GB TGI Q1 2013 QUESTIONNAIRE CHANGES

NEW DATA IN ACTION

CONTACTLESS PAYMENT
NEW SUBJECT ADDED
2.8 million adults have paid using contactless bank cards in the last 12 months

I have expensive tastes 153 [34%]

Shopping online makes my life easier 130 [53%]

I tend to spend money without thinking 124 [22%]

Base: All Adults 15+

Source: GB TGI 2013 Q1

GB TGI 2013 Q1: Questionnaire Changes 2

STREAMING TV SERIES & FILMS ONLINE

PROFILE
Age
15-24 25-34 35-44 45-54 55-64 65+

Life events in next 12 months

7.4 million Move out of parental home 342 (11%) Get Engaged 340 (9%) Get married 292 (8%)

0%

20%

40%

60%

80%

100%

I like to buy products from companies who give something back to society 148 (45%)
Base: All Adults 15+ Source: GB TGI 2013 Q1
GB TGI 2013 Q1: Questionnaire Changes 3

CINEMA-GOING MEASUREMENTS
NEW ADDITIONS
When did you last visit the cinema?
Within the last 7 days Over 7 days ago but within 2 weeks Over 2 weeks ago but within 3 weeks Over 3 weeks ago but within 4 weeks Over 4 weeks ago but within 2 months Over 2 months ago but within 3 months Over 3 months ago but within 4 months Over 4 months ago but within 6 months Over 6 months ago but within 12 months Over 12 months ago Can't remember

Base: All Adults 15+

Source: GB TGI 2013 Q1

GB TGI 2013 Q1: Questionnaire Changes 4

USING YOUR MOBILE ABROAD

NEW QUESTION 12.3m adults have used their phone abroad in the last 12 months

Used mobile abroad for: Sending personal text messages [80.4%] Making personal calls [65.5%] Personal internet browsing [17.4] Reading personal emails [17.2%]

Base: All Adults 15+

Source: GB TGI 2013 Q1

GB TGI 2013 Q1: Questionnaire Changes 5

NEW EMPLOYMENT INFORMATION ADDED

DO YOU HAVE MORE THAN ONE JOB? 2 million adults have more than one job

23 million adults have one job

Base: All Adults 15+

Source: GB TGI 2013 Q1

GB TGI 2013 Q1: Questionnaire Changes 6

PERFUMES & AFTERSHAVES

NEW BRANDS ADDED

Base: All Adults 15+

Source: GB TGI 2013 Q1

GB TGI 2013 Q1: Questionnaire Changes 7

NEW LIFESTYLE STATEMENTS

PROFILE

I feel the need to check social networking sites every day

59% more likely to visit music sites 41% more likely to make an online purchase once a week 31% more likely to visit job websites
Base: All Internet Users 15+ Source: GB TGI 2013 Q1
GB TGI 2013 Q1: Questionnaire Changes 8

NEW LIFESTYLE STATEMENTS

PROFILE

I would consider leaving a gift to charity in my will

28% more likely to have investments in stocks and shares 22% more likely to say with a credit card they can buy things they couldnt normally afford 20% more likely to spend money without thinking
Base: All Adults 15+ Source: GB TGI 2013 Q1
GB TGI 2013 Q1: Questionnaire Changes 9

HEADPHONES
NEW SUBJECT ADDED
17 million adults own headphones
Conscious Choices: Electronic Items
Propensity vs. Average

Factor

Innovation Design

201 178 175 170 155 152 150

Source: GB TGI 2013 Q1
GB TGI 2013 Q1: Questionnaire Changes 10

Origin
Professional Recommendations/Reviews

Sales Service
Technical Specification Advertising
Base: All Adults 15+

PLANNING YOUR HOLIDAY

NEW QUESTION ADDED
60% of holidaymakers say they have at least one destination in mind when planning a holiday

37% of holidaymakers say they have no destination selected and are looking to be inspired

Base: All Adults 15+

Source: GB TGI 2013 Q1

GB TGI 2013 Q1: Questionnaire Changes 11

Why Code

Tel: 020 8433 4000 Email: tgihotline@kantarmedia.com Web: www.kantarmedia.co.uk

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