
Nccd something difl'ercnt'lTry the "Wet new [,<xrk"!A raiscd.omamental pattern added to your design greatly enhanccs messagc tmpact. draws addedattention.Can be added to any size matchbook, over all ink col<lrs, Shinekoteor Kromekote. on

r"Ttil$) ti^egunn61
rrltltlul tli.lrrIi

c,'t ifi i-r t" 5i'.i -{;i;i:i

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Aztec Debossing available only on metallic foils. Obtainable in any size book. For prices, see current price list using standard debossing upcharge on appropriate page of Special Custom Design Price.

Page S12

SOMETHING

DIFFER,ENT

ThermoProcess Embossing
o Do not overlook this proven method as an effectiveadvertisingmedium. o Impressive Raised copy-printed on Quality paper offers the ultimate in s.oodtaste.

Rars = CoP{

'ed

Co4to
Message Bearers
A truly unique contour shape m.akeseveryone take notice. adding impact to your advertising message.

"orrzors uiirio. - rocxviiiBfi.

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UOX SAtrS - XIW OrttAXS

UOX

MANEH

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OF AXEII*.

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CFY

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sluPL{frBi/$V
EL{J
727 |BERV|LLE.561-8251 NEW ORLEANS. LA.

These shapes available without charge, ;;;;;,, ", about your requirements and we'Il design a special corltour with a one time charge to cover die cost.

J-l1 [.1 II [l \ I
For the very best appearance use brief wording to permit printing of large clear-cut type. Raised Copy may be added to any size matchbook. over all ink colors, on Shinekote or Kromekote paper only.

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If

REICOITOER
FOUR-COLOR PROCESS
Trucolor designs are available in Two Classes follows: as CLASS 1 - ONEPICTURE
A Kodachromepicture reproduced on outsidecover of bookmatch.

b T r u c o l o r S p e c i a l R e p r o d u c t i o n o o k m a t c h e sa r e d e s i g n s o f c r e a t e df r o m p i c t u r e s t a k e n o n K o d a c h r o m e r E k t a c h r o m e i l m p t r a n s p a r e n c i e s - ofru l l c o l o r p a i n t i n g s a n d a r t w o r k - a n d r i n t e d in full naturalcolor. N o w , o n y o u r a d v e r t i s i n gm a t c h b o o k sy o u c a n c a p t u r ea l l , o[ the breath-taking eauty of any color picturesyou have, or b p l a n t o t a k e , o f a n y s u b j e c t d e s i r e d . J u s t i m a g i n eh o w e f f e c c t i v e y o u r a d v e r t i s i n gm a t c h b o o k s a n b e w i t h a f u l l c o l o r r e production of your building, the building interior, or your product. A t r u c o l o r d e s i g n c a n i n c r e a s et h e a t t e n t i o nv a l u e o f y o u r a d v e r t i s i n gb o o k m a t c h e sm a n y t i m e s o v e r . A t r u c o l o r d e s i g n for a is sure to be looked at again and again-andremembered l o n g , l o n g t i m e . H e r e , i n d e e d ,w e o f f e r t h e u l t i m a t e i n b e a u t y and fine printing, and the ultimate in advertising persuasi v e n e s , s W h e no r d e r i n ga t r u c o l o r d e s i g n , y o u w o u l d s u p p l y u s w i t h a Kodachromeor Ektachrome transparency, or full-color artw o r k , f r o m w h i c h w e c a n m a k e f o u r - c o l o rp r i n t i n g p l a t e s . I t i s i m p o r t a n tt o r e m e m b e r h a t t h e s h a r p n e s s ,c l a r i t y a n d a p p e a r t a n c e o f t h e p r i n t e d m a t c h b o o kc o v e r s w e w i l l f u r n i s h y o u a r e d e p e n d e nu p o n t h e q u a l i t y , d e t a i la n d c o l o r o f t h e t r a n s p a r e n c y t you furnishus.

CLASS 2 - TwOPICTURES
Two differentpictures,one reproduced on the front cover and the other on the backcover. Our Art Department will createa sketch.in full color. of your trucolormatchbook coverand sendit to you for your approval beforeprinting. Prepaymentfor sketchis (See Price List) required. Refer to our price list for prices of each class and complete ordering details. Inside cover printing is availableat a slight extra cost.

:{

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Page S14

FOUR-COLOR PROCESS SPECIAL REPRODUCTIONDESIGNS

Trucolor designsare availablein 2O-stem, 3O-stem.40-stem and giant matchbook sizes. as illustrated.

15 East48th st.,NewYorkCityo 1s1'751-8999

T*+^R*E*,(

4466Elvis Preslev Blvd.

Memphis,Tennessee
.ION SAIE' - MEMPBIS

tflldutaw p ralua] uolqseJ\\

ffi

3e6-s230

COLETTA JERRY LTD.

STRIKE ON SCK COVER

K IN G

All trucolor reproductions printed on are quality,highglossenamelpaper. extra-hne

GIANT

Page S15

Let the E)(CLUSM

The BIG

GIANT

approaeh to a irnpression.

BIG
BIG

$\r\.e\\t,\\S\\e*\
\gNh\trt,\r\er
htr\

USC INSIDE PRINTING and PRINTED GIANT STEMSto get all the copy space of a trade journal ad -- plus novelty appeal. An item your prospect will carry with him.

H ffi ffi w

Page 516

MATCHBOOI{.S light the way.

MADI

EXCLUSIVETY8Y LloN

MAICH

GORP. Or

AMERICA . CHICAGO

EXCLUSM! Pocket Size "MATCHLESS" Garnes@

SPECIAL CUSTOM DESIGN MATCHLESS GAMES MAYBE DESIGNED YOUR TO CUSTOMER'S SPECIFICATI()NS SIMILAR T() SPECIAL CUST()M MATCHB()()KS.

Entire cover, inside outside, I available forcustomer Game copy. punchout die is standard, printing but design colors & may changedcomply be to withcustomer needs.

TRAFFIC SIGN BINGO

Usestandard Giant Feature for (Seepricelist) orices outside inside and cover.

S U G G E S T E D R O S P E C TW H O ' SIN T E R E S T P S I S F O RS O M E T H I N G I F F E R E N T D
BANKS SAVINGS LOANS & AUTODEALERS RESTAURANTS TRANSPORT COMPANIES MOTELS HOTELS & SERVICE STATIONS REALTORS VILLAGE PROMOTIONS OF SPORTING EVENTS RENTAL AGENCIES TRAVEL AGENCIES F U N DR A I S E R S HOMEDEVELOPERS CONVENTIONS C A M PG R O U N D S PARADES HOMECOMINGS THEATRES.HIGH SCHOOL DRAMA CLUBS TRAILER COURTS TOY DISTRIBUTORS HARDWARE STORES PHOTOSTUDIOS RADIOSTATIONS TV CHURCH ROUPS G BINGOPROMOTERS FOODSERVICES POLITICAL RALLIES & ELECTION CAMPAIGNS

Make yorrr own game or O r o pu;zzle with available (lres

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A UNIOUE D NEW IMENSION

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OUR USING EXCLUSIVE ,,MATCHLESS" ( G A MT H E M E E

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.CREATE A NEW GAME [_] PROMOTION OR F()R YOUR CUSTOMER [] WITH THEIR OWN [] DESIGN LOGO OR ()UR UTILIZING [] GAME STANDARD DIES. PUNCHOUT

[_]

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hfti$,

IS C()ST THE AS SAME PRINTING ONGIANT STICKS FEATURE (See Price List).

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Page Sl9

@-

SUPER
""T3ll-l'luo"",
ct

r'iStr

C3
rrr r-

C5

c5

o the Two-Fortiesare "big" attention-getters, type of book matchesgenerallyshownaround and always the subjectof goodwill conversation.

Page S20

K']ICSEE
RSTOWER I E S T8 [ D G .

tD's

cRoss rT.i;:'
R E N T A B ;;s^4 tr r .toN 3.7n ttlroN

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249 t I GH T ST O T H M A T C H B O O E l5r/+ I N C H E t O N G S
Two-Forties idealfor any type of business are that "big" wantsto get an advertising ideaacross a in way. Thesebook matches alsomakean excellent across-the-counter item for gift and novelty sales shops. Commands for attention conventions, trade shows, concession or booths, long-lived souvenirs as grandcpenings, of resorts, expositions, carnivals, fairs.citiesor historical locations.
P a g eS 2 1

Counter Dispensers and. Matehbook Packaging

For "Pick-up" Distribution . . . flse Clear Plastic Dispensers
,/. \
Place handsomeplastic dispenserson a desk, bar or counter and fill them with your advertisingbook matches.A friendly way to build up good will.

'g#*
'

Dispensers are designedto hold either 20's. 30's or 40's. Prices appear in price list.

foar and Display Dispense tletal Eowls in llatches llandsone Eook

Rich crinkle finish of old gold 7rr inches in diameter. Holds a box of 50 matchbooks comfortably. Accommodates any size matchbook.Available "For with copy Our MatchlessFriends". There is no better way to make your book matches available to your customers and prospects.than to display them in a dignified manner in these handsome metal bowls. You may want to use severalof them at strategiclocationsor even glve them to placeswhere you have your book matchesdistributed.outsideof your premlses. No loadingtime required.Just dump a box of 50 matchbooksin the bowl.

Wrapping Cellophane
A cellophane rrapped the most attractive your customers-adds ways package of book matches is one of to present youl advertisinS to elegance giving your advertising the luxury look. Cellophane wrapped packages make wonderful give-away gifts over counters, at grand openings, cooventions and trade sho*s, and fairs and exhibits.

The cellophane used is of the finest quality bnglt. clear. and shiny.

e list for costsof various size packages.

Window Display Sleeves

Available as plain white mprinted ''Especially avaihble for You". Als specific imprint in his choice of inl list for funher infomadon. printcd sleeves tr for customcr-s om Sce price colo(s).

MailingContainers
FOR DIRECT MAIL DISTRIBUTION g an t m M q n t h t y a i l i n g s o k e y e x e c u t i v e s dp u r c h a s l na 8 e n t s ;
invitations to come in for nel furniture, aulos, etc. These are but a ferof the manyDirect Mailprograms in existence today. Direct Mail is the most effective ray to distribute advertising matchbooks, often serving to retain old customers as vell as bringing in ner ones. Canons available in vrious frcm 6 books to 50 books, sizcs See price list for funhcr inforrrrtnn.

Page S22

ADUEBTISING MATGHBl|l|KS
GAME$ MATGHTESS AND

STOCI{. DESIGN CATALOG

DESIGNS STOCK
Q,uality Matchbooks Tell a More Convineing Story!
Your adveryour business. shouldreflect Your advertising of first tisingis your prospect's intpression your Itrerchanshouldbe of the highest Your advertising diseor service. attcntionand quality obtainable conultandI'avorable to carry conviction.

you ean get T.WO

BASIC

TYPES

or rnatchbook eover designs

STOCI(

DESIGNS

SPECIAL

REPRODUCTIONS
I

This section shows the many choices and ways td prepare a matchbook for advertisers who want the advantage of low cost, fast delivery and smaller quantities.

of For the advertiserwho wants the advantages an exclusive matchbook cover desi6'n custom-tailoredto the advertiser's please individualadvertising needs, checkthe SpecialReproduction desiensection

I{ERE'S

E{OW WE BUILD

IN QUALITY!

undcr Our advertisingmatchbooksare top quality direct comparison,this quality is apparent to all. Listcd below are the factors that dctermine quality in cvcry matchbook we manufacture. Q lup..-.arefully selectedfor toughness,fine texturc and smooth, even, ink retentive coating.

Open Monday and Friday Nights

@ OutsideCover Design-creatcdby talcntedartistsand printed in finc inks to insureclear-cut messages. @ InsiclePrinting-as clear and as inviting as that on lhe outsidecover. Whcther it's a keyedcoupon to test advertising results or an additional sales messagc,it on carriesthe samercadershipappealas the messagc the outside cover. @ Uut.h Heads-scientificallycompounded and carean fully dipped to assure ampledepositof ignition material. Large, well formed heads that ignite quickly No with velvetysmoothness. delayedaction,sputtcring or flreworks! @ St"*r-of strong, sturdy board. Die-cuttingproduces perfectly uniform sticks that are evcnly cut and firm' Carefully and accuratelycentered and stitchcd into the matchbook cover. @ by St.itlng Surface-manufactured us to our exacting the striking compound is carefully applied standards, striking surface. and the result is a smooth,responsive
malch. illustrated aStock rs desrgn Thematchbook

*,illlis+

tx\
,/
73594

Phone 763-4972

EOPLES

BAJJK

284 EAST FOURTH

cooKs, lowA

$# fl
I

Vhether you are a candidate for public office a d v e r t i s i n ga u n i o n made productor distributing your advertisingto union conscious
buyers - the union label is important. Ve can give you that label, on request, along with all the other benefits mentioned above.

aEl

STOCK ESIGN D

_sr4Nq{BD
CROSSROADS AUTOSERVICE
24 Hr. Wrecker Service -oVANDALIA, OHIO

20 LIGHTS O THEMATCHBOOK T

Shine-IIote
Individual Designs
Outstanding color combinations available on top quality Shine-Kote paper.

i*i

De:ign No. SKWhite

Phone 638-0927

Jl;,
Wi.rofrtrtr"

Bo"fr
DerignNo. SKBlue on White t'to[tirf,./ 1885 WINCHESTER,75239 KY

You can use the entire surface of these beautiful, distinctive Shine-Kote book match covers for your advertising message. Attractive matchbookcover layouts, using all type or combining type with stock cuts, are possible.

ELKS LODGE
No. l736
BUCKMANON WEST VIRGINIA

I
DesignNo. 5KP u r p l eo n W h i t e
CXDR BY: Design No. SK- and iodicate color combination desired as shown bv matchbook cover sample o Minimum order is 2,500 matchbooks. o Tbese are individual designs: only one color combination is permitted for each order. No chznges in color of ink ot paper are permitted. r Your advertising messageis printed only in color of ink shown on matchbook cover you select. SPA(EAVAIIABI.E FORYOURADVIRIISING FRONT COVER: Up to 6 lines of copy or a stock cut. FRONT F[AP: COVER One or two lines of copy or a stock saddle cut. (iop fold): SADDIE One or two lines of copy or a stock saddle cut. BACK COVER: Up to 6 lines of copy or a stock cut. I N S I D EC O V E R : Up to 8 lines of copy of a stock cut, in black ink only, are available at slight extra cost. Stoch cat and saddle cut sboun on samble matchbooh coact are not a pafi of ,be dcsi'pn. Sec stock cu, seclion for cati aoailable.

Drive-ln *ruice

SUPERIOR CAR_WASH
267 SUPERIOR F L t N T ,t A 7 6 3 8 9 Phone A73-9712

+'i,H! s+

*-t

I
D e s i g nN o . S K G r e e no n W h i t e

*i[ +
@\n

FAISON INSURANCE AGENCY

- a -

TEDERAI. MEMEIR CORPORATIOI{ INSURANCI

D e s i g nN o . 5 K Redon While

P . O . B O X3 0 3 F A I S O N ,N E B R A S K A

ffiint\ext* punh
Established lg85

MARTINE'S COACH HOUSE

WINCHESTEKY. R,

I
D e s i g nN o . 5 K Brown on While

^tffio

aoroaotA, FloRtDA I

_ RESTAURANT _ 542-9735 2365 S. TRATL

ll5l

D EL U X tD E S I c N

fH

D Dt LUXE ESIGN

T 20 LIGHTS O THEMATCHBOOK

T 2 0 L I G H T S O T H EM A T C H B O O K

Shine-I(ote Individual Designs

\ i r u c a n u s e t h e e n t i r e s u r f a c eo f t h e s eb e a u t i f u l , d i s t i n c t i r e S h i n e - K o t e . h o o k n r a t c h c o r c r s f o r r o u r a d r e r t i s i n g n r e s s a g eA t t r a c t i v e m a t c h b o o k corcr larouts. using all ttpe or combining trpe uith stock cuts' are r . I t r s sb i e

Red, White Individual

and Blue D esign

o f h c p l e a s i n gc o n r b i n r r t i o n f f l a g b l u c , g l o s s * h i t c , a n d b r i l l i a n t r e d h . r s u n i r c r s a l a p p e a l - : r s s u r e s r c a d c r - a t t e n t i o nf o r a n l a d v e r t i s i n g n r c s s . r g el.n f a c t , n r a n y n a t i o n a l a d v e r t i s c r sh a v e a d o p t e d t h e s e a s strr:Jrrcl trrJ(r)tJrk or insignia colors.

285-9600

782-8685
Thank You - Call Again

4l

9 8 9 8 ' ( , 8L tStAals tno iaavS 77nt ao Nl lryto g N 3 ) f , | H t rO : I I S V O U . A :v ) U 1 3'3 8 l u ) l u o d | H' nr sg 'w 0 ' S - U v o
' ''6utn7eal CALL AHEAD WE,LLHAVE IT READY

n5
,7\

p 4

\q.u

h)v \v

#93.a*?w'
AVENUE CAB
2 4 H O U RS E R V I C E Radio Dispatched

Papp'!'s
BAR.B.Q
l l 8 S o u t hC l o i r b o r n e ( l n T o w n s q u o r e) I Oloihe, Konsos D e s i g nN o . S K Redon Yellow

Design RWB . . . i l l u s t r o l i n gu s e o f o l w o - c o l o r s t o c kc u l .

MAN(lR SERVIC
Complete Road Setvice

6 PHONE 71-8309
FLA. WILTONMANORS,

D e s i g nN o . S K B l o c ko n Y e l l o w

ORDER BY: Design No. shown under matchbook cover You select. o Minimum order is 2,500 matchbooks. o These are individual designs: only one color combination is permitted for each order. No changes in colors of ink or paper are permitted.

ORDERBY: Design RWB o Minimum order is 2,500 matchbooks. o No changes in colors of ink or PaPer are permitted. TORYOURADYTNIISING SPA([ AYAILAETI FRONT COVER: Up to 6 lines of coPY or a s t o c k c u t . F F R O N IC O V E R t A P :
One or two lines of copy or a stock saddle cut. SADOIE (top fold): ()rre or t* o lines of copy or a stock saddle cut. BACK COVER: [.'p to (r lines of c(]Py o( a st()ck cut. INSIDE COVER: LIp to 8 lines of coPy or a stock cut, in b l a c k i n k o n l y , a r e a v a i l a l ' r l ea t s l i g h r e x t r a c () s t . Stock cut and saddle cut sbou'n on sanple book natcb co,'er are not a plrt of tbe design,

FOR SPA(EAVAITABI.E YOURADVERIISING FRONT COVER: Up to 6 lines of coPY or a stock cut. FI.AP: COVER FRONT One or two lines of copy or a stock saddle cut. (top fold): SADDLE One ol t*o iines of copy or a stock saddle cut. BACK COVER: Up to 6 lines of coPy or a stock cut. INSIDECOVER: Uo to 8 lines of coPY or a stock cut, in ^available at a slight bfack ink only, are
. Page 2 extra cost, Stock culs and sadtlle cuts shou'n on sample booh matcb (oters .1re not part ol tbe design. See stoch cut se.t;on lor cuts at'ailable'

IE|

sro3l'oTsrcHr

T 20 LIGHTS O THEMATCHBOOK

BLACI{, on R,ED With STIPPLE FINISH Individrral Design

The stipple finish (or wet look) adds eleganceand characterto youf 'Ihis raised,ornamentalPattefn draws added attention, matchbook. impact. mcssage which grcatly enhances
BY: Design BR S ORDER o Minimum order is 2,500 matchbooks. r No changes in colors of ink or PaPer are permitted' (fop fold): SADDIE one or two lines of copy or a stock saddle ,oa*tu|our*, Up to 6 lines of copy or a stock cut. of copy or a stock cut, in black ink only, are availableat slight extra cost'

INSIDE covER: FoR AyAnABlE youRADyERrtstNG rpACE Up to 8 lines

COVER, FRONT Up to 6 lines of copy or a stock cut. FtAp: COVER FRONT rvv/ vr One or two lines of copy or a stock saddle cur.

Stock cut and saddle cut shotttn.on sample matchbook coter tre not a Pdrt ol tbe d'esign' Seestock cut sectionlor cuti auailable'

Design No. BRS

El

sro3l%Tsrcru
ORDERbY: Design No. shown under matchbook cover you select. o Minimum order is 2,500 matchbooks. o No changes in colors of ink or paper are permitted. o No halftone cuts (photographs)or any other cuts with fine detail.

T 20 LIGHTS O THEMATCHBOOK

Woodgrain Design
A woodgrain design to provide a pleasing, custom aPPearance.Ideal for adding a warm, rustic atmosphere to your advertising message.

IDY:nr$lllG fon spr(EAvAtrAErE Youn

FIONT COVER: Up to 6 lines pf coPy or a stock cut. FtAP: FRONI COVER One or two lines of copy or a stock saddle cut, SADDTE(fop foldl: One oi two lines of copy or a stock baddle cut. BACK COVER: Up to 6 lines of copy or a stock cut. INSIDE COVER: Up to 8 lines of copy or a stock cut, in black ink only, are available at a slight extra cost. Stock cut and sad'd'le cat shoun on sample matcbbook couer are not a part ol tbe design, Seestock cut section lot cuts available. Page

Design No. WG

Five PASTEL Color ASSOR,TMENT

This truly atmactiveassortment five backgroundcolors of lends vaiety to your advertising. Sincethe entire matchbook cover is available for the printing of your sales message, attractive layouts,using alltype or combinations of type and stock cuts, are possible.

Distinctive Shine-Kote paPer provides a bright, colorful background for your advertlsing message.

FORYOURADYERIISING SPA(EAYAII.ABI.T FRONT COVER: Up to 6 lines of copy or a stock cur. FRONTCOVERFI.AP: One or two lines of copy or a stock saddle cut. (top fold): SADDLE One or two lines of copy or a stock saddle cut. BACK COVER: Up to 6 lines of copy or a stock cut. INSIDECOVER: Up to 8 lines of copy or a stock cut; in black ink only, are available at glight extra cost. ORDER BY: Design - Pastel Color. o Minimum order is 2,500 matchbooks o With each order, you get approximately equal quantities of all five colors shown. o This design is sold as an assortment, as shown by the book match covers sampled here. No change in colors of paper or ink is permitted. o You may select an individual background color, Minimum quantity order of 11cases,
qinole shinmcnt
" " _F . , ' - . " '

W E S TE N D ' BARBER
LADIES' HAIRC'JTTING 7rh & RANDqLPH

6s8-5423

IH

D EL U X E E S I G N S D
Stock cut and saddle cut sbotun on sample nalcbbook coaer are not a part ol tbe design, See stock cut section lor cuts aoailable.

20 LIGHTS O THE MATCHBOOK T

Page 4

Five EAR,TH Color ASSORTMENT

The simplicityof thesefive earthcolorslendsitself to the basic environmental and nature theme for of today's world. The colors are appealing all message. addingpunchto any advertising seasons;

DistinCtive Shine-Kote paper provides a bright, colorful background for your advertising message.
Phone 261-8482

FORYOUR ADVTRIISING SPACE AVAIIABTT FRONT COVER: Up to 6 lines of copy or a stock cut. FTAP: FRONI COVER One or two lines of copy or a stock saddle cut. (rop fold): SADDTE One or two lines of copy or a stock saddle cut. BACK COVER: Up to 6 linev of copy or a stock cut.

tNstorcoveh,
Up to 8 lines of coPy or a stock cut, in black ink only, are available at slight extra cost, ORDER BY: Design - Earth Color. o Minimum order is 2,500 matchbooks o With each order, you get approximately equal quantities of all five colors shown. o This design is sold as an assortment, as shown by the book match covers sampled here. No change in colors of paper or ink is permitted. o You may select an individual background color. Minimum quantity order of 11cases,
<inolc ehi.monf

THANKYOU CALLAGAIN.

4oozttz'r
BEAUW NOOK
.:o129 N,;rG,|q,ero Ave.

DESIGNS
Stock cut and sad.dle cut sboun on sample book natcb cot)er ale not a Part o l t h e d e s i g n , S e e s t o c k c u t s e c t i o n f o r c u t s aaailable,

20 TIGHTS O THE N4ATCHBOOK T

Page 5

Gold and Silver Individual

Designs

,@
Gold and silver individual designsare distinguishedlookingmatchbookswhose advertising effectivenessequals their appearance. The lavish use of gold and silver inks make these designs deluxe in every sense of the word.

Dcrign No. 47

Dcrign No. l0

SPA(EAVAII.ABI.E FOR YOURADVERIISING FRONT COVER: Up to 6 lines of copy or a stock cut. FRONT COVER F[AP: One or two lines of copy or a srock saddle cut. (lop fold): SADDLE One or two lines of copy or a stock saddle cut. BACK COVER: Up to 6 lines of copy or a stock cur. lNSIDECOVER: Up to 8 lines of copy or a srock cut, in black ink only, are available at a slight extra cost. ORDER BY: Design No. shown under matchb o o kc o v e ry o u s e l e c t . o Minimumorder is 2,500 matchbooks. o These are individual designs: only one color combination is permitted for each order.No changesin colors of ink or paper are permitted. o No halftone cuts (photographs) any other or cuts with fine detail

]ref,
Page 6 Dorign 1{o. a9 Dorign No. 5O

ST( iCK fSl Gi ', D

_ $rlP_Li

2 0 L i G I " j T S O T [ 1 EI I A I C H B O . J K T

Metallic Foil Individual Designs

a

the Foil-Glo individual combine designs durability and beauty of aluminumfoil paperwith rich. black or blue inks.

Foil-Glo designsadd an air of extravxga;nce eye-appeal and advertising program. Their superb quality and apto your pearancehelp to give your printed message gre ter impact.

D e s i g nN o . F G - l

D e s i g nN o . F G - 2

D e s i g nN o . F G - 3

D e s i g nN o , F G - 4

sPA(tAYA[Atlt ron YounADYtnil$Nc

ORDERBY: Design No. shown under matchbooli cover you select. o Minimum otder is 2,500 matchbooks. o These are individual designs: only one color combination is permitted for each order. No changes in colors of ink or PaPer are permitted. FRONI COVER: Up to 6 lines of copy or a stock cut. FRONT FIAP: COVER One or two lines of copy or a stock saddle cut. (rop fold|: SADDLE One or two lines of copy or a stock saddle cut. BACK COVER: Up to (r lines of copy or a stock cut. INSIDECOVER: Up to 8 lines of copy or a stock cut, in black ink only, 4re availableat slight extra c()st. StocL cals and saddle cuts shou'n on samplc b o o h n a t c h c o l c r t a l c n o t a part ol tbc dcsign. See sloch cal section. Page 7

!ret

FotL-cLo DESIcNS

20 LIGHTS O THEMATCHBOOK T

&oqrout

Individual Stoek Cuts

Best loved sports- A themecloseto the heart of the American Public.

Attention,

Attraetive filustrations for on any Stock fndividual Design.

cuT No. 972

c u TN o . 9 7 3

c u T N o .9 7 4

cuT No.975

cuT No.976

ttgg't,LL o
Knockout sportscuts are perfect for advertisingby businesses promote to community pride in their local High School and College Sportsteams, professional teams,and other amateur sports. Knockout cuts should be orderedby cut number for any of our stock design matchbooksselected.
O GOLF . SCUBA . TENNIS O SKIING . SAILING . FOOTBI o BASE O BASKE . HIKING o CAMP

ffiBTfRffi
l'{odein U. S. A. - Ll,{

s0 000 0Nllu0ds . irsntxc s,llvH

SPARTANS OME GAME

r.....91i'
8.....Abt

10.."'uton

.2a.....R:i

'1391-..$\q t l . " " e " t t

.29"'"Tor ,. 19.."'Ti(

26.....Be

IY CO|'OR

o
.v l{-.t_ .s .n ur ePDw

.'50 Y[R0 illl[" TAVERI{

'NVX'31-ilAsfl-3d ' I S r { r z t' N t70t

DUFFY'S

I 2 2 4W H I T E D . R D E K A L BI,L L .

Sadd.le cuts sboutn on sample book matcb cooqs arc ,tot d par, of tbe design. See stock cat scctio?, lor sadd,le crts aaaildble. Page 8

Iry thisnetrest approach l(nockout cuts. trith Stock

for. o oSports Enthusiast

using our Stoek Designs
-4,4tft
fi J.

'tr"
c u T N o .9 7 9 cuT No.980
Bl | - - r ll

cuT No.977

cuTNo.

c u T N o .9 8 1

ffi
6N
cur No.982
cuT No.983
ACROSSFROMPARK
M o d ei n u . s . A . , L t {

cuT No. 984

cuT No.985

cuT No.986

NITE GAME 7 : 3 0P ' M ' DAY GAME P 1:15 'M' SUNDAYS P 1:15 'M'

. o W , s r n o . l. t S 'a^v ourDrd lztI I

{s-4

--'-

c u r N o .9 8 7

cuT No.988

cuT No. 989

rn00n0
,,llvglJ0s,,
IOl{II t|Olt|E

s,l0l

inside forequal Utilize c0py advertising exp0strre pertaining 0f information to "lTho, l{hat,lThere and When!" price forthe n0lninal See list c0sts.
o
Team schedule may be put on inside coverat additional costif morethan art (Seeprice list) 8 lines are required.

o
Sadd.le culs shoun on sample book natcb coaers are not a part of tbe design, See stock cut section lor sad.dle cuts aaailable,

Page 9

P MATCHBOOI{S
STRONGEST ADVERTISING MEDIUM AVAILABLE
The onfy qdverlising voters corry oround with them. . . exposing your nome for reiding ond remembering with every lighr! A must for every campaign!Political Matchbooksare recogRized candidates by of all parties as a powerful meansof presentinga message the voters. No political to worker can cover a territory as effectivelyas a matchbook- the candidates nameand message read repeatedlyand remembered. is 4thougtt Political Matchbooks are available in any design,the two most popular Stock Designs are the rich blue ink on quality white paper (SK Blue) and trte nag blue and red inks on quality white paper (RWB). Combining individual customercopy with candidate'shalftone portrait cut and/or selectionof a stock political cut from our wide assortment, producesa political matchbook with vote-gettingpower and winning results at the polls.
Design RWB ,0.@ | Design5K- Blue

,ri ,rorri,"
cHotcE

ArNnoco^os

PortraitHalftoneCuts
Desigtr may include one or more photographsof good quality, glossyblack and white, not more than 4" X 5". Photo must not be scratched,stapled or marked in any way. Submit with order, mahing sure photographis protected by cardboard to prevent folding. More than one candidate can share advertising space and cost on a matchbook, creating a unique way to promote team image. Our printing method, which is offset, eliminates the use of cuts, platesor mats. However, if such is provided, we will make a clean copy for an added cut charge. (See price list for cost). All political orders, regardlessof quantity, must be rygompamed by payment in full, including art charges, freight cost and all applicable taxes.

CllUUC0ill0x

#uaqs

AA3HIVU\I
ONOUIIAVU
lceE + f)lAU!lS + 'lsauoII lueIcIJJg

ilq AInW lta Been

PROVEN Elect

LEE

KNOUS
FOR

GOVERNOR
@r0..

ntr@r*ofit"$"rm@

yote-getting 0nelection use resu/ts day, political page For matchboo ,0

****
oaR Fue

Political Stoek Cuts ****

F\

ffi will b.fr,uut'd

c u T N o .5 l B

YOUR

BE PROUD ITI XIIEJ||IIGRATIC OF

cuT No. 2610

ffi
cuT No.427

YOUR

XREPUBTIGAlI

DEMOCPAT
c u T N o .8 9
CUT NO.88

cuT No.291

c u T N o .2 8 3

,:W
cur No.90 c u T N o .2 8 s
cuT No. 225

c u T N o .s s l

c u T N o .2 2 8

UTITEII Ue Stand

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lW*

2,,*-'-.

pprec iof ed
c u TN o . 2 r 3 c u TN o . 2 6 r ' r

NFTUENII
cuT No. 214 C U T N O .2 2 9 cuT No.230

STOCK

SADDLE

C['TS
Honest, Effieient * SERVtCE *

cuT No. A-423

C U T N O .A - 4 2 5

cuT No. A-427

C U TN O . A - 4 2 4

C U T N O .A - 4 4 4

r* ry *DEIo*cRf .R"EtkBttf,tn"
cuT No. A-469 CUT NO. A-468 CUT NO. A-454

P. ?ffi^,
CUT NO. A-4s6

i | //rft /"t..EI i
CUT NO. A-426

-ro-urg!#suptlw @dfltl Vo,-SlhMomATfr V",=oHrpulunx

cuT No. A-460 cuT No. A-461 c U T N O .A - 4 2 2 C U T N O .A - 4 5 7

nu ffiffiaeen
C U TN O .A - 4 5 3

W<q-6
cuT No.A-510

**W**
cuT No.A-5ll

lffiJ
cuT No.A-512

p7<$[(
cuT No.A-5r3 C U TN O .4 - 5 1 4 Page ll

T h e s ec u t s m a y b e u s e do n a n y o f o u r s t o c kd e s i g n s .

Shine-Ilote

Individual

Designs

The truly fine surface of our Shine-Kote paper provides the perfect background for your printed message. This, in combination with the wider aret oftered by the 30-stemmatchbook, offers you the opportunity to make up an extremely attractive cover layout with plenty of room to list the servicesor products you offer.

WESTLAND SERVICE
673-2434 2635 ROBINSONST. JACKSON, MISS.

LANE E D W I S S E L PARK HOTEL DON'S TA)(I -aSHOP VALET MOTORS

534-8735 T H I R DA V E N U E C I N C I N N A T IO H I O , 2842 SHERIDANRD. 728-3800

Phone

9rr, {Pi"["p t D,[u'"y

Design No. SK-30 Blqck

762-2458
Dulgn No.5K-30 Grron

Dcrlgn No. 5K-30 Rcd

Dcrlgn No. 5K-30 Blue

Our 30-stem matchbooks presentan imposing form of efiective,low cost advertising.The larger sizeofiers you the promise of greater advertisingresultsbecause your salesstory gets many more readerexposures. Every light exposes your ad! You get 30 chances "hit to home" with your prospector customer-twice that when you use inside cover printing.
,
SPA(T AYAII.AEI.IFOR YOUR ADVIRIISING

353-2434

U JH.1 8V)

ORDER BY: Design SK-30 and indicate color combination desired as shown under matchbook cover sample. ' Minimum order is 2,000 matchbooks. o These are individual designs.Only one color combination is permitted for each order. o No changes in colors of paper or .ink are permitted.

FRONT COVER: Up to 6 lines of copy or a st()ck cut. F R O N I C O V E RF T A P : One crrt*o lines of cclpyor a stock saddle cut. S A D D L E( t o p f o l d ) : One or nro lines of copt, or a stock saddle cut. BACK COVER: Up to 6 lines of copy or a srock cur. INSIDE COVER: Up to 8 lines of cop)' or a stock cut, in black ink onl1, are available at slighr extra cost..

lYDSTLANII

SEBYIOD
2635 ST R0BT N SoN. M, JACKSONISSISSIPPI

srsoTiil"tB%Ere
30 LiGHTS O THEMATCHBOOK T

S t o c k c u t a n d s a d . d . l ec u t s b o u t n o n s a n p l e book natch couer dre not part ol tbe design. See stock cut section for cuts auailable.

MATCHTISS GAMES
YOU CA]V,T
TIC.TAC.TOE

BEAT 1rTTTS
Order by numberunderdesireddesigr. ( B l u e , B l o c k , R e do r G r e e n )

HCtNSt NUMBERS GAfNE

ADVTRTISING AND SPACE FOR REPEAT EXCITING FOR AGES GAMES AI.[
O

0t. [c,1 lc-1

,tr

"*5oilTf

qgtJ$I"''L )@ @ ) @@ a ilt*t"*:9

l
AREA

.
, I

aa a

'

_|MPR|NT

BACK COVER

o@ @ @ @ @ c@ @ @
o*,nDil
Page 13

ouPO ozls lolcod araur'afuana-o6 e

Gsign

No'

Inside copy and game insertin black ink only.

R,d,White and Blue Individual Design

The pleasing combinationof flig blue, glosswhite, and brilliant red has universal appeal-assures reader-attention for any advertising message. fact, many national advertisershave adopted these as In standard trademark or insignia colors.

IreI

DELUXE DESIGN

D EL U X E E S I G2 , 7 ' D N
40 LIGHTS O THE MATCHBOOK T

30 LIGHTS O THE MATCHBOOK T

-782-9418 Phone 517

PULL LEVERA3

itclds'u Nvc noL Nvw v

HOIVNsS 3IVIS
JOJ

TwoColor RWB PARK TOOL& DIE

1 9 l I A i r l i n e D r i v e ,S . E . Jockson, ichigon 9203 M 4
Design No. RWB 3O

(I3 NI3ISU3INUIIVH
:Htllttt Avts tNIWNAlAOe OOO, AOJ

tne M 4 N

E s E

OFFt.--:-

RE.ELECT

EDWARDL.

HAMMERSTEIN
For

STATE SENATOR
@zrt Design H". nWg lO

ORDEI8Y: Desisn R!78 o Minimum order is 2.000 matchbooks. RWB 30. o Minimum order is 1.000matchbooks. RWB 40. o No changes colorsof ink or paperare permitted. in

SADDIE(top fold): .r tu'o lines of copy or a stock saddle 3J: BACK COVER: Up to 6 lines of copy or a stock cut. INSIDECOVER: Up to 8 lines of copy or a stock cut, in ,"U ortly, are available at slight extra ll::.U Stock cat and saddle czl sbottn on sarnple book natcb coaer are not a part ol tbe desi'gn.

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FIONT COVER: Up to 6 lines of copy or a stock cut. FRONTCOVERF[AP: One or two lines of copy or a stock saddle cut.

Page 14

Shine-I3ote Individrral
The Shine-Kote 4O-stem matchbook designs ofter you distinctive size, top quality paper, and strong color attention-superbly combined for maximum advertising effectiveness. Shine-Kote is an excellent printing surface for type, stock cuts and halftone cuts (photographs). This, together with the larger area

Designs

provided by the 40-stem matchbook, ofters you the opportunity to make up an extremely attractive cover layout. The Iarger size of the matchbook, too, gives you the promise of greater advertising results becauseyou get 40 lights to the matchbook. You get a reader-exposure with every light - twice that when you use inside cover printing.

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FR I C T I O N

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5K-40 Red

FOR EVER

cuT No. 4026

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14O9Sixth Ave. East Ph: 225-53OO

C O P YO F Y O U R C H O I C ES E T I N , SUITABLE YPE T 5 T YL E S .

c U T N O .2 2 2 Design No. SK-40 Block

WH
5 K - 4 OG r e e n c u r N O .s 2 6 A c o m b i n o t i o n o f l w o s t o c kc u t s on o 4o-slem mqtchbook. TOR ADVTRTISING SPA(E AVAIIABI.I YOUR COVER: FRONT Up to 6 lines of copy or a stockcut. FLAP: FRONT COVER
One c,r two lines of copy or a stock saddle cut. (top fold): SADDTE One or two lines of copy or a stock saddle cut. BACK COVER: Up to 6 lines of copy or a stock cut. INSIDECOVER: Up to s lines of copy or a stock cut, in black ink only, are availableat slight extra cost.

ORDERBY: Design SK-40 and indicate color combination desired as shown under matchbook cover sample. o Minimum order is I,000 matchbooks. o These are individual designs.Only one color combination is permitted for each order. o No changes in colors of ink or paper are permitted. Stock cats and. sad.d.lecuts sboran on sample book matclt cooers are not part ol tbe design, See stoch cut sectiot lor cuts atailable,

A c o m b i n o t i o no f l w o culs on o 4O-slemfronl flop or soddle oreo.

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cuT No.A-210

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STANDARD STOCK ESIGN D

cuT No. A-706

T 40 LIGHTS O THEMATCHBOOK
Page 15

Stock Design Giant

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E)(CLUSIVE MATCHBOOK
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Now Our ExclusiveGiant Matchbookis available in the stock designcatagoryenablingthe smallest business advertise a largeway. to in

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ORDER DesignNo. SGF BY: Minimum ordcr is 250 matchbooks. Individually desigredby your customer. Imprint on outside& inside of front cover, in black ink only. SPA(E AYAII.ABTI YOUR FOR ADVERIISING FRONT COVER: Up to 8 linesof copyor a stockcut shownin Stock (actual size | 3/8" X I 3/16"), or Cut section, twice the size with 3 linesof copy at an extra charge. BAK COVER: Sameas Front. FRONT FIAP: COVER One or two lines of copy. INSIDE COVER: Availablewith samelimitations as front cover.(Seeprice list).

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IMPRINT OUTSIDE INSIDE ON AND F OF RONT VER INTED CO PR I NB L A C K K N L Y IN O

G E TY O U RL O A N FROM B STANDARDANK

Actual size illustrationof matchbook.

Order By: DesignNo. SGF

Page 16

Pocket Size E)(CLUSM! "MATCHLESS" Games@

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O R D E RB Y D E S I G NN U M B E R
T|G-TAC-TOE CHECKERS.. TRAFFIC IGNBINGO S D O M T N O S ... . ....SGT ....SGC ..... SGB ...SGD

Y A L L G A M E S H A V E T H E I N D I V I D U A L LD E S I G N E D IN TO FRONTCOVERSPACE, AND OUT,AVAILABLE B T H E C U S T O M E R . L A C KI M P R I N T S N L Y ,L I M I T E D O T O E I G H T I N E S F T Y P EC O P Y O N EO F O U RC U T S L O , (ACTUAL S|ZE 1 3/8" X 1 3/16") FROMSTOCKCUT O S L S E C T I O N R A T W I C E I Z E D U TA N DT H R E E I N E S C OF TYPECOPYAT AN EXTRACOST.(See Price List).

SUGGESTED PROSPECTS WHO'SINTEREST I S F O RS O M E T H I ND I F F E R E N T G

BANKS & SAVINGS LOANS AUTO DEALERS RESTAURANTS COMPANIES TRANSPORT MOTELS& HOTELS STATIONS SERVICE REALTORS OF VILLAGEPROMOTIONS EVENTS SPORTING AGENCIES RENTAL TRAVEL AGENCIES FUND RAISERS HOME DEVELOPERS CONVENTIONS CAMPGROUNDS PARADES HOMECOMINGS SCHOOL THEATRES-HIGH DRAMACLUBS TRAILER COURTS TOY DISTRIBUTORS HARDWARE STORES PHOTOSTUDIOS RADIOSTATIONS.TV CHURCH GROUPS BINGOPROMOTERS FOODSERVICES POLITICAL RALLIES& ELECTION CAMPAIGNS

Seeour matchlessgamesin comparablesize to the 30 stick matchbook.TIC-TAC-TOE and LICENSE PLATE NUMBERS gamein stock section.

MATCHLESS GIANT MATCHB(l(l TIC-TAC.T(IE GAME

Choose from Our Line of NumerousStock Cutsl The Tic-Tac-Toe Gameon This Page Carries One of Our Moving and StorageCompanyStock Cuts, Plus P e r s o n a l i z e dn s i d e C o p y . l

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C New ond Pocket5ized. o R e u s o b l eO v e r ond Over,'DieCut Morkers Press Bock Into P loce After Ploy. Ploying Boord I n c l u d e d! o Quoliry Printed With o Stock Cut o n d P e r s o n ol i z e d Copy on Froni & lnside Cover,

CLINT(lN DeWITT DUBU(lUE

a relaxing
[ach player sclects counters, 5 safckecping tuturrfunlhly can and Toss tortirstmovc. player c0in [ach squeres the gam! of board. IHE0EJtCTlVt lHt GAlrlt ro 0F is down, across, diagonally (see or counlersthewinncr that is of

II\lPRINT FRONT ON C O V E R DN S I D E AN I I N B L A CIK K N L Y N O

BACK COVER, GANIE BOARD, FRONT FLAP A N D A N IIE S E R T G N I N B I U EN K N L Y I O N OC H A N GA R E ES PER ITTED I\,l

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a g o - e v e r y w h e r et t c t a c t o e g a m e
t n t e r t a i n i nF u nf 0 r C h i l d r ea n dA d u l t s l g n .) I U S T H E H I N G ( ) R* P A R T I E S( P I C I { I C*S ( ) NT H T T T F .)E * P R I Z T * V A C A T I O N S S ( ) U V E T { IX S A M P I N G S R C
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A NEW,FUN WAYTO ADVERTISE PRACTIANYTHING. CALLY "MATCHBOOKS'' PRINTED MATCHLESS WITH SPACE FOR SUPER-SIZE MESA AD SAGE.EXTRAORDINARY POTENTIAL WITH PLAY THEAPPEAL GO-ANYWHERE. OF FUN. ANYTIME GAME

pocketsizejllc!.ac-toe game
o Everyone Loves Tic-Tac-Toe! o I n c l u d e s1 2 R e u s a b l e a r k e r s . M o Fun for Two, with "Right-in-the-Middle" Ad Exposure!

Order Bt: Design No. SGT

Pase 18

T H E Y ' R E N M A T C H E D !h e c k e r s ,i c - T o c - T oo n d D o m i n o U C T e " g o m e s ,o w i n g i o n t( b u rp o c k e r o b l em)o t c h l e s sm o t c h b o o k " ! n f f o r mw i t h s p o c e o r o s u p e r - s i z o d m e s s o g eA c o l o r { u g o , e . l

"Morchbook" e, ploy ony time Gionf Gomeis q new, f u n w o y l o p r o m o t e p r o c t i c o l l y o n y t h i n g .( N e w Y o r k C r l y r s s i n gt h e m f o r s o u v e n i r s ! ) .

ADS GRTAT GlAl{T G0 l{E}T "]v|atchbook" - 01{ GA]v|TS CHECI(TRS, TIC.TAC.TOT and D0]Y|tl{0s !
"Motchbook" The Motchless G o m e so r e o g i o n t s t e p b e y o n d c o n v e n t i o n om o f c h b o o k d v e r t i s i n g o f f e r i n go w h o l e n e w k i n d l o , o f o d v e r t i s i n gp o t e n t i o l . A M o t c h b o o kG o m e p l o y e r u s e s t h e "book" { o r e n t e r t o i n m e n t i, o g e t h e r w i l h u p t o f h r e e o t h e r p l o y e r so n d m o y b ee v e n o g r o u po { o n l o o k e r s o o . T h e " b o o k ' s " r o d v e r t i s i n g e s s o g e s o l w o y s r i g h t i n t h e m i d d l eo f r h e f u n l m i "Motchbook" GiontMotchless Gomes--cleorly con'l-missod o vehicle with the unique oppeol of three of Americo's mosf populor gomesl

O New ond PocketSi z e d . o ReusobleOver ond Over. DieCut Morkers Press Bock lnto P loce After Ploy. Ploying Boord Includedl o Quolity Printed With o Stock Cut o n d P e r s o n ol i z e d Copy on Froni & Inside Cover.

Worldwide

Reservations Your Nearest

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II\lPRINT FRONT ON C O V EI N S I D E D R, AN G A M E S E R TN IN IS B L A CIK K N L Y N O BACCOVER, ME K GA BOARD D RONT AN F F L A P R E DN K N I Y IN I O

N OC H A N GA R E ES PERM ITTED

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Choosefrom Our Line of NumerousStock Cutsl The Checkers Gameon This Page C a r r i e sA M o t e l L o g o , P l u s P e r s o n a l i z e d l n s i d eC o p y .

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Order By: Design No. SGC

TRAFFIC BINGO SIGN

o

EXCLUSIVE MATCHLESS GAME

o
The perfect car travel game adaptedto our Giant the message Matchbookcover givesyour advertising repetitionit needsfor the ultimate punch.This advertisingmedia lends itslf to food-restaurant on chains,motels,hotels,& oil companies a na$onal on scaleand all businesses the local level.

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BY: ORDER DesignNo. SGB Minimumorderis 250 games. by designed your customer. Individually Imprint on outside& insideof front cover, in blackink only. ADVERIISING FOR AVAII.AEI.E YOUR SPACE FRONT COVER: in Up to 8 linesof copyor a stockcut shown Stock (actualsize I 3/8" X I 3/16"), or Cut section, twice the size with 3 linesof copy at an extra charge. COVER: INSIDE as Availablewith samelimitations front cover.(Seepricelist).

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AND ON COVER INSIDE IMPRINT FRONT N I N B T A CIK KO N LY AND COVER, GAME BOARD FRONT BACK IN AN BL K F L AP R ED D A CIN KON L Y . NOCH AN GAR E R MIT T E D E S PE

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Page 20

Illustrationaboveshowstwo color back cover (actualsize),die cut for markersboard and inside back covergameinstructions.

MATCHLESS GIANT MATCHB(I(I D(lMIN(l GAME

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Choosefrom Our Line of Numerous Stock Cuts! The DominosGameon This Page Carries One of Our InsuranceAgent Stock Cuts, Plus P e r s o n a l i z e dn s i d e C o p y . I
ONew ond PockefSi z e d , OQuolity Prinied With o Stock Cur ondPersonolized Copy on Front & lnside Cover.

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. ACCIDENT . MARINE . IIABILITY

IMPRINT FRONT, ON B A CA N DN S I D E K I COVER, FRONT FLAP AND AMEOARO G B INSERTS PRINTED IN BTACK ONLY. INK N OC H A N GA R E ES PERMITTED.

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A Matchboolr player lhe"b00k" Game uses in pleasanf company wifh for. enlerfainmenl, players maybe a uplo three other and even group onlookers Wilh boolr's loo, the of ad message always in themiddle the tighl of fun!

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pocketsizedominogame
3 An American Favorite for 2, 3 or 4 Players. I Three Full Eoards of Dominos Included, Plus Full Instructions. Dominos Press Out, Press Back Into Place Later For Future Use. SuperSize 3 Inch SquareAdvertising panels! o

Order By: DesignNo. SGD

Page 21

Notes Additions and

Notes Additions and

Notes Additions and

HAVE YOU CONSIDERED SPECIALPACKAGING?

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